Start by trimming cow hooves
Chapter 72 Press Conference
After stating your requirements.
The rest of the negotiation work will be left to Goldman Sachs' team.
Suri went to visit Facebook headquarters and took time to visit some old friends. Three days later, under the preparation of Netflix, a high-profile press conference was held.
The two parties publicly signed and exchanged contracts and named the new company "Netflix Entertainment".
Suri personally serves as the director of the production department, and his annual salary is tentatively set at US$2.2 million, in addition to the basic salary, plus project shares.
This salary level is similar to the senior vice president position at Facebook, but it lacks option rewards.
It is estimated that before Suri actually makes achievements, Netflix's parent company will not easily make concessions on equity.
The difference in shareholding ratio between the two parties is only 2%. As long as he is rewarded with a little more company shares, Suri can overtake him.
Netflix's parent company is the nominal major shareholder. Due to the new company's articles of association, other members of the board of directors have partial voting rights. It is not yet certain who will have the final say in the future.
This is just in case.
Suri knows that his advantage is actually long-term investment.
Anyone with a little more ambition can easily become a CEO, or chairman of the board of directors of a listed company. As long as there are no problems with the new company's management decisions, he has no intention of forcibly intervening.
There is a process for signing a contract. Lawyers from both parties carefully review it several times in advance and communicate on all details.
For the sake of publicity, the media was allowed to ask questions after signing. The battle became quite big, with people from more than a dozen newspapers and TV stations invited.
At this moment, a reporter from Fox TV station couldn't wait to stand up, held up the microphone and asked:
"Will your Netflix entertainment company become an online TV station in the future, or an Internet cinema chain? This will affect traditional business, right? People in movie theaters will lose their jobs, and people in TV stations and film and television companies will also lose their jobs. You will lose your job, and I think you should consider developing a more solid business plan.”
As soon as you come up, use your big moves.
This question clearly shows that there is no good intention. If the answer is not good, theater chains, film and television companies, and TV stations will all jump out.
Seeing the Fox TV logo on the other party's microphone, Suri was quite speechless.
I had previously considered that there was a high probability that it would offend some people, but I didn't expect them to be so impatient. They started fanning the flames within a few minutes of signing the contract.
He asked, ahead of Mr. Reed Hastings:
"It has been many years since online shopping was born. Has Wal-Mart closed down? It is more convenient to browse news on mobile phones and computers. Isn't your TV station still there? According to you, when TV was invented, theaters should have closed, but now they are not only Very good, and the market size is increasing year by year. We just want to provide users with a more convenient and relaxed new entertainment method, which can create more job opportunities. In the near future, it is expected to recruit 300 employees first, and we lack a large number of screenwriters, directors, and actors. And the crew.”
Seeing that Su Rui answered this question lightly, Reed Hastings and the others heaved a sigh of relief.
They previously purchased resources from other film and television companies, but since they decided to cooperate with Suri to try to make some TV series and broadcast them on the Internet, they knew that there would definitely be some friction.
Since confrontation is unavoidable, it is better to go out and give it a try. If you win, you will be rich and powerful, and if you lose, you will continue to settle down.
Mr. Reed Hastings, who picked up the phone and was not afraid of trouble, also explained:
"Our future monthly subscription fee will only be $14.99."
"The movies and TV series on the Netflix entertainment platform can be watched by members at will. When the Internet speed becomes faster, you can also watch the movies on your mobile phone or tablet, just like Youtube."
"Of course, since there is still a lack of high-quality plots in the early stage, this will take some time to prepare. There will be trial operation for a period of time in the initial stage. Until this new platform matures, we plan to spend 100 million U.S. dollars to publicly acquire the online broadcast rights of some high-quality film and television dramas, and follow up. We will add more investment and try to shoot new dramas, with Suri personally serving as the creative director."
As soon as these words came out, there was a sudden roar in the audience, and some people applauded.
Cable TV is currently very expensive. American families spend an average of one hundred dollars a month on it, which has already caused dissatisfaction among many people.
If Suri's original idea is followed, the fee should be set at around eight US dollars, which is similar to Netflix's monthly fee for renting CDs, which is already very profitable.
However, Reed Hastings and Goldman Sachs' consultants felt that if the price was set too low, it might anger the traditional TV stations, and it would be detrimental to initial development, and would have to rely on financing in the future.
They would rather give users some discounts when the time comes, and they do not want to offend the media companies severely in the early stage.
As the recognized "uncrowned king", behind the major media and television stations, stands the most powerful group of people in the United States. Not to mention Reed Hastings and the others, even Washington often has to bow its head and admit defeat.
Suri felt that friction was inevitable anyway, so it was better to seize the time to develop and grow.
Considering that some discounts such as continuous monthly subscription reductions could be introduced in the future, he did not go against Reed Hastings and others, and temporarily agreed to the pricing, and would make adjustments later depending on the situation.
During the question-and-answer ceremony at the press conference, trap questions came one after another. Some people even directly asked whether Netflix Entertainment has the ability to subvert Hollywood's traditional production model.
Suri only replied that she would still have to cooperate with Hollywood companies for future dramas.
Sensing something was wrong, he looked at Mr. Reed Hastings, and both parties agreed to terminate the question session early.
After returning to the stage, Suri smacked her lips and said with emotion: "I no longer expect them to write any good articles praising us when they go back."
Amanda’s secretary interface said:
"You're careless. You shouldn't invite these media today. Most of them are related to TV stations and are competitors with us."
Operations Officer Greg Peters looked embarrassed. It was he who came up with the idea of making the signing ceremony public.
Before, I was only thinking about releasing good news, stimulating the stock price of the parent company to rise, and getting more attention to the new company Netflix Entertainment. I didn't expect that the smell of gunpowder at the scene was so strong.
Suri added:
"We should find a stronger CEO. It's difficult for ordinary people to withstand the pressure. Even reporters don't like us. I'm afraid the bosses of TV stations and film and television companies want to use us to feed crocodiles. But think on the bright side, this shows that those People are already anxious and see the potential of our cooperation.”
Rather than worrying about offending anyone, Reed Hastings wanted to make a fortune, so he gritted his teeth and told:
"Anyway, we have already signed the contract, and someone will make the money. Why not put the money in our own pockets. Su Rui, you are the individual shareholder who has made the biggest profit. Please do a good job in making your own TV series."
Suri nodded:
"Don't worry, I already have an idea. Let me prepare the crew first, and I will handle the script and actors. Hollywood is full of unknown actors, and down-and-out screenwriters and directors. Those giants cannot represent the entire Hollywood."
beside.
Miss Daddario, I feel like I'm lying on the ground, because I am that unknown little actress.
The pressure was on others, and Su Rui was too lazy to worry about it. After completing the signing ceremony, he set off in the car and went straight to the airport.
It will take some time to prepare for a new company and set up the framework. There is no need to stay in Silicon Valley and wait. It is only a flight of more than four hours in total and you can go back and forth at any time.
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