Those years when I raised bosses
Chapter 34 Chapter 34
Perhaps because of the increased international attention, the unprecedented increase in supervision, and the media's strong guidance of public opinion, not only the imperial capital, but also the domestic comprehensive epidemic prevention work against the S virus has been fully rolled out since mid-March.Several important cities have also quickly copied this set of wits, strictly guarding against death, once a suspected case is found, it will immediately enter the isolation process, and then centralized resettlement for treatment.
Tong Tong remembers that in his previous life, the WHO organization only removed my country's mainland from the epidemic area at the end of June 2003. Now, because the country attaches great importance to it, it has entered the stage of comprehensive prevention and control one month earlier. In mid-May, the mainland has already Out of the list of epidemic areas, half a month earlier than most countries in the world where the S virus was discovered, the morbidity and mortality rates have decreased, and the cure rate has also increased significantly.
Even if the strict control is lifted, the volume of masks is still very large. After all, after this incident, everyone attaches great importance to personal hygiene in public places. People who have a little cough and runny nose also take the initiative to wear masks, so as not to be disgusted by the people around them.When other stores' incomes declined due to the lack of people on the street, Qin Xue's fashion store maintained a stable income and a slight increase in profits by relying on the single product of disposable masks and the operation of the membership model.
In fact, He Xiaolu had already turned 2 years old at the end of February, so it is possible to go to kindergarten according to the spring enrollment age.However, he traveled to Europe first, and then came back to catch up with the disease control and epidemic prevention. Tong Tong was not in a hurry to open the business, so he simply left He Xiaolu at home instead of sending him to kindergarten.The plan is to wait for the situation to improve, and when school starts in September, let He Xiaolu go directly to the middle class of kindergarten.
Anyway, He Xiaolu's intelligence level is definitely far superior to that of his peers, and his self-care ability is not bad, but his physical development is a bit slow and short, and his gross motor ability needs to be strengthened.Then there is the ability of social interaction, which requires more contact with peers and honed it in kindergarten.
Of course, staying at home for half a year can't be wasted. While training the new employees recruited by the homestay, Tong Tong gave He Xiaolu extra language courses.In order to reduce operating costs, Tong Tong is an intern from a vocational high school. He mainly studies hotel management and business English. He will graduate in July. If he performs well, he will be retained directly.The core of the team, the lobby manager, recruited a middle-aged man with certain work experience from another company with a high salary.
After the team is set up, high-intensity language training is carried out first, requiring everyone to be able to conduct simple reception conversations in English, and to memorize some introductions about the courtyard house culture.It is best to talk about the folk customs of the imperial capital in a lively way, and also dabble in the tourist attractions of the imperial capital, and tell a little bit about it.
All these trainings are not limited to the courtyard. Starting from the courtyard, Tong Tong will take the whole team to visit the surrounding places of interest, so that everyone can simulate the mentality of tourists to experience the characteristics of homestay hospitality and fully appreciate the traditional culture. charm.
Although the imperial capital was the focus of epidemic prevention during that time, and the flow of people was strictly controlled, the number of tourists in tourist attractions was much less than before. It was more suitable for everyone to stop and go, learn while watching, and savor carefully.
The lobby manager has never seen a boss who is so willing to spend money and time on training employees. How is this an internship?Go out every day to play, go to tourist attractions, but also visit museums, libraries, and even shopping malls.The company reimbursed all the tickets for going out, and distributed masks every day, and insisted on implementing various epidemic prevention measures in the imperial capital.
After the two-month internship period, the employees’ expectations for future work are unprecedentedly high, and it is said that if they do not pass the English test, they will be eliminated. Everyone plays during the day and works overtime at night to learn English and memorize introductions without being urged.
In the end, Tong Tong selected two interns who were the most self-motivated and with the best comprehensive quality in all aspects to hire as regular employees. The two can also be on their own, and when they open a new store, they will be the store managers.
As for the usual cleaning work, hourly workers can be hired at this stage, and once the number of guests increases, you can also contact a specialized cleaning service company to package the cleaning and washing work.As for the meals at the homestay, Tong Tong hired an aunt who cooks at twice the market salary, and usually takes care of breakfast and lunch for himself and his employees, and provides simple breakfast for the homestay.
