Start at the Pinnacle of Life
Chapter 507 Brand History
After being invited by Qin Yu, the two visited a little more cloudy.
The harmony of yin and yang makes the magnetic field of this small team more harmonious and easier to get close to.
So, Alessio Russo remembered this 'knowledge point' in his heart.
You never know when it might come in handy...
The visit continued, and Russo was a competent tour guide. Under his vivid language description, the pictures of Lamborghini since its birth in 1963 slowly unfolded in the minds of the two.
The classic models on the first floor cover the most representative models of Lamborghini in each period from the 1960s to the 1990s.
Speaking of this, it is natural to have to mention the 350 GT, Lamborghini's first mass-produced car.
It took only one year from research and development to production. To be able to create such a miracle, it is natural to take some shortcuts in the middle.
To speed up the process, the easiest way is undoubtedly to 'borrow' someone, which is also the most common method in the market.
The engine of the Lamborghini 350 GT came from a former Ferrari engineer, and the chassis engineer came from Maserati. In this way, Lamborghini's first production car was born.
At that time, it sold about 120 vehicles, which was already a good result for a new brand.
It also ensured the survival of the Lamborghini brand, brought appropriate profits and soil, and gave the brand a little confidence.
Then came the GT series, the gold and emerald green of the GTS, the convertible design...
The 400 GT in response to market demand, these are just transitions, allowing the brand, which was still weak at the time, to survive.
Until the appearance of Miura, its appearance changed the definition of super sports car in the whole world.
With its mid-engine and stunning bodywork designed by Marcello Gandini, named after the famous trainer, the Miura also represents the strongest, smartest and most ferocious in the bullring.
And it is also worthy of the name Miura, when it was unveiled at the Geneva Motor Show, it immediately caused a sensation all over the world.
The horizontal 4.6-liter V12 mid-mounted engine has an output of 350 horsepower and a top speed of 280km/h, which was the fastest speed of a mass-produced car at that time.
Miura has countless innovations,
Whether it is its appearance model, or its horned doors, and the barrier-type air component behind the roof.
Of course, the most amazing thing is that it broke the tradition of the front engine.
So far, Lamborghini has officially started its own cattle raising industry.
And finally cultivated it into a golden bull that can bring huge profits, and also achieved the honorable achievement that is jokingly called the bullpen today.
The Marzal Concept, Lamborghini's first foray into a four-seater utility vehicle.
Oh, right……
It must be mentioned that its doors turned out to be flying wings.
It turns out that as early as more than 60 years ago, the flying wing door appeared...
The mass-produced model Espada at that time was inspired by it.
Also built by Gandini, the previous success brought him great honor and status.
The three generations of Espada made the world have a clear understanding of Lamborghini's high design level, and it was also the brand that sold better in that era.
It was also the financial pillar of Lamborghini in that era. Without it, maybe Lamborghini would have gone bankrupt.
The second-generation Espada is the best-selling of the three generations and one of Russo's favorite models.
I remember seeing in the news that Lamborghini plans to revive the Espada series. Qin Yu was very interested in the 4-seat Espada concept car that appeared at the 2008 Paris Motor Show.
Yes, but it may take some time. Russo did not explain the reason, which involves the overall direction of the brand's operations.
Objectively speaking, it can be regarded as a commercial secret.
You should know that we have been competing with Ferrari for a long time... Russo had a modesty rarely seen by foreigners.
Long competition? ? ?
More than that, Lamborghini and Ferrari are deadly rivals.
Both sides wished to kill each other, and the number of tit-for-tat confrontations was beyond count.
At the beginning, Ferrari can be said to be unilaterally crushed in all directions until the appearance of Countach.
The Countach, which was born in the late 1970s, has been loved by more people, and the posters and movie promotions also favor its scissor door design.
Like now, owning a Countach is the brightest boy in this gai! ! !
Countach's name comes from Italian slang. When a man sees a beautiful woman, he can't help but exclaim 'Coon-tash! '
This is exactly what Mr. Lamborghini exclaimed when he saw it, so the Countach appeared.
It is also one of the few Lamborghini sports cars without a sports car named after a bull.
Gandini's simple and exaggerated design endows the Countach with an infinite sense of the future.
The avant-garde, bizarre and exaggerated design and violent power instantly captured the hearts of countless car fans.
People are shocked by it, and it has begun to appear in Hollywood blockbusters.
Because the scissor door is so cool, no matter when it appears, it is so unique and eye-catching.
Eye-catching ability is full...
At that time, a Countach made men's blood boil more than any bikini beauty.
woman?
Isn't it a super sci-fi sports car with scissor doors? ? ?
Most movie fans even think that it is just a movie prop, and there is no such super sci-fi sports car in reality.
This brought more honor and aura to Countach, and made Lamborghini in the limelight during this period, reversing the situation for the first time and overwhelming its old rival.
For the first time, the battle between cattle and horses was reversed. For Lamborghini people, this period is a period of pride and profound meaning.
In my opinion, it is the appearance of Countach that gives Lamborghini real courage to challenge everyone... Russo's pride comes from the heart.
Even Qin Yu and Pei Zhuxian were deeply affected, as if they had merged into that era, and they were delighted that Lamborghini defeated its old rival for the first time and won the attention of the world.
It can only be said that Russo's explanation is really contagious.
Based on this, he is well-deserved as the executive vice president. Being able to make others agree with his point of view is the most brilliant sales strategy.
Then we have to mention the turbulent years. Mr. Lamborghini's poor management caused the brand to be included in Chrysler.
The arrogant bald eagle began to dictate to the company, and after Gandini submitted the new design drawings, he appointed the Detroit design team to make drastic changes to it.
This also made Gandini very angry and decided to leave his old club.
It was not until two years later that the new car modified by the Bald Eagle team was officially launched. It was the main product that has continued to this day: Diablo (ghost).
Diablo, which combines the advantages of Italian and Bald Eagle, looks more mellow and smooth, without the avant-garde transcendence of the past, but more in line with the public's aesthetic taste.
The iconic scissor doors cannot be absent naturally, it has become the symbol of Lamborghini supercar.
The power of the Phantom has not been stifled by the owner change. The 5.7-liter naturally aspirated V12 engine has a maximum power of 492 horsepower, a maximum torque of 580 Nm, and a maximum speed of 325km/h...
Russo proudly introduced the original model and later improved models, one after another, as if watching a real documentary.
However, Lamborghini did not have a good time during this period.
Intricate modification, production, and the appearance of many versions confuse car fans who are used to 'single'.
But in any case, Diablo eventually withstood the test and achieved unprecedented success.
It also left a strong mark in Lamborghini's brand history!
When Russo came to the second floor, the sense of history gradually faded, replaced by a sense of the future full of science fiction.
At the same time, Qin Yu also saw the purpose of his trip.
Lamborghini, The Sixth Element...
The black is as deep as the dark night, and the two bright red spots in front of the windshield are like the mad eyes of a bull on the field.
Bright red seats, combat steering wheel, simple and powerful interior design...
Sitting inside, when holding the steering wheel with both hands, the fingers are slightly sunken elastic, allowing the driver to have a more stable grip.
Close the door and look through the front windshield to the wall blocking the view.
Brother Yu now has an urge to step on the accelerator and break all obstacles to fly to freedom and distance...
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