[Entertainment bts] Big black princes

If you want to take stock of the most topical shows or models in the 2012 autumn and winter fashion week, you must not miss the one who caught the last train of the Paris show, amazed everyone but didn't leave any interview opportunities for the media." Daphne in the Cloud", her finale wedding dress show, which can be called "turning decay into magic", not only made her a hot topic of the season, but also brought ElieSaab's popularity soaring. With the show on various social platforms The silhouette animation went viral, and even people outside the circle began to recognize this new star brand in the fashion industry.

Especially after this big show, Elie kept ordering, and the construction period was even scheduled for two years later. The media commented that this was the most successful fashion show this year. Because of a few disobedient crystal beads, Elie became the cost The second biggest winner, fame and fortune, the limelight is unparalleled.

Now who can report the finale female model with some pictures and texts, the number of views will definitely not worry, but unfortunately the media can only get some basic information such as name and nationality from Elie and Elite, because they are pure newcomers, the backstage of the show There was also almost no media to take photos, and only photos from the show were in circulation for a while.

But only barely.

After the successful conclusion of Paris Fashion Week, a fashion magazine called NewFace published an article titled "Uncovering the Unknown Backstage of the Show" on the website of a fashion magazine, which introduced the busy state of the backstage during the big show. Accompanied by backstage photos of models, it aims to take readers behind the scenes of the real fashion circle.

One of the black-and-white photos immediately attracted the attention of all parties. The girl in the picture was applying eye makeup. The makeup artist only had one hand in the mirror, and only one eye was looking at the camera.Because the photo was adjusted to two-color, light and shade became the core. The light bulb on the vanity mirror was printed with a circle of white zircons around the black and bright pupils. The irises were moist and clear, as if shaking the paper could shake out waves.The ends of the eyes are deep in the shadows, and the cold and worldly temperament rushes towards the face through the lens. The eyes of the girl who has not put on eye makeup are soft and round, and the eyes that look at her are more or less childish and green.

There is also a text icon under the picture, "Rookies on the runway under the light and shadow", which also fits the name of the magazine.

As soon as this article was published, the number of clicks increased suddenly, and the number of reprints broke the magazine's annual record within an hour. The phone in Newface's editorial department kept ringing, trying to connect to the reporter Reed, because a photo was taken by the editor-in-chief. Appreciative Reed was dazed and "fired".

All major media reporters missed it before secretly hating it, and let others take the lead in vain.

Amidst the turmoil, Amica, the high-end fashion magazine in Italy, seemed to be calm and unhurried, arranging manuscript refinement and inner page typesetting in a leisurely manner. It released its monthly issue in mid-March. The model on the cover is actually the mysterious oriental girl who has made the media "dream" since the beginning of the fashion week!

There was an uproar in the circle. For fashion magazines, March is the first important month after the Spring Festival, so major brands will basically put the latest spring and summer advertisements in the March issue. Except for "Golden September and Silver October", the March issue has the highest gold content. issue of .It seems too hasty to choose a pure newcomer model on the cover of such an important quarterly issue. Even if this female model does support the bulk of the traffic during this period, a top fashion magazine should consider more dimensional perspectives.

"Of course, this is the result of my deliberation." In an interview, the responsible editor of Amica said so.

She picked up the new issue on the table, pointed the cover at the reporter, and asked, "What do you think of this blockbuster film?"

The girl on the cover has exquisite makeup, and the tails of her eyes with dizzy eye shadow are decadent and dull. Her lean figure and stretched and lazy sitting posture reveal the outline and line of the suit, but the beauty is that she throws it far away. The eyes are clear and bright, the messy and fluffy black hair and the lollipop in the mouth are full of childlike innocence and refreshing, which dilutes the dullness of makeup and clothing in tone, and injects strong light and dark gradients and emotional contrast into the photos.

This is undoubtedly a masterpiece. The photographer gave life to the photo, and the model gave the costume and lighting a soul.

"I can't let such a photo only appear on the inside page, which will make the editors confused where they should insert it so that it will not be so prominent." The wise female editor finally picked up a decent smile and made a Summing up, "She hit me so hard I couldn't help putting it on the cover."

"I believe that she will also impress more readers."

