Super Coach

Some people say that European football national team competitions always have a big period of four years and a small period of two years.

What I’m talking about here is the World Cup and the European Cup.

After successfully bidding to host the World Cup in 2019, Germany began its final preparations for the World Cup one or two years in advance, not only in terms of venues and various supporting hardware facilities, but also in the negotiation and signing of sponsors.

The shrewd FIFA has already figured out a complete market operation system. They have divided sponsors into two categories. One category is called official partners, with a total of 5 companies, and the other category is official suppliers, with 6 companies.

However, if official partners are to be subdivided in terms of responsibilities and scope of authorization, they can be divided into three levels: FIFA partners, World Cup sponsors, and host country supporters. You can see from the names that the first type It is necessary to sponsor two World Cups in one go and obtain an 8-year sponsorship period. There is exclusivity. The second type is only one World Cup and there is exclusivity. The last one can only be promoted within the host country, so it must be hosted. Domestic enterprises.

As early as two weeks ago, Yang Cheng received an invitation letter from the German Football Association, inviting him to attend the World Cup Sponsor Gala held at the Side Hotel in Hamburg.

The organizer of this party is the German Football Association, but all World Cup sponsors are invited. The purpose is to better achieve good cooperation during the World Cup, so sponsors also attach great importance to this, and FIFA Chairman Blatter and others will also attend in person, which shows the importance of this party.

Heidi Klum's modeling company is headquartered in Hamburg, and she is a local snake here, so she had already helped Yang Cheng book a hotel on the Inner Alster Lake. The location is near the Side Hotel, but the location Even better, you can see the scenery in the lake.

Yang Cheng arrived in Hamburg in the afternoon. Without notifying anyone, he went directly to the hotel to shower and change clothes, and then walked straight to the Side Hotel.

It's so miserable, do you have to walk?

When he was about to arrive at the door of the hotel, Yang Cheng saw an Audi parked next to him, and Gran Nack got out of the car.

Yang Cheng smiled and said, I couldn't afford the air tickets and taxi fares, so I walked here from Liverpool.

Glen Nack also smiled and asked the driver to go by himself. He then followed Yang Cheng to the hotel entrance. Seeing that you are so poor, do you want to make some extra money? Glen Nack asked with a smile.

Yang Cheng pulled up his suit and said, I only sell my art, not my body!

Go to hell! Grannak didn't know that this guy was full of erotic stuff.

But he was still amused.

Seriously, the editor-in-chief of Bild asked me to ask you. They hope you can open a column in their newspaper before and after the World Cup. They are willing to pay you a fee, and every word you write will be There is remuneration.”

After Gran Nack said this, he shook his head, Even if you are the head coach, you will come to compete with us young reporters for jobs. I'm afraid we won't have to hang around anymore.

Yang Cheng laughed and scolded, if this guy can be regarded as a small reporter, then most of the football reporters in Europe should go drink the northwest wind.

I'll think about it, I may not be free! Yang Cheng said.

You really need to think about it. You can watch the game at public expense. The newspaper provides free tickets to the press box. There are no restrictions on watching the game. You can choose according to your own preferences. It is a rare benefit to take the time to write a few words! Gran = Nack is actually a little envious, the price given by Bild is not low.

However, there is no way Yang Cheng's current net worth is extraordinary. If you want to convince him to use his name to attract more readers, you must pay a high fee.

Thinking of this, Gran Nak couldn't help but sigh in his heart. Behind a successful man, there are always many outstanding women.

Heidi Klum, the most valuable supermodel in the world today, not only manages her career to flourish, but only needs one or two shows every year to earn money and attention that countless models can only dream of. Several companies he founded are doing well.

In addition to Heidi Klum, Sienna Miller's customization of Yang Cheng's clothing and other aspects was considered an unparalleled success by the fashion industry. Sienna herself also relied on this Yidian has become one of the most influential designers in the fashion field, and she is also a boss lady and a movie star, which is very rare.

With these two women behind the scenes, coupled with Yang Cheng's great success in football, all these things come together to form the golden brand of Caesar = Yang Cheng.

At least Grant Nack knows that although the price offered by Bild is generous, the newspaper does not have to recover the profits. Let alone the short-term benefits, in the long term, they hope to cooperate with Yang Cheng's meager salary and blog. Reprinting his blog posts in their daily newspapers was an unprecedented collaboration that was well received.

Of course, Yang Cheng is not without benefits. At least his name can appear in important sections of the largest daily newspapers in Germany and Europe every day, which will increase his influence and popularity day by day.

Wow, that's really irresistible! Yang Cheng said with a smile. He knew that since the other party found Gran Nack, and the latter also mentioned it, he should give Gran Nack a face. Who could What if they have been friends for many years?

Would you like to ask the woman behind you? Gran Nack made a joke.

There was no one around anyway, so he wasn't worried about leaking the news.

Yang Cheng laughed. What Glen Nack said was not that he was afraid of Heidi Klum. In fact, he was not a henpecked person. It was just because Yang Cheng generally did not participate in business matters, so he This bastard will make fun of me.

