Start by trimming cow hooves

Judging from BuyMe’s sales and active user growth, the company’s valuation is not too high.

The valuation given by the market is relatively conservative.

On the one hand, this is because BuyMe is adopting an expansion strategy of burning money to gain market share. The company's revenue data is a bit ugly. It lost US$98 million and US$145 million in the first and second quarters of this year, respectively, and its losses continued to expand.

On the other hand, due to fierce competition, BuyMe not only has to compete with other shopping platforms, but also with physical retail chain giants such as Sam’s Club and Dollar Tree.

The latter is a discount grocery store chain headquartered in Chesapeake, Virginia, USA. It has thousands of chain stores across the United States. The price of most products is fixed at US$1.25. It has everything to eat, use and play, making it a mid-to-low-end store. It is the best choice for consumers to shop.

While on Lanai, Suri always felt that BuyMe’s market positioning overlapped with that of Dollar Tree.

After discussing with the company's senior executives through video conference, they decided to continue to look for new highlights, and then set up a special department and named it "Online Fashion Retail Department."

This is tantamount to taking BuyMe's clothing sector out to develop independently, trying to rely on the huge mainland market of the clothing processing industry to move "ZARA" and "UNIQLO" online to help fashion traders open up new sales.

According to the plan, these clothes will be sent to the logistics transfer warehouse in Mexico to shorten the time required for express delivery and make it easier for users to change the size of the goods.

Some cheap goods are not worth the trouble, but the price of fashion is higher. Even if it invests in a logistics transfer warehouse in Mexico, the platform is still profitable.

The situation is still unknown. Suri is personally optimistic about this sub-project because Americans love to buy clothes.

According to agency statistics, Americans buy an average of 56 pieces of clothing every year and spend more than $500 on clothes. The potential market size can be imagined from this.

After chatting with Secretary Amanda and Yuko Hoshino, Suri continued to familiarize herself with the script.

Another phone call disrupted his schedule for today.

However, Suri was very excited because S Electric Vehicle Company's first pure electric supercar had just been shipped to Los Angeles, and the headquarters reminded him to sign for a test drive.

Speaking of this supercar named "Luminescence".

The purpose of investing in its research and development is to enhance the popularity and influence of S Electric Vehicle Company, and to accumulate technical patents for the development of high-performance electric vehicles. After successively burning the company's approximately 99 million US dollars, it finally passed the test and acceptance.

Something this big deserves an episode of The Suri Show.

Suri specially called Ashton, who lives nearby, to serve as the host of this episode of the reality show.

When the program crew arrived, he opened the door himself and saw a cool black and gold sports car parked in the truck compartment. The shape was somewhat similar to the Lamborghini "Poison", with a metallic luster on the surface and a red waist. Wire.

Facing the camera, Ashton Kutcher and his wife Britney Spears were very happy. One clapped and laughed, and the other covered his mouth and looked surprised.

Blainey showed a sweet smile and said:

"This car is really cool. It feels more beautiful than a Ferrari. Can you sell it to me? I mean I want to order one too."

Ashton, who has become her legal husband, joked:

"Don't talk nonsense. Although it is true, be careful that Ferrari will blacklist you. Kim Kardashian was banned from buying other Ferrari models for life just because she sold a Ferrari."

Suri has no intention of stepping on Ferrari. After all, there is almost no competition between it and his own S electric car.

After Ashton and his wife finished singing and speaking, he told:

"Although I originally thought that we should develop an electric supercar with ultimate performance, I didn't seem to have considered how to sell it to the outside world. Due to the limitation of research and development costs, the price is too high, and it will exceed 4 million US dollars."

"Many people buy supercars to hear the roar and feel the vibrations from the engine. To be honest, I used to like those too, but after driving for a long time, I feel that comfort is the most important."

"This pure electric Glory supercar developed by our company has already broken many records. It is equipped with 4 high-performance self-developed motors, capable of outputting 1,760 horsepower, accelerating from zero to zero in 1.9 seconds, and a top speed of 378 kilometers per hour. Follow-up There will also be a hybrid version, which is planned to be released to the public in limited quantities. It is expected to be limited to 499 units worldwide, which is different from the pure electric version like mine."

Even though Suri's ideas are far-fetched, he believes he has enough influence.

However, pure electric supercars are sold for as much as three to four million US dollars. Even he has no confidence in this kind of project, mainly because electric supercars do not have high appreciation potential and there are too many available products on the market. Substitute products have low user acceptance.

Therefore, as early as the project research and development stage, Suri positioned the production version of this "Glorious" supercar as a hybrid model. It was developed in cooperation with Lamborghini and also used a fuel engine purchased from a third party.

As for the pure electric mode, it can only support about 20 kilometers of driving range. Compared with traditional supercars, its main advantages are reduced fuel consumption, lower noise, and shortened starting acceleration time.

The hybrid version of the glorious supercar is expected to be sold for a starting price of US$799,900, which is obviously significantly lower than the price of his own pure electric glorious supercar.

After briefly introducing the performance of the car, Suri said sorry to Britney and chose to take her friend Ashton Kutcher out for a test drive.

Since I was recording a program, I was quite disciplined on the way. It wasn't until I drove the glorious pure electric supercar to a section of internal closed road that I stepped on the accelerator.

The violent pushing feeling on his back made Ashton scream and couldn't wait to sit in the driver's seat and try it out.

have to say.

It is true that the research and development costs are high, but this pure electric glorious supercar is indeed a good car for urban transportation. Unfortunately, due to the rapid power consumption, the total cruising range is only 401 kilometers.

This is still in power saving mode. If you switch to performance mode, the cruising range will be greatly shortened.

Fortunately, Suri is the boss himself. When a high-performance battery is developed in the future, he can choose to find an engineer to replace it to give it a higher cruising range.

If it is only used for transportation in the city, it is completely sufficient.

By the time this trial episode of the "Suri Show" reality show is aired, the advertising effect generated may be worth US$100 million, invisibly establishing a high-end brand image for the S electric car.

Just like the Aston Martin One77, it doesn't matter whether this series of cars makes money. What's important is that it can help Aston Martin maintain the brand image of top luxury cars, and then make profits by selling other models.

European and American luxury goods companies like to find beautiful and handsome celebrities as endorsements. The best "endorsers" for car companies are their own super sports cars. (End of this chapter)