Korean entertainment life reset

In the fierce competition in the music industry, each artist has his own strengths and weaknesses.

For example, groups under sm often sell amazingly, but their music sources are terrible. sistar, etc. are out-and-out big music sources, but their albums are not very popular.Those that can have excellent sound sources and good sales at the same time like big sticks are top-notch.For the vast majority of artists, it is good to be able to secure an advantage.

For beast, which is in the upper reaches of the first line, they have a lot of fans, and the number of official cafe registrations ranks third in South Korea, second only to TVXQ and Big Bang, but their purchasing power is average. Considering their current position, album sales are really low What a place to praise. Beast relies mainly on the sound source performance. Beast has not had a single scandal since its debut, and its experience is even more inspirational. Beast has a high degree of favorability among passers-by. The response to his solo songs is not bad. Strength, character, and music reputation constitute the cornerstone of beast's music performance, and the music performance largely supports beast's current position.

What will happen if beast loses the advantage of sound source?

In the previous life, everyone in Beast was not prepared for the results of "Shadow".As for this life, Zhang Xianyu knew what was going to happen, but found that he was powerless.

At this time, "Music Bank" hadn't completely become the "sales bank" later on. The music source share was not small and it was a well-known music source. It was understandable that one of the "Music Bank" got "Music Bank" two weeks after Beast's comeback.

But why did "Shadow" lose to f(x)'s "First Wisdom Teeth"?Zhang Xianyu still couldn't understand.During this period, Long Junheng's creation was indeed immature, and the song styles were extremely similar and even had a certain degree of "self-plagiarism". However, "shadow", which is the title song of beast's regular second album, is still a sincere work.As for "First Wisdom Teeth"... Well, maybe it's a matter of personal taste, and he can't appreciate it.My favorite is hip-hop, followed by r&b's Zhang Xianyu, who has a certain degree of incompetence in appreciating many of SM's title songs.

Although this life is said to have a sharp eye, without the help of past life memories, it is still quite difficult for Zhang Xianju to judge which songs may be popular.It is not advisable to change the main theme, Zhang Xianyu paid attention to dancing again: "Is the choreography of "Shadow" too simple?" He protested.

Protest is invalid.

For the current beast, spending a lot of time in the practice room rehearsing new choreography to attract a little attention is no longer a good deal.It's not just the company that thinks so, the members of beast have more or less similar thoughts.

After almost quarreling with the choreographer teacher, but found that in the eyes of his teammates, it was a "weird" way for him, who had the heaviest schedule, to be picky about the choreography, Zhang Xianjue gave up.

After remembering the shadows of the "Shadow" period for a long time, he finally remembered: At that time, their hearts were relaxed—including Zhang Xianyu.

But now, only Zhang Xianyu was alone, worrying alone.

actually.He also doesn't know if another choreographer would have made a difference, and he hasn't even figured out what caused "shadow" to fail.The previous pickiness about the choreography was nothing more than unwillingness.

"Inkigayo", "m! "down" and "Music Center" each one, this is the final result of "shadow".

For many artists, this is the kind of achievement that is "desirable", but for today's beast, it is a definite failure.This is not 2012, there is no super divine comedy like "Jiangnan Style", and "First Wisdom Teeth", which competed in the same period, is only at the level of "Little Divine Comedy".Therefore, beast achieved such a result, which surprised many people.The sound source performance that is not worthy of the beast's "sound source powerhouse" title has also aroused doubts about the practice of handing over the album production rights to group members rather than professional composers-although in fact, "Shadow" has more than 60 albums in the annual list. Compared with the results of the top names, it can already be regarded as good, but the sound source of the boy group has declined sharply, and it has not yet been widely certified, so the sound source of beast this time, there is really nothing to promote.

The comeback results are far from expectations. This result makes the whole cube a depression. As the producer of the album, Long Junheng's state has fallen into a trough.

He began to lock himself in the recording studio, frantically trying various melodies, and finally tore up all the written lyrics and scores and threw them into the trash can.In front of the camera, he normally participates in various trips.But after leaving the camera, Long Junheng entered a state of extreme silence.

"You are better than me," Zhang Xianyu said, "If I'm in a bad mood, I'll make a bad face in front of the camera."

Long Junheng glanced at him: "Can I understand it as a compliment?"

"Yes." Zhang Xianyu nodded and said.

