The splendid life of Korean entertainment

Time was limited, and Song Ya was unable to explain the history of East Asian civilization in detail to Fatino, a native Spanish girl.That was too long, not to mention that she didn't really understand it herself, and only took this course in college in her last life.Song Ya only told Fatino that in traditional oriental culture, women should be as clear and quiet as water, uncontested.To describe women, literati often use "water". Girls are streams, young women are lakes, mothers are sea water, and the most beautiful women are beauty.For this reason, women are more inclined to choose colors such as black, white, gray and blue powder to make themselves look calm, introverted, weak and more feminine when choosing clothing colors.

"!"

As soon as Song Ya's voice fell, Tifano on the opposite side said three "no" in a row. As an authentic Spanish woman, it was difficult for her to associate those dull colors with femininity.

Tifano shook his head again and again and said, "Don't you think you're not feminine when you wear bright colors? For example, yaa, I think your look in the TV series is very beautiful. You are much better than your sister! It's not at the same level at all."

The "sister" mentioned by Tifano refers to Cai Shina.In the play, Cai Shina plays the most common housewife in Korea, so the costumes are not distinctive at all. In Cai Shina's own words, it is "Jiang Jinbo is really enough to save money for the crew. He wears the same clothes for several episodes. It looks like a cheap item from the Dongdaemun Market." But it is precisely because of this very close-to-life outfit that Cai Shina has harvested a group of people who are about the same age as "Jiang Jinbo" after the TV series aired. It is also the favorite of housewives who are in the dazed stage of work.

"First of all, I would like to thank you for your interest in the TV series I starred in." Song Ya said playfully.Tifano couldn't speak a word of Korean, so she didn't understand how the other party knew about the relationship between Jiang Jinbo and Jiang Yinbo.Is it simultaneous interpretation?This is too dedicated!

Song Ya said: "I do look much prettier than my sister in the play, but you must have noticed that I play a bad woman in the play."

"Bad woman?" Tifano's eyes widened. "How bad is she? Seducing someone else's husband?"

Song Ya chuckled, it turned out that no matter how big the cultural differences are, women all over the world have the same definition of "bad woman". "There is no husband who seduces others." Song Ya explained with a smile, and then told Tifano "Jiang Yinbo" some outrageous things that violated the traditional Korean concept.

Tifano listened attentively, frowning more and more as he listened, and finally spread his hands together, saying completely incomprehensibly: "Is it out of line? I think she is doing the right thing! Since you are not married, everyone is making new choices. rights, there is no need to be painfully chained together because of pregnancy."

"Yes, I think so too." Song Ya blinked, "But we won't discuss this today, what I want to tell you is that in traditional East Asian culture, generally only bad women would choose to wear colorful clothes. For example The 'me' of TV dramas."

"But, darling, with all due respect, the audience loves you," Tifano said.

Song Ya nodded, "Yes, that's because girls' ideas are slowly changing."

Tifano's eyes lit up like pearls, and she clapped her hands. She said in Spanish with relief: "A strange world, a world full of business opportunities."

Song Ya doesn't understand Spanish very well, but from the firm gaze of the other party, she can already feel the confidence of this beautiful and confident Spanish girl in the Korean market.

After talking for nearly an hour, Fatino was very satisfied with Song Ya, who was so eloquent.In fact, Zara initially belonged to three spokespersons in Korea, namely Son Ye Jin, Song Hye Kiyo and Moon Geun Young.Both of these three people's fame and status in the entertainment industry far surpass Song Ya who has just become famous.

But after talking to the three actresses mentioned above, Fatino always felt that there was something missing in the three of them.Sun Yizhen is too shy, and her English ability is poor. When the two parties talk, they always have to use a translator. Fatino speaks very quickly. I don’t know if it is because of this reason. The answer was irrelevant, completely missing the point.At that time, the two sides chatted for more than two hours, but Fatino still couldn't figure out what kind of girl Sun Yizhen was.

