Super Tycoon
Chapter six hundred and sixty sixth new way of promotion
As soon as Zhiduoxing Group announced that it wanted to enter the island country, Germany and France for its mobile phone business, it was immediately targeted.
In the island country market, companies such as Suoai and Xia Pu quickly started some promotional activities, which greatly increased the sales of mobile phones in the island country market, and even giants such as Nokia and Motorola were affected.
It is clear that the mobile phone manufacturers in those island countries are united to resist other brands coming in to share the cake. Basically, all major mobile phone manufacturers will guard their base camps and ensure that they are the most popular and have the highest sales in their base camps.
In the European market, Ximenzi and others have also begun to make efforts, increasing advertising, strengthening brand promotion, and doing some strong promotions, as if they are all aimed at a wave of sales at the end of the year.
However, Zhiduoxing Group only increased its advertising in the Eastern European market and increased its market share there.
This time, it was Zhiduoxing's uncharacteristic advance publicity, which made other manufacturers a little confused, but this is also a common method used by many manufacturers.
The publicity starts first, and then the product enters, so as to ensure that the first shot can be fired, and it will not rush to the street as soon as it is launched.
They feel that this just proves that Zhiduoxing lacks confidence in mobile phone products, and they are afraid that there will be too many products that cannot be sold, which will lead to increased losses this year.
Although Yangcheng Zhiduoxing will still lose money in its financial report this year, it will use up a lot of research and development expenses for next year. Early next year, Zhiduoxing will launch a new camera phone and add more language versions.
Therefore, if some expenses are allocated to the cost of next year, Yangcheng Zhiduoxing should not lose money this year, and may even make some profits.
Hehuang is also very satisfied with the development of Yangcheng Zhiduoxing. Li Zeju went to Yangcheng Zhiduoxing more than once to guide the management there and formulate some sales strategies.
In terms of management, Hutchison is indeed very strong, and there are many things that Zhiduoxing can learn from. Moreover, Zhiduoxing also regards Yangcheng Zhiduoxing as a pilot, and plans to promote some management methods to the entire group company.
In fact, in terms of corporate management, large companies in Huaxia have many shortcomings. The most fundamental reason is that the transformation time of the corporate form is too short.
More than ten years earlier, most of the domestic enterprises were still state-owned enterprises. The era of planned economy has not passed long, and the management methods are completely different.
In the era of market economy, China joined the WTO and further developed the international market, and many management methods have to be changed.
Zhang Yang still remembers that some factory employees retired last year and asked if they could let their children take over. This is to turn Zhiduoxing’s job into an iron rice bowl.
This time, the advance announcement of entering the island country and other markets was also suggested by Li Zeju. As for other brands taking the opportunity to promote, I don't believe they can keep promoting.
When Zhiduoxing's mobile phone goes on the market for promotion, it will soon catch the attention of consumers, and Zhiduoxing's mobile phone also has a new promotion model, which other mobile phone manufacturers cannot learn, that is, product linkage.
...
Junsheng, how many games on our official website can be downloaded and played on mobile phones? Zhang Yang took a sip of hot tea and leaned back on the chair.
There are twelve games, including the classic Tetris, Sokoban, etc. The main reason is that the screen of the mobile phone is too small, and many games have been transplanted, so it is difficult to see clearly.
But we price these games very cheaply, and many people will be interested. Just like me, I like Tetris more now.
Have you launched the collection yet? Have you tried launching it on the z5 platform?
There are also collections, and the price is cheaper. In fact, the price of this collection is not as good as a new game on z5. After all, the experience of 8-bit games is far from that of 32-bit games.
President, it's not good to launch these old games on the z5 platform. If there are fun ones, who would like these old games? Even if someone likes them, once the downloads increase, it will affect the sales of our other games.
Handhelds are cheap, just to sell games. A game will always get tired of playing, and players will continue to download new games, which will continue to bring benefits to Zhiduoxing.
The reason why the memory card of z5 has become bigger is that I hope that players can download and install more games, so as to save the trouble of always changing game cards.
Are you sure? It's like Tetris, does anyone still play it regularly? I think a lot of people will download this cheap game without delaying their purchase of a new game.
Li Junsheng is actually a little uncertain, after all, he has never really tried it.
Why don't we ask players' opinions on the official website? If many people like it, then let's launch a collection of nostalgic games?
If it really does not affect the sales of new games, then of course it would be better. More game sales will also make the company more profitable. Platform porting is not redevelopment, and the cost is much lower.
Okay, let's do as you said. This time we use games to drive the sales of mobile phones, which is a different way. Li Zeju said that he is very optimistic about this model, and we are also confident, but we still have to be prepared to fail.
Once this model fails, you must immediately think of a backup promotion plan. Since you have entered those markets, you must gain a firm foothold, and you can't turn around and quit.
You can go to Lao Duan to discuss this matter. I have no requirements for the company's financial report this year. The profit of the game will ensure that our profit this year will not be lower than last year. As for whether we have achieved the annual growth rate of the past I don't care about a high growth rate of twenty percent or more.
Didn't the company's stock price start to rise again, which has already increased everyone's assets significantly. Lao Duan is working on a touch-screen learning machine again, right? How is the development of this system?
It's not bad, the progress is relatively smooth, and it will definitely be launched in the market by the end of the first quarter of next year. At present, the hardware side is almost finalized, and the software side is not enough. The main thing is to add some voice functions.
I heard that Mr. Duan has already found someone to prepare to shoot the advertisement. After the new year's day, he will take advantage of the opportunity of the agent to attend the annual meeting to hold a new product investment conference. None of these agents in China will miss the opportunity.
Okay, please cooperate well. The technology research and development of new mobile phones must also be accelerated, especially the smart phone system. Remember my requirements, the program should not be bloated, and the operation should be as simple as possible. What is the first smart phone we want to launch? You know, don't let me down.
I will definitely not disappoint the president! Li Junsheng replied loudly.
Looking at the figure of Li Junsheng turning away, Zhang Yang smiled and continued to look at the computer screen.
Hey, it's refreshed. Fortunately, there is a dog blocking the front, otherwise it will be hammered to death by the white pig. I don't know if I can hit it after increasing the explosion rate of new clothes this time.
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