Siheyuan: Wandering between Two Worlds
Chapter 120
The price of the product is very high.
Jiang Yang continued to explain, "With such good craftsmanship and such excellent products, we should move towards high-end and high-end products."
"It is impossible for you to go to the middle and low end at this price, and the high end has no influence, so you must catch up with the prices of first-tier luxury goods, or even higher than them. Then find a way to make your own name."
"In this way, you can not only save a lot of advertising costs, but also let our Chinese luxury goods go to the world. However, your quality cannot be reduced in the future, and the variety also needs innovation."
"You have to position your products as Chinese luxury goods, so that people abroad can see it. It's not that we don't have luxury goods in China, but they can't afford it."
These are the inspirations given to him by Baicao Pharmaceutical. Good things don't worry about selling. If you worry about selling, it can only be that you have found the wrong target group.
Cheng Yunzhu can say that all the money in the early stage was spent on downstream production. The perfect configuration only lacks a good market promotion and positioning.
After hearing his words, Cheng Yunzhu's eyes were like stars. She felt that what Jiang Yang said seemed to make some sense, but the funds required must be a sky-high price.
The cost of advertising for many products is even higher than the cost of R&D and production, but they only have more than 10 million in their account.
"But our company is running out of money again, and we can't promote it at all."
"To put it bluntly, you are not suitable to be a boss, you are suitable to be a designer. You have a deep interest and understanding of ancient costumes, and your requirements are high. You can completely focus on production and design."
"Anyway, you can't pay the money back, so why don't I invest directly, and we will run this company and brand together in the future?"
"How many shares do you want?"
Cheng Yunzhu was moved. Jiang Yang's words were in line with her wishes. Her original idea was just to run a studio, but under the operation, the requirements for materials and craftsmanship were too strict, so she could only grow and weave by herself. As a result, it was out of control, and the current situation came.
"I don't know the details. Given your company's current situation, it's definitely not worth much. You said you spent more than 50 million in the early stage, plus the production line you built, I calculated it as 80 million. Then I will also invest 80 million. After deducting the previous 30 million, I will invest another 50 million. How about half of the shares?"
"No, I will give you 49 at most."
Cheng Yunzhu pondered for a while, but still refused decisively.
Although this guy is talking nicely now, if there is a conflict, she has to take the initiative.
"Okay, but you can only be the vice president in the future, in charge of design, production and research and development, and ensure quality and quantity. I will arrange the company's business management."
"Okay, it's settled, I'll have someone print the contract."
Jiang Yang has no objection. This money seems to be a lot, but compared with Cheng Yunzhu, it's nothing.
He has already figured out Cheng Yunzhu's basic situation, and he won't be a liar.
Things went very smoothly, and Cheng Yunzhu seemed to want to get rid of this burden. She was about to have endocrine disorders because of the company's affairs every day.
"Papapapa!"
"Let me introduce you to Jiang Yang, our future shareholder and general manager, who will be responsible for our company's future business."
"In the future, I will only be responsible for design and production, and General Manager Jiang will be responsible for sales and other aspects. Welcome everyone."
"Papapapapa~~~"
After a round of applause, Jiang Yang took two steps forward and said with a smile: "I didn't want to ask about your work situation before, but from today on, please be worthy of your salary. If I catch you cheating, don't blame me for being rude."
Jiang Yang's words made the office unusually quiet, especially those who had laughed at Jiang Yang before, their hearts were beating fast.
"Okay, as long as you work hard, I won't deliberately make trouble. From today, everyone's salary will be increased by 5%. People from the marketing department, follow me to the conference room, and the rest of you can continue to work."
The crowd dispersed, Cheng Yunzhu stopped Jiang Yang, "I will give you the office as soon as possible, how do you want to decorate it?"
"No need, just arrange an office. When the company is on the right track, I won't come here often."
"Oh!"
Cheng Yunzhu looked at the man in front of him, and there was a hint of curiosity in his eyes.
Conference room.
Jiang Yang saw the staff of the marketing department, only 8 kittens, including their team leader.
There is not even a manager, no wonder the marketing ability is so weak.
"I will assign you a task, all the previous marketing methods
Stop everything, delete all Douyin videos, delete all online posts, don't leave any, understand? "
"Got it, Mr. Jiang."
The person who spoke was the team leader, Wu Chao, who wore a pair of gold-rimmed glasses, was gentle and spoke with a hint of timidity.
How can such a person, with such a personality, do marketing!
"Tomorrow your department will have a manager, and she will arrange the specific work for you. Before she takes office, the things I have told you must be completed. "
Jiang Yang didn't say any more nonsense. He had hoped that they could do something, but when he saw these people, he gave up.
All these people had to go.
He called Han Xi and told her about the situation here, and asked her to bring someone to deal with it tomorrow.