Because it is the first time to ask a celebrity to be a regional spokesperson, Zara naturally has high requirements for spokespersons.Only success is allowed, no failure is allowed.The Korean market is a tough nut to crack. The region has extremely high protection measures for local brands, commonly known as "protecting the calf".In South Korea, apart from the world-renowned top luxury goods, civilian brands can hardly gain a foothold here.Take mobile phones as an example, Nokia is so awesome, but Koreans love to use locally produced Samsung.The sales volume of Nokia in China in one month is almost the sum of the sales volume in South Korea for half a year.When it comes to the Korean market, Nokia's sales director has been in tears so far.

It is naturally more expensive to hire a celebrity to be an endorsement than to hire an unknown model, but if you can open up the Korean market and increase sales, it will be worth the money.

For the spokesperson, Fatino's requirement is that he must be a popular artist who is young, beautiful, and has certain social influence.

If you look at it this way, Sun Yezhen fully meets this condition.Not to mention that she has already won many actress titles at a young age, in the latest celebrity influence rankings, Son Ye Jin ranks second among female artists, second only to "Dae Jang Geum" Lee Young Ae.

What needs to be declared is that in 2003, Son Ye Jin had only one "Crazy First Love" with Cha Tae Hyun released, while the TV series was "Summer Scent". The optimistic character also makes the audience love her more, and the anti love is almost zero.

Whether it is character or artwork, Sun Yizhen is undoubtedly the best candidate, but Fatino always feels that Sun Yizhen lacks a bit of sharp temperament. She looks too indifferent, like a clear water, beautiful It's beautiful, but what Fatino wants is a hot "fire".

Song Huiqiao's English is good, but she is not "hot". In Fatino's eyes, Song Huiqiao is like a rose with thorns. When chatting, Fatino can clearly feel that Song Huiqiao is not interested in being Zara's spokesperson.As for the "national sister" Wen Geunying, Fatino only felt that her assistant must have made a mistake. Although she said that she hoped that the spokesperson would be a beautiful young man, it was obvious that Wen Geunying, who had a baby face, was too young. Zara is adult clothing not children's clothing, ok?

After the contract was signed, when to start filming the commercial blockbuster was on the agenda.It's too late to focus on summer, so the plan now is naturally autumn and winter clothes.

"Just next month, okay?" Fatino raised his head and asked Song Ya after looking at the schedule.

"Next month?!" Jin Baora's eyes widened, "Don't you feel the heat? Wearing such thick clothes, yaa, we will suffer from heat stroke!"

Good guy!In the late spring and May, you shoot the autumn and winter blockbusters. Are you Zara looking for our family, Song Ya, as an endorsement, or do you have prickly heat?

In 2004, Zara hadn't fully opened the Asian market. It was a strange clothing brand with an uncertain future.Therefore, it is not an exaggeration for Jin Baola to accuse the other party arrogantly.But Song Ya is fully aware of what kind of clothing brand Zara will become in the next ten years.Ranked No. [-] in Spain and No. [-] in the world!So she hurriedly pushed Jinbao under the table with her hands, and then said to Fatino: "It's okay, Ms. Fatino, as long as the date is fixed, let me know a week in advance, and I can arrange other work and then I can go to shoot." gone."

"Don't you feel hot?" Jin Baora asked Song Ya in a low voice in Korean, with a worried expression on her face.

Song Ya smiled slightly, and whispered in her ear: "If you don't go now, it will be hotter in the future. May is better than June and July in summer, right?"

Jin Baora was ignorant, and asked wonderingly: "Can't we go to shoot in September?"

September?Song Ya was shocked, "Sister Paula, don't you... don't you know that new clothing products are released half a year to a year in advance?"

"Is it...?" As if hearing a fairy tale, Jin Baora's expression was more shocked than Song Ya's.