Long Junheng looked at the audio track in front of him silently, and after a while he opened his mouth: "Did you expect it again this time, Xian Jiao?"

"If I can predict it, I will suggest you to change the song." Zhang Xianyu said.

However, he didn't understand what was wrong with "Shadow" from the beginning to the end. Could it be that when the weather is hot, people don't like sad and dark styles and prefer sweet and lively styles, like that?

"That's right," Long Junheng said, "Take what I said just now as if I didn't say it."

Of course Zhang Xianju would not mind this with him: "It seems that you are going to go another way, Junheng."

"What?" Long Junheng finally looked away from the screen, turned the chair around, and faced Zhang Xianyu, his body collapsed on the chair due to exhaustion, showing a somewhat distorted posture.

"There are more and more creative idols now, but there are still very few who can take the lead as producers for themselves and their own teams. There are two paths to success from an idol to a producer," Zhang Xianyu said. One is smooth, the response to the song has been very good, or it was not bad at the beginning, and then it got better and better, and the second is bumpy. It’s good to be able to take the first road, but now it seems that you just I can go to the second type.” It was not a small setback when I was fully responsible for the album of my group for the first time. “The question is just how long it will take to overcome the difficulties you are facing now.”

"Is it possible that I failed in the end?" Long Junheng joked.

"Will you back up? Or stop?" Zhang Xianyu asked back.

Long Junheng laughed, "No", he said, "But if it takes too long, it will be the same as failure."How short the lifespan of an idol singer is, he now deeply understands it. All the glory in 2011 seemed to be still yesterday, but after just two years, he felt the downturn - even if the song was rubbish, there were people willing to pay for the popular group. Beast has released a song that the public doesn't like to see. It's hard to deny the fact that the group is going downhill.

But how could this be?

Zhang Xianzhen sighed: "I can't help you with this. If you want the situation to be more favorable, I think you should do more activities in Korea." After 2011, apart from the members' individual itineraries, beast's activities in Korea basically only come back once a year.The number of registrations of official cafes has been dropping, and this return means that the downward trend has been slowed down a bit. Fans' love for idols is not out of obligation. Under this situation, it is normal for enthusiasm to decline.

"It depends on the company's decision. Maybe the solution is to add our personal activities in Korea, and they can't let go of the income in Japan." The group's itinerary is not so easy to arrange, even the group has to contact the TV station to discuss the script. .

Facts have proved that after several years of being artists, Long Junheng and Zhang Xianjue's estimates of the superiors' thoughts are quite accurate.

Cube's executives are also very worried at this time.

"'s comeback has a slight rejuvenation, but there are many debates about the falsification of music sources. btob is still not improving. Beast's comeback performance is also worse than expected. From this year to now, only apink is on the rise..." Cui Zhenhao briefly summed up until now As far as Cube’s situation is concerned, “I’m afraid it will not be conducive to listing if it continues like this.”

That's right, Cube is also planning to go public.Listing is conducive to the company's incorporation of more capital to expand its scale, and it is also conducive to the expansion of the wealth of equity holders.But the premise is that the market must be optimistic about the company's prospects, so that the stock price can go up, otherwise it is better not to toss.Whether investors are optimistic or not depends on the performance of the company.

In fact, this year Beast also made a lot of money performing in Japan. In a sense, Beast has not had any group activities in Korea for a long time, and there is also a reason that Beast needs to hold concerts to make money to make Cube's financial statements look better.However, the decline in the development of artists will make people not optimistic about the company's planning level and long-term development, so we must pay attention to it.

Hong Shengcheng, who was sitting in the middle, glanced at Cui Zhenhao on the left: "Next year will be the fifth anniversary of Beast's debut, and summer will return as usual. How about a commemorative comeback on the fifth anniversary?"

Cui Zhenhao nodded: "I agree, let them record a group variety show before the comeback next year."

Their proposal won unanimous approval.

Among Cube's high-level executives, not everyone has feelings for Beast like Hong Shengcheng, but no one can deny the importance of Beast, which contributes nearly half of Cube's revenue, to the company.Especially sm's exo just exploded in popularity because of "Roar". Vixx, which also debuted in 12, is making its third comeback this year. After finding the right style, their upward trend is obvious. The market left for Cube's btob is already quite limited. .Under such circumstances, the importance of trying to delay the decline of beast is self-evident.

