Start by trimming cow hooves

During Suri's live broadcast on BuyMe, she also recorded the entire process.

In order to let more people know about this start-up company, the complete product introduction video and some clips of the highlight clips were quickly posted on Youtube. They also spent money to find a group of Internet celebrities to help promote the company, and the number of clicks soared.

Some people just find it interesting after reading it. The image of Suri in their minds is that he is very free and fun-loving, unlike many so-called powerful people who are aloof and like to put on airs and put on airs all day long.

For example, in "Suri Show", he often stops to buy some street food and is very friendly when communicating with ordinary people without any arrogance. This is why many fans like him.

Some viewers keenly sensed business opportunities and began to try to understand BuyMe’s operating model.

I accidentally discovered that the live broadcast is just a promotion tool, and there is a shopping website behind it. If you invite people to buy together, you can get a discount.

The coupon given to newcomers is actually worth 8 US dollars. For only 1 cent, you can take home pure cotton bath towels, toilet paper, sandals, etc., and enjoy free shipping on your first order.

It’s almost like getting it for free. Most users choose to register an account and bind their email address, bank card, and PayPal.

As for the shortcomings, it is simply that the delivery time is a bit long. Many products have to be shipped from China, Mexico and other places, and it is estimated that it will take half a month to 20 days to get them.

There are also just over a thousand products on the website, but the prices are really cheap.

With the idea of ​​giving it a try, many customers who were early adopters began to place orders and study how to get free shipping. In many stores, as long as the order amount meets a certain standard, you can enjoy free shipping service.

According to current U.S. law, most imported goods worth less than $800 can enter the U.S. market duty-free after being packaged, transported and delivered to individual buyers.

This can be regarded as exploiting a legal loophole, allowing low-priced goods from the mainland to be delivered to the homes of American consumers.

For some items that are not urgently needed, such as socks, underwear, toiletries, etc., the prices are much lower than at Wal-Mart. Some short-sleeves only cost $5, so it is worth stocking up in advance.

It is different from ordinary e-commerce platforms.

After preliminary market research, BuyMe adopted a fully managed model. Merchants only need to supply goods, and the platform is responsible for operations, logistics and after-sales services. In this way, the entry threshold and operational difficulty for merchants are greatly reduced, and it is also convenient for timely dispatch. Deliver goods and improve operational efficiency.

To put it figuratively.

Many source factories in China will become low-price suppliers for BuyMe, and BuyMe is like a low-price discount store, responsible for shipping cheap goods to the homes of American users.

Since you don’t need to buy the goods yourself and bear the principal and risks, as long as you increase the scale, this business is almost guaranteed to make a profit.

Most of the products on the platform now are priced between 50 cents and 20 US dollars, which does not overlap with the user groups of Amazon’s online mall. Although there are still many things that cannot be done well for the time being, relying on extremely low prices Price, cheapness can make consumers forgive everything.

"I have been stocking up on goods for a month or two, and I think they will all be sold out this time. The employees are still inexperienced, so they are probably in a hurry. In the early stage, I planned to burn out 200 million US dollars for promotion. I don't know how much money this will cost. How long can it last?”

The day after the live broadcast, Suri said while looking at the data.

Just 24 hours after the platform was launched, total sales exceeded US$31.8 million, attracting more than 700,000 users to try to place orders. For a start-up company, this result is already very good.

The main reason is that the preparations are not sufficient, so no efforts are made in publicity and promotion. Many products were sold out yesterday. Even if some potential customers want to buy something, they have no chance to pay for it.

Hoshino Yuko was still at his house, sitting on a yoga mat by the window and stretching, posing in a particularly sultry pose, and curiously asked: "Is there any problem with funding? I see that many of your projects don't make money, like S -Car, Tweet, etc., the amount of losses is a bit high.”

Suri couldn't help laughing and replied:

"You haven't read the news recently, have you? I have been reducing my holdings of Apple stocks. I already have more than 3 billion US dollars in cash on hand. This is the result of investing a lot of money one after another. If I am short of money, I can sell it at any time. The Facebook shares held by the Norwegian sovereign fund previously wanted to be acquired in a package at a premium of about 5%. I felt that it was not necessary for the time being, so I declined, otherwise the cash flow in the account would exceed 10 billion US dollars in minutes."

Many projects indeed only generate paper wealth.

The income brought by Netflix Entertainment and Caishen Capital was resold and invested, which did not help Suri's cash flow.

In the past three years, his successful investment in Facebook stocks, Apple stocks, and Penguin stocks has brought him huge financial returns, which he can find a way to cash out at any time. There are also other incomes, and he does not have to worry about money at all. Worry about things.

That's why Su Rui dared to launch new projects one after another and went to China to invest so much money.

Hoshino Yuko smacked her lips and said speechlessly:

"Calling me pretentious, I just wanted to say that if you want money, I can lend you the 120 million US dollars of idle funds in your YOYO account first. Sure enough, no matter how hard I try, you are still far behind. Believers who are favored by the God of Wealth are different.”

Suri and Daddario both hold shares in YOYO, but he has never been involved in daily management.

Hear the words.

He was slightly confused and asked Hoshino Yuko:

"Why do you keep so much cash and haven't continued to open stores and expand recently?"

"The number of stores has been increasing, and the money earned is more than the money invested. It can only be said that the clothing business is more profitable than imagined. YOYO's net profit can reach about 40%. No wonder the boss of the chain brand ZARA can Become a top-ranked super-rich person.”

Hoshino Yuko is already a completely wealthy woman.

Since its birth, the YOYO brand has launched the globally popular bikini jeans, which have been branded as "fashionable" and "sexy". Not only does the product have a high added value, but there is not much expenditure on marketing and publicity.

Both Hoshino Yuko herself and Suri and his Dongjing Mall have become the humanoid living signs of the YOYO brand. Coupled with the timely layout of online business, a number of stores and labor costs have been saved, and the net profit has been far lower. Open colleagues.

Suri helped make suggestions and told:

"It's almost enough. Don't expand blindly. The fashion industry is changing very fast. You should try to invest some of your idle funds in other places. For example, cosmetics and skin care products actually have little technical content. Rather than competing with European and American products, Instead of competing with established companies, it is better to incubate a new company in the mainland, focusing on the mid-range market and selling through online channels. I can also help when the time comes."

Having been in the fashion industry for so long, Hoshino Yuko certainly understands that the profits of skin care products, perfumes, etc. are astonishingly high, and she immediately agreed to learn about the market situation first.

After putting down the file.

Suri picked up her phone and opened the app store, downloading a newly launched mobile game called "Holy Grail".

Players accumulate sacrificial items by killing monsters through levels, and then complete upgrades and unlock new maps. In the Apple App Store, the price is $0.99 and more than 7 million copies have been sold. Once the player dies, they can also purchase resurrection coins in-app. , or watch an ad to revive once.

Because the difficulty is a bit high, the probability of dropping sacrificial items is very low. Recently, a large number of players have been cursing and playing, successfully making this mobile game popular (end of this chapter)