Silicon Valley
Chapter 70 Launch of Isearch Advertising Alliance
After a short run-in period, Cisco MCI announced: Cisco MCI will spend a huge amount of $1 billion to build a wider network!
Immediately afterwards, CommScope Optical Fiber Company, a subsidiary of Cisco MCI, announced to the public: ComScope Optical Fiber Company will invest 100 million US dollars in research and development funds to research and develop optical fiber technology, hoping to develop more economical and broadband optical fibers. Our goals are: Let Fiber to the Home Home!!!
Now still dial up the Internet through the telephone line, the speed is like a snail. I can't even watch the video... it's so frustrating!
Cisco has made big moves, and Isearch is not to be outdone. As early as January 1990, Isearch-adsense was launched. The top 1,000 websites in Internet traffic joined Isearch-adsense. Of course, the websites that were hostile to Isearch were not added. , such as AOL and other search engine companies.
This time, the main advertiser is Coca-Cola, and Isearch also focused on promoting it, trying to create a sales miracle! ! !
Isearch first approached Pepsi but was turned down. The reason is that the website falsely clicks and cheats money! However, Isearch explained that repeated clicks on each IP within a certain period of time are invalid. Even if there are false elements, it will not be too much. Moreover, Isearch will supervise each website. If any violations are found Cheating and it will be kicked out of Isearch-adsense!
But Pepsi still refused to cooperate with Isearch!
Later, Isearch found Coca-Cola. Coca-Cola listened to Isearch's proposal and did not respond immediately. But I heard that Isearch had approached Pepsi and was rejected. Coca-Cola felt that Pepsi would not dare, but I, Coca-Cola, dared! So, agreed to join Isearch-adsense.
For Coca-Cola so readily agreed to join Isearch-adsense, Isearch also expressed its sincerity, let Coca-Cola try its promotion effect in the first month, and if the effect is good, it will make up the money. The effect is not good, Isearch company said not to charge!
The conditions are so good, of course Coca-Cola has nothing to say.
So, the two sides soon signed the contract!
It didn't take long for Isearch advertising to spread all over the Internet and be seen everywhere! Not only advertising for Coca-Cola, but also greatly enhancing the exposure of the Isearch brand!
In February, Coca-Cola's sales came out, up 4% from the previous month. Usually, it is difficult for Coca-Cola to increase its performance by 1%, let alone 4%! The news shocked the industry, and Coca-Cola signed a three-year long-term contract with Isearch without saying a word! The idea of Coca-Cola is very simple. The Internet is not yet fully popularized. If the Internet is popularized in the United States, Coca-Cola's sales will not only increase by 4%. At that time, 4% does not know how much it will double? ! ! !
Coca-Cola signed this three-year long-term contract, which is naturally an exclusive contract!
Among soda drinks, Isearch can only promote Coca-Cola, never Pepsi! Coca-Cola is willing to pay a little more for this!
Isearch didn't have a favorable impression of Pepsi, and immediately reached an agreement with Coca-Cola!
Other merchants see Coca-Cola's sales soar because of the addition of Isearch-adsense! For a time, the threshold of Isearch company was broken!
Hundreds of thousands of manufacturers or advertisers in the United States asked to join Isearch-adsense. At this time, Isearch's bargaining power was greatly increased. The conditions for opening are far harsher than those of Coca-Cola! For example, for the same number of clicks, other merchants need to pay 5% more than Coca-Cola. Of course, this 5% will not be distributed to other websites, but will go into the pocket of Isearch!
Although the conditions are a bit harsher, there is still an endless stream of merchants who want to join Isearch-adsense!
Due to the large number of advertisements, Isearch-adsense will then make adjustments to classify websites and advertisements, so as to make targeted advertisements and make them more effective!
The Isearch-adsense fire got out of hand, forcing AOL Search to announce its withdrawal from the search market.
On February 10, AOL issued a statement: AOL Search will stop providing search services to ordinary netizens and transform to provide search engine services for enterprises!
