Those years when I raised bosses

"Can it really be supported? What about a down payment of 100 million? Are there really so many rich people in the imperial capital? The size of our project is at least 1000 houses." Mu Fengchun asked again worriedly.

Tong Tong transferred the PPT back to the location map of the project, pointed to a large residential area next to it and patiently explained: "Have you investigated this community? I remember that it was a newly built high-rise residential building during the Asian Games, and people lived in it around 91. "

Mu Fengchun nodded blankly: "This community was built too early, and it's not a newly built commercial house, so it's not within the focus of this competition."

"I have a friend who lives in this area. Except that some relocated houses belong to the affordable housing category and are inconvenient to trade, the rest of the buildings are the welfare housing of various ministries of central enterprises and large state-owned banks. A few years ago, I heard that these houses were for employees. Buying within the cost price, buying a set is 5 to [-] yuan, and then paying a few hundred yuan for land transfer fees to go through the listing procedures, and then it can become a regular commercial housing transaction. The quality of the housing construction is quite good, and the high-rise building has an elevator. Households face south, the distance between buildings is particularly large and there is no shelter, and the environment in the community is not worse than that of newly built commercial houses.”

The friend Tong Tong is talking about is a classmate in his previous life, a native of the Imperial City, and his father is an employee of a large state-owned enterprise. During the Asian Games, he shared a two-bedroom apartment in this community. Around 00, the unit required employees to pay the cost price to buy the house personally. under the name.It is said that his family spent more than 3 yuan to buy a small two-bedroom apartment of 60 square meters, and sold it to tenants for more than 2010 million yuan in early 100.

"How much do the surrounding commercial houses sell for now? The average price in your report is 6000 yuan. Do those communities have the location of this community? The building density of this community is very low, and there are large gardens, buses extending in all directions, and the International Conference Center. It is just across the road from the big commercial building, and walking to the Olympic venues is one stop closer than your project. The most important thing is that the office buildings near this community are occupied by the world's top 60 companies and large state-owned enterprises. Those who work in state-owned enterprises don’t have the good thing about welfare housing. I heard that the rent in the community is very high, and there have been sales of second-hand houses recently. There are always [-] million for two-bedroom units. And the size of this community is not small, three to four thousand Households, rental and sales are in short supply.”

Mu Fengchun had a little realization: "You mean, the owners in this community may also become the target customers of our project, and they have a certain purchasing power, right? When you mention it like this, I think there are a few more around The same big community. Originally, I thought that their living conditions are already good now, and they probably won’t buy new houses.”

"Nearly 90 years ago in the 20s, I heard from professionals that the design of the first batch of high-rise residential units in China was unreasonable, the area was small, and no matter how good the construction quality was, the quality of living was limited. Your current project, from planning and design to construction The craftsmanship, equipment and facilities are much better than before. With more money, who doesn’t want to further improve their living conditions? These improved customers can sell their small-sized houses and use the money to pay the down payment. Afterwards, the repayment will be made with salary and provident fund. In this area, there is no need to worry about people buying these relatively low-priced small-sized second-hand houses. They have just come to work in the capital and cannot afford better ones, so they must first have a foothold. The imperial capital is constantly absorbing foreigners, have you ever thought about saving money for a few more years and buying a house in the imperial capital to take root?"

In the real estate industry, Mu Fengchun has to deal with housing prices every day. Of course, he wants to buy a house early. He can’t afford a bigger one and buy a smaller one. Buying with a loan is better than renting a house and throwing the rent to the landlord himself. .Although the country has repeatedly regulated and adjusted the housing prices, there is no obvious deviation from the rising trend of house prices.

"Another point is that if the price of first-hand housing in your project is high, the price of second-hand housing will also rise accordingly. This year, buying a house in an old community may cost 60 million yuan. When your project opens, the price will increase. As long as the supply exceeds the demand, it is not an exaggeration to double the price of second-hand housing.” Tong Tong did not blindly indoctrinate, but heuristically talked about his own feelings, and he will not continue here. Contrary to the great national policy, Tong Tong does not want to lead the upright young people astray.

Mu Fengchun came from a poor country, he has not yet graduated from a marketing major, and he hasn't been in the real estate circle for long enough. He doesn't have such complicated ideas. Just listening to what Mr. He said is enough for him to digest and understand.He thanked you again and again in a hurry, and then said: "Fortunately, I came to ask you for advice earlier. There are still a few days left. I will go to the community you mentioned to investigate as soon as possible. If I can get more supporting data, I think I will pass the project The expected selling price and the reasoning process are perfect and more reasonable. Anyway, thank you for your advice.”

