Silicon Valley
Chapter 192: iPod enters Europe
...
Sotheby's auction house invited me to participate in their auction. The time is at 8 o'clock tonight. When the time comes, I will pick you up! In a restaurant of a high-end hotel, Henry told Kay while eating steak. Linna said.
Kaelina looked at him suspiciously and asked, Don't you usually not attend auctions?
It's not the same, Henry shook his head and smiled, This time, I have an item for Sotheby's auction house!
Hearing this, Kaelina was very curious, what would Henry entrust the auction house to auction?
Before Kaelina began to ask, Henry said it himself.
I commissioned them to auction a bottle of wine!
Wine? Uh, what kind of wine has to go to the auction house for auction?
Hehe, it was produced by a winery in Williams Manor, but the packaging was changed.
Okay, so how much are you going to sell it for?
Bidding starting at $2 million!
How much? Two million dollars?!! Karina's eyes widened and she said in surprise, Oh, you're not kidding, is there such an expensive wine in the world?
Other wines, I don't know, Henry shook his head and said, But my wines are so expensive!!!
Karina was speechless, drank a glass of fruit juice, and said, Now, I am very curious, what kind of wine is it!
What's so curious, after lunch, I'll call and ask someone to bring two bottles over to drink! Henry laughed.
Two million dollars in wine, I can't bear to drink it!
What's there to bear, you can take a bath in the future if you want!
Kaelina laughed when she heard this.
After lunch, Henry really made a phone call and asked someone to deliver two bottles of Williams I wine to Kareena, one white wine and one red wine! And Henry said goodbye to Kaelina after the phone call. The company has something to do. Said she was coming to pick her up for the auction in Los Angeles at night!
When Karina received the wine in the office, she was shocked!
He looked at the wine bottle carefully, shook his head with a smile and said, I said why it is so expensive. It turned out that the cost was spent on the wine bottle. This is not selling wine, it is clearly selling wine bottles!!!
Having said that, Karina really liked these two bottles of wine. Because the design of the wine bottle is so beautiful, it is simply a priceless work of art!
...
...
Henry returned to the Silicon Valley Electronics Group in the afternoon. The MP3 player iPod has been distributed in the United States, and the sales are very hot. China Hongnian Technology Company has built a new factory for the production of iPod, and also ordered 10 million pieces of MP3 decoding to TSMC. Chip order. iPods are not only sold all over the United States. It also plans to enter Europe. The Internet in Europe is also developing very fast. Almost all European countries can connect to the Internet, but there are still relatively few users who have opened Internet access services!
However, Internet cafes in various European countries are blooming everywhere, and this is due to the great discount of one-stop service of Cisco's one-stop plan. Therefore, the cost of opening Internet cafes is greatly reduced. Naturally, the number of netizens in European countries has gradually increased with the rise of Internet cafes!
Henry can imagine. The popularity of the ipod will inevitably attract the attention of other companies, such as Sony, Panasonic and other Japanese companies, which must have been secretly developing MP3 players! Therefore, while they did not launch a product, Henry decided to take the initiative and seize the market first!
Harrison reports to Henry in his office.
Chairman, in Europe. We have established branches in Germany, France, the United Kingdom, Russia, Italy, Spain, Portugal, the Netherlands, Norway, and Poland in ten most influential countries. Each branch will be responsible for the local In the country's iPod sales, the sales method is mainly three-level distribution, and at least five first-level distributors will be set up!
What about the rest of Europe? Henry asked.
You can find a branch in a neighboring country to obtain the qualification of a first-level distributor!
Henry nodded, expressing his understanding, and immediately said: Europe is no better than the United States, our foundation there is a little weaker. Therefore, we must spend a lot of money on advertising and do a good job in the promotion of iPod products! The commercials have to be re-shot, some countries His native language is not English, so we shoot commercials to suit the local country, change the language to the native language of their country, and then change the shooting location to a more representative local building, such as France, the advertising background is the Eiffel Tower, a group of Young people are listening to music on iPods below!
Okay, Harrison replied, and then asked, Chairman, do you want to replace the actors who shoot the commercial? Still the original six?
Speaking of which, after the iPod commercial was broadcast on American TV, it immediately caused a great sensation.
In the commercial, the iPod's small and beautiful appearance and its unique playback form left a deep impression on people. A group of young and energetic young men and women interpreted fashion and fashion by listening to music! After the commercial was shown, according to a survey by reporters, more than 70% of young men and women in the United States would like to own an iPod music player!
The commercial was on fire, and the actors in it followed suit.
Among them, Diana, who looks particularly outstanding, is especially out of the country in the commercials. Many film companies have approached her to make movies and negotiate contracts. However, the entertainment gossip newspaper pulled out a photo that showed a scene of Diana kissing Henry in the hotel! So, for the sake of sales, the gossip newspapers began to report that Diana was Henry's rumored girlfriend!
Harrison asked Henry if he would continue to invite the original six people to shoot commercials, just to consider the previous scandal!
Henry said indifferently: You don't need to look for it again, the original people are all very good!
Well, well, I will arrange for them to go to Europe as soon as possible, and then shoot the commercial!!! Harrison nodded.
...
After Harrison left, Henry turned on the computer, entered the email, and checked the progress of the project sent by the companies under his name! Henry paid special attention to it. The 3D engine developed by ID-software Game Company, a subsidiary of Firefly Game Company, has been completed three-fifths. It is expected that the project will be completed in four or five months. At that point, shooters can be developed, either Half-Life or Counter-Strike.
In addition, the Warcraft 1 jointly developed by Blizzard and Westwood Games is almost completed. It is said that it can be completed in a month, but according to Blizzard's urine, it must be delayed again, and it will not be released as scheduled!
After Henry finished browsing the contents of the e-mail, it was almost time to get off work. So I turned off the computer, left the Silicon Valley Electronics Group, and drove to Victoria's Secret to pick up Karina for the auction!
(To be continued ~^~)
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