Super Coach

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Everyone must admit that Florentino is a person who is very good at taking advantage of situations.

As the leader of a club, he can still make Real Madrid the most dazzling superstar in the transfer market even though he only introduced Klose, a low-key star, in one summer. How much shrewdness and superb operational ability does this require?

In his column, Aspen editor-in-chief Alfredo talked about one point. He feels that the biggest change between Real Madrid and Galacticos is the business philosophy and the successful change in the impression given to the outside world.

In Alfredo's view, Florentino's operation of the Real Madrid brand is that only when he comes to Real Madrid can he be regarded as a superstar. Therefore, from Figo, Zidane to Baker Ham, everyone who joined Real Madrid after that was to prove this point. This is the biggest core value of the Real Madrid brand.

However, after Yang Cheng came to power, Florentino adjusted his business strategy. The Real Madrid brand is no longer about introducing top superstars, but: Come to Real Madrid, we can help you become a superstar!

The two are completely different concepts. The former faces famous and even accomplished superstars like Figo and Zidane. Firstly, these players have extremely high transfer fees, and secondly, they no longer have much desire. Coupled with their age, it is easy for them to become slack on the court.

But the latter is facing those potential superstars with extraordinary potential and superior strength, but who have not yet become famous. They all hope to join Real Madrid and use the platform of Real Madrid to complete their transformation from potential superstars to superstars.

The latter has more obvious advantages than the former. Firstly, the transfer fee is low and the risk is not high. Secondly, the players are hungry for honors and have enough motivation and desire to compete. Thirdly, the players are cultivated by themselves and are very important to the club. There is a sense of loyalty and dependence. In fact, many superstar strategies in Real Madrid's history have been to introduce this kind of semi-finished product with extraordinary potential and then process it.

The second phase of the Galaxy Battleship built by Florentino was successful because of two very important aspects: first, Yang Cheng, and second, he was very good at taking advantage of the situation.

Yang Cheng can be said to be the most unique resource in today's football. After more than ten years of success, he has created a deep-rooted impression that he is very good at cultivating superstars. From Chemnitz's Ballack and Kyle Others: Go to Kaiserslautern's Veron, Ruud van Nistelrooy, Lucio and others, and then go to Inter Milan's Ronaldo, Pirlo, Nedved and others.

Liverpool's Gerrard, Drogba, Essien, Robben, Ribery, and now Real Madrid has Ronaldinho, Kaka, Villa, David Silva, Xavi Aaron Suo, Thiago = Silva and others, his success can always lead to the rise of a group of superstars. This will undoubtedly make all players with the ability and potential to become superstars.

All eager to play under him.

Taking advantage of the situation·The main means is the media!

Whether you admit it or not, the media has become an indispensable resource in today's society. In the field of football, the media completely controls whether a person can become a superstar. This is a status quo that no one can change.

Just like Xavi Alonso in the Real Madrid team, he will never be among the top three or even the top of the world's footballers in his life. Why? Was he not performing well enough? Or is his contribution to the team not great enough?

David Silva is also one of the magical quartet in Real Madrid's frontcourt, but he is far behind Ronaldinho, Kaka, Villa, Aguero and others in terms of attention and ranking. Isn’t he strong enough? Or is he too low-key?

No, it’s neither, it’s just that he has no media attention!

The current football environment is very realistic, take La Liga as an example.

In Spain, die-hard local fans do go to watch the game as a festival and celebration, but in other places, there are indeed some fans who watch live TV or recorded broadcasts, but the vast majority of fans, They don't pay attention to the process, they just watch the results. They don't like to watch long 90-minute games, they just like to watch the highlights.

This situation is even more obvious in Africa, Asia and other regions, especially in Asia. Some and many fans wake up in the middle of the night to watch live broadcasts. But what is the proportion of these fans compared to the majority of fans?

More fans watch the game and the process by paying attention to media reports, video highlights, etc., and these often highlight the players who scored goals and the players who performed well. In normal times, media reports focus on those sideshows. News and prominent events make it difficult for good people with a low profile to attract attention in the media field.

Without the attention of fans, the media will not report on you, you will have no commercial value, sponsors will not support you, you will have no influence, and major awards will not fall on you. This is the reality of today's football. Star-making assembly line!

And in this regard, Florentino is the master among masters!

He is very smart and knows how to use the media, so he has successfully built Real Madrid into the brand it is today. Almost the whole world pays attention to it every day, and it has become a habit!

Even Heidi Klum and Sienna Miller admitted that after Yang Cheng joined Real Madrid, his brand influence increased by at least 50%. For Yang Cheng, who was already very prominent, such an improvement was simply It's incredible, but Florentino can do it. You can imagine how powerful his manipulation skills are.

Florentino's use of opportunity, in addition to business scope, in other aspects, such as transfer negotiations, he is also a shrewd expert. Just look at this time, Real Madrid and Atletico Madrid decided to use the Camp Nou as the king's stadium at the same time. The venue for the cup final, anyone who says the two clubs have not communicated is lying.