Only one set meal is served for breakfast every day, and they are rotated in turn. For example, today is soy milk with fried dough sticks, tomorrow is porridge with sesame cakes, and the day after tomorrow is milk with sandwiches.They are all made with simple materials and are easy to make. Choose a complete set of exquisite tableware and add a tray to enhance the style, and prepare according to the needs of the guests registered the night before.In this way, the workload and complexity of breakfast are controlled to the greatest extent, and the aunt can come here alone, and if there are too many guests, staff with no cooking skills can help.
It is very common in later generations to provide breakfast at homestays. Under Tong Tong's planning, the cost of meals and labor is much lower than that of regular restaurants in hotels, but it is not only convenient for tourists, but also brings great publicity effects.
This set of core business concepts has been realized one by one, and Siheyuan, as a flagship homestay store, will also officially open.
In the follow-up investment plan submitted by Tong Tong to Lin's father, the flagship store is only the first step, and new stores will be opened in the future.The expansion of new stores does not mean blindly copying the current pattern of major demolition and renovation of courtyard houses.After all, such a large-scale yard and reconstruction project requires a lot of initial investment, and it is not so easy to find suitable targets.
First build up the reputation of the courtyard flagship store, and the traffic of the website has accumulated to a certain extent. You can start with a small apartment near the famous scenic spot in the second ring road, mainly for leasing, and adopt the second-landlord model. After simple decoration and decoration, you can put into operation.The concept is still the same as that of the flagship store, and the management staff is as streamlined as possible, and one person is responsible for several houses, and the cleaning work is outsourced to share resources with the flagship store.
The company only needs to formulate a unified management model in the early stage, and the decoration style and brand image are all in the same line. The entire business model can be replicated relatively quickly with very little cost, and seize the market first.
Of course, what Tong Tong is good at is to establish the initial operation system, put forward a high-quality brand image according to the vision level of later generations, and then use Luo Daqian's technical means to put everything he can think of on the Internet to build an interactive platform to realize Simultaneous promotion online and offline.
At the end of May 2003, as Tong Tong remembered, a certain treasure was finally launched.At this point in time, there are not many people with computers, and most of them cannot access the Internet freely. What people can afford is only the ADSL that runs the same line as the telephone line. The download speed is a few K per second, and the network speed is slow. amazing.The store of a certain treasure is a little more complicated to decorate, and the pictures inside cannot be opened for a long time.
The so-called online operation and sales are still embryonic products, but in the next ten years, Mobao and other e-commerce companies will completely change the life style of Chinese people, and even make Chinese people ahead of the world, the first to experience the convenience of cashless payment .
Before those things came, many people, including Lin Anyue and Professor Zhao, could not understand Tong Tong's proposal of insisting on investing heavily in an online platform.Newspapers, magazines, and TV advertisements are still the mainstream promotion media. If you want to quickly increase the reputation of the homestay, spending money on advertising is also more effective if you invest money in the mainstream media.
In the end, Tong Tong took a step back. Newspapers and magazines wanted to publish the news. In addition, several foreign portals, including some treasures, also invested some money in online advertisements.After all, at that time, advertisements on online platforms were much cheaper than mainstream media, but the influence of overseas portals was wider than that of domestic platforms.
Lin Anyue took the initiative to make use of her strengths and used design software to create beautiful promotional posters. Tong Tong added English and German advertisements for promotion on European and American platforms, which saved another design fee.
In fact, the most economical thing about the courtyard flagship store is that you don’t have to pay rent for your own house.Wang Xuan only asked him to calculate the profit of his initial investment of 50 yuan first. As for whether he wanted rental income in the future, Wang Xuan never said anything, saying that he would talk about it when he returned to Beijing when he was free.
Tong Tong had an intuition that Wang Xuan must have something to hide, but since he refused to say it over the phone, he probably still had some concerns.It’s better to take a solid look at the present and work hard to manage the flagship store well. It only takes more than half a year from the official opening in June to the end of the year, and it is serious to deliver a good performance.