These are still relatively far away, and what they will discuss next is how to do in the next four months to make the cube's results better at the year-end summary.

"At the end of the year, we still focus on personal activities. For btob, maybe we can try to come back. We haven't even made it to the second line. It doesn't matter if we come back frequently. You can see if you have enough time." If possible, let him go to more auditions, as well as Park Chorong and Jung Eunji are indeed very lucky to be an actor, but if she continues to be an actress, it will be a waste of other talents, just like Zhang Xianyu."

"Beast's itinerary in Japan is almost ready in the next few months. According to the original plan, the sentiment of Japan's arrival in Korea has become more and more serious in the past two years. In order to make the beast stand there, Universal and we have to go out a lot. Shaoli. In this case, it will be more difficult for them to accept the drama, and my plan is to let Yin Doojun act in a TV series at the beginning of next year." Cui Jinhao said.

Hong Shengcheng nodded slightly.This frequency seems a bit low for an actor, but for a singer who does a good job at his job, one drama a year is barely acceptable.

"The market still needs more references for the cooperation between Long Junhyung and Kim Tae-soo. I suggest to let Long Junhyung solo once next year before the return of Beast, and try again. If it is not necessary, I do not recommend restarting it now." Composers outside make beast's album." Choi Jin Ho continued.

"How the first-line singers can stabilize their positions, everyone is now exploring, SM's route is too special for us to go, and the other boy groups that have come to the front line since the music industry boomed in 08, 2pm is no longer able to come back this year, compared to last year, There is also a slight decline." Hong Shengcheng said unhurriedly, "Let's not be too impatient. Before the next comeback, let Long Junheng try more. If it doesn't work, let him try to cooperate with other composers." Cube is a very young company. In the process of its development and growth, it has also produced many composers who are as young as him, such as Sinsadong Tiger, Cui Kyu-seung, Rado, etc. With this passion, cooperation and so on It's all very convenient.

"Long Junheng's comeback is scheduled for the end of the year, in December, how about it?" Cui Zhenhao asked for everyone's opinions.

Hong Shengcheng frowned imperceptibly: "Before December, what do you want to do?"

Cui Zhenhao looked at Hong Shengcheng: "Can we consider Aker's return?"

"Aker returns?"

"Yes", Choi Jin-ho said, "Aker got a good response two years ago, until now the audience still welcomes their reorganization, if Aker can regroup..."

"How to guarantee the results." Hong Shengcheng asked.

"It's hard to say that aker's biggest reliance should be the amount of MV played on youtube." Cui Zhenhao paid attention to Hong Shengcheng's expression and continued cautiously, "If aker's style is more out of the ordinary this time, youtube's data can guarantee of".

"Breakthrough, you mean the nineteenth ban?"

Cui Zhenhao nodded.

"Aker two years ago was already very bold," Hong Shengcheng said, "Where do you want to make a breakthrough?"

"Dramatic mv, add bed scenes."

Choi Jin-ho said.

When the company's executives held a meeting to discuss the next itinerary, the beast members who had already moved out of the dormitory to live alone also reunited in the dormitory.

"I admit, I was a little bit slack some time ago." Yin Doujun said.

"Who among us can deny it?" Liang Yaoxie said, "except Xianjiao".

Jang Hyun-joon had anticipated this situation when he learned that Yoon Doo-jun wanted the members to get together and have a good talk, "Sometimes it looks good if you don't have confidence," he said, "But it's useless, this time the comeback results Why this is so, I don't understand."

"There are too few group activities in Korea and insufficient publicity, the choreography is too simple, the quality of the songs I wrote is not as good as the composers the company hired, and our slack." Long Junheng listed them one by one. Which one it is, in short, cannot be attributed to bad luck."

Everyone agrees on this statement. If they simply attribute the failure to luck because they don’t understand clearly, then their mentality will be much more dangerous than the previous laxity.

"The problems that we can correct, let's correct them one by one from now on," Yin Doujun said, "Some of them depend on the company, and we will also unify our voices here, so that we can talk to the company at that time."

"Like choreography?" Li Qiguang said.

"You look at me again!" Zhang Xianyu complained helplessly, and after complaining, he still expressed his opinion seriously, "Style like "Shadow" is definitely not acceptable. It was used in "Beautiful Night" before, and it is meaningless to use it again, so, knife Is the group dance still focusing on cohesion and storytelling like vixx?"

