Those years when I raised bosses

Qin Xue became interested when she heard it, but she didn't have much confidence in her heart: "If you want to start a small business, I really don't have any talent. I used to hear a few full-time wives chatting with friends, talking about opening a small shop to pass the time, so I set up a shop. Selling clothing and cosmetics, but ended up making ends meet, persisted for three months and then shut down."

"I do suggest that you open a small fashion store, but the location of the store, the method of operation, and the items sold are newer than those commonly seen on the market, so it may be profitable." Tong Tong said with a very sincere attitude, "I knew a woman in the shop before. A friend who works in a cosmetics store, she said that the manufacturers of various brand-name cosmetics will send out some free trial samples before new products are launched, and hope that customers will fill out the questionnaire after receiving them.”

Qin Xue was surprised: "No, I used to go to the cosmetics counters in big shopping malls to buy things, and I hardly encountered free trial products and questionnaires?"

Tong Tong nodded and said: "Indeed, what the manufacturer wants is not easy to operate when selling goods at the counter. First of all, the customer wants to buy a certain product. If you give her a new product sample, will she not buy it temporarily?" The old model is waiting for the new one? This reduces the transaction that could have been possible. Secondly, let the customer take the questionnaire away, do you have to call and urge them to mail the questionnaire back? So my friend said that the person in charge of the counter They are never allowed to give small samples to customers. They organize the shop assistants to work overtime to fill in the questionnaires at the end of the month when they should return to the manufacturer. The small samples cannot be sold privately, which has become the welfare of the shop assistants. But such questionnaires are not There is no real and reliable content, and manufacturers are very troubled by this.”

Qin Xue was vaguely aware of the problem, but how to solve it?

Every customer has the right to experience new products.For the first time, there is nothing wrong with trying new cosmetics to experience beauty. Don’t you always look forward to new models of your favorite cosmetics?Moreover, manufacturers can continuously adjust and develop more popular cosmetics according to the feedback information of the sample questionnaire.For customers and manufacturers, small samples are indispensable.But although the sample was good, it had a negative impact on sales.If specialty stores always fill in questionnaires with shop assistants, not only will the manufacturer’s efforts be in vain, but customers’ expectations will also come to nothing.

He Xiaolu concentrated on drinking the sweet yogurt, feeling a little sleepy, his little body wobbled, his eyelids drooped, and he struggled hard.

After Tong Tong saw it, he asked Qin Xue for a small thin blanket, and asked He Xiaolu to lean against his legs, and patted him gently, gently coaxing him to sleep.

Qin Xue is inexplicably envious of this kind of parent-child scene, thinking that after "conscientiousness", she can meet a destined person and have a baby of her own to enjoy such a happy time, and she is even more determined not to waste her time.She asked earnestly, "Do you have any good solutions to this problem?"

Tong Tong nodded: "There is a way. It may take some effort and basic investment in the early stage, but once it is completed and the store opens smoothly, it will just wait for the money to be collected in the future. It can save some effort than ordinary stores."

Qin Xue's appetite was whetted, but He Xiaolu was already asleep, so she could only carefully control her emotions, and asked softly, "Do you want to move Xiaolu to my room to sleep well, so that we won't disturb him when we talk."

Tong Tong already has the self-awareness of being a man, and he doesn't want to enter an unfamiliar female bedroom, not to mention that his baby is the kind who can fall asleep wherever he wants to, and the noise of the external environment does not affect his small world at all. An Ning declined politely and said, "It's okay, he's not afraid of making noise or choosing a place. Let's continue... First of all, we need to find the contact information of the offices of various cosmetics manufacturers in the imperial capital, such as Lancome, Maybelline, L'Oreal, Kazilan, DHC, HR, Vichy... …As long as the cosmetics that have appeared in the mall are not let go. Then tell them, 1 yuan for market research, and ask them if they want it.”

"1 yuan? How is this possible? The labor cost is not enough." Qin Xue followed her habitual thinking. Although it is possible to find the contact information of the manufacturer, she only charges 1 yuan for doing research and laborious work. There is no profit at all. Word.

"Don't worry, listen to me." Tong Tong said confidently, "The point is to find a place where fashionable white-collar workers frequent to open a shop. You close your eyes and follow me to imagine the following scene. If someone tells you, spend 1 yuan You can get 3 well-known cosmetics for the money, thousands of cosmetics samples from dozens of well-known brands in the store...there is no price tag, just walk in and choose freely, and you can put them in your shopping bag for 1 yuan , take it home, will you be moved?"

"Of course!" Qin Xuefu has raised her for these years and is already familiar with various fashion brands. From the outside, she can't tell the rusticity of the country girl back then, but the virtues of diligence and thrift are still deeply rooted in her bones.If you can get authentic famous brands at a relatively low or even free price, of course you will be tempted, "But 1 yuan costs 3 models, isn't it too..."

Tong Tong said clearly: "Keep the initial investment of rent and initial decoration costs of the store, printing of store opening leaflets, etc. within 2 yuan. When customers use 1 yuan to buy 3 samples of famous brand cosmetics, they must take away 3 surveys. Form, and pay a deposit of 30 yuan. When you come to the store and return the questionnaire, the deposit will be returned to the customer exactly.

