The national goddess of Korean entertainment

When filming "Inception", the crew already had some promotional activities.

And this year, the official promotion started after the new year. As soon as the new year started, a promotional website appeared on the Internet, but this website was too mysterious, and there was nothing but the spinning top on the homepage.

Although there is no relevant plot introduction, and no promotional photos of Meimei, there are still many fans leaving messages.In less than a week, the hit rate has exceeded one million, and countless people are asking what is the relationship between this spinning top and this movie.

In addition to the promotional website, at the San Francisco Wondercon in April, many viewers got promotional T-shirts for "Inception" - a T-shirt with a strange machine on the front and a QR code on the back, and some Journalists and filmmakers got spinning tops and USB flash drives.

Although Xu Zhiyuan did not participate in the animation exhibition for publicity, she still asked Joseph who was present to help her snatch three promotional items.

Such promotional materials, as a performer, how can you not collect a copy?Not only this, but also the brochure of "Inception" - "Dream Machine User Manual", she also has a copy.

In June, huge advertising posters were erected on the streets of New York.The scene in the movie was reproduced on the streets of New York.

One shows the façade of the building curling, exposing the floors inside; the other shows the rolling floodwaters tilting down from the windows on the top floor of the building.

The realistic special effects make passers-by who walk past the two buildings unable to help but take a few extra glances.

Especially the slogan on the poster: Dreams are real!

Some Americans said, "I don't know what this movie is about, but it seems worth watching."

The continuous launch of viral marketing campaigns has attracted more movie fans. Among these people, there are fans who already love Nolan's directorial style, and there are also fans who love big stars, but more people are interested in the whole movie. The movie has considerable anticipation.

A great director, coupled with a big star lineup, and a very exciting plot and eye-catching special effects that can be expected, how can such a movie be missed?

Weeks before the film's release, "Inception" won Spike TV's "Most Anticipated Movie" award.

On July 7, "Inception" had its world premiere, but not in Los Angeles.

Nolan chose to hold the world premiere of the film in London. It has to be said that this director with dual citizenship of the United Kingdom and the United States is still proud of the British style in his bones.

Xu Zhiyuan deliberately asked for leave for the premiere of the movie, and had already flown to London on the 7th.

Although there is no bonus for filming "Inception", I still have to participate in the publicity activities that I should participate in.It's just that Nolan understands that she is making a new film.

Except for the premiere, she is only used to attend promotional activities in the United States and Asia. Basically, she will not attend promotional activities in European stations.

Although there are many roles in the movie, Xu Zhiyuan is very clear that she is not the star brand sold in European and American movies. On the day of the premiere, although she dressed decently, she deliberately showed a low profile.

Leonardo and Marion are the biggest protagonists tonight.

But Xu Zhiyuan did not expect that in this place, which is not her home, Zhifan actually created a surprise for her.

No one told her in advance that there would be fans coming to support her. When stepping down to send her and Joseph to the theater, Xu Zhiyuan had no idea that there would be fans there.

"Wow! What a sea of ​​green! It's not a team watching the movie!"

Joseph was still pulling Xu Zhiyuan to watch the excitement, Xu Zhiyuan turned her head blankly, but was dumbfounded.

I don't know Korean, so I couldn't understand what was written on those green banners, but Xu Zhiyuan immediately recognized what was written on it at a glance: Zhiyuan xi, I love you...

A sea of ​​green, although there are eastern and western faces, but everyone is wearing a uniform green T-shirt, holding a red rose in their hand, if a person appears on the street, it will probably be considered as asking for love ?

Although there are many fans at the entrance of the theater, this green ocean is undoubtedly the most eye-catching. First, there are more than 200 people at least, and second, most of the other fans who come to support the idol are rangers.

In Europe and the United States, although there are fan groups, they are rarely organized like in Korea. Support culture is really a unique entertainment culture in Korea.

Seeing the smart fans who suddenly appeared at the scene, Xu Zhiyuan was excited and emotional. Li Meihua was smart, and she had already slipped over to ask who was in charge.

After a while, he led a gentle young man back.

Unexpectedly, he was still an acquaintance.Seo Ji-won still remembers that she seems to be the president of Busan's Smart Fan team.

"It's Ming Xiuxi, right?"

Hearing Xu Zhiyuan call out her name, Zhu Mingxiu's eyes lit up, "Sister Zhiyuan, I am now the president of British Zhifan!"

Some proudly puffed out our chests, "Originally we agreed that we would go to the United States to support, but when we heard that "Inception" was going to premiere in London, we decided to hold a support event in front of the theater."

Looking back at his companions who were not noisy, he was very satisfied, "I didn't let them come if they were far away, and I didn't let them come if they couldn't abide by the rules——Sister Zhiyuan, after the support activities are over, we It will be gone..."

"Aren't you going to watch a movie?"

Zhu Mingxiu scratched his head, "I didn't buy so many movie tickets, and the premiere tickets are not easy to buy. We only bought more than ten tickets in total. But after today, we will all come to the theater to watch movies! Sister Zhiyuan's movie, We'll come to see what we say..."

Smiling and nodding, Xu Zhiyuan turned around and asked Li Meihua in a low voice. After getting confirmation, she said: "I still have five movie tickets here, Mingxiu. If you said earlier, I would discuss to keep more tickets..."

With a naive smile, Zhu Mingxiu said in a low voice, "How can I cause trouble for Sister Zhiyuan!"

