Super Coach

\u003e After two weeks of national team games, the day after Real Madrid defeated visiting Valladolid 4:1 at home, Real Madrid was waiting for Milan who came from afar at home, and Yang Cheng participated A press conference held by Bild in Madrid was held to announce the cooperation with Yang Cheng. M

Unlike other Real Madrid players, Yang Cheng's image rights are always firmly in his own hands. This is the agreement and tacit understanding he reached with Florentino when he took charge of Real Madrid. This also makes what he does outside Real Madrid cannot take a commission from any income from commercial activities.

Other players are different. At least half of their image rights are controlled by Real Madrid. Therefore, every sponsorship contract their agents win for them will take half of the income to Real Madrid. This business model is Created by Florentino when he introduced Figo

It can be said that image rights are the biggest part of Real Madrid's profit from players. Back then, Calderon, Sanchez, Mijatovic and others unscrupulously authorized commercial partners to use the image rights of Real Madrid and players. They made a lot of money, but now these three people are in prison.

Heidi Klum has a special agency, and there are professionals who operate Yang Cheng's image rights, which involves many aspects. For example, Real Madrid can use Yang Cheng's image rights to seek endorsements and sponsorships, but the income Half of it has to be given to Yang Cheng, but Yang Cheng doesn't need it, because the image rights are in Yang Cheng's hands and he has absolute initiative.

However, Yang Cheng's approach at Real Madrid has also been absolutely affirmed by Florentino and others, because the initiative is in his own hands and he can do whatever he wants, just like when Real Madrid and Emirates Airline were in trouble with their sponsorship. , Yang Cheng directly sacrificed his image rights for many years to facilitate this operation.

This is a sponsorship that all Real Madrid fans talk about, because Yang Cheng did not charge any money from Real Madrid’s jersey sponsorship fees. He originally had the right to ask for a share of the pie, but he didn’t, he just took it for himself It's just the income from the sponsorship agreement privately signed with Emirates Airlines. This is equivalent to him sacrificing a large sum of money to help Real Madrid.

In fact, Yang Cheng's sponsorship partners have been changing all the time. Because he has a very high popularity, his reputation is the highest in the football field, his high exposure rate, excellent image and coaching performance have made him recognized by those businesses.

For example, the German razor brand Braun took advantage of the expiration of Yang Cheng's contract last year to sign Yang Cheng in for a high price of 10,000 euros and became Braun's global spokesperson. Now the Braun advertisement shot by Yang Cheng is being used all over the world. It is played over and over again all over the world, and Yang Cheng can be seen every day.

There is also the famous sports drink Gatorade. They will launch a [Caesar = Yang Cheng] series of drinks. This is their first cooperation with the sports field. For this, they will pay 11 euros for 5 years. cost,

But during these five years, they can obtain the right to use Yang Cheng's image. At the same time, Yang Cheng will shoot an advertisement for them every year for free.

As Elsa Pataky said, under the operation of Heidi Klum and Sienna Miller, Yang Cheng is like a money-absorbing machine, constantly absorbing resources around him. , making all sponsors move closer to him crazily.

Here, the core interest is his image right.

Because he understands this, Florentino never dares to ask Yang Cheng to release his image ownership, because Yang Cheng earns more benefits outside Real Madrid in a year than in Real Madrid, and he has many advantages in many aspects. I've given you concessions and benefits, and if you continue to ask for them, it becomes greedy, isn't it?

Not only did Florentino not ask for it, he also gave him strong support, just like Yang Cheng strongly supported Real Madrid. Real Madrid even lent the press conference venue at the Bernabeu Stadium to Bild to hold a press conference. At the same time, Florentino Nuno, Piri, Butragueno, as well as the team's four captains, Ronaldinho, Kaká and other superstars were all present.

The purpose of this press conference is actually to announce that Bild will fully represent Yang Cheng’s tactical analysis books, autobiographies, blogs and Weibo, as well as a series of other supporting books, which will be run into a series and will be published in a short period of time. Launched within time.

As the author of Yang Cheng's autobiography and this series of books, Glenn Nack also attended this press conference. He is a famous European journalist and is familiar with the group of reporters who were invited to the Bernabeu. After all, he is We travel together, so the atmosphere is lively.

First of all, I must first congratulate our Caesar for becoming a father again! Glenn Nack smiled and hugged Yang Cheng, and immediately received a burst of cheers from everyone present.

I have known Yang Cheng for many years, about 14 years, right? Glenn Nack looked at Yang Cheng.

The latter shook his head, Although I know that the famous Glen Nack also worked as a trainee reporter, which is indeed not a glorious thing to say, but you really shouldn't forget your year in Chemnitz!