Tong Tong didn't keep a few polite words, and didn't even mention the idea of ​​digging Fengchun to come to help.This young man seems to like his current job very much. At least he knows how to fight for opportunities and has some talents.It is the first time to do this kind of analysis report on marketing planning and positioning. It is already well-organized and considered comprehensively. In addition to diligence, it also requires understanding. Maybe in time, people will flourish without relying on anyone's help.

Sales in the real estate circle, seize this golden ten-year opportunity, monthly sales of tens of billions is not a dream, sell a house with a commission of one hundred thousand, if you are lucky, the quick sale, the value of [-] to [-] billion in three to five days In liquidation, it is not a problem for a salesman to sell a dozen or so houses in a day and make millions in withdrawals.

Tong Tong used to know a friend who was engaged in real estate sales, and every time he went to the sales office, he drove his own Mercedes-Benz, pulling several printers and currency counters.why?After talking with the customer on the spot, paying the deposit and filling in the contract, it will be opened.Open □□ is a dedicated printer and paper. The printer prepared by the sales office is too busy and always broken. If it breaks, it will be replaced immediately, and the customer cannot be kept waiting.Not to mention money counting machines, credit card swiping was not popular at that time, and POS machines were not easy to apply for. Many people bought houses with cash, and money counting machines were overworked every day, and one was scrapped on average within a few days. .

When the real estate market was booming and housing prices were rising year after year, many sales offices were busier than the vegetable market, and the atmosphere created was as if houses were free of money and they were robbing Chinese cabbage.In fact, every transaction is in the millions, and often the house is still a pit. With only a few beautiful advertisements for building books, customers are fooled into taking out most of their life savings, and there is no such thing as money to rob a bank. quick.

After seeing off Mu Fengchun, Tong Tong still subconsciously put his investment targets on office buildings and hotels first, and did not put too much energy into the purchase of residential buildings according to his mood and luck in his spare time.And the hotel management company cultivated because of the homestay business can be regarded as an independent company under Yuetong Capital Group. It has developed well in the past few years, and the quality of personnel and business capabilities have been steadily improved. However, there are many leased properties and too few self-sustained assets. .Since the project of the hostel land was handed over last time, I have not found a project that is particularly suitable for opening an economic chain hotel.

Now it's time to put it on the agenda. The stock market began to decline in 2008, and a lot of money ran out of the stock market and poured into the real estate market. Before that wave of crazy growth, we had to start buying fixed assets in advance, buy low and sell high in order to obtain greater profits.

Tong Tong led his subordinates to make a head start, pointed out a general direction, and then let them go on, intentionally giving them more opportunities to exercise and play freely.If you listen to him in everything, then you only need to hire two handymen, why bother to hire and cultivate these talents patiently.

After thinking about it for a week, Mu Fengchun came to visit again on his own initiative. He also deliberately picked a weekday. He went to the courtyard and couldn't find Mr. He, so he squeezed the bus to come to the CBD office.

Tong Tong received Mu Fengchun in his office.Seeing him this time, he looked stunned, as if he had suffered some setbacks and was unhappy.

"Xiaomu, what problem have you encountered again? Could it be that the data after the survey does not support the price expectation I mentioned earlier?" Tong Tong would be happy if that happened. If the rise is not so exaggerated, the state will not be so urgent to regulate and intervene.Those who made the policy at the beginning would never understand why house prices would skyrocket again every time the regulation was made, and it was difficult to cure the symptoms.

Mu Fengchun hesitated for a while before saying: "Last week, I followed your instructions and went to the surrounding areas of the project to supplement and investigate some basic data, and found that it is really what you said. Especially after interviewing some target customers, I can see that They have strong expectations for improving the quality of life and the mentality of not being short of money. So I revised and perfected the report and reported the results to my department manager. But the manager severely criticized me, saying that I was a newcomer, To raise such an exaggerated target price is to set the department on fire. Take this thing out and hand it over to the boss. The boss has such a high psychological expectation, what should I do if I can’t sell it at this price in the future?

After the manager scolded me, I comforted him and gave me two days off. I thought he was really kind to me.Unexpectedly, another friend of mine said that the boss suddenly came to ask about the positioning and marketing plan the next day, and the manager didn’t have a completed report at hand, so he simply took mine first, but changed the expected price to [-].Unexpectedly, the boss still thought it was too radical after reading it. The manager was scared all of a sudden and directly pushed the responsibility on me. The colleagues in the department also ridiculed me and thought I was crazy about deliberately tinkering with high prices.When I come back from vacation, things are different... These days, I always feel impulsive, and if I want to, I just quit my job. "

Tong Tong was very sorry, and he couldn't help but feel guilty: "I knew I shouldn't express my opinions indiscriminately. If you had written the report according to 9000 yuan, maybe it would not have been the result."