The famous German architect Franz took his daughter and a group of friends to visit in the summer, and the entire yard was fully covered for 7 consecutive days.
Tong Tong paid special attention to the large order of 7 yuan.In addition to regular homestay services, a set of 7-day travel guides for the imperial capital and its surrounding areas has been specially formulated for them, written in German version thoughtfully.In addition to those classic scenic spots that promote national culture and have oriental charm, they also arranged for them to enjoy theatrical performances in the evening, and contacted Professor Zhao of C University in advance to invite Franz to give a lecture.Tong Tong provides free on-site interpretation so that more students can communicate with famous German architects without barriers.
During the 7 days, Tong Tong accompanied him all the way, and took He Xiaolu to eat, play, and give lectures. Although He Xiaolu had been to these attractions before, it was a novel experience to revisit with foreigners.Not only has the German listening and speaking ability been exercised, but the vision is no longer limited to the country.In addition, He Xiaolu has just returned from a tour in Germany, and he has consciously been able to connect the cultural differences at home and abroad. Although he may not be able to explain the deep-seated principles, he can also think in another way, and occasionally answers the strange questions of foreigners with witty words.
The occupancy rate of the just-opened courtyard homestay in June has reached 60%. In July and August, during the peak summer tourist season, 100% of them are fully rented.Profitability has completely exceeded conservative expectations, and the average monthly income easily exceeded 15.
After discussing with all shareholders, Tong Tong reached a consensus that all the unexpected earnings will be invested in the expansion of new stores and the training of new recruits. In addition, in addition to the normal wages for employees and the dividends for shareholders at the end of the year, it is also necessary to consider appropriately improving the benefits of old employees.
School started in September, and He Xiaolu happily entered the middle class of kindergarten.The operation of the courtyard house is also on the right track. Usually, Tong Tong doesn’t need to worry too much. He has a lot of time to wander around the city to choose new stores, and he can also go to Qin Xue’s place to sell membership cards from time to time. His life is better than before. A little leisurely.
On this day, he suddenly received a call. The contact person indicated that it was Han Fugui, but after the call was answered, it was Han Pingping's voice: "Uncle He, I am Han Pingping. I have something to ask for your help..."
Tong Tong remembers that in his previous life, the WHO organization only removed my country's mainland from the epidemic area at the end of June 2003. Now, because the country attaches great importance to it, it has entered the stage of comprehensive prevention and control one month earlier. In mid-May, the mainland has already Out of the list of epidemic areas, half a month earlier than most countries in the world where the S virus was discovered, the morbidity and mortality rates have decreased, and the cure rate has also increased significantly.
Even if the strict control is lifted, the volume of masks is still very large. After all, after this incident, everyone attaches great importance to personal hygiene in public places. People who have a little cough and runny nose also take the initiative to wear masks, so as not to be disgusted by the people around them.When other stores' incomes declined due to the lack of people on the street, Qin Xue's fashion store maintained a stable income and a slight increase in profits by relying on the single product of disposable masks and the operation of the membership model.
In fact, He Xiaolu had already turned 2 years old at the end of February, so it is possible to go to kindergarten according to the spring enrollment age.However, he traveled to Europe first, and then came back to catch up with the disease control and epidemic prevention. Tong Tong was not in a hurry to open the business, so he simply left He Xiaolu at home instead of sending him to kindergarten.The plan is to wait for the situation to improve, and when school starts in September, let He Xiaolu go directly to the middle class of kindergarten.
Anyway, He Xiaolu's intelligence level is definitely far superior to that of his peers, and his self-care ability is not bad, but his physical development is a bit slow and short, and his gross motor ability needs to be strengthened.Then there is the ability of social interaction, which requires more contact with peers and honed it in kindergarten.
Of course, staying at home for half a year can't be wasted. While training the new employees recruited by the homestay, Tong Tong gave He Xiaolu extra language courses.In order to reduce operating costs, Tong Tong is an intern from a vocational high school. He mainly studies hotel management and business English. He will graduate in July. If he performs well, he will be retained directly.The core of the team, the lobby manager, recruited a middle-aged man with certain work experience from another company with a high salary.