When Gran Nack heard this, he burst out laughing, Yes, I met him when I was in Chemnitz. At that time, he was the head coach of the second team and I was an intern reporter. Then he told me: , I don’t believe that Chemnitz can avoid relegation. I think this guy is too arrogant. I didn’t expect that Chemnitz actually avoided relegation in the end!”

Listening to these two famous figures talking about the feat that was now talked about by countless fans, everyone can feel the deep friendship between them. Thanks to his friendship with Yang Cheng, he has been able to get along well in the European football field, and Yang Cheng has also transformed from a firefighting head coach back then to a top coach today.

Things are impermanent!

Yang Cheng smiled, You all know that I have never liked writing autobiographies or publishing books, but when I heard that the author was Grant, my first feeling was, is this guy... I’m at the end of my rope!”

Everyone burst into laughter again. If Gran Nack had no way out, then reporters like them would probably drink the northwest wind. You know, Gran Nack is now a famous German football ace.

Then I thought that if I could write a good story about my experiences over the years, then it should only be Gran! Yang Cheng pointed at Gran Nack, Because he is the one who has witnessed me in the past 15 years. One of the best friends I have had along the way, and I trust him to be able to write the memories I most want to express and keep.

Glen Nack patted Yang Cheng on the shoulder, I understand!

“I will never forget the extremely arrogant youth team coach of the Bundesliga 2 team. He was temporarily transferred to the first team as the firefighting coach. As a result, he blocked all German reporters on the first day, including the famous Kicker magazine. Enter his training area with a Bild reporter.

I was just a trainee reporter at the time. I was working at the Chemnitz Free Press. I had to get some results, so I didn't leave like other people. I chose to stay. This stay allowed me to get to know the people I have learned all my life. The greatest football manager I have ever known.

He did a good job in eastern Germany, but it is definitely far more than what people think now. He not only led Chemnitz to avoid relegation in the Bundesliga 2, but after leaving Chemnitz, he is still doing something for football in eastern Germany. Contribution, the youth training program is only part of it. He donates a large amount of money every year to the University of Leipzig, his alma mater, and also supports the development of football there.

Anyone who goes to eastern Germany now and mentions Yang Cheng, they will tell you that it is Caesar!

Everyone at the scene couldn't help but applaud.

This is a world where human relationships are indifferent, but the Yang Cheng I know is a person who attaches great importance to emotion and righteousness. He is enthusiastic, kind, and generous. Almost everyone who has worked with him will not deny this, and I I plan to visit every club he has coached for a long time to come and interview the players he has coached. I hope to write about his past in the most informative, rich and detailed way.

Of course, I will also go to China, this great country. I hope to have a comprehensive and in-depth understanding of the country and city that gave birth to outstanding figures like Yang Cheng, as well as the small mountain village that he has been talking about for more than ten years. Although he He comes from a poor and backward area, but his self-improvement is more admirable than his achievements on the football field.

Many people at the scene couldn't help but be a little surprised after hearing what Glenn Nack said. At least their understanding of Yang Cheng was not as deep and thorough as that of Glenn Nack.

At the end, Gran Nak laughed, looked at Yang Cheng, and kept nodding, Also, I also hope to invite our princesses for interviews. So far, I have gained something, and It must be breaking news, I believe it will make everyone get to know a different Yang Cheng again!

It is because of this that Glen Nak wanted to write a series and turn it into multiple books, focusing on different contents.

According to Bild's previous analysis and research, Yang Cheng has such appeal and readers have such demand, so there is definitely a market, and Bild will first serialize these contents in its own newspaper and then compile and publish them.

Bild is the newspaper with the largest circulation in Europe, which confirms their recognition and affirmation of Yang Cheng.

Mr. Yang Cheng, Gran said he is going to break the news. Are you worried?

When it came time to ask free questions, a Bild reporter immediately stood up and asked with a laugh.

Yang Cheng looked at Gran Nack, who had malicious intentions, and nodded: I'm worried, but I'm not afraid, because I also know some shocking information about him. If he writes too much, I will publish a book, too. Expose his inside story!

All the reporters burst into laughter. The two old friends were fighting with each other. It was an interesting scene.

First of all, I would like to congratulate Caesar. Real Madrid has maintained a winning streak on all fronts up to this point. Many people say that you are a great head coach. I also heard that you are going to publish a book. What do you think? What about a qualified head coach?

Because today's invitations are from some relatively professional newspapers, the purpose is to reduce unnecessary entanglements on private life topics, so the questions are also relatively professional.

I think the current football environment is different from before. Today's football is not pure, so this puts higher demands on the head coach. A head coach who only knows football cannot survive in today's football world.

Being a head coach now does not mean that you train players well, guide them to play well, make decisions, formulate tactics, and win games. No, in fact, for a head coach now, the role of training is reducing. Because we now usually have a large professional coaching staff to assist us.”