Florentino said that he respects Barcelona, ​​which is nonsense. It is impossible without specificity. He quickly called Laporta. As for what they talked about, no one knows. The only thing that is known is that Laporta Porta was shaken, and after the draw ceremony for the Champions League quarter-finals, it was announced that Barcelona had agreed to host the Copa del Rey final.

This incident caused a lot of turmoil in downtown Barcelona, ​​but Barcelona officials also gave a clarification, saying that this was in support of the Spanish Football Association and had nothing to do with Real Madrid. I hope that Barcelona fans can have a greater tolerance and a wider vision. look at this matter.

Some people say that Florentino clearly stated his interests to Laporta, believing that if he continues to engage in confrontation and independence, it will be very harmful to his subsequent political career. Others say that Florentino mentioned Who knows the key to Laporta’s political career?

The only thing that is clear is that Barcelona has agreed to host the Copa del Rey final at the Camp Nou!

Real Madrid fans cheered and excited like a festival, while Barcelona looked like a French army that had broken through the Maginot Line.

The fans were enthusiastic and Real Madrid's performance on the pitch was no less impressive.

On March 14, 201, Real Madrid returned to Spain and went directly to an away game to challenge Valladolid.

Real Madrid continued to adhere to my main tactics in the away game and firmly controlled the game situation. In the 28th minute, Ronaldinho took the lead in breaking through Valladolid's goal and opened the scoring for Real Madrid.

Before the end of the first half, Aguero scored another victory for Real Madrid, rewriting the score to 0:2.

The game changed sides in the second half, but after the kick-off, Real Madrid launched a round of attacks. Another goal from Aguero in the 47th minute helped Real Madrid take the lead by 30 points.

Valladolid has a comprehensive gap with Real Madrid in terms of overall strength, technical and tactical level, team morale and fighting spirit, which makes it difficult for this team that aims to avoid relegation this season to pose a threat to Real Madrid.

In the 65th minute, Aguero received a through ball from Ronaldinho, passed the opponent's central defender in the penalty area, and hit again, performing a hat trick and helping Real Madrid rewrite the score to 4:0. After that, the game completely turned into garbage. time.

Yang Cheng replaced three substitute players in one breath, and Valladolid was unable to resist. They could only watch Real Madrid take away a 4:0 victory from their home court, and they themselves fell further into the relegation zone. in the quagmire.

In another game played at the same time as Real Madrid, Barcelona defeated Valencia by 30 at home.

Without a two-front battle, Barcelona's combat effectiveness is still worthy of recognition, but once the next top eight knockout rounds come again, it is unknown whether Guardiola's team can continue to maintain this momentum.

March 21st·Real Madrid welcomed Sporting Gijon at the Santiago Bernabeu Stadium.

Taking advantage of the rare opportunity of playing one game a week recently, Yang Cheng and the coaching staff re-adjusted the team's physical fitness. Because Real Madrid will face a more intensive schedule next, Yang Cheng must first prepare the players. Solid physical foundation.

This made Real Madrid's performance against Sporting Gijon relatively average, and their state was generally not ideal. Especially in the first half, Thiago Silva and Ramos even made a mistake, causing the opponent's Goal.

Entering the halftime break with 0:1, Yang Cheng did not make the slightest adjustment, but continued to let the team maintain the situation, because he could see that the first half was just the players adapting. In the last ten minutes of the first half, Real Madrid's performance had already There has been a big improvement.

Sure enough, in the 56th minute of the second half, Xavi Alonso's long shot opened the door to victory for Real Madrid.

Immediately afterwards, in the 61st minute, Kaka's shot from the middle gave Real Madrid the lead.

In the 68th minute, Klose, who came on as a substitute, received a long diagonal pass from Maicon from the right in the penalty area and scored with a header into Sporting Gijon's goal, locking the score at 31. Real Madrid completed an exciting reversal!

At the post-match press conference, reporters mainly focused on Real Madrid's poor performance in the first half, believing that the team was too careless, but Yang Cheng said that all this was within his expectations.

The league is a very long process. You can't ask the players to perform 100% in every game and every minute. Then they are not players at all, but supermen wearing underwear!

Yang Cheng's words made all the reporters present couldn't help laughing, but they knew this, but some reporters like to be critical and would like to do everything possible to magnify Real Madrid's shortcomings a million times under the microscope.

I am very satisfied with the performance of my players. We have scored more than 3 goals in many consecutive games. I don't think we have any problems, including offense and defense. If anyone feels that we have problems, then I will tell him , you are the one with the problem!”

My goal is very clear, to win the championship, not to be obsessed with the outcome of a certain game!

The dispute between Yang Cheng and the media caused quite a stir. Some media who liked to engage in confrontation to boost sales even directly refuted him, but more media chose to support Yang Cheng and Real Madrid.

The forest is big and there are all kinds of birds. The world is so big, who doesn’t have it?

On March 24, Real Madrid challenged Getafe away.

Real Madrid's performance in the first half was almost amazing. Ronaldinho scored two goals, one after the other, while Villa scored the two goals in the middle, entering directly with a score of 4:0. Halftime break, but in the second half, Real Madrid seemed to lose momentum all of a sudden. They performed very poorly and lost the momentum they had in the first half.