After the team is set up, high-intensity language training is carried out first, requiring everyone to be able to conduct simple reception conversations in English, and to memorize some introductions about the courtyard house culture.It is best to talk about the folk customs of the imperial capital in a lively way, and also dabble in the tourist attractions of the imperial capital, and tell a little bit about it.
All these trainings are not limited to the courtyard. Starting from the courtyard, Tong Tong will take the whole team to visit the surrounding places of interest, so that everyone can simulate the mentality of tourists to experience the characteristics of homestay hospitality and fully appreciate the traditional culture. charm.
Although the imperial capital was the focus of epidemic prevention during that time, and the flow of people was strictly controlled, the number of tourists in tourist attractions was much less than before. It was more suitable for everyone to stop and go, learn while watching, and savor carefully.
The lobby manager has never seen a boss who is so willing to spend money and time on training employees. How is this an internship?Go out every day to play, go to tourist attractions, but also visit museums, libraries, and even shopping malls.The company reimbursed all the tickets for going out, and distributed masks every day, and insisted on implementing various epidemic prevention measures in the imperial capital.
After the two-month internship period, the employees’ expectations for future work are unprecedentedly high, and it is said that if they do not pass the English test, they will be eliminated. Everyone plays during the day and works overtime at night to learn English and memorize introductions without being urged.
In the end, Tong Tong selected two interns who were the most self-motivated and with the best comprehensive quality in all aspects to hire as regular employees. The two can also be on their own, and when they open a new store, they will be the store managers.
As for the usual cleaning work, hourly workers can be hired at this stage, and once the number of guests increases, you can also contact a specialized cleaning service company to package the cleaning and washing work.As for the meals at the homestay, Tong Tong hired an aunt who cooks at twice the market salary, and usually takes care of breakfast and lunch for himself and his employees, and provides simple breakfast for the homestay.
Only one set meal is served for breakfast every day, and they are rotated in turn. For example, today is soy milk with fried dough sticks, tomorrow is porridge with sesame cakes, and the day after tomorrow is milk with sandwiches.They are all made with simple materials and are easy to make. Choose a complete set of exquisite tableware and add a tray to enhance the style, and prepare according to the needs of the guests registered the night before.In this way, the workload and complexity of breakfast are controlled to the greatest extent, and the aunt can come here alone, and if there are too many guests, staff with no cooking skills can help.
It is very common in later generations to provide breakfast at homestays. Under Tong Tong's planning, the cost of meals and labor is much lower than that of regular restaurants in hotels, but it is not only convenient for tourists, but also brings great publicity effects.
This set of core business concepts has been realized one by one, and Siheyuan, as a flagship homestay store, will also officially open.
In the follow-up investment plan submitted by Tong Tong to Lin's father, the flagship store is only the first step, and new stores will be opened in the future.The expansion of new stores does not mean blindly copying the current pattern of major demolition and renovation of courtyard houses.After all, such a large-scale yard and reconstruction project requires a lot of initial investment, and it is not so easy to find suitable targets.
First build up the reputation of the courtyard flagship store, and the traffic of the website has accumulated to a certain extent. You can start with a small apartment near the famous scenic spot in the second ring road, mainly for leasing, and adopt the second-landlord model. After simple decoration and decoration, you can put into operation.The concept is still the same as that of the flagship store, and the management staff is as streamlined as possible, and one person is responsible for several houses, and the cleaning work is outsourced to share resources with the flagship store.
The company only needs to formulate a unified management model in the early stage, and the decoration style and brand image are all in the same line. The entire business model can be replicated relatively quickly with very little cost, and seize the market first.
Of course, what Tong Tong is good at is to establish the initial operation system, put forward a high-quality brand image according to the vision level of later generations, and then use Luo Daqian's technical means to put everything he can think of on the Internet to build an interactive platform to realize Simultaneous promotion online and offline.