The most important thing for a head coach is to manage the players well, control the team's emotions and state, formulate targeted strategies and tactics, stay calm in tense games, and make correct decisions at any time. This is a qualified head coach at present. That’s what a coach should have.”

Many reporters nodded their heads after hearing this. It's Mr. Yang Cheng. I heard that there was a problem when you renewed your contract with Real Madrid last season, which caused many Real Madrid fans to worry. They all want to know, how long will you stay at Real Madrid? There is news that you will leave Real Madrid this year, is it true? Another reporter stood up.

Yang Cheng shook his head, It must not be true, because even I don't know it!

What I want most right now is to lead Real Madrid to finish this season. I rarely plan long-term things, so I can't say how long I will coach at Real Madrid. If it is based on my current state of mind, I hope to coach in Real Madrid. I coached Real Madrid until I retired because it was a wonderful thing for me to lead the football club I love most to success.

But, Mr. Yang Cheng, there is news that Manchester City is preparing to invite you to coach with the highest contract in history.

Yang Cheng smiled and said, I am grateful to all the teams that are interested in me, but unfortunately, if I leave Real Madrid, I will not coach at other clubs.

Coaching a club to participate in the league is a hard job! Yang Cheng said lightly, My elderly parents are in my hometown. We can only see each other once a year sometimes, and most of the time we don't know each other through them. I know how to use online videos. My mother is not in good health, so I can only send things, but I can't be around to take care of her.

My son Charles was in kindergarten in the United States. He called me and cried and said don't go to school. I wanted to cry too, because if I had been with him, I would have told him, Dad, take you to school, but I couldn’t do it because I had to prepare for the next game and I didn’t even send him off once!”

Yes, that's right. I have gained a lot as a head coach, and I have gained a lot, but have I also lost and sacrificed a lot? When a person reaches a certain level, he will look back on his past. , I will cherish something very much. I am starting to feel a little tired now, and I think I will seriously consider the decision to retire in the near future.

Of course, I can't be so selfish, because I don't live alone. I have my players, the club that supports me, and some other media friends. I am not a selfish person, so if one day, I decide to retire , then I definitely hope to satisfy everyone.”

Yang Cheng has never been a willful person. From whether he left Kaiserslautern, Inter Milan or Liverpool, it can be seen that he pursues all aspects in dealing with such matters. He hopes to be able to give everyone Everyone leaves behind a perfect image.

This will undoubtedly put him under more pressure, but it will also give him more respect.

37 years old is really not an age when you should retire, but it is not difficult for everyone to feel from Yang Cheng’s words the efforts he has made over the years and his nostalgia for the lost family and affection.

It is true that being a head coach is a hard job. Players only need to focus on the game, so Ronaldinho can go to nightclubs, pick up girls, and go on vacation after the game, but if you are not a head coach, you have to think about training and thinking. Tactics, considering the opponent in the next game, the team's situation, etc.

When you win, people usually say that the players played well and the stars performed well. How many of them would praise the head coach?

But if you lose, you will be the first to find the head coach. Where are your tactical arrangements inappropriate, where are your lack of pertinence, etc...

Mourinho's hair is white and dyed, Yang Cheng's hair is also white and dyed black, and Wenger, Ferguson, Ancelotti, Hitzfield, Del Bosque... All head coaches have problems of one kind or another. Even for Houllier, head coaching has become a high-risk profession.

From the age of 23 to 37, in the past 15 years, Yang Cheng has always worked hard and maintained a high degree of professionalism. Every team he led has achieved success, and this can be seen from this. He has given more than anyone else.

The world is fair. If you don’t pay, you can’t gain. You have to pay as much as you want to gain!

Multimedia only pays attention to Yang Cheng's private life, but they have never ignored it. In fact, he is more diligent, hardworking and hardworking than anyone else. Without these efforts, he would not have achieved what he has today.

All the reporters silently wrote down what Yang Cheng said from the bottom of his heart, and they all gave their heartfelt approval and affirmation to Yang Cheng's words, because being able to say such words makes him more like a mature and steady Yang Cheng. Rather than the playboy image in the eyes of all fans.

Everyone has advantages and disadvantages. If there are only advantages and no disadvantages, then he is a god, not a human being.

At the end of the press conference, Grant Nack gave a summary, which was an overview of the entire plan.

The content of this press conference soon appeared on the pages of major authoritative media the next day, and caused quite a stir. After all, Yang Cheng said that he might consider retiring, even though he was talking about it in the near future. In the future, fans still hope to stop him, especially Real Madrid fans.

During Real Madrid's home game against Milan, banners urging Yang Cheng to stay appeared in the stands of the entire Bernabeu Stadium. They hoped that Yang Cheng could be in charge of Real Madrid forever and never retire!

This situation is particularly touching!