For those loyal customers of well-known cosmetic brands, it is like winning the lottery for 1 yuan to get 3 genuine cosmetics that they like.Although it is a sample, the sample is also cosmetics, and it is the latest cosmetics.Various famous brands gather together in the store, and the variety of goods is rich and the price can't be lowered, so there must be many repeat customers.At least when you come to return the survey form, there will be a traffic of repeated visits.

For each cosmetic product, the manufacturer only needs to pay 1 yuan to obtain detailed investigation data.How can a well-known brand release more than a hundred new products every year?For example, as far as lipsticks are concerned, each of the different color numbers needs to be charged separately.But as far as manufacturers are concerned, the investment of hundreds of thousands of yuan a year is small money.We are facing dozens of manufacturers..."

"Wait, although the manufacturers are willing, we can find thousands of products from dozens of manufacturers, but the income is only a few thousand yuan. This money can't even pay the rent."

Tong Tong nodded, and Qin Xue was actively thinking, which showed that she was not really without business acumen, but was still limited by the inertial thinking of the public: "The customer's 30 yuan deposit actually has dual functions. On the one hand, if the customer takes the product If he doesn’t come to submit the questionnaire, the store will blacklist him and refuse to accept him again, and the 30 yuan will not be refunded. Customers who like to come must be attracted by the various products in the store. There is no rush to come back.”

Qin Xueruo realized something: "It feels like charging a card or paying a membership fee in a beauty salon."

Tong Tong praised: "That's right, you are right. Although everyone may not trust a new store at the beginning, it is difficult to quickly promote the membership model. But as long as the store is well-operated and has a certain reputation, the products are constantly updated and enriched, and the traffic As the popularity is getting better and better, you can really consider a membership model. For example, if you pay an annual membership fee of several hundred yuan, members can come to the store to pick up things for free at any time. This also saves troublesome operations such as finding change and refunding the deposit. But for the operator, the membership fee has a certain period, and within this period, it is equivalent to the money being stable in the operator’s account for free use. Wouldn’t it be much easier to invest other people’s money to make money?”

Qin Xue was dumbfounded when she heard it, and her heart was surging. She used to never understand why the beauty salon had to adopt a membership system, but now after hearing He Liantian's explanation, she suddenly understood what was tricky.Tens of thousands of funds from one hundred members have been pooled on the head of the boss, not to mention that if a gimmick of 1 yuan is used to attract a large number of customers at the beginning, the funds accumulated by the membership model will definitely increase by hundreds to thousands.Even if these membership fees are deposited for a regular period, the interest is very objective.In addition, the money collected from the manufacturer and the 1 yuan received from the customers at the beginning are still money.What's more, if you choose the right store location, you don't have to worry about customers.

"You came up with this all? It's amazing!" Qin Xue couldn't help praising her, but suddenly she said shyly, "You told me such a good idea, why would I use it for nothing?"

Although Tong Tong has learned from the successful entrepreneurial plans of later generations, he has a certain degree of confidence, but if he really wants to start a business, he will face a lot of energy investment, and he needs a partner for this matter.He still said modestly: "I just thought about it, I haven't really tried it. Besides, I don't have that much money to do it myself. Just because you have this kind of plan, I just said it. If you think it is feasible, why not Count me in and let’s do this project together.”

"It's too far-fetched for us to talk about money." Qin Xue said very honestly, "I have experience in handling the business license of the store before. I also have connections in finding the contact information of the manufacturer. I used to know many friends at the counters in major shopping malls. But I contacted the manufacturer and took the initiative to lobby the manufacturer for samples, which I couldn't do.

I have never dared to speak in front of strangers, and if you came up with this idea, you may have more confidence.In addition, choosing the location of the store, distributing leaflets, etc., these are impossible for me to do by myself, and I can't trust others.If you really think highly of me as a friend, how about we manage it together?I will pay the capital, count your technology as a share, and the 5000 yuan you paid me in cash just now is also your investment.Losing money is mine, and it will really make a profit in the future. How about we split half of it? "

"The initial investment is at least 2 yuan. Didn't I take advantage of you?" Tong Tong was a little embarrassed. After all, this idea is not original, so I feel a little embarrassed.

Qin Xue was very bold: "I took advantage of you. If it weren't for your project to attract people, I would definitely not have the courage to open a store again. I want to be independent, but I have no education and work experience, and I can't earn much by working for others." Qian, you solved the problem for me, and I still need you to do all the hard work in the process, our profit is divided in half, and I feel a little bit guilty of getting something for nothing."

The two bragged with each other for a long time, and Tong Tong finally agreed to Qin Xue's plan.The two also made a clear division of labor for the things to be done in the near future. Tong Tong took some time to write down the plan to persuade the manufacturer to form a plan book, and walked around to look at the shop; Qin Xue was responsible for contacting the manufacturer to make an appointment for a door-to-door visit. Start preparing materials for applying for a business license.In addition, Qin Xue has a car and a driver's license. In the early days of her business, it was quite convenient for her to have a car when traveling to various manufacturers, finding shops, and so on.

Tong Tong informed Qin Xue of her contact information, and made an appointment at this time next week that they would meet again to see their progress.After saying this, He Xiaolu also woke up, and Qin Xue enthusiastically cooked dinner again.

After eating and drinking enough, Tong Tong took He Xiaolu and left happily.I came to repay the money today, and I got a lot of money.Then the income of more than 1 yuan at hand can't be idle, it's time to look at other money-making projects.