Super Tycoon

Chapter 630 Cooperative Research and Development

The company's operations are proceeding in an orderly manner, but Zhang Yang is not satisfied with the progress of new product development, especially the next-generation G3 game console.

Zhang Yang's request is very simple, somatosensory game. He probably told everyone about the concept, and everyone is researching in this direction, but the results are not satisfactory.

Throwing the report in his hand on the table, Zhang Yang shook his head, and Li Junsheng also sighed. It was not that the team he led was not working hard enough, but that the concept was too epoch-making, and they were groping from scratch.

Junsheng, have you communicated with Lao Zhao? If you want to meet my requirements, you need two thousand dollars to make this game console?

Now they sell a game console for only two hundred dollars, and the G2MINI is a bit more expensive, less than two hundred and fifty dollars. This is the retail price, and the cost is even lower.

How could it be possible to sell it after adding a zero all of a sudden?

Indeed, two thousand dollars, even if it is higher, there must be rich people buying it, but how many rich people are there? Previously, the sales volume of the G2 series has exceeded 100 million units, and the goal is to guarantee the bottom line of 150 million units. Is it necessary to reduce a zero now?

They sell video game consoles, which in the end actually sell games. If fewer people buy game consoles, then fewer games will be sold, so how can you make money?

Li Junsheng was also very helpless: President, this is already the best solution I have communicated with Mr. Zhao. Lowering any parameter will not meet your requirements.

Our game consoles must be fun and have no quality problems? If I lower some requirements, I can reduce the cost to less than one thousand dollars.

Zhang Yang shook his head: Not enough. One thousand dollars is still too expensive, which is not conducive to our subsequent game sales. Remember, the retail price of our game consoles cannot exceed three hundred dollars.

You can take a look, all game consoles that are overpriced don't sell well. The original 3DO, Saturn, and later Uranus, including Sunny's PS series, are all mediocre.

Nintendo's pricing strategy is the best, but they overpriced the game software. It is precisely because of this that the sales of Nintendo's products will be stepped down by Sunny.

But now we are the industry leader, and all product prices must be on par with us. Nintendo's GBA and Sega Bandai's DB are all similar to our prices, or slightly lower than our prices.

But if our price is double or even several times that of theirs, how many people do you think will buy it? Game consoles can't be sold, and game sales are bound to decline severely.

The company's revenue will also decline rapidly.

Although online games and computer games account for an increasing proportion of the company's revenue, they are still inferior to video games. Moreover, we are still exploring the future revenue model of computer games, and we have to take two different paths.

One of the biggest advantages of video games is that it is not easy to pirate.

First of all, you must meet our platform requirements, that is, you must be authorized, otherwise your CD will not work. Secondly, even if someone cracks it, they still need to produce and sell it, and they need a lot of money, which cannot be spread and circulated through a simple network.

Another game company is also staring at them. They share with Zhiduoxing. If there is a pirated version, they will lose the most, not Zhiduoxing, the platform operator.

Online games are now followed by Zhiduoxing's model, which is free first and then charged. If the player doesn't like it from the start, then don't pay at all.

The CDs of video game consoles are different. After you buy them, open them, and install them, others cannot use them, and you cannot even return them.

And there is another advantage of selling this kind of game CD directly, that is, there is basically no need for follow-up maintenance. If you think of any idea, you can just make a new version directly, and you don't need to rent a server or anything.

But many people now say that games on video game consoles are only liked by teenagers, and a large part of the population is not included. Unlike computer games, many elderly people also like to play those board games.

The new generation of somatosensory game consoles is positioned as a family, allowing the whole family to play games together.

Some are relatively simple, such as running, and some are slightly more complicated, such as tennis, badminton, etc., and more complicated ones, such as fighting, can also be played by the whole family.

The system of the game console has not been developed yet, which means that the game cannot be developed. What Zhang Yang is most worried about is that other companies will finish it first.

Whether it was Microsoft's 360, Nintendo's WII, or Sonny's PS3 in the previous life, the concept of somatosensory games was added, but the best-selling one was still Nintendo's WII.

It was also from this generation that Nintendo regained its position as the leader in the video game console industry from Sonny, and its profit margin far exceeded that of Sooney Computer Entertainment.

The four of them can see the development direction of the game console, and now it depends on who can complete it first.

Didn't you find other companies to participate in R\u0026D and design?

No matter in the previous life or now, the game consoles of other companies are not just developed and designed by themselves, but to cooperate with other companies. Every company has its own strengths and weaknesses, and only by making use of its strengths and avoiding weaknesses can it make better products faster.

We asked Lianxiang and Moscow Electronics to participate in the design and development.

Zhang Yang shook his head: Have you forgotten about Suzhou? Companies such as Chaowei Eagle Weida, Kingston, and SanDisk are also there. Can't we cooperate with them?

Some electronic components on the left and right G3 have to be purchased from those companies. It would be better to make a request first and let the other party complete it. Moreover, if everyone researches together, the architectural design of the product can be completed faster. There is no need for Zhiduoxing to consider these by itself.

Video game consoles are equivalent to computer consoles. Those companies have experience in designing computer consoles. Why not make video game consoles now?

Although some parameters are definitely different, the basic principles are similar.

Li Junsheng was a little hesitant: Isn't Suzhou currently developing that accelerated processor? I heard that it's also stuck in a bottleneck. Now, are you interested in helping us develop a game console?

That product can't be successfully developed in a day or two. Wouldn't it be okay to help us develop it first and make a fortune? Otherwise, the R\u0026D center will only go in and out, and Sanders and the others will have opinions.

I'll give you another year. I hope that by this time next year, you can reduce the cost, and at the same time fix the system version, so that people can start developing games.

Remember, when developing a game, we must also pay attention to our advantages, and also combine the characteristics of the game console, giving priority to music and racing.

Okay, that's it. I still have something to do. You have other jobs to find Lao Duan.

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