Start by trimming cow hooves

in a blink.

It has been more than a year since the S-Car 8 came out.

At the S Electric Vehicle Headquarters, Su Rui saw the S-Car 7 model, which is about to be mass-produced. This is a medium and large SUV, which is equivalent to being taller on the basis of the S-Car 8, and the details of the appearance have been adjusted.

As for the lower-priced mid-range models, they are still in the research and development stage. Due to low user acceptance, difficulty in reducing battery costs, insufficient popularity of charging facilities, etc., there is no way to bring them to the market.

According to what Suri learned from company executives during his test drive of the S-Car 7 model, the total sales of S-Car 8 since its release are more than 88,600 units worldwide.

Compared with the previous Tesla Model S, this number is much higher than expected, mainly due to Suri's personal influence, as well as the lower price and high appearance.

When someone else buys a traditional fuel vehicle that costs tens of thousands of dollars, it does not necessarily mean that they are truly wealthy.

However, if you are willing to spend tens of thousands of dollars to buy a pure electric S-Car 8, you are at least middle-class in this era. Without considering factors such as whether it maintains its value, the rate of returning people when driving on the road is very high.

Because of the high quality of this car, total sales in the mainland exceeded 32,000 units.

Among them, the little rich women who do not pay attention to the cruising range have made outstanding contributions to Suri. On the other hand, due to the introduction of preferential policies, S-Car 8 is exempt from purchase tax in the mainland, and the cost of use is particularly low. The short-distance driving experience is actually Higher than "BBA" at the same price.

Thanks to the gradual maturity of the technology and the reduction in battery costs, the estimated cost of S-Car 7 will be about US$3,000 cheaper than S-Car 8.

Since there is no basis for large-scale sales yet, Suri is not in a hurry to lower the prices of S-Car 8 and S-Car 7. He can just rely on the profits from these price differences to fill the gap caused by the previously launched battery leasing and installment car purchase discount programs. of

deficit.

After the pure electric version of the Glorious Supercar, the fuel version of the Glorious Supercar equipped with the same Lamborghini engine was officially launched last month and was sold out in just one day.

Although the performance of the Tejas supercar is not the best, and it is slightly behind supercars such as Bugatti and Koenigsegg, its appearance is indeed explosive, so it has attracted the attention of many buyers.

While Suri was looking at the car.

The engineer responsible for developing the fuel version of the glorious supercar told Suri:

"The president of Ferrari was interviewed by the media two days ago and actually said that our brand does not have the pedigree of a supercar. This made me really angry. The public relations department is considering whether we should respond directly to Ferrari."

Suri was standing there, concentrating on watching the skilled technicians assemble the supercar.

I feel that this thing is quite decompressing and suitable for creating a documentary with the theme of car repair and modification, just like the very popular "Beverly Pawn Shop" and the reality show of searching for gold mines.

Hear the words.

He was surprised and said:

"Are you so crazy? I thought only animals can talk about bloodlines. I never thought of provoking Ferrari, but they came to provoke me first. If you ask the public relations officer to respond, just say that at least we are really limited sales, unlike F40. It was said to be limited to 300 units, but more than a thousand were sold, causing collectors to suffer heavy losses.”

Most other companies that produce supercars lose money, but Ferrari is a surprise, with a net profit of more than 200 million euros last year.

Lamborghini is also making money, but in Suri's eyes, the profits are pitiful.

Therefore, he never thought about delving into the field of supercars. The purpose of building the "Glorious" supercar brand was just to enhance the brand image of S electric cars. However, Ferrari does not follow martial ethics and dares to attack its brand image. This is undoubtedly a proactive move. Start a war.

As you can guess, the reason why Ferrari president cracked down on the Glorious Supercar is most likely out of concern.

After all, Suri always does what he does best. The Glorious supercar adopts an appearance similar to Lamborghini's "Poison".

Before the glorious supercar really rises, vested interests will of course try every means to suppress it. The global supercar market is only so large that it is already difficult to accommodate new players.

Suri is too lazy to compete with Ferrari. His only goal is to support S Electric Vehicle Company into a giant with a scale of more than one trillion US dollars. By then, the market value of Ferrari will probably be a fraction of this company, and it will not be in the same company at all. level.

beside.

The director in charge of the Glorious Supercar project flattered him and said:

"I remember this incident. At a gathering of the Ferrari F40 supercar a few years ago, people discovered that the number of people in possession of this car far exceeded the number advertised by Ferrari. If this incident is brought up again, Ferrari will definitely feel uncomfortable. Others Models that are said to be sold in limited quantities are likely to be over-sold. As the old saying goes, a cockroach found in the house often means there is a nest of cockroaches.”

Suri took a serious look at the glorious supercar being assembled in front of him, touched his chin and told:

"Since even Ferrari is afraid of us, it means we are on the right track. Do you think if we lower the positioning of the Guanghui brand and launch an entry-level pure electric or hybrid supercar priced at US$150,000 to US$200,000, then there will be What’s the market potential?”

Some knowledgeable management raised their hands and said:

"You can still buy a good fuel-powered supercar at a price of 150,000. I think it is better to go lower and launch a sub-brand that is higher-end than the S-Car 8 and priced lower than other supercars. Set the price at 10 About ten thousand dollars.”

Suri looked at the other person and found that he was the former person in charge of Tesla's Roadster electric sports car project. After thinking about it, he snapped his fingers and agreed:

"Yes, it can be cheaper than traditional supercars, but it also has a cool appearance and high performance. This can not only improve the brand positioning, but also share part of the research and development costs and create technical reserves for subsequent updates."

“Originally, I thought that the Ferrari president’s attitude was because he was worried about this glorious supercar itself, but after thinking about it again, I think he is probably more worried about the impact that future electric supercars will have on high-priced traditional supercars. "

"Starting speed and low cost are what our company is good at, and almost no one will drive a supercar for long distances. It is enough for urban transportation. These supercars will be more susceptible to impact than other fuel vehicles."

Only top-notch limited-edition supercars have the potential to be collected and increased in value. General-volume products are also consumer goods and will continue to depreciate once they are acquired.

For a company like Ferrari, profits are actually not very high. As long as Suri can steal some of its potential customers, it will be enough to break Ferrari's virtuous cycle and put the company's books into losses.

This is probably why the president of Ferrari couldn't wait to jump out and publicly smear the glorious supercar. The impact may be limited in the short term, but once this company is allowed to develop, other supercar brands will be uncomfortable.

If it wasn't for being smeared, Su Rui would never have thought about it.

Mainly because the profit was really limited, he was too lazy to waste his brain cells and subconsciously ignored it.

But now, the other party is trying his best to jump in front of Suri's eyes. He believes that if these "affordable" electric supercars are used as billboards on the street, it will be more beneficial to the long-term development of S electric cars and make it easier to hit the high-end car market (this chapter over)