Facts have proved that the emotional decision of the female editor-in-chief is correct. Within a week of the release of Amica's quarterly magazine, all newsstands and convenience stores were out of stock, and had to be printed urgently. In today's network trend that is seriously slowing down offline In the general environment of physical sales, it is really amazing that the paper magazine can have such an amazing sales volume, not to mention that Amica's electronic journal is also released simultaneously, and the number of subscriptions is still rising steadily.

Surprised by this phenomenon, some media reporters personally went to a nearby newsstand to interview several customers who were holding Amica magazines and were about to check out, asking what prompted them to buy.

"The cover shot is very artistic, and the combination of color tone and light and shadow is just right. I want to buy it back and collect it."

"The girl's eyes are very touching. I feel like I saw myself who just entered the society, naive and ignorant but desperately pretending to be mature." A female white-collar lamented.

"Wow, look at this high-end feeling, which makes me want to open the magazine to see what's inside!"

"There are a variety of fashion magazines on the shelf. Among the cover girls who are wearing heavy makeup and trying to pose as much as possible, this female model's posture is the most comfortable for me. The overall look is very refreshing. I am willing to pay for her."

"I never read fashion magazines, I just want this cover on the wall of my room!"

The media marveled at the innate attraction of "Elie girls" to the outside world, and in the following April, Guess released a vlog on multiple self-media channels to show the outside world's attention. The attention of this menacing new wave is pushed to the top.

This vlog only lasts less than 2 minutes, and the editor used sophisticated techniques to connect the fragmented images to form a complete and compact plot.

The story line is divided into two parallel time and space, expressing the concept that the same person experiences different lives in different timelines and spacelines, but ends up with the same goal in the end.And the heroine is the "Elie girl" who is in the limelight!

'So sad.

The girl with ponytails tugged at the satin tie at the neckline of her shirt, her suit jacket was tightly wrapped around her upper body, and the pleated skirt that only reached half of her thighs made her uncomfortable, feeling chilly and insecure.

The girl was walking on campus with her schoolbag on her back, feeling a little sad. Her family transferred her to a private school in a big city. Everyone here wore exquisite and expensive European-style school uniforms, but she didn’t like it at all. She was tight and rigid, and she still missed it. Cotton school uniforms for comfort in country schools.

But she can't be willful, the opportunity to come here is what her parents worked hard for, and she can't live up to their expectations.

He lifted his backpack up and quickened his pace home.

I finally stayed up until school was over.

As soon as she got home, she ignored her mother's calls in the kitchen, and rushed into her room first, took off the school uniform that was about to suffocate her, and threw it aside, and took out her favorite beige uniform from the closet. Hoodie and indigo jeans. '

Here, the camera shows a close-up of the logo on the back of the sweater and the leather label on the back of the jeans. The setting sun coming in from the window illuminates the fabric hairs on the surface of the cotton sweater. The neckline rubs against the hair and the trousers slide over The rubbing sound of the calf is also deliberately amplified, transforming the unique softness and skin-friendly feeling of pure cotton worsted fabric into the audition effect and presenting it.

'It's much more comfortable now!The girl let out a long breath of relief, stretched her waist contentedly, kicked her slender legs that were completely wrapped up, and ran downstairs thumping.There was still some time before dinner, and she was going to feed the pigeons in the square not far away, which was her favorite moment of the day.

The casually dressed girl let go of her restraints, her steps were extremely light, and she walked on the road in three steps at a time. Her ponytail swayed lively in the air, and the metal buckle with the letters of Guess on the hair rope reflected a bright luster. '

'So sad.

The female lawyer had just completed a defense, with various documents in her arms, and her eyes were a little sour.With her free hand, she undid her tie and undid a button of her suit jacket. The narrow one-step suit skirt restricted her steps, so she could only slowly walk back to the apartment.As soon as she entered the room, she put the documents on the coffee table, and then spread herself out on the sofa without moving.

Every day is so busy, and I have to wear this damn business suit and black leather shoes every day!

The female lawyer kicked off the high heels that were too late to take off, and kicked to the side.

After sitting for a while, I felt uncomfortable again, so I decided to change my clothes first.She opened the closet, and the upper row was full of various styles of black suits and professional skirts, but her goal was not these.