Reaching out with a smile, she rubbed the young man's hair affectionately. Xu Zhiyuan smiled and said, "I ask everyone to pay more attention to safety when going back, especially the girls..."

Nodding in response, Zhu Mingxiu gave a boy scout salute, "I promise to complete the task!" After speaking, he turned and ran into the formation.

"Wow, this is your fan? Xu, you Koreans are really amazing, it's really not arranged by the brokerage company? It looks so disciplined..."

Xu Zhiyuan smiled and was answering him when she heard a burst of singing.

The song is quick, it is an old Korean song, the theme song in "Chunxiang Heroes", but it has been adapted: Is it okay to love you at this level?Darling, I just can't do without you!Although loving you makes me a little tired, as long as I see your smile, I feel very happy...

There were more than 200 people, and their voices were not very homogeneous. Some British fans could not even pronounce Korean correctly, but so many people sang together, but it was very shocking.

In front of the theater, everyone was looking at this green ocean, and many people even took out their mobile phones to take pictures and take pictures.

The singing gradually died down, and after a song was sung, all the smart fans threw their red roses into the air and shouted loudly: "Xu Zhiyuan xi, we love you——"

This sentence is not in Korean, but in Chinese.

All intellectual fans know that Xu Zhiyuan's favorite is Chinese culture.

Covering her mouth, Xu Zhiyuan had tears in her eyes.

Although in the past two years, she has a lot of fans, especially those who have been following her and supporting her, but hearing such a confession suddenly, I still feel very excited.

"What are they shouting? I don't quite understand, but—it seems to be a very good feeling..."

Roses all over the place, all the fans are looking at Xu Zhiyuan eagerly.

And Xu Zhiyuan was so choked up that she couldn't speak, she wiped the corners of her eyes, with tears on her face, and smiled, "Thank you! I will always be with you - you are the greatest wealth in my life!"

It's really sensational, it sounds like she's reciting lines, but to her it's the most sincere voice.

Because of this scene at the London premiere, the headline on the entertainment section of the London Times the next day was not the premiere of "Inception", but "crazy Korean fans".

It seems to interpret this group of surprise fans as a social problem.

Unintentionally, although all the actors in "Inception" and Xu Zhiyuan's fame in Europe and the United States because of the previous fashion week, their influence is relatively small, but the support of the fans made everyone People see Seo Ji Won's influence among Asians.

However, only this one newspaper chose to make the headlines of this incident, and other newspapers still focused on reporting the premiere of "Inception".

From Marion's fancy clothes, Nolan's talent, Joseph's handsomeness, to whether Leonardo is getting fat again, there are endless topics. Naturally, the rising star Clara Xu from the East is indispensable.

Clara Xu, this is Xu Zhiyuan's English name that has never been made public.In fact, as early as when Zhang Hui married Luo Bo, she had such an English name.

The name transferred from Zhiyuan was originally Latin, meaning smart, bright, and wise, but because Luobo helped her choose it, Xu Zhiyuan never used this English name, even in the previous "Hesha" Mo's 500 Days" also used the name Seo Ji-won.

And now, on the subtitles at the end of "Inception", Xu Zhiyuan used the name Clara Xu. In a sense, it can be regarded as a gesture of favor to Luo Bo.

Although she didn't want to, Luobo did help her. She had to admit and appreciate this.

In addition to the anecdotes at the premiere, there are also the latest film reviews from film critics in major newspapers.

"'Cameron revolutionized film technology, Nolan revolutionized film structure'"

"This is a movie that needs to be watched with the brain."

"4.5 points, this is a movie worth watching more than twice."

Although there are some critics who think that the movie is playing tricks, but overall, the score of "Inception" is quite good.

However, it was the box office feedback that made the crew and creators feel relieved before the film reviews. Before the film reviews came out, everyone still in London already knew the box office on the first day.

It premiered in London, and the box office on the first day was 580 million. This figure has little to do with the expected figure. Although it was chosen to premiere in London, the box office in the UK is not higher than that in the US to some extent.

After the premiere, Seo Ji Won returned to Seattle, USA, while the other members continued their promotional activities in the UK.

It was not until July 7 that he returned to Los Angeles. On the 11th, "Inception" was released in the United States, and the box office reached 13 million on the first day.

This result is not very ideal, and it has not been ranked in the top [-] in film history.

Fortunately, the next box office is not bad. The North American weekend box office reached 800 million in the first week. Although it is not as good as Nolan's "The Rise of the Dark Knight" before, but in comparison, this figure is already good. , overwhelmed "The Sorcerer's Apprentice" starring Nicolas Cage by an absolute advantage, ranking first on the list.

In the second week, it was still No. 9.3 at the box office in North America.Ten days after its release, the imdb (Internet Movie Database) scored 92, ranking third.Rotten Tomatoes has a favorable rating of 89%, although it later dropped to 8%, but the score is [-] points.

In the third week, "Inception" achieved three consecutive championships.

At the same time, "Inception" began to be screened in Asia. Taiwan had a sneak peek, and it was released on July 7, while Japan, South Korea, Indonesia, Singapore and other places were all released in late July.Only China, which is the largest market, pushed the release date very far back, and it will not be released until early September.

Although it is not stated clearly, it is very likely that some scenes will be deleted when it is released, but in order to win the Chinese market, such changes can only be followed.

The movie market in July belongs to "Inception". This month, the whole world is crazy about a movie.