Sitting in Isearch's office, Henry sneered when he heard that AOL wanted to provide an enterprise-level search service, The great people have said that it is advisable to pursue the poor with the remaining heroes, and not be called a master of learning. How can it be done without killing the AOL search engine? !
Immediately, Henry called Bill Joyce and Luke Stowe and instructed: I will announce immediately that Isearch will also provide enterprise search services!
No problem!! Bill Joyce and Luke Stowe nodded, enterprise search was a piece of cake for Isearch. Isearch can handle the entire Internet data, not to mention a mere enterprise?
As for the enterprise search service market, there is still a market for enterprise search services. Units with concentrated information resources such as patent agencies, library and intelligence agencies, media and government all need high-quality information services, so the demand for search is very high!
Originally, Henry wasn't ready to enter this industry so early, but since AOL wants to do enterprise search, I'm sorry, brother's favorite thing to do is to rob others and let others die!
AOL headquarters.
Steve Case was so angry that he almost vomited blood, Isearch is so deceiving, it has forced AOL search into a corner, and they have to kill them all! Now AOL search just wants to drink soup and do enterprise search, but Isearch company is still Don't let it go, and let no one live...
No matter what AOL complains about, the search will never let you do it!
Search, instant messaging, e-commerce, whoever dares to intervene will buy it!
With the launch of Encyclopedia, Tieba, and Isearch-adsense, Isearch company has developed rapidly, and Global Online, Nicholas Group, known as the Big Three of the Internet! According to statistics, the total traffic of these three companies accounts for more than 75% of the Internet traffic in the United States.
...
...
At the beginning of 1990, the number of Internet users in the United States exceeded 3 million, reaching 3.4 million users!
Cisco MCI has just been merged. Once the resources are integrated, and the huge investment in network development is added, it is expected that the number of network users will increase by one million by the end of this year! And this million is just the new users of Cisco MCI, not counting other companies. If users of other telecommunications companies are added, then the number of new Internet users in the United States may be two or three million! !
Once the United States and France are connected to the submarine optical fiber, French users will increase a lot. Now, the big three companies have begun to expand globally and are preparing to develop a French version of the website, so they have recruited many translation experts and French students from the Department of Computer Science! At that time, to open a branch in France, these talents are needed!
Not long after the merger of Cisco MCI, Henry was very surprised that Qualcomm suddenly came to him.
Henry happened to be inspecting the situation at Cisco MCI at the time, and was very curious about the arrival of Qualcomm. After asking, I found out that in 1989, the Telecommunications Industry Association recognized a digital technology called Time Division Multiple Access (TDMA). Qualcomm is developing a CDMA technology based on it for wireless and data products. This time I came to Cisco MCI, hoping to get the support of Cisco MCI!
TDMA technology is generally skeptical in the industry, and what Qualcomm is doing is simply challenging the traditional wireless technology standard! Therefore, few communication companies dare to use its products. Jiuxiang is also afraid of deep alleys. If there is no communication company to adopt, then even if Qualcomm launches CDMA technology, it will be no use! And when Henry heard the word CDMA, his ears suddenly perked up! ! !
CDMA is a very advanced wireless communication technology, and its appearance has permanently changed the face of global wireless communication! To put it simply, it has three main advantages that are enough to overwhelm the current wireless communication technology: first, wider signal coverage, second, better call sound, and third, low construction costs.
As far as these three advantages are concerned, once it is popularized, it is difficult not to become the standard of wireless communication technology!
Madeleine, it must be accepted! ! ! ! ! !
Henry's mind at the moment is to quickly acquire Qualcomm! Since Qualcomm is such a powerful company, since it has sent its own ****, why not accept it? ! ! ! ! (Ask for a recommendation ticket, and another book friend group: 424930141, everyone is welcome to join... In order to allow everyone to rest earlier, the evening update will be changed to 11:00.)
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