Silicon Valley
Chapter 308 The brand name is in hand
PS. Here is today's update, and by the way, I will pull a ticket for the 515 Fan Festival. Everyone has 8 tickets, and they will also get coins for voting. I beg everyone for your support and appreciation!
Henry was originally born in the UK, therefore, he was not hindered in the process of acquiring the world's top ultra-luxury car, Rolls-Royce Motor Company, in the UK, but was greatly welcomed by the British!
Henry Williams has British blood and a distinguished status. He is not only the richest man in the world, but also a British nobleman (baron). The Queen of England even plans to make him an earl, but Henry has never come to the UK. BMW and Volkswagen are German companies. Naturally, the British would prefer Henry Williams to buy the pride of the United Kingdom - Rolly-Royce Motors!
Henry's acquisition of Rolls-Royce, in a sense, Rolls-Royce is still a British car, coupled with Henry's identity, will only make Rolls-Royce more glorious and more dazzling!
British newspapers and the public were delighted to see Henry finally beating BMW and Volkswagen to acquire Rolls-Royce. However, it didn't take long for the British to get outraged as the twists and problems were brought to light by the media!
What!!! BMW controls Rolls-Royce Aircraft Engines, and Henry Williams is not allowed to use the Rolls-Royce brand name?!!!
For a time, the voices of condemnation were endless.
The Internet, newspapers, TV, and demonstrations in the streets caused a stir in the UK, and even caused a sensation in the British government. Even the Queen of England expressed great concern about it!
The public appealed: Rolls-Royce cars cannot use the Rolls-Royce brand name. This is a divisive behavior that destroys the century-old brand of the British Rolls-Royce Motor Company. We seriously boycott!
Strongly demand the government to kick BMW out of Rolls-Royce Aircraft Engines!
Although BMW has a controlling stake in Rolls-Royce Aircraft Engines, BMW is not an absolute controlling shareholder. A huge company with a century of history has a huge number of shareholders, even if it only accounts for 5%, it is already a major shareholder! BMW holds a 6.4% stake and is the largest shareholder of Rolls-Royce Aircraft Engines. Coupled with the support of some shareholders, BMW has completed the holding of the company!
But this time, the British people strongly resisted. Great negative impact, Rolls-Royce Aircraft Engines is under enormous pressure!
Rolls-Royce Aircraft Engines is still a British company, and the vast majority of its shareholders are also British. BMW went its own way to vent its anger. Dissatisfied with many shareholders.
Shortly thereafter, Rolls-Royce Aircraft Engines held a shareholder meeting in which BMW was ousted from the board and lost control of the company. On the same day, Rolls-Royce Aircraft Engines held a press conference to announce. Rolls-Royce Motor Engines licenses the brand name to Rolls-Royce Motor Cars for free!
As soon as the news came out. The whole country is happy.
After Henry received the news, he couldn't help but be stunned for a moment. He didn't expect such a dramatic scene to happen! Henry then expressed his gratitude to the British people through the media, and said that Rolls-Royce Motor Company would not move out of the UK, and would continue to make persistent efforts to inherit the glorious tradition and culture of Rolls-Royce cars and carry forward the Rolls-Royce car brand!
This time, Rolls-Royce Motor Company can produce complete Rolls-Royce cars, which makes Henry feel very happy. Also very relieved. BMW can be considered a steal, not only did it not embarrass Henry, but it was kicked out of the Rolls-Royce Aircraft Engine Company.
After the board of directors of Rolls-Royce Aircraft Engines changed, Henry made another takeover offer to Rolls-Royce Aircraft Engines. Without BMW's obstruction, Henry's negotiating team quickly agreed with Rolls-Royce Aircraft Engines. The company was contacted.
Rolls-Royce Aircraft Engines, also known as Rolls-Royce, or Rolls-Royce for short, is an aero-engine giant second only to General Electric. Henry originally wanted to pay $10 billion to take the absolute stake in Rolls-Royce Aircraft Engines, but the British government intervened.
because. Rolls-Royce is also an important supplier of military defense engines and is not allowed to be bought by Americans. As a result, Henry took the next step and invested US$1 billion in Rolls-Royce, taking 12.5% of the shares and becoming the largest shareholder, but the management of the company was still controlled by the British. However, as a major shareholder, Henry's company will purchase engines at a much cheaper price in the future, and there are also some privileges.
At the same time, Henry also spent $50 million to buy the Rolls-Royce brand name. The authorization is unreliable. I will authorize it today, and it can be withdrawn tomorrow. It is the safest to buy it. At this point, Rolls-Royce did not embarrass Henry, and happily agreed!
The brand name is in the pocket, and the Rolls-Royce Motor Company is complete. Subsequently, Henry injected $2 billion into Rolls-Royce Motor Company for development. As a century-old company, Rolls-Royce Motor Company can naturally produce various auto parts, such as engines. Rolls-Royce Automobile Company also has its own engines and does not need to rely entirely on other companies. However, the previous Rolls-Royce Motor Company had limited financial resources and could not basically carry out development and production here, so it used the engine and other accessories provided by BMW.
With $2 billion in development funds, Rolls-Royce Motor Cars will rise! In fact, Rolls-Royce has always been synonymous with the world's top luxury cars. When it comes to luxury cars, almost all cars can't get around this hurdle! Rolls-Royce is like a towering mountain, which makes people look up!
At the same time, Henry also decided to vigorously develop Bentley cars and set it up independently to set up a Bentley car design department. Rolls-Royce design is graceful and noble, while Bentley car design tends to be more youthful, thus completely distinguishing the two major brands of cars. Otherwise, Bentley has always lived in the shadow of Rolls-Royce, and it is also equivalent to another Royce-Royce!
Now, the entire Rolls-Royce Motor Company is Henry's and he can take whatever Rolls-Royce he wants. Of course, the Rolls-Royce car that Henry wants must be different, unique, and worth the price. $100 million, if you don't have $100 million, I'm embarrassed to drive it out! ! !
Henry then asked the designers of the Rolls-Royce Motor Company to design such a car for himself, but he made a little request, not the rich gold, too tacky, make it silver or black!
Since Rolls-Royce cars are all made by hand, generally speaking, it takes roughly the first half of the year to book a car. And the car Henry wants, from design to production, and finally to testing, at least one year! However, getting the best car will take a wait. I can't eat hot tofu in a hurry, that's how Rolls Royce hangs!
A reporter once asked Rolls-Royce CEO a question: What car is the main competitor of Rolls-Royce?
The Rolls-Royce ceo shook his head and replied, Cars have never been a competitor of Rolls-Royce, our competitors have always been airplanes and luxury yachts!
When the reporter heard this, he was stunned on the spot...
[515 is coming soon, I hope to continue to hit the 515 red envelope list, and by May 15th, the red envelope rain can give back to readers and publicity works. A piece is also love, it must be better! ](To be continued ~^~)
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