Silicon Valley
Chapter 203: After the reorganization, eBay was launched
The core technical talents of Cymer are the two founders. Henry decided to do it slowly and not push too hard!
This year, Clinton frequently attended various social occasions to promote next year's presidential campaign, and its slogan was to develop the economy and promote the development of the American information superhighway. Clinton's speech is quite popular, and the approval rate is very high!
This year, the Internet industry has been surging, and there are countless companies challenging Nicholas shopping network, global online portal, Isearch search, and ICQ instant messaging. However, they still have not been able to shake their status!
However, market share is gradually being eroded.
There are more than ten e-commerce websites in the United States at once, and Nicholas Shopping Network cannot capture all the netizens at once, so many users are naturally divided up. Under Henry's investigation, some websites are supported by giants in certain industries.
Since Henry rejected FedEx and UPS United Parcel Service, they couldn't hang on a tree on Nicholas Shopping Network, so they supported one or two other websites with more potential to form a confrontation with Nicholas Shopping Network!
With the help of abundant funds, these e-commerce sites are developing rapidly!
Gilly Hurt reflected to Henry that although the transaction volume of Nicholas Shopping Network increased in the last quarter, the growth rate declined! Before, it developed at a growth rate of more than 50% in each quarter. After entering 1991, the growth rate declined to less than 40%. The main reason is that the number of e-commerce sites has increased, and the rise is so fast that many users have been attracted away!
Henry carefully understood and analyzed it, and felt that the situation was a bit grim. If Nicholas Shopping Network does not make changes, if it goes on like this, e-commerce in the United States will form a chaotic pattern of separatism. Nicholas Shopping Network is certainly the biggest lord among them, but it is impossible to command the heroes and become the hegemon!
Internet penetration is high in the United States. But not every American is online! Among them, more than 60% of the people only know about the Internet, and it is unclear what it is. therefore. Not to mention knowing something about Nicholas Shopping.com! And those who have just come into contact with the Internet do not have a strong sense of identity with Nicholas Shopping Network, which also creates opportunities for other e-commerce sites!
The Internet is still developing rapidly, and the real pattern has not yet been determined. Everything is possible!
Do C2C!!! Henry thought for a while, and finally said to Gilly Hurt.
C2C is... Gilly Hurt hesitated and said, E-commerce between individuals?
Henry nodded and said, Yes, that's right. We let consumers themselves sell things to another consumer through the Nicholas Shopping Network platform. Simply put, we build a platform. Allow individuals to open online stores on Nicholas Shopping Network. Sell To other consumers!!!”
Geely Hurt's eyes lit up and said excitedly: Yes, this is a really good idea!!! If C2C is launched, there will definitely be many people interested, and will open stores on our website, and then the popularity will increase greatly. Traffic will also skyrocket!
That's it! Henry laughed. The more popular it is, the more users will come to us to shop. The essence of the market is a zero-sum market. Once users shop with us, they won't buy the same thing elsewhere... …”
Chairman, then they open an online store on our website. As a third-party merchant, can't we also charge for it? Once the C2C model is launched, the traffic of Nicholas Shopping.com may explode the server. Geely· When Hurt thought of this, he became excited and couldn't help asking eagerly!
Henry smiled lightly: Yes, like B2C. B2B, there is a fee for opening a store, and part of the fee for a successful transaction!!!
Nicholas Shopping Network started with self-operated business, followed by B2C, allowing third-party merchants to settle in, and then B2B, and now it is starting to do C2C.
Henry thought for a while and said to Geely Hurt: Then I plan to reorganize the Nicholas Group, which will also include Nicholas Shopping Network. Regarding Nicholas Shopping Network, my idea is that the C2C business is called eBay, and the B2C business is called eBay. Amazon, the B2B business is called Alibaba, the troika go hand in hand to build the Nicholas e-commerce empire!!!”
eBay, Amazon, Alibaba? What three strange names... Gilly Hurt's face is full of confusion, but the name is second, he said to Henry: Well, then I'm going to reorganize the company!
Um!
Henry responded, and then said: With the launch of eBay, there are bound to be fakes! Therefore, it is very necessary for us to develop an evaluation system. When shopping, users can look at the store's evaluation first, and then choose to shop! In addition, there are also A complaint function should be added to the evaluation system. If consumers complain about the store, we will freeze the funds for this transaction until the problem is solved! In this way, the existence of fake products can be eliminated as much as possible! Because , If you are complained about selling fake products, you will not only get no money, but the evaluation will be low, and no one will come into the store to buy things!!! Of course, this evaluation system is not only used on eBay, but also on Amazon and Alibaba It can be used!
Gilly Hurt nodded and wrote down Henry's words.
Within a week, Henry reorganized the Nicholas Group of companies.
The original Nicholas shopping network was changed to Nicholas International E-commerce Company, which owns three brands of eBay, Amazon, and Alibaba, and also owns Nicholas Express!
The original IMDB holding group was changed to Nicholas IMDB company, which owns IMDB website, IMDB cinema, and IMDB plaza!
The changes made by Nicholas Group surprised the outside world. Obviously, after this change, the company's development has become clearer and clearer, segmenting the market, creating sub-brands, and creating a strong competitiveness of the company!
The main website of Nicholas International E-Commerce Company is Amazon, and the main page is self-operated by Amazon, and there are three link options in a more prominent position: Amazon Mall (third-party merchants settle in), eBay, Alibaba! At the same time, Nicholas International E-Commerce also launched independent eBay and Alibaba websites, and each website will leave a link position for the other two brands in a more conspicuous place!
This method is actually equivalent to the independent operation of the three brands and the organic combination, which has the powerful combat effectiveness of sea, land and air amphibious comprehensive operations!
Everyone has seen the B2C model of Amazon and the B2B model of Alibaba. But the eBay of the C2C model is not common!
After Nicholas International E-Commerce launched eBay, it quickly caused a huge stir!
Anyone can auction something on eBay, or open a shop, even if you're auctioning a broken game console, or selling second-hand items, eBay allows it anyway! ! !
The slogan of eBay's website is: Let the people of the world, everyone be a seller, and everyone be a buyer!!!
There aren't any gates!
If you want, you can do it!!!
Countless curious netizens put their electronic products, toys, magazines, diaries, etc. on eBay for auction, hoping to see if anyone will buy them. But after a while, it was auctioned away! Some were bought by netizens, but some were bought by eBay. The purpose of this website is to create an atmosphere of hot sales, so as to attract more people!
The American people saw that other people took useless things at home to auction on the eBay website, and they actually sold them. They couldn't help but take their own things to the eBay website to sell. Some sold, some didn't!
Two weeks later, a 17-year-old man in California wrote about his eBay shopping saga on the Isearch post.
When eBay first came out, I traded a cup of brooches for an old Marvel comic. Later, I traded Marvel for a Transformer, and then I traded Transformers and someone else for a worn-out bike, After that, I was on eBay, and I continued to exchange items with other people, and now, guess what I exchanged?!!!”
You can't think of it, I have now switched to a Ford car, and although it is a very old Ford car, it is my first car, so I will cherish this car very much and will not be Something else! Now, I drive this Ford to school every day and hear the wind whistling in my ears, and it feels amazing!!!”
The post is also accompanied by transaction information and pictures, enough to confirm that this is a real shopping experience!
Subsequently, the post quickly became popular and became the hottest topic on the Internet! ! ! (Please subscribe, save a pack of cigarettes, and read the original book for one month. This book is from the website, please support!)
(To be continued ~^~)
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