If not counting the unhappiness in the negotiation due to the fact that the amount of the endorsement fee did not reach SM's heart, on the whole, the first cooperation between Song Ya and Zara was smooth and successful.At the end of the trip at Zara, Song Ya hurried back to the filming site of "The Conditions of Love" without even having lunch, and continued to film. awesome.A scene of "reunion after a long absence" in a restaurant was performed only three times by two young people, and director Jin Zongchang shouted "ok!" with satisfaction.

"You two have worked hard, go back and rest well, there will be a big show tomorrow, you two have to prepare well." After a few words, Jin Zongchang immediately rushed to the filming set where Group B was located with his staff.

"You worked hard too!" Song Ya and Chi Cheng bowed and apologized.After Jin Zongchang got in the car and left, Chi Cheng asked Song Ya: "Do you want to go home directly?"

"Yes." Song Ya said, then walked aside and began to organize her belongings.It's just that I didn't expect Chicheng to follow.

"Every time after filming, yaa goes straight home?" Chi Cheng asked tentatively.

Song Ya didn't raise her head: "Yes."

"Never go to a disco? Let yourself relax."

"No, I don't like that kind of place."

Song Ya's overly official answer and calm expression made Chi Cheng, who wanted to chat with her for a while, scratch his head.After a while, Chi Cheng said, "Well, I'm treating guests today, let's have dinner together, Chinese food, Korean food, or Western food, which one do you like?"

Without stopping, Song Ya unzipped her schoolbag, swung it up and carried it on one shoulder.He loosened his ponytail, stroked it casually, then put on his baseball cap, looked at Chicheng, and said in a very sincere tone: "Thank you Chicheng Ouba, but I am losing weight recently, so I can't eat at night, next time , next time choose a restaurant with a bigger place and bring Senior Han Zhenxi and Cai Shina, it will be so crowded."

"Oh, yes, there are so many people and it's really lively." Chi Cheng seemed to understand something, a trace of embarrassment flashed across Chi Cheng's face, but he still smiled like a gentleman.

Song Ya felt relieved: "See you tomorrow, Chicheng Ouba."

"See you tomorrow."

Song Ya bowed her head around Chicheng and walked out of the set.

When she got into the car, Jin Baola next to her was still covering her mouth and giggling: "Hey, hey, Yami, Brother Chicheng is still watching you."

"He didn't look at me." Song Ya said calmly, reaching out to fasten her seat belt.

"Impossible, he must be looking at you!" Jin Baora said firmly, feeling that Song Ya was very clueless.Girls in their early twenties should be sensitive to such things, but her girl always seems to have a nerve in her head.

Unable to resist Jin Baora, Song Ya had no choice but to look up at Chi Cheng who was standing outside the set, staring at her.

It really doesn't make sense if you don't do something.

Song Ya smiled slightly and waved at Chi Cheng.Chi Cheng froze for a moment, then raised his hand and waved it, and seemed to say something else.

When the car started, Jin Baora suddenly asked gossipingly: "He wants to chase you, right? Otherwise, why did you invite you to dinner, and only you?"

"You think too much, Sister Paula." Song Ya didn't want to discuss these things, she hoped that Jin Baora could calm down as soon as possible.In the entertainment industry, this kind of love affair is very common. In fact, Chi Cheng had already quietly asked Song Ya through text messages before if they could have a meal together.This should be regarded as a relatively clear hint, but Song Ya has no feelings for Chicheng, and she also believes that after the filming of "Conditions of Love", Chicheng's affection for her will gradually become dull.Chi Cheng is a newcomer, it is not a particularly strange thing to "love" his partner in the show because of the plot.Many young actors who have just entered the industry will encounter this kind of trouble.But Song Ya is no longer a newcomer. She has been in this industry for too long, and she understands that the results of "love through drama" are mostly short-lived.Song Ya admitted that suddenly returning to the past, returning to the age of a girl, made her yearn for a beautiful love again, but obviously Chicheng was not that person, and among the people who had appeared, there seemed to be no one.

But Song Ya was willing to wait.