Super Tycoon

Sunny's PSP was only released at the end of next year in the previous life. It was originally planned to compete with Nintendo's GBM, but it was unexpected that Nintendo would launch the NDS.

Suony's handheld is the same as Sega Bandai's handheld, Zhang Yang didn't pay attention at all. It belongs to the kind of products that are particularly hyped and advertised well, but actually sell poorly.

In the previous life, relying on more publicity expenses and lowering the game price, it still failed to beat Nintendo's NDS, and the profit was far from comparable to NDS.

In this life, Sunny has started to promote the PSP in a high-profile manner again, hoping that it will be an instant hit when it goes on the market next year.

But at this time, Zhiduoxing and Nintendo did not say a word. They are both developing a new generation of handhelds and have made breakthroughs. At the beginning of next year, Zhi Duoxing will give Sunny a surprise, but it is not known whether Nintendo can keep up.

Because the Zhiduoxing Z4 series first used the clamshell design, Nintendo did not launch the GBA SP, but directly launched the GBM, and this GBM only has MP3 functions and no video playback functions.

Needless to say, Nintendo must be thinking about how to make a handheld with a video playback function, whether it is used for the improvement of the GBA, or for the next-generation NDS.

GBA is a product developed in conjunction with NGC, and NDS is developed in conjunction with WII. Nintendo firmly believes that this strategy of linkage can help them increase product sales and better capture consumers.

At the same time, Nintendo also began to invest more in building their website, hoping to make players get used to downloading some games that have been discontinued from their website, and also allow players to upload some simple games by themselves.

Because this year, Nintendo has decided to stop releasing the FC console. The twenty-year sales period has already made history.

In fact, as early as a few years ago, Nintendo basically did not produce much, and retailers sold some leftovers. As Nintendo announced the complete discontinuation of production this year, subsequent after-sales and other services will gradually stop.

Nintendo has prepared a large amount of advertising fees and plans to promote this again. On the one hand, it shows that Nintendo has a long history and senior industry status, and on the other hand, it also promotes their brand and promotes the sales of their other products.

In fact, Nintendo's new generation of handheld research and development has entered a critical period. According to the previous strategy, Nintendo should increase its publicity and start warming up for new products.

But this time, Nintendo chose to keep silent and learn from Zhi Duoxing.

out of the blue,

Although it needs to increase advertising costs in a short period of time, it can catch competitors off guard and disrupt the strategic plans of other companies.

One trades off and the other grows, and you can gain a lot of advantages.

The reason why Sunny was in a hurry to launch the PSP was not because the other three game console manufacturers sold too many products. Sunny was worried that no one would buy the fun handheld game console he made.

Although the old handhelds are not particularly fun, many games are very attractive. As long as the game console is not broken and can still be played, and new games are constantly being released, fewer people are willing to buy a new game console.

Sunny was also worried that like Sega Bandai, the handheld he launched would not be liked by anyone and would not be sold, so he kept thinking about how to add useful functions and fun things to it.

At first they just wanted to make a handheld, and then saw that the Z4S Z4S added MP3 function, so they changed the design again.

It was finally completed, and it was time to start testing. As a result, MP4 appeared again, and they quickly added the video playback function.

As a result, more and more functions were added, and it was found that the performance of the chip was insufficient. They have to replace the chip again, and at the same time adjust the parameters of other components, including batteries.

Originally, a mature design had to be completely overturned and reworked, which also caused Sonny to call for a handheld device two years ago, but it has not yet been made.

Now Suuni shouted out that the PSP will be launched early next year, and even the name has been settled, which also proves that Suuni's technology has indeed made a breakthrough.

But Zhang Yang can probably estimate the performance of the machine, because Suony also purchased the microprocessor from Chaowei Eagle Weida. Zhiduoxing Z5 will use a newer generation of microprocessor, and its performance will be better.

Nintendo still uses Apple's microprocessor brand, while Sega Bandai uses Super Eagle Weida.

Currently in the handheld market, Chaowei Yingwei's microprocessor is in an absolute leading position. Even some manufacturers of smartphones have begun to consider chips from Chaowei Eagle Weida.

Other manufacturers are still considering which company's hardware to use for the design, and Zhiduoxing has already developed it jointly with Chaowei Eagle Weida.

In fact, many hardware companies and even PC manufacturers will participate in the design of some game consoles, such as IBM, Apple, NEC, Songxia, etc. They do not make game consoles themselves, but use their advantages in hardware to continue to be active behind the scenes of this industry .

Including some game manufacturers, they will participate in the development of game consoles. What they participate in is the development of software systems and the game development platform for game consoles.

Big companies like Namco and Capcom have always cooperated with Nintendo and others, and now they are also beginning to cooperate with Sega Bandai and Suony.

In contrast, Zhiduoxing's camp in software research and development is obviously weaker. Fortunately, Zhang Yang has already increased investment in this, and with the addition of some talents exchanged from Europe, America and island countries, it is enough for the time being.

The next morning, when Zhang Yang came to the company, Sun Tengfei came over.

President, Sonny announced that their PSP will be launched early next year. According to our inference, Sega Bandai may also launch a new generation of handhelds at that time. Although Nintendo has not said anything, it must be developing new products.

Our research and development progress is a bit behind. According to our current inference, it may not be available until the second quarter of next year.

If you fall behind by one quarter, other manufacturers may take the lead. In the past, many products of Zhiduoxing were listed in a leading position because they were launched earlier than other manufacturers.

Then speed up, is there a problem with the hardware, or is there a problem with the software?

All of them. On the hardware side, Chaowei Eagle Weida's new microprocessor is still being tested, and we need to choose a stable product.

In terms of software, due to the addition of MP3 and video playback functions, our system will slow down and is being optimized. This is not completed, and our subsequent game porting cannot be completed.

Some newly developed 32-bit 3D games are currently progressing relatively slowly. I am in contact with other game manufacturers and plan to buy more games, but their quotations are very high.

Zhang Yang raised his hand: There's no need to tell me all these difficulties, go and discuss with Mr. Duan, Mr. Zhao, and Mr. Li. The company has sufficient funds, and we can spend what should be spent. I have just one request. In the first quarter of next year, our Z5 must be released!