Super Tycoon

During the dinner, Zhang Weiguang still sat in the main seat, drinking very well, and Yang Sulan didn't stop him. That night, Zhang Weiguang was supported by Zhang Yang and his mother to go home.

After the doctor's examination, he said that there was nothing wrong with him, and he had been treated for alcohol, so he let Zhang Weiguang fall asleep.

Early the next morning, Zhang Yang came to the company again, but this time, the sign on his office door was replaced by Chairman.

Chairman, the public beta period of World of Warcraft in China is about to end, and we are ready to officially start operations. Li Junshenghui reported.

Li Junsheng has always been in charge of online game operations and post-maintenance. In this regard, he is also very experienced.

Well, let's start the operation officially. As for the overseas data, it seems that Allen told me yesterday, but I didn't remember it.

Zhang Yang also drank a little too much yesterday. Fortunately, he is young, but he also had a headache when he got up in the morning.

World of Warcraft started public testing in the English-speaking market at the end of September last year, and it was officially launched in November. The Russian version was tested at the end of October, and it was also launched in December.

Chinese, Korean, German, French and Italian were tested in November, and it is expected to be officially launched early next month. There are also other language versions, which are also in the process of translation. We have already found agencies, most of which are our Zhiduoxing Group one's business Patner.

It has been listed in English-speaking countries for more than two months, and the number of registrations has exceeded 10 million, and it is still increasing rapidly. It is expected to exceed 30 million by the end of this year.

For other language versions, the number of registrations is also increasing rapidly. Including the Chinese market, the number of registrations has exceeded 50 million. When the advertisements catch up, the number of registrations should be even more.

Among the number of registered people, more than 80% are willing to pay, thanks to the maturity of this time card payment model, and it is also related to the reputation of our Zhiduoxing and Blizzard.

Currently, World of Warcraft has become the large-scale online game with the largest number of players in the English-speaking market. It will soon become the number one in other language markets, but in the Chinese market, it is still not as legendary as it is.

Among the games we operate, Miracle is the most affected. According to our analysis, perhaps by this time next year, Miracle's revenue will decline precipitously. In another year, if there is no new improvement, we will consider shutting down the server. gone.

No one is playing, and continuing to operate is a loss. Merge the server first, so that players feel that there are still so many players in the online game and maintain a certain interest. If this doesn't work, then you can only shut down the server, and you can't just look at losing money.

What about legends? Do you think they will be overwhelmed by World of Warcraft? Zhang Yang was a little worried.

At this time in the previous life, legends had already been filled with private servers, and World of Warcraft had almost no rivals in the Chinese market. There are some national-style games, which were good at one time, but they didn't operate for a long time. The only exception is Fantasy Westward Journey, which once claimed to have more than 300 million registered people.

No one knows exactly how much money he made, but the market value of Wangyi Company has been increasing year after year, and the boss, Ding Lei, has also become a frequent visitor to the China Rich List.

But in this life, the legend did not appear on the private server, and the operation of the Zhiduoxing Group is also better. The graphics, equipment, skills, maps, monsters, etc. have all been upgraded.

It is still the hottest online game in China, and it has performed well in overseas markets.

Zhang Yang doesn't want the old game to collapse when a new game appears.

Legend cannot compete with World of Warcraft in overseas markets. It has a 3D image, which is in line with the aesthetics of Europeans and Americans, and the plot design is also better. Legend has been upgraded, and it is only 2D.

But in the domestic market, I guarantee that Legend will still be the hottest game. For at least two years, other games should not be able to compete, whether it is World of Warcraft or other games.

Li Junsheng has this confidence. In the Chinese market, Legend has more than 20 million long-term paying players. Even if it will drop in the future, at least half of the amount can be guaranteed, right?

As for World of Warcraft, the current number of registered players is less than 10 million, and I don't know how many will continue to play in the end.

But the miracle is not enough. It has been declining in the past two years. After the appearance of World of Warcraft, the representatives of Western-style games will definitely change.

Zhang Yang frowned: That is to say, in the overseas market, World of Warcraft will dominate? In the Chinese market, will there be multi-party competition?

Yes. In the Chinese market, besides Legend and Miracle, there are also Dungeons and Fantasy Westward Journey among the more popular large-scale online games. These two Q-version games have a large number of female players, which is unmatched by other games. Not even a legend.

The picture of World of Warcraft will not be liked by many female players. And many male players will play some games because of female players, so the number of games in Dungeon and Fantasy Westward Journey is growing extremely fast.

Chairman, although our country's internet development speed is slightly lower than those of developed countries in Europe and America, and the number of personal computers is also small, we have more Internet cafes, which is unmatched by any other country.

And we have more young people. College students, middle school students, and even some office workers like to play games. The number of online large-scale online games has always been leading the world.

It can be said that in the future online game market, we Huaxia will be the best, not one of them.

China is densely populated. Although there are not as many English-speaking people, those English-speaking countries are more scattered and need more corporate proxy servers. The number of online users on the same server is far from comparable to that of the China market, so naturally it cannot reach this popularity. .

Okay, then you should have a good discussion with Allen to increase the promotion costs of World of Warcraft, especially in the European and American markets. I am very optimistic about this game, and it will become Blizzard's main revenue in the future.

In terms of the company's promotion, if you encounter difficulties, we can help. Go talk to Alan and the others and ask them if they would like to convert their shares into shares of North American Smart Stars, so that Blizzard can completely become the global owner of North American Smart Stars. owned subsidiary.

Previously, North America Zhiduoxing had always controlled 60% of Blizzard's equity, but Zhang Yang never intervened in the company's operations there.

However, Blizzard has some problems with the use of funds, otherwise it would not have completely sold Battle.net to Zhiduoxing some time ago in exchange for funds for World of Warcraft.

The current promotion of World of Warcraft is not strong enough, not to mention that the agency rights in many markets are owned by Zhiduoxing Group. In fact, Zhiduoxing Group has already grasped the lifeblood of Blizzard.

Some other North American Zhiduxing holding companies have now completed sole proprietorships, and Blizzard is the only one.

You tell Allen that if he agrees, I guarantee that World of Warcraft can sweep the European and American markets and fulfill his dream, and the dividends to several of their original shareholders will definitely not be less.