On the contrary, Getafe frequently launched effective counterattacks. In the 67th minute, Pedro Leon assisted Soldado to score Casillas' goal and rewritten the score to 4:1. This score was also Lasted until the end.

While Real Madrid maintained their winning streak, Barcelona did not give in at all. They also maintained pressure on Real Madrid in the league. The 8-point gap did not widen at all, and they held Real Madrid tightly.

On the 28th, the 29th round of La Liga ushered in the Madrid derby.

Atletico Madrid's record this season is not very satisfactory and currently ranked in the middle of La Liga. Yang Cheng also hopes to use this game to test Atletico Madrid's strengths and lay a foundation for the future Copa del Rey finals.

So for this game, Yang Cheng came here for rotation and to test the team, so he arranged another lineup. The goalkeeper is Casillas, and the defense is Arbeloa and Thiago = Silva, Pepe and Miguel = Torres, the three midfielders are Granero, Mascherano and De La Red, and the front trident is Mata, Aguero and Ozil.

433 has high demands on the two full-backs, but in this game Yang Cheng consciously kept the line in a fixed position instead of pressing forward. Mata, Aguero and Ozil also always kept in line with the defense. a certain distance.

This adjustment made Real Madrid's defense a little uncomfortable. In the 9th minute of the opening, Atletico Madrid completely teased Real Madrid's defense through a continuous pass, and finally Forlan scored.

Yang Cheng quickly realized the problem and made adjustments, successfully containing Atletico Madrid's counterattack. However, Real Madrid's offense never improved. Instead, they took advantage of a corner kick. Granero took a corner kick and Pepe flew over. , Delaled shot a long shot from outside the penalty area, penetrated Atletico Madrid's goal, and equalized the score, 1:1.

Yang Cheng did not make any substitution adjustments in the second half, but only made changes in local details, such as moving the front trident back a little bit, Aguero and Mata to stay close to the opponent's defender, and Ozildo to threaten in the middle. Get the ball in the zone, and the two full-backs need to be more active in attacking and so on.

The game changed sides again in the second half. In the 54th minute, after Mascherano stole the ball on the right side, De La Red passed it to Ozil. After the German took the ball, he dribbled the ball to the center. Real Madrid's entire line The left wing was advancing at high speed, and Mata attracted the opponent's full-back to the left baseline. Arbeloa did not hesitate to insert into the area opened by Mata and Aguero this time.

Ozil made a precise diagonal pass of more than 25 meters, penetrating Atletico Madrid's entire defense and reaching Arbeloa's pace. As soon as the latter stopped, he swung his leg and kicked With a push, the ball went into Atletico Madrid's goal from De Gea's side, while Arbeloa threw himself excitedly towards the stands of the stadium.

The slow motion on the stadium's big screen constantly replayed Arbeloa's stop and push. Ozil's pass was accurate to the centimeter, and his stop was also very solid. One stop and one push, all in one go. , without the slightest pause, showing the excellent technical and tactical abilities and tacit understanding of the two players.

Even the on-site commentator had to marvel, thinking that such cooperation can only be seen in La Liga from a defender like Arbeloa. This shows very solid basic skills, especially when stopping the ball, almost It was steady, without any pause.

Reversing the score, Real Madrid gradually opened up the situation.

In the 62nd minute, Ozil pulled to the center and received a pass from Miguel Torres on the right. He wanted to break through with the ball, but was fouled. Real Madrid won a free kick opportunity at the front of the penalty area. Guerra Nairo scored in one fell swoop, rewriting the score to 31 for Real Madrid!

Consecutive goals allowed Real Madrid to regain control of the game. Combining the trends of the first and second half, Yang Cheng also realized the problems exposed by the team's 433, especially the use of Arbeloa and Miguel at full-back. When Er = Torres, although he did very well defensively, his offensive performance was average.

However, after adjustments in the second half, the two wingers performed more actively, but Atletico Madrid's defensive counterattack was more threatening. In the final analysis, it was caused by 433, because the full-back and winger positions were too wide, and Arbeloa and Miguel Torres is the kind of player who is not too fast. He may be able to go up in time, but there is a risk of being hit back.

Granero and De La Red performed well, and Mascherano was always steady, which satisfied Yang Cheng.

In the 75th minute, Yang Cheng replaced Raul and Guti. The fans in the entire Bernabeu stadium stood up and applauded the two old captains. Everyone also hoped that Raul could score again, but unfortunately, he had better The opportunity appeared just after he came on the field, and he received a cross pass from Mata in front of the goal. But Raul, perhaps because he had just come on the field and could not open it, missed this opportunity and was a little slow.

In the end, the Madrid derby was won by Real Madrid 31, which also made Real Madrid full of confidence in the next Copa del Rey final. Yang Cheng also had a deeper understanding of the team's changes and Atletico Madrid's strength.

However, the battle of wits between the two sides also caught the attention of Mike Phelan in the stands.

This time he came to Spain on Ferguson's order and watched the game live. He gained a lot. At least it proved that many of Ferguson's views were correct.