Okay, you go ask her! ■Yang Cheng followed his words.

Glen Nak suddenly softened, Forget it, just agree! Dealing with Heidi Klum is a very stressful thing, because the other party is a combination of beauty + intelligence. A man will always be at a disadvantage when dealing with such a woman.

This time, Yang Cheng made fun of this courageous gangster.

The two of them walked into the venue one after another. Many people immediately noticed Yang Cheng and greeted him one after another.

Kaiserslautern, one of the venues for the World Cup, also arranged for many people to come and meet Yang Cheng. Naturally, they exchanged greetings. Finally, Beckenbauer came to greet Yang Cheng in person and took him with him. Go to your seat.

I don’t know if it’s a coincidence or a deliberate arrangement. Yang Cheng’s left is Beckenbauer and his right is Heidi Klum.

Today Heidi Klum is wearing an orange hollow dress, her long golden hair is tied into a ponytail behind her head, and she is stepping on a pair of black high heels. There is no jewelry on her body, except on the fingers of her right hand. Wearing a diamond ring, it's not big, but it's pretty.

It was a birthday gift given to her by Yang Cheng. She always carried it with her and never took it off.

The editor-in-chief of Bild just talked to me and hopes that you can open a column in their newspaper and hope to cooperate in blogging and meager aspects. I think the conditions they offered are acceptable.

Yang Cheng sat down and exchanged a few words with the people around him. Heidi Klum came over and whispered.

Gran just told me, I agreed!

Heidi Klum nodded, Then I will arrange for someone to go over and talk to them.

After that, they talked about a few more business matters. This was also Heidi Klum's habit. Whenever she met Yang Cheng or called her, the first thing she did was always talk about business matters first, and then talk about other things.

But when it comes to other things, she always pays attention to efficiency. For example, this time, she just gently picked Yang Cheng's hand on the table and asked, Have you moved into the room I arranged for you? hotel?

When she saw Yang Cheng nodding, she said, I'll come find you tonight!

Then nothing was said.

Of course, this is outside. Heidi Klum underneath her body is actually very gentle and tender, but she is used to showing this side behind closed doors. Yang Cheng has long been accustomed to this aspect of her.

You are so comfortable, traveling around the world at public expense, tsk tsk, I'm so jealous! Yang Cheng said with a smile.

Heidi Klum rolled her eyes at this guy, but Beckenbauer fired back directly.

You can also join, resign as the head coach of Liverpool, and come to work for the German Football Association, and I will arrange for you to join!

Yang Cheng immediately shook his head, how could this be possible.

Actually, traveling around the world is not a good job. Every time I go to a place, the itinerary is tightly arranged. I have to meet with the local football association and government officials, and I have to promote the World Cup. It is not a chore. Beckenbauer laughed. Said.

This is an activity before the World Cup. The host country arranges a publicity team to visit the other 31 countries participating in the World Cup finals one by one, and conduct publicity in the participating countries for several days. Therefore, this Visits will last for several months.

As the people attending the party gradually arrived, Blatter also arrived at the venue accompanied by UEFA executive committee member Platini. The arrival of the FIFA president was immediately received by everyone. A warm welcome from everyone present.

No wonder so many people say that Blatter's power even exceeds that of the President of the United States! Yang Cheng couldn't help but shake his head when he saw this scene.

He is simply a local emperor!

So, you should stop fighting against Platini. Beckenbauer certainly knew about Yang Cheng's grievances with Platini. He is Blatter's flag in UEFA!

Yang Cheng saw Blatter and Platini walking into the venue and they seemed to have a very close relationship. He couldn't help but become interested in their relationship, What is the relationship between them?

Beckenbauer laughed, Isn't that what you said, the relationship between godfather and godson?

Yang Cheng was immediately amused, but he kept shaking his head. It was not that simple.

Platini was responsible for many things during the preparations for the World Cup in France and had contact with Blatter. He is a great star. Blatter used Platini's influence and the French's active help in lobbying. In 1998, he defeated Johansson and was elected FIFA president. After that, Platini served as Blatter's personal assistant.

As soon as Yang Cheng heard the word four-person assistant, he didn't know why he thought of a very Chinese word, little mì.

After Platini became familiar with the management operations, Blatter began to hope that he could gain a firm foothold in UEFA, that is, the camp of his mortal enemy Johansson, so he supported him to enter politics, so there was 02 In 2006, the president of the French Football Federation took the initiative to resign, allowing Platini to take over as UEFA executive committee member, but Platini is also a FIFA executive committee member and holds a considerable position.

Yang Cheng knew this matter very clearly, as he had experienced these things personally.

UEFA, to a certain extent, is like another football organization independent of FIFA, sitting at the core of football in the world. At the same time, both UEFA and the European Champions League have different Losing the appeal and earning power of the World Cup has made UEFA a major concern for FIFA many years ago.

The simplest example is that the G14 has been asking for a share of the national team competition. Behind the scenes, UEFA has always adopted an ambiguous attitude, or even acquiesced, but FIFA has firmly opposed it.

