Reborn in 2000 as a scholar

In 2000, the types of websites were still very scarce, mainly portal websites.After all, the success of Yahoo and America Online has made Internet entrepreneurs and investors all over the world believe that portals are the only template in the online world, so Huaxia's rich and colorful websites, which were still in their infancy, have become portals overnight. website.At this time, if you open any website, except for the logo or layout of the website, the rest of the content is almost the same.

Therefore, the most attractive thing about Huaxia Internet in this era is not the website, but the community or BBS.Although many people now think that there is no difference between online communities and BBS, there was still a big difference in the early days.

BBS refers specifically to a network interactive website that uses the TELNET protocol for access and interaction. This type of BBS often has a simple interface and a strong geek aesthetic.The representatives of BBS are naturally the BBS stations of major universities. Whether it is Shuimu Tsinghua University of Tsinghua University or Peking University Weiming, they are the best and most prosperous BBS stations in China at that time.

The online community is an interactive website based on BBS. Unlike BBS, which uses the TELNET protocol and masters many commands, the online community is a WEB website using the WWW protocol, so the operation is simpler and the interface is more beautiful, and it is more in line with the habits of ordinary users.At that time, the main representatives of the online community were Tianya Community and Bihaiyinsha.Back then, users used BBS or online communities almost as soon as they went online, and the way they obtained information was also BBS or online communities.

In addition to portals and online communities, there is another popular network service that is the FTP site.Before P2P downloads appeared, everyone downloaded resources relying on the FTP protocol.Due to the limited capacity of domestic servers at that time, better FTP sites were basically located abroad, especially foreign scientific research institutions and universities.At this time, those who can share excellent FTP resource sites on the BBS will be sent the blessing of "good people have a safe life".And this habit has been preserved to this day, but for those landlords who distribute pirated book resources, let's send a curse.

"You said you want to build a game information website? Lin Jinqi, you can't think of it as one, right? Is there anyone else in the company who can build a website for you now?" After receiving Lin Jinqi's call, Lu Xiaohua shouted very angrily, "Do it. For a news website, do you need reporters and editors? Where do we go to recruit reporters and editors? Where will editors come to work on the website?"

"Don't make things so complicated." Lin Jinqi quickly comforted him, "In fact, as long as we build a good company structure and a good content publishing system, then we only need a few review editors and post editors to maintain it. A website. I estimate that initially it will be two to three programmers and one artist; then two publishing editors and one review editor will be almost enough.

As for where does the news come from?First, players will post in the forum, right?Especially excellent content, we can sort it out and post it directly on the website as player contributions; second, game manufacturers always have news to release, right?Now the fastest computer-related newspapers are also weekly newspapers, well, it will be at least a week before the players know about it.Third, we can ask those contributors for a fee.Even if it is their manuscript that has been published in a magazine, if we think it is good, we can apply for reprinting.In short, as long as the website structure is set up, everything else is not a problem. "

"Okay, I will post your job requirements locally, and then you can have an interview with them." Lu Xiaohua felt that since there are not many people, it is not difficult to form another team. "Are you planning to put the new website in Horizon Games?"

"No! We'd better not let people find out that we are making game products and game websites at the same time. If we want to evaluate our own games in the future, what should we do if players don't approve?" Lin Jinqi said. "This time I will directly use the name of Kylin Technology Holdings to set up a network company of Kylin Network Technology Co., Ltd. in Shenzhen. Please ask Pony for me, can he give me half a floor of his office building. I plan to work with them , and also plan to form a content alliance with them.” The Penguin game channel of the later Penguin family has been doing well, since Pony is not interested in this, he just outsourced it to himself.

"I understand, I will give you news as soon as possible." Lu Xiaohua agreed.Then he ordered someone to go to the business department and at the same time contact Pony.

At this time, although Pony was interested in being a portal website, he was not very interested in game websites.What's more, most of the websites are now personal websites. It's really rare for a large-scale game website like Lin Jinqi.

"Xiao Lin, you are really not afraid of wasting money, even the game website is planning to make such a big move. If I were you, I might as well just buy a personal game website." Pony called Lin Jinqi, talking about Lin Jinqi intends to work on the website. "What do you think of us, Penguin, as a portal website? Since NetEase and Sohu are both doing it, we are not bad."

"Of course you can, but you have to plan not to make money for a long time." Lin Jinqi reminded. "If you can sign a content alliance agreement with me, I'll help you make some suggestions to the portal, and make sure that you can at least rank the three portals as the fourth portal."