From the bottom drawer, she took out a pair of washed blue wide-leg jeans. This was her favorite pair of pants when she was in college. Unfortunately, since she became a lawyer, she never had the chance to wear a suit every day.

Paired with a simple denim jacket and flat sneakers, she stood in front of the full-length mirror and looked at herself in the mirror, feeling both familiar and unfamiliar.

Maybe she should go for a walk. '

At this time, the vlog was cut into two segments. On one side, the youthful girl was jumping briskly across the park path, and the straight jeans wrapped her long legs that could not be seen at a glance. There was a free and sharp breath between her steps, and on the other side was the city. The beauty walked slowly in the commercial street calmly and quietly, her loose wide-leg trousers swayed from side to side, revealing a skinny and slender ankle, but with a resolute and independent attitude.

In the end, both of them arrived in front of a fountain in the square at the same time, facing the statue in the center, and only their backs could be seen in the camera.

Suddenly, the white pigeons all over the ground fluttered up, and the white feathers fluttered and fell from the air. As the bird feathers slowly descended from the center of the video, the borders in the storyboard seemed to be wiped away little by little. , until the two sides are joined together.

The people on both sides of the screen seemed to realize something, and they all turned their heads in the direction of the other person.

'[She really looks like me! ] The two stared blankly.

[Can I be as graceful and independent as her when I grow up]

[Did I also have such pure vigor when I was young? ]

Two people are looking at each other, one is looking at the possible future, the other is recalling the forgotten past.

Until the two saw the jeans the other was wearing, they suddenly seemed to understand something, and slowly smiled at each other.

No matter which timeline or space line you are in, no matter where you are or what your identity is, even if your experience is different, the essential appeal is still the same.

In the past or in the future, there will eventually be a node that can string it into a circle, and finally reach the same goal by different routes. '

At the end of the Vlog, the silhouette of the two people stayed. Guess’ logo finally appeared in the form of subtitles directly above the video for the first time, and a sentence was embellished in cursive style below:

"Never forget your original intention."

Because the self-media channel has the characteristics of fast dissemination and a large number of groups, this Guess promotional short film with one person playing two roles has aroused strong repercussions once it was released. It uses the images of women of different ages on two time-space lines It depicts the real life situations and psychological states of girls in school and female white-collar workers in the workplace, and finally sublimates the connotation with a dramatic meeting.

Some users commented under the video: So our original intention is a pair of jeans? hhhhh

Some netizens immediately commented below: No, it means never forgetting the comfort of wearing their jeans prprprpr

Let's not talk about the value of this vlog from an artistic point of view, but at least from a commercial perspective, it has achieved an effect no less than that of the official brand, or even better.After all, the scope and time of hard-broadcasting are limited, and it is not as fast and effective as self-media communication.

Especially among young girls who are still in school and white-collar workers who have just stepped into the society, the response is particularly strong and widely praised. This video made them feel touched.

The two jeans that appeared in the Vlog were almost sold out as soon as they were put on the shelves in the physical store. The clerk reported that it was too late to restock. Every day when the door opened, someone came to ask if the goods had arrived. After putting it on the counter, it was snatched away by customers.Said that the clerk here is helpless.

Guess relied on a low-cost publicity vlog, and this season's denim series just pushed up the sales by more than ten percent within half a month, which is simply a representative case of low investment and high output.

And all of this seems to be inseparable from the girls who play different ages and identities in the vlog but have no sense of disobedience. This makes the media have to objectively praise that this dark horse in the fashion circle does have unparalleled ability to bring goods. Brands that cast an olive branch to her will get rewards beyond imagination.

The author has something to say: In fact, I am only familiar with the Korean group, and I am relatively familiar with the bowls. Xiao Qiqi is very interested, but no one recognizes 2333

I really don’t know much about others, but I’m someone who’s never even learned about BB [cover my face]

.Thanks to the little angels who voted for me to overlord or irrigate nutrient solution~

Thanks to the little angel who irrigated [nutrient solution]:

ぬいぐるみ30瓶；包包子_lsc、浮萍一道开10瓶；每天都想休息、白虹5瓶；南有丽美、0~0、墨迹、椿十1瓶；

Thank you very much for your support, I will continue to work hard!