It just so happened that the new product testing would take another month, so he asked her to come here and be busy for a while.
Han Xi didn't refuse. She was looking for an opportunity to prove herself, otherwise she always felt that she was a little behind others.
In Cheng Yunzhu's office, with her cooperation, he learned about the specific situation of the company and facilitated the management in the future.
…
"Gululu!"
Cheng Yunzhu blushed and pursed her lips. Her shy appearance made people feel that it was unbearable.
Jiang Yang swallowed his saliva, wiped the corner of his mouth, and smiled awkwardly: "It's getting late, let's go eat first."
"Okay. "
Cheng Yunzhu used to work overtime frequently, and that state was like being in prison. But she never thought that one day she would forget the time when working overtime.
The two packed up, locked the door and walked out of the company.
A cool breeze blew, and Cheng Yunzhu shrank her body. She was wearing a gauze silk dress, which was beautiful, but it leaked air.
It was already October, and the wind was still a little cold at night.
Seeing this, Jiang Yang was only wearing a white shirt, so he could only walk to her right and serve as a human windbreak for her.
"Let's eat something nearby."
"Okay, let's go to that restaurant, their salad is good."
Cheng Yunzhu pointed to a western restaurant on the corner of the street.
Another girl who eats grass, Jiang Yang has no objection, anyway, he eats meat! The two walked side by side, without any extra words.
If he really asked him to chase girls, he would not be proficient.
Walking into the restaurant, a beautiful waitress came forward and asked, "Do you have a reservation?"
"No!"
"Okay, please follow me. ”
When the two sat down, Cheng Yunzhu really only ordered a plate of vegetable salad. Girls who don't eat meat are not cute.
In his mind, not being able to eat together is a big problem. If he marries a woman with a huge difference in eating habits, life will definitely be boring.
"Give me a steak, well done."
No matter what the taste is, he likes to eat well done!
"Yunzhu, you don't only eat these vegetables every day, do you?"
"No, I still like to eat Chinese food, but there are no Chinese restaurants in this area. So I'll just eat a little."
"I see. ”
They have known each other for a while, and this is the first time they have eaten together. Neither of them said much, and she would only answer when Jiang Yang asked a few questions occasionally.
The overall feeling is just two words, plain.
However, Jiang Yang is already very satisfied. Isn’t today a progress? In the future, they will often go to work together and work overtime together, and many things will come naturally.
Jiang Yang took advantage of the time to pay the bill to buy a plaid jacket from a clothing store not far away and brought it back to the restaurant.
“Hey, you are wearing so little, put it on, the wind is a little cold today, don’t catch a cold.”
Cheng Yunzhu looked at Jiang Yang, with a little more light in her eyes, and said softly: “Thank you!”
Then she took it with a smile and put it on,
“Well, let’s go. ”
……
It took five days to complete the membership of Baicao Pharmaceutical, mainly because of the lack of manpower.
The final result was that they stopped issuing when the total number was controlled at 5,000. This was the result of their discussion.
There are 1,000 silver card users and 4,000 bronze card users.
The pre-sale amount this time is as high as 140 billion.
The company received so much money, Leng Yan was happy and worried.
"Mr. Jiang, according to the current shipment volume, the maximum daily sales volume is only about 420 million. If the shipment volume is not increased, we will need to ship for 333 days. Not to mention that there are still many people who have not yet become members, and there are also recharges after membership."
"We must increase the shipment volume, otherwise these people will definitely make trouble."
Jiang Yang pondered. He now has only more than 3,000 Angong Niuhuang Pills in his hand, and other medicines are about 15,000.
"Then increase some, Angong Niuhuang Pills to 50 pills a day, and the other two to 200 boxes each. We will see how the situation improves after the next batch of drugs arrives.
In this case,
It is not friendly to him. Siheyuan has too many restrictions now. If he wants to obtain resources, normal trading will not work at all.
With the current shipment volume, it can only last for more than 2 months, while in Siheyuan, it will be 10 months.
Siheyuan will not be able to reach reform and opening up in 10 months, which is very difficult.
"It seems that we still have to start from food to break the deadlock!"
Now it is getting more and more difficult there. Jiang Yang thought about it and still felt that he could only start from this aspect, but how to do it needs to be well planned.
It will be a few years before the big wind rises. If it doesn't work, it's not bad to follow the Lou family to run to Gangcheng before the big wind.
And after his guidance, the main assets of the Lou family have all been transferred to Gangcheng. His two elder brothers-in-law have already established a foothold there. They will also enjoy themselves there.
The degree of freedom in Gangcheng is very high. He can completely purchase some high-end equipment from Hyundai there and build his own business empire.
After 1978, he will return as an investor again, and there will be no pursuit.
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