Start with 10,000 pigs

Chen Xiaoxian naturally had his reasons for agreeing to sell Xiaoxianzhuang.。

He was not dazzled by the immediate success. He knew very well that the rapid development of Xiaoxianzhuang, driven by his fame, was only in the early stage. If he wanted to truly achieve large-scale development in the later stage, his star effect alone would not be enough.。

To be honest, when it comes to the reputation, price, taste, etc. of hot pot restaurants, Xiaoxianzhuang is no better than other hot pot restaurants. It has no real core competitiveness.。

And there are many famous people. While Xiaoxianzhuang received attention because of him, he also attracted a lot of malicious eyes. Once any small thing happened, it would be magnified infinitely, causing a lot of trouble.。

Not long ago, Xiaoxianzhuang was exposed on the Internet that there were maggots in the hot pot, and many people were slandering it.。

In short, while Xiaoxianzhuang may develop and grow, there is always the risk of encountering Waterloo. Chen Xiaoxian is also very self-aware of his own abilities.。

He is just an actor who has been criticized for his acting skills. He is not a business wizard, and he has absolutely no confidence in making Xiaoxianzhuang truly big.。

It’s just that he didn’t have many choices before. At least Xiaoxianzhuang is currently developing very well. He just thinks that it can develop smoothly for a while, and then find a way to raise funds and go public, and then he can exit quickly.。

Now Lei Ziqing gave him another option, and was willing to purchase Xiaoxianzhuang directly in cash, which made him very excited; between taking the risk to get more, and settling down for safety, he decisively chose the latter.。

No matter how much money Xiaoxianzhuang can make in the future, the immediate benefits are more practical than the unknown future.。

Chen Xiaoxian made this choice, and Tian Ming and Ye Qian were also similar. They both followed Chen Xiaoxian in investing in the beginning; all the time, they were simply taking money and dividends as shareholders without actual management, and they had cash out from the beginning. money ideas。

Therefore, after this meal, several people reached an agreement. 100% of the shares of Xiaoxianzhuang were acquired by Lei Ziqing and became part of his Qingzhuang Catering.。

And he was not stingy about the acquisition price. The previous valuation of Xiaoxianzhuang was about 100 million, but definitely less than 200 million. Lei Ziqing simply spent 200 million for the acquisition and gave Chen Xiaoxian and others some discounts. Didn’t treat them badly。

The acquisition of Xiaoxianzhuang is just the beginning. Since he has chosen mergers and acquisitions, the bigger the noise, the better; anyway, he has enough financial support to acquire all the companies that can be acquired!

As the boss, the reason why he came to personally negotiate for Xiaoxianzhuang was because he and Chen Xiaoxian were friends. It was as simple as that.。

…

Two days later, a piece of news came out that shook the entire domestic catering industry!

Including Xiaoxianzhuang, more than ten hotpot chain brands with a certain degree of popularity across the country have been acquired by the same company. This company is Qingzhuang Catering。

But many people knew nothing about this company, and had never heard of it before. It seemed to appear out of nowhere, and then spent nearly 5 billion in funds and quickly acquired it within two days. More than ten cateri

ng brands。

When they learned about the origin of Qingzhuang Catering, they were even more surprised, because it turned out to be a subsidiary of Qingyang Group, backed by Lei Ziqing, a big pig farmer!

Thinking of Lei Ziqing’s financial resources and his Qingyang Pork, which makes huge profits every year, almost all the giants in the catering industry panic, especially large hot pot chain brands such as Haidida and Xiaolongkan.。

How should I put it? A Hunjiang dragon suddenly appeared in a pond. The big fish in the pond felt the pressure of survival. If they were not careful, they might be eaten. Why didn’t they panic?

That’s the Qingyang Group, it’s Lei Ziqing!

The competition in the catering industry has been very stressful, but now there is another giant. Many people want to catch Lei Ziqing and question him: You said you are a pig farmer, if you don’t raise pigs well, you can do this all day long. Well, you are selling perfume and making TV shows, and you are going to harm the catering industry. What are you going to do?

Lei Ziqing doesn’t care about this. The law of the jungle has always been a truth in the world, especially in the shopping mall; big fish eat small fish, small fish eat shrimps, and the shrimps are basically equal to being eaten!

These large corporate giants themselves are also kings and hegemons in the catering industry. As their local leader, Lei Ziqing is just a dragon crossing the river, stronger than them.。

Wang Yun hurried to the Magic City and came to tell him the good news with great excitement. This time the acquisition war was fought beautifully. He only spent about 5 billion in funds and successfully acquired twelve small and medium-sized chain stores. brand。

The total number of stores of these twelve chain brands has exceeded 1,500 stores nationwide. Most of them are located in first- and second-tier cities, with a small number in third- and fourth-tier cities; as for those small cities after the fifth tier , itself is not suitable for the development of chain brands. There is not much market to speak of and can basically be ignored.。

The scale is more than 1,500, and as the leader of the chain hot pot industry, Haididao, with a market value of more than 150 billion, has less than 800 stores!

Although most of Haibidao are large stores in first- and second-tier cities, the quality is not comparable to the small brands they acquired; but with more than 1,500 stores, twice the number, it can already be achieved to a large extent. Make up for the lack of quality。

And with the subsequent investment of funds, the original store can be renovated and renovated, and the quality will be able to keep up by then.。

If possible subsequent investments are included, the investment is actually less than 10 billion, but the actual results achieved are better than the direct acquisition of Haidida, an industry leader with a market value of 150 billion, and naturally more cost-effective. !

Haihai Di has a market value of 150 billion. To put it bluntly, it is still a capital game. The artificially high value of the stock market has far exceeded the actual value. Therefore, Lei Ziqing did not think about acquiring Hai Hai Di and other large chain brands from the beginning. , it would be more loss than gain in terms of investment and return.。

Like now, the acquisition of small and medium-sized chain brands only costs less than 10 billion, and the equivalent of more than 100 billion is obtained. The difference is obvious.