Since 1983

The annual cost of the Academy Awards ceremony is four to five million Hong Kong dollars, including the reception of guests, ceremony, and reception activities.

The money usually comes from television rights and sponsorships, which have been tight in recent years as the industry has declined. This year the TV station is only willing to pay 500,000 yuan, which is not enough!

Why do TV stations keep prices down?

The ratings are low, and if the ratings are low, we can't get advertisements. If we can't find advertisements, we have to suppress the rebroadcasting fee. In the end, the Hong Kong Film Fund allocated 2 million yuan to solve the urgent need.

That's not enough, is it?

That's right, so everything is kept simple. There was an award presenter, I won't say who it is, but she was very considerate and said that she would take half of the reception fee.

Wow, how dare you think before? It's embarrassing.

In the newly completed Hong Kong Film Archive, it looks like a cultural salon, with some media and audience underneath.

There were five people on stage, including Teacher Xu.

It was Shu Qi who spoke. Although he initiated the Hong Kong Film Awards, he has long since moved away from the role of the organizer. The Hong Kong Film Awards Association is fully responsible. The current chairman is Cheng Long.

He said bluntly, Last year, Mission: Impossible 2 topped the box office with 36.13 million. The second Toy Story 2 was 35.73 million. The third was the local film Lonely Man and Widow with 35.21 million.

This situation is not surprising at all, the entire industry is in decline, and people's enthusiasm for movies has diminished. The reasons are commonplace, lost overseas markets, failure to abide by business reputation, workshop-style production, etc...

In fact, the standard of Hong Kong films has not declined, but external changes are too fast, we have not kept up, and we are still old-fashioned.

Then what do you think of this year's Shaolin Soccer?

The box office will definitely explode, but the symptoms are not the root cause. I am pessimistic about Hong Kong movies. Shu Qi said.

What's your opinion, Mr. Chen? the host asked.

I want to talk about the concept of size. Now the markets in various places are being impacted by Hollywood. The size of Hong Kong and Taiwan is not strong enough. If they can't compete with others, the market can only be snatched away.

But it's not all bad. Chinese films, I mean commercial films, lack professionalism and industrial production. We need to learn from Hollywood's strengths and use them to develop Chinese-language films.

For example, in Columbia, I am the production director of the Asian region. We provide funds to gather Chinese film talents to shoot excellent local works or international works.

I think it's the way out now. Chen Guofu said.

Then you're not afraid of becoming dependent on Hollywood, and you won't be able to get rid of it? Xu Fei smiled.

Once we have mastered the advanced concept and production mode, naturally we don't need to rely on it.

But you have no funds! You rely on Hollywood for investment now, and wait until you are self-taught before throwing others away, patting your chest and saying yes... But where is the money? Where does the money come from?

I think it's this logic, let's communicate...

Shu Qi adjusted her glasses and said, Mr. Chen means that we should use the power of Hollywood to learn and improve first, and produce good works first.

Now that there are good works, the confidence of investors will also increase, and the environment will also improve by then.

Yes. Chen Guofu nodded.

What do you mean by environment?

market.

Where's the market? Hong Kong? Taiwan? Get rid of Hollywood and grab back the domestic market with the highest box office of 114 million? Do you have the confidence to win Titanic?

Or persuade the boss to invest 50 million and get a box office of 60 million? Or take back private land in Southeast Asia, or enter the United States like Golden Harvest?

...

The audience was embarrassed.

The highest box office in Hong Kong is Titanic, with 114 million, which is regarded as a natural barrier by local filmmakers. Taiwan and Southeast Asia used to be the main sales destinations for Hong Kong films, but now they are also occupied by Hollywood.

Xu Fei's merciless denunciation caused a lot of discussion among the audience.

Seeing this, the host hurriedly said: This Mr. Xu, let me introduce again, a famous filmmaker in mainland China, who has produced The Wind, A World Without Thieves, Dragon and Babu and so on.

Mr. Xu, would you like to talk about your opinion?

First of all, I want to say that I am digressing, what the previous few people said is not related to today's topic.

How should Chinese films be positioned?

The answer lies in the title, Chinese movies are of course positioned as Chinese!

My point of view is that the development of Chinese-language films in the 21st century will be based on the mainland, including the high-quality resources of the three places, and jointly create a prosperous market.

Buzz buzz!

Then they discussed, who is this pretty boy?

The host couldn't help asking: What is your basis?

Simple, let's see what is missing now?

Xu Fei stretched out his finger and said one after another: Lack of ideas, lack of industrialization, lack of talents, lack of good scripts, lack of market, lack of audience enthusiasm, lack of filming resources... To sum up, what Chen Guofu said just now is volume.

Mr. Chen said to learn from Hollywood first, and then go it alone. Okay, but when you go it alone, where do you go? You still need a market and resources.

Only the mainland has this volume, integrates Chinese film resources, and forms a strong confrontation position.

With all due respect, your A World Without Thieves earned 140 million at the box office, but for the mainland population, the market you mentioned is not convincing. One person said.

In 1969, the box office champion in Hong Kong was 1.31 million. In 1979, it was 7.86 million. In 1980, it broke 10 million for the first time. It was Junior and Brother.

Best Partner broke 20 million for the first time in 1982, Fuxing Gaozhao broke 3,000 in 1985, and Gambler broke 40 million in 1990... By 1995, Red Fan District broke 56.91 million. Domestic box office record.

Then it declined year by year.

Xu Fei made sufficient preparations, and the data came out of his mouth: This is an obvious parabola, slowly improving from the initial stage, to the peak, and then booming and declining.

You all know well that this is the objective law of the development of things.

The same is true for mainland China. Regular box office statistics only started in 1994, which is equivalent to your initial stage.

Last year, the theater chain system was just implemented, the first batch of 30 theaters, 1581 screens, the first test film A World Without Thieves, 32 million box office in two days! 90 million in two weeks!

From this year to now, theaters have continued to join, and the number has reached 1,680 screens. Mr. Jiang Zhiqiang, his theater in mainland China is in my theater chain.

It can be seen that the mainland is definitely a powerful market with unlimited potential.

When you study Hong Kong movies, you should be objective and true; when you study mainland movies, don’t be so double-standard.

Double standards, let me explain, I can do it myself, but others can't.

Is my persuasion sufficient, sir?

...

The other person's face turned red and white, but Shu Qi was full of curiosity about this person.

In the past exchanges between the two places, the mainland personnel were very polite, and it was the first time I saw such an aggressive person. And he inadvertently revealed many things, such as Jiang Zhiqiang joining his theater chain.

Mr. Xu, I heard that October Besieged City was also shot by you? Shu Qi asked.

Yes, China Film Group and I have made a development plan to make at least five high-quality commercial films with large investment within five years. A World Without Thieves is the first film with an investment of 60 million; October Siege is the second Ministry, with an investment of 100 million yuan.

In addition to participating in the activities, I came here this time to prepare for the third part.

Part three?

The martial arts film directed by Zhang Yimou plans to invest 200 million yuan.

Buzz buzz!

Hearing the numbers, the Hong Kong filmmakers who are used to making small troubles were not calm, but the other party said: In addition, we also cooperated with Sunshine on a work aimed at overseas markets. You may have heard that the four places are united, and the investment is also 2 100 million.

...

The people present heard all kinds of dirty things, and finally realized it later, and then looked at the stage: I lost it! This is a big hose!

(besides……)