But Mu Fengchun shook his head: "If I hadn't done further research according to your ideas and carefully analyzed the problem, I'm afraid I would have the same idea as everyone else, thinking that the price of [-] to [-] yuan is too crazy. But after the research, I calculated the future If the target customers can take out the down payment in one or two years, the unit price can be at least [-]. This is scientifically based, but they are not willing to use their brains to listen carefully. They look down on my young education and low education...they don’t believe me , No matter how hard I try, it’s useless, and I feel wronged. My mother asked me to come and talk to you, saying that you might be able to untangle my knot with your knowledge and knowledge.”

"Do you want to hear the truth?" Tong Tong suppressed the joy in his heart, pretending to be serious and said, "Why don't you just resign and come to work with me. How much is your monthly salary now?"

Mu Fengchun was taken aback when he heard the words, and facing Mr. He's sincere gaze, he subconsciously said without reservation: "The probationary period will only give a basic salary of 1800. It is said that after becoming a full-time employee, the social security will be paid according to the lowest standard in the imperial capital, and the bonus at the end of the year will be estimated at 800. [-] yuan, and if there is sales performance in the future, the income will be calculated according to the average commission in the industry."

"It's so little." Tong Tong sighed, estimating it in his heart, and didn't dare to ask too high a price for fear of scaring people, so he said according to the company's current salary standard for college graduates, "I happen to be buying some houses recently. We need advice from someone who understands real estate. How about you come to me as an assistant? Social security is paid according to income, with a monthly fixed salary of 3500, and subsidies for overtime, travel and communications. Easy to say."

Mu Fengchun's first reaction must be to decline, emphasizing that he has not yet obtained a bachelor's degree, and saying that he does not want to rely on Mr. He to solve the work because of his mother's relationship.

But Tong Tong said: "I don't ask about your affairs. Your mother never took the initiative to mention it. She is her and you are you. From that meeting, I saw that you are an independent and capable person. You can find a job through favors. I can't get rid of this face. Besides, my company is not a serious real estate company after all, and I don't even have a marketing department, so it's really a bit of a shame to invite you here."

"That's not what I meant." Mu Fengchun hurriedly defended with a red face.

"Then you agreed?" Seeing Mu Fengchun's eyes loosen, Tong Tong said further, "You also know that you don't have a bachelor's degree, and you will be discriminated against if you are looking for a job with a serious major. Why don't you do it with me first?" One or two years, wait for you to get an undergraduate degree before you start your career. Let me state in advance that I have high requirements for assistants, and every effort corresponds to a salary. By the way, do you know what assistants do?"

Mu Fengchun nodded and said: "Actually, I followed the manager before, and what I did was mostly assistants. In my previous company, the boss's assistant had to be on call 24 hours a day, carry bags and run errands, and it would be best to also be a driver. When entering the office, you must be proficient in various office software operating systems. In addition to serving tea, delivering water, arranging schedules, and organizing files, you must also fully understand the industries that the boss cares about. Otherwise, you will easily make mistakes if you don’t understand the meaning of the boss’s instructions Hold back."

Tong Tong thought that if Mu Fengchun was really demanded according to this standard, wouldn't it be a big profit for him to pay that little salary just now.Originally, I just wanted to use the title of assistant to let him come to work first, to study real estate projects together, let him focus on market research and analysis, and assist me in making decisions, but I didn't want to ask too much.

"Mr. He, I am very grateful that you can give me this opportunity. But I want to go back and think about it carefully. By the way, I also need to explain to the current company so as not to leave any problems." Mu Fengchun said anxiously, "You Do you think that I don't know how to flatter you, and I always refuse to accept your kindness..."

"Don't think about it too much, as long as you come here, you will understand that it is not certain who will take advantage of whom."

Why do I vaguely feel that when the handsome man He said this, he looked at him in the wrong way, too eagerly.Mu Fengchun didn't dare to say more, but he was actually happy in his heart.After all, Mr. He has a unique vision and is well-informed, and he has to get involved in the real estate circle. Even if he comes to do odd jobs, he can learn a lot by subtlety.It's just that the existing work should be finished first, lest if one side agrees, the other side can't quit or get into trouble, and I'm too sorry for Mr. He's kindness.