Super Tycoon

Chapter 656: Sega Bandai's Decision

Puff~~puff~~dang~~dang~~

Zhang Yang is playing Plants vs. Zombies on the Z5 with a stylus. This is a simplified version, which reduces the data such as pixels and slightly reduces the difficulty.

After all, if you click the mouse madly, it only consumes the mouse. And the crazy point of the stylus is the screen.

The game Plants vs. Zombies is loved by more and more people, and it was ported to the handheld for the first time. The sales volume soon exceeded two million copies, and it is still growing rapidly.

This is a gold-medal game whose sales may reach tens of millions of copies. In the ratings of some media, many of them have given full marks.

The playability is high, and the difficulty of the game is not too great. Although it is a zombie, it is not so scary, but many people think it is very cute.

The design of the game is unique, and the soundtrack is also very good. Many people know what game it is when they hear the music.

This time, Zhiduoxing has a brief alliance with Nintendo, and what they are pushing is touch-screen games, which the other two companies do not have at all.

On ordinary button games, they lowered the price, so that Souni and Sega Bandai had to follow suit. Originally Suuni thought that he had lowered the price of the game by a large margin, which was enough to gain an advantage, but he found that the price cuts of Zhiduoxing and Nintendo were even greater.

However, the price of touch-screen games is still high, which ensures the profit margins of the two companies, and the other two companies cannot imitate.

Sega Bandai immediately held a meeting to discuss how to deal with it.

Shinko Shoichiro looked at everyone: Our DB2 has been launched, and its performance during the pre-sale was mediocre, and its performance after the launch is also mediocre. Even in island countries and North America, the sales are not as good as expected.

Moreover, Zhiduoxing has joined forces with Nintendo to lower the price, so that our hardware cannot make money, and the profit of software has also dropped significantly.

The biggest disadvantage for us is that there is no touch screen game, which is the favorite of players now, and it is very attractive to them.

Do you have any good suggestions? Our handhelds cannot continue to fail, and this year's net profit cannot continue to be negative!

Originally, Sega Bandai’s Super Uranus reversed its defeat, and the game sold well, and it was about to achieve a balance of payments. As a result, they launched the handheld DB, and it hit the street again.

But they are not reconciled, video game consoles can reverse the defeat and rise again in North America, why can't this handheld console? Isn't it the MP3 function? They also bought this technology and added it to it.

At that time, the video playback function had already appeared, but MP4 was not sold well. After research, Sega Bandai believes that this technology is not mature enough. They plan to wait for the technology to mature, learn from Zhiduoxing, and launch a DB2S to add more excellent video playback functions.

In fact, from the present point of view, this is not wrong. After all, there are only a small number of people who use handheld devices to play videos, and many people are impatient to download videos every day.

However, in some markets, some film and television companies have directly launched movies in AVI mode, paid for download, or paid for you to write to the store.

There is no need to say what kind of movie it is, anyway, it is very popular in island countries, North America, Italy and other countries, and it is a legal movie, the kind where two people fight, or a group of people fight.

What's more unexpected is that they think the technology of the touch screen is not mature enough, and the screen definition of the touch screen is not enough, but the players still like it.

Sega Bandai felt very sad,

At first they made color-screen handhelds first, but they were defeated by black-and-white screens. Later, the color screen technology matured, and the battery technology also improved rapidly. They made a comeback, but were defeated by a touch screen with lower definition.

Could it be that everyone does not have high requirements for the clarity of the screen, but just likes some novelty things? Their games are pretty fun.

Ueno Kazunori shook the pen in his hand, as if this matter had nothing to do with him. Anyway, the animation business he is in charge of has grown rapidly recently, accounting for an increasing proportion of the company's revenue.

As for games based on anime, they sold well, mainly because the game consoles sold poorly, otherwise the games would definitely sell better, and it wasn't his fault.

His suggestion to the company is to follow Fengzhiduoxing's hardware design. Whatever design Zhiduoxing announces to launch, they will make the design and make preparations in advance. At most, it will be launched at night for three months.

In the future, relying on the masterpieces of the game to drive the sales of the machine, and then drive the sales of other games through the sales of the mainframe, it may allow their handheld sales to exceed 30 million units, ensuring profitability.

But Shinko Shoichiro refused to listen, saying that they are also one of the four major game console manufacturers and cannot lose their own characteristics. As a result, the characteristic is that no one buys it, and it sells worse than PSP1000.

The PSP1000 has a certain advantage because it was launched in advance. They are the latest to market, and the design does not have anything eye-catching.

Several other company executives spoke, but Ueno and Dian didn't even read them. They were all clichés. How can the company be in trouble if it is really so simple to solve?

The hateful thing is that Mr. Gates doesn't trust him, he trusts his friend Shoichiro, how can he compare with him for that mediocrity? When he was the president of Bandai, Shoichiro didn't even become the vice president of Sega.

The result of the discussion is very clear, that is to add a touch screen to the DB2S and choose the same design as the Nintendo NDS, dual screens. It not only ensures that they have a high-definition color screen, but also can play touch-screen games.

They will also focus on developing some touch-screen games to meet the needs of players and increase the company's revenue. As for the advertising during this period, let's keep it low-key for the time being. As for the current handheld, even if it is advertised, it won't sell. It's a waste of advertising money.

After seeing that everyone was silent, Shoichiro Renjiao suddenly announced an important news: We have decided to cooperate with Souni Computer Entertainment to exchange some games.

What? !

Ueno Kazunori suddenly became energetic, why are they suddenly about to cooperate? There was no news at all before!

President, shouldn't everyone discuss this matter? Whether it's the executive meeting or the board of directors, it seems that I have never heard of this topic.

I am also a major shareholder of the company, a director and vice president, so you decide this kind of thing directly without going through me?

Then Ueno-kun, do you agree? After Zhitaxing and Nintendo have secretly united, do you think we can manage it alone?

I reported it to Mr. Gates, and he agreed with me. Moreover, I am the president of the company's business decision-making. Is there any problem with my decision to do so?

If you don't join forces, do you have a better way?

Ueno Kazunori kept silent, what else could he do? But he just wasn't happy.

Perhaps the merger with Sega was a mistake.

:. :

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