Super Tycoon

In the Nintendo headquarters, the new president Satoshi Yantian is looking at the company's various reports, and he attaches the most importance to the fact that their new handheld will be launched in July.

It's just that Nintendo now has to learn the model of Zhiduoxing and launch it in the global market simultaneously, otherwise sales in other markets will plummet.

Therefore, the company's financial pressure is also relatively high, and it is necessary to plan carefully, especially after he took office, he raised the advertising budget again for this year.

He plans to spend more than 300 million U.S. dollars in advertising expenses this year, or even higher, in order to make their NDS sell well, suppress Sunny and Sega Bandai, and challenge the king status of Zhiduxing Z5.

At the beginning, whether it was a video game console or a handheld, Nintendo was the king, but they didn't expect to be picked down one after another by Zhi Duoxing. However, after he became the president, he wanted to regain these honors.

The linkage strategy of the previous generation is going well. Although NGC is the latest in the market, resulting in poor sales, the response of the GBA series is not bad, and the games are also selling well.

This time they insisted on the linkage strategy. This NDS is going to be linked with the next-generation video game console WII, which is guaranteed to make players like it more, and at the same time promote sales.

So if the sales of NDS were not good, it would also affect the sales of WII. He didn't want the sales of WII to reach 30 million units again, and be compared by other manufacturers.

While he was looking at the reports from various departments, he heard a knock on the door.

Enter.

President, Naoki Watanabe, the president of Sami Elf, came over and said that he has something to communicate with you.

Naoki Watanabe?

Satoshi Yantian's expression became fierce. This Naoki Watanabe is not only the helm of the overlord in the arcade market, but also the assistant to the president of Zhiduxing Group.

Ask him to go to the reception room next to him and prepare some tea. I'll be there right away.

Except for very close people, they generally do not meet guests in their offices to prevent their opponents from seeing any company secrets.

Two minutes later, Satoshi Yantian tidied his clothes and walked into the reception room next to him.

President Watanabe, hello, welcome to our Nintendo.

Naoki Watanabe sat down after shaking hands with Satoshi Yantian: President Yantian, I am here not on behalf of the Sami Fairy Company, but on behalf of the Zhiduoxing Group. I want to discuss cooperation with Nintendo.

Because the president of our Zhiduxing Group has something to do recently, he entrusts me with carte blanche to discuss cooperation with President Yantian.

Satoshi Yantian was stunned, what is this guy talking about, Zhi Duoxing wants to cooperate with us Nintendo?

The two are the most important competitors, how to cooperate?

President Watanabe, I don't quite understand, can you explain in detail?

Naoki Watanabe reached out and gestured on the table: At present, there are only four first-class manufacturers of game consoles in the market. Originally, there were only two manufacturers of handheld consoles, but now there are also four.

It goes without saying that Sega Bandai has never had a successful handheld. It seems that their next-generation handheld is planned to be launched at the same time as Nintendo's NDS, and Soni's PSP1000 is already on the market.

One piece of cake, two divisions, although it may not be too even, but Nintendo can also get 40%? Now that there are two more companies competing, how much can Nintendo get, 30%?

I admit that the sales volume of our Zhiduoxing,

It will also decline, which is what we don't want.

So we have an idea, why don't the two of us join forces? Set some thresholds to prevent other manufacturers from joining. This cake is still divided between us!

Dividing a cake between two is obviously easier to get more hands than dividing it among four. It's just that Cong Yantian didn't expect that Zhi Duoxing would choose to join forces with them.

Under normal circumstances, it is the second and third ranks of the industry who join forces to challenge the status of the industry leader. Everyone promotes common standards and resists the standards of industry leaders, so as to improve the competitiveness of their products.

Now the industry boss is looking for their second partner to cooperate, and it is too ruthless to eliminate the third and fourth in the industry, and those two companies must not be able to fight back.

It’s just that Satoshi Yantian is worried about another thing, that is, if the other two do not make handhelds, and there are only two of them left in the industry, will Zhiduxing turn around and target Nintendo immediately?

This is an obvious thing. When there are only two companies left in an industry, everyone is the most direct competitor. Everyone wants to be the boss, right?

Satoshi Yantian looked at Naoki Watanabe: President Watanabe, how to cooperate specifically? How to set the threshold? When the other two markets are vacant, how do we divide them?

Naoki Watanabe smiled, it seems that Satoshi Yantian is still tempted. The interests are clearly laid out, so the other party can't help but be indifferent.

If Nintendo is not willing, he will talk to Sega Bandai and others. As long as Zhi Duoxing is willing to license some games to the other party, it can increase the sales of Sega Bandai.

Zhiduoxing is the industry leader, this is the confidence. Zhiduoxing took the initiative to find other manufacturers to cooperate, and the other party could not refuse.

As for other manufacturers uniting against Zhiduoxing, I am not afraid of this. Didn't they unite before? Besides, there has long been a rift between the three of them. In fact, it is impossible for any two of them to have a deep alliance.

We pushed the touchpad handheld games, and lowered the price of some games at the same time, so that Souni and Sega Bandai are not competitive.

The profit margins of our two products have always been very high. A slight reduction in profit margins will not hurt Nintendo at all. You can still guarantee profitability, and so can we, but they can't do it.

We also agree with the strategy of linking handheld and game consoles. We can even exchange some game licenses with each other. This is impossible for other game console manufacturers to agree, but it can make those games earn more money to the maximum extent. Rich.

Of course, the most classic games of course cannot be authorized. For example, if we want the authorization of Super Mario, you will definitely not give it. Similarly, we will not authorize games such as Pokemon.

As for how to divide the vacant market after the other two exit, we each have our own ability. We can follow the example of the Liangle Group in attacking a market, and first join forces to defeat other manufacturers, and then we will win.

In fact, neither of us can completely defeat the other, nor can we prevent the other from making money. Even though Nintendo has not performed well on video game consoles in the past two years, you are still making money, which is beyond the reach of Sega Bandai and other companies.

I don't know if I can completely crush the other two companies, but at least I can make them lose money in the handheld field first, and when they lose their heartache, they will quit automatically.

And it's not just in the handheld field, we can also cooperate in the field of video game consoles, can't we? President Yantian, would you think about it?