If the two major organizations worked together, the club would not be able to cause trouble at all.

Therefore, judging from this situation, it is understandable that Blatter wants to plant a flag in the UEFA camp.

Johnson was diagnosed with prostate cancer in 2000 and has been undergoing treatment. He was about to retire as early as 2002, but he could never find a suitable successor, which caused this kind of The problem is precisely that Blatter is behind it.

Yang Cheng frowned. What a coincidence. Johansson was leaked to have prostate cancer in 2000, and then Blatter and the French Football Association's series of operations, and Platini replaced the French Football Association chairman in 2002. From the timing point of view, all this is too coincidental to be appointed as the executive committee member of UEFA. Who would believe it if no one premeditated the arrangement?

Can't you resist?

Let's put it this way, starting from the French Football Association's support of Platini as the replacement executive committee member of UEFA, everything has been doomed! After a pause, Beckenbauer smiled bitterly: If only Platini was the Ni, he is no match for Johansson, but I can guarantee that Blatter will show up at the critical moment!

This reminded Yang Cheng of his previous life, when Blatter's intervention directly led a series of small and medium-sized European countries to switch to Platini's camp, which led to Johansson's final defeat. In addition to money, Platini's bargaining chips In addition to aid, there is a Champions League seat.

Blatter's actions were also criticized and criticized by the G14 and football powers. They believed that this kind of interference by FIFA in the UEFA election was unprecedented. After that, everyone knew that General Latini is Blatter's puppet to control UEFA.

At this time, football fans should understand one thing. Platini is Blatter's puppet, but it does not mean that UEFA will be at the mercy of FIFA. This is wrong, because UEFA has no control over major matters. They all have their own operating and decision-making models. For example, the executive committees of European countries will not allow Platini to do this.

To use a more vivid explanation, if a Chinese is appointed as the president of the United States, he will still be unable to change Sino-US relations. At best, he can only make some small moves in some small places and occasionally express some close remarks towards China. It is as simple as that. .

Perhaps we can win over the votes of small and medium-sized countries in advance! Yang Cheng reminded.

Beckenbauer smiled and shook his head, No one will pay attention to all this. Everyone is fighting for these votes.

Yang Cheng was stunned and immediately understood that both Johansson and Blatter were so-called democratic election veterans. Wouldn't they know that small and medium-sized countries have no influence but have votes?

This pool of water is very deep. Some things have been doomed from the beginning. It is even possible that after the news that Johansson suffered from prostate cancer was leaked in 2000, all this has already begun to be planned and plotted. Well, the ending is already decided.

Yang Cheng had nothing to say. He really didn't understand these so-called democratic election games.

Many people yearn for democracy, but does democracy really mean everything?

Is dictatorship really bad for everything?

Not necessarily, because there are always two sides to things in the world!

You're not interested in coming forward? Yang Cheng also heard about Beckenbauer's intention to enter politics in his previous life.

The latter shook his head and laughed, Even if I come forward, the result will still be the same.

Yang Cheng had nothing to say, because he didn't feel that he knew the inside story better than Beckenbauer.

You must understand that Platini represents not just Blatter, but an entire political faction in world football. I can say with certainty that the path paved by Blatter for him, After becoming president of UEFA, his next stop will be president of FIFA!

As for the so-called financial health policy that he usually talks about, it has little effect at all, and can even be said to have no effect. As for the youth training strategy, do you think Johansson's UEFA does not pay attention to youth training? Every year UEFA Is the huge sum of youth training assistance expenses all fake?

Yang Cheng is a head coach, so his view of the problem is not as advanced as Beckenbauer, but he has to admit that Johansson's UEFA now also pays attention to financial balance and youth training, because this is the healthy development of football. Inevitable, so this is not Platini's initiative, but just a gimmick he used to show off his so-called reformist.

If we have to say the difference between the two, thinking about it now, Yang Cheng has a feeling that Johansson pays more attention to the unity within European football and strives to be independent from FIFA. This is also what the European giants and powerful countries want, but generally What Latini wants more of is that he doesn't want European football to stick together, which is what Blatter behind him doesn't want to see.

Of course, this is just his personal feeling.

Don't fight against him, you will save yourself a lot of trouble! Beckenbauer suggested with a smile.

This should be regarded as an early leak to his good friends. After all, the election will not be held until January 2007.

After hearing this, Yang Cheng laughed, The president of UEFA and the president of FIFA sound scary, but I am just a small head coach, insignificant. It will not be easy for them to deal with me.

Although an elephant is huge, it is not easy to trample an ant to death. It may even be climbed up by the ants instead, causing trouble all over.

I'm a very strange person. If someone doesn't offend me, I won't offend anyone. If someone offends me, I will repay him ten times or a hundred times! Yang Cheng looked at the two people who walked into the venue and said with a sneer, especially looking at Pula. Tiny, his eyes were full of disdain.

After hearing what Beckenbauer said, his last remaining good impression of Platini was completely gone.

At least in the future, if the French are provocative again, he will no longer be polite! ! .