"I suggest knife group dance, and it's okay to go back to the 10-year model. The choreography of vixx... I think it's a bit strange to think of us." Sun Dongyun said.

"Before the comeback next year, we may arrange a group show to increase exposure. If the company doesn't arrange it—" Yin Doujun began to talk about the next topic.

"We will fight for it from the company." Long Junheng said.

Others nodded in agreement one after another.

"If we increase our group itinerary in South Korea next year, the personal itinerary will definitely decrease, especially you, Dou Jun, acting is too time-consuming." Zhang Xianzhen vaccinated them.Sun Dongyun hosts "Idol of the Week", and it is enough to spend a few hours recording the program every week, but if he is not a role in a movie or TV series, he has to spend all day on the set.

"What about you, what about your musicals and solo?" Yin Doujun asked back.

"You two are fine, and we are even finer." Li Qiguang smiled. He doesn't have a fixed variety show now, and his acting image is limited and intermittent. He once digested most of beast's resources by himself, but now he has the resources On the contrary, it is at the bottom.Long Junheng devoted himself to creation, and did not have many other schedules.Liang Yaoxie is acting in a musical, and Sun Dongyun is fixed on "Idol of the Week", but they are not as busy as these two elder brothers.

"Qiguang, if you want to act, you can try online dramas, but variety shows are troublesome." Zhang Xianyu said that the beast has reached its current position, and variety shows should be helpful. It is obviously not enough to rely on the performance of being a guest, and fix a well-received variety show. It's almost the same, but if it's fixed, they don't have time.

"If you don't do variety shows, you don't do it, and you don't want to keep doing it." Li Qiguang said.

"Our schedule in Japan is scheduled for the end of the year, so there should be no change," Zhang Xianyu said. Although he complained that Cube had given them too little Korean itinerary, at the same time, Zhang Xianyu did not dislike the company's dedication to Japan. Because of his butterfly wings, Cube has global support in Japan and a better decision-making team. Beast did not go back to the path of his previous life, and managed to break through before the outbreak of the Japanese media's tendency to attack Korea, occupying a place. Now beast is in Japan. Of course, it can’t reach the heights achieved by TVXQ and Boa, but it can be equal to cnblue, 2pm, etc., which are relatively strong in Japan. Zhang Xianyu mostly performs in Japan, so he has limited understanding of how the changes in this life have occurred. But this does not prevent him from cherishing everything he has and feeling lucky from the bottom of his heart, "But I see the density of the itinerary, we should be able to arrange a personal itinerary in Korea in the remaining months."

"So do you have time to solo, Xianyu?" Liang Yaoxie raised his eyebrows and smiled, "If we each solo once, it would be pretty cool, right?"He said this calmly, beast means that everyone has the ability to solo.

Zhang Xianyu smiled reluctantly: "I hope so." He remembered that Aker's second album would be coming soon, but he couldn't say.

"Brother Junheng can also try it, just to test the market's reaction to self-composed music." Sun Dongyun said.As expected of a person who successfully transitioned from being an artist to working for a brokerage company, he coincided with Cui Zhenhao's thoughts when he said it casually.

"Let me think about it." Long Junheng was also a little moved. The pressure of individual solo is always less than that of group activities. Even if the results are not satisfactory, it can be said that Long Junheng's popularity in beast is relatively low.

"For Qiguang and Dongyun, why don't you try the variety show that is recorded for several days and then broadcast in a few weeks, such as "Kim Byung-man's Law of the Jungle"?" Yin Doujun suggested, and then Sun Dongyun's face changed: "Brother, is this a bit..."

The ratings of the variety show "Jin Bingman's Law of the Jungle" are really good. The guests used to stay for a few days, but the editing is only a few weeks, but--it's too hard for a group of people to survive in the wild, isn't it!

Anyway, Zhang Xianyu hates sports so much, his neck feels cold when he hears the name of this variety show, even if Yin Doujun is not talking about him.

"What about your suggestion?" Li Qiguang asked.

Sun Dongyun hugged his thigh in a hurry: "Yes, brother Xianjiao has good eyesight."

Zhang Xianyu didn't know whether to laugh or cry: "For Dongyun, I really have a suggestion."

"What?" Sun Dongyun asked.

"What do you think of 'Real Men'?"