At the end of May 2003, as Tong Tong remembered, a certain treasure was finally launched.At this point in time, there are not many people with computers, and most of them cannot access the Internet freely. What people can afford is only the ADSL that runs the same line as the telephone line. The download speed is a few K per second, and the network speed is slow. amazing.The store of a certain treasure is a little more complicated to decorate, and the pictures inside cannot be opened for a long time.
The so-called online operation and sales are still embryonic products, but in the next ten years, Mobao and other e-commerce companies will completely change the life style of Chinese people, and even make Chinese people ahead of the world, the first to experience the convenience of cashless payment .
Before those things came, many people, including Lin Anyue and Professor Zhao, could not understand Tong Tong's proposal of insisting on investing heavily in an online platform.Newspapers, magazines, and TV advertisements are still the mainstream promotion media. If you want to quickly increase the reputation of the homestay, spending money on advertising is also more effective if you invest money in the mainstream media.
In the end, Tong Tong took a step back. Newspapers and magazines wanted to publish the news. In addition, several foreign portals, including some treasures, also invested some money in online advertisements.After all, at that time, advertisements on online platforms were much cheaper than mainstream media, but the influence of overseas portals was wider than that of domestic platforms.
Lin Anyue took the initiative to make use of her strengths and used design software to create beautiful promotional posters. Tong Tong added English and German advertisements for promotion on European and American platforms, which saved another design fee.
In fact, the most economical thing about the courtyard flagship store is that you don’t have to pay rent for your own house.Wang Xuan only asked him to calculate the profit of his initial investment of 50 yuan first. As for whether he wanted rental income in the future, Wang Xuan never said anything, saying that he would talk about it when he returned to Beijing when he was free.
Tong Tong had an intuition that Wang Xuan must have something to hide, but since he refused to say it over the phone, he probably still had some concerns.It’s better to take a solid look at the present and work hard to manage the flagship store well. It only takes more than half a year from the official opening in June to the end of the year, and it is serious to deliver a good performance.
The famous German architect Franz took his daughter and a group of friends to visit in the summer, and the entire yard was fully covered for 7 consecutive days.
Tong Tong paid special attention to the large order of 7 yuan.In addition to regular homestay services, a set of 7-day travel guides for the imperial capital and its surrounding areas has been specially formulated for them, written in German version thoughtfully.In addition to those classic scenic spots that promote national culture and have oriental charm, they also arranged for them to enjoy theatrical performances in the evening, and contacted Professor Zhao of C University in advance to invite Franz to give a lecture.Tong Tong provides free on-site interpretation so that more students can communicate with famous German architects without barriers.
During the 7 days, Tong Tong accompanied him all the way, and took He Xiaolu to eat, play, and give lectures. Although He Xiaolu had been to these attractions before, it was a novel experience to revisit with foreigners.Not only has the German listening and speaking ability been exercised, but the vision is no longer limited to the country.In addition, He Xiaolu has just returned from a tour in Germany, and he has consciously been able to connect the cultural differences at home and abroad. Although he may not be able to explain the deep-seated principles, he can also think in another way, and occasionally answers the strange questions of foreigners with witty words.
The occupancy rate of the just-opened courtyard homestay in June has reached 60%. In July and August, during the peak summer tourist season, 100% of them are fully rented.Profitability has completely exceeded conservative expectations, and the average monthly income easily exceeded 15.
After discussing with all shareholders, Tong Tong reached a consensus that all the unexpected earnings will be invested in the expansion of new stores and the training of new recruits. In addition, in addition to the normal wages for employees and the dividends for shareholders at the end of the year, it is also necessary to consider appropriately improving the benefits of old employees.
School started in September, and He Xiaolu happily entered the middle class of kindergarten.The operation of the courtyard house is also on the right track. Usually, Tong Tong doesn’t need to worry too much. He has a lot of time to wander around the city to choose new stores, and he can also go to Qin Xue’s place to sell membership cards from time to time. His life is better than before. A little leisurely.
On this day, he suddenly received a call. The contact person indicated that it was Han Fugui, but after the call was answered, it was Han Pingping's voice: "Uncle He, I am Han Pingping. I have something to ask for your help..."
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