"I've actually thought about it. Apart from making money from advertisements, portal websites basically have no profit elsewhere. And the price of advertisements is closely related to the number of page views of the website. Before the overall number of Internet users in China has not increased, this profit It can only be the prospect of the future." Pony could see it clearly, "But you have to admit that the existence of the portal website is the face of an Internet company.

The reason why Sina and CDC can go public on NASDAQ is because they are portal websites and because American investors are familiar with AOL and Yahoo.I made the portal to let them know that Penguin is not just a software company, but an Internet company.If you can really make my Penguin website the 'fourth portal', you can ask for anything.Besides, you are also a shareholder of Penguin now, right?The penguin is doing well, and so are you. "

"I actually wonder if your Penguin.com game channel can be outsourced to my game website in the future? In the future, your game channel link will directly point to us. Of course, we also accept pure content cooperation." Lin Jinqi said.

From Lin Jinqi's heart, the link jump is of course the best, because it means that Penguin helps guide traffic, and the traffic of Penguin in the future will simply be at the level of a tsunami.However, the second option is also acceptable, because it means that the authors of Lin Jinqi's game website have a more powerful publishing platform. I will think of Lin Jinqi first.

"However, if it is only the second content cooperation method, I hope that the game channel will be given a certain entrance on the homepage of Penguin.com, and our advertising promotion space will be reserved at the same time. Pony, it's not that I don't intend to make money as a game website , After all, I need a virtuous circle of funds.”

"Link jumping is impossible, but content cooperation is possible." Pony replied, "All the advertising revenue of the game channel belongs to you, and at the same time, I will arrange a text advertising link and a small picture advertising space in the game content recommendation section on the homepage , What do you think? ——Okay, what is the profit plan you want to talk about? If you can’t convince me, the previous cooperation is useless.”

"The first is the layout of the entire website. Do you think the layout of domestic portal websites is stingy?" Lin Jinqi said.

Since many domestic websites are mostly personal websites at this time, and many website companies are still in a stage of indifference to the UI interface and user experience, the Huaxia Portal at this time looks very awkward.But at this time, Yahoo and America Online have begun to adjust the layout, so that their style is closer to the readers' usual newspapers.But Lin Jinqi also knows that although this style of European and American websites has received high praise in China, ordinary users do not buy it very much.

To put it simply, whether it is European and American style or Japanese and Korean style, in the eyes of ordinary users, it is "Yangchun Baixue".It's okay to put a little bit occasionally when designing the website, but if you use it all, it will definitely scare away Huaxia users.This is actually related to the habits of Huaxia netizens. Huaxia netizens are used to looking at the title first, and clicking on which ones they think are interesting.European and American websites not only have titles, but also pictures and abstracts.In fact, the number of clicks on such a single news went up; but the overall number of clicks decreased.At the same time, due to the appearance of pictures and abstracts, the content contained in the page is reduced, so the website has to reduce the recommendation of some content, which will lead to the loss of this part of readers.

The European and American media industry has developed to the present, and the professionalism has reached the extreme. Many websites state that I only want this part of the readers, because they are my diehard loyalists.But Huaxia can't do it. What Huaxia is pursuing now is a large number or even a large number of junior readers, so it is necessary to compress the page and let the page accumulate more text links.But even so, the typesetting of the text link is also a sense of design.In Lin Jinqi's view, NetEase's revision is undoubtedly the most successful.It not only allowed Huaxia netizens to enter the widescreen era from the narrow screen era, but also made their home page layout style the standard of Huaxia portal websites.

"Secondly, you have to create one or two trump card channels, even if the trump card channel is not a news channel, it doesn't matter." Lin Jinqi continued.

Among the portal websites of later generations, Sina's news channel, Tencent's car channel, and Netease's women's channel are the overlords in their respective vertical fields.They don't need to make every channel the best, they just need to ensure that a few of their channels are the best.With the trump card channel, the corresponding core users can be attracted, and the core users are the favorites of advertisers.Advertisers are actually not fools. The assessment of website advertisements has evolved from the earliest CPM era to the CPC era, and finally to the CPA era and CPS era.

CPM is the initial stage of online advertising. At this time, the assessment of website advertisements by advertisers is the same as that of traditional media such as newspapers and TV, that is, how many people have seen my advertisements. CPM is CostPerMille, that is, how many people browse your webpage, and I will pay according to this standard.But soon advertisers found that this standard seemed too useless, because users might not be able to remember it after reading it, because the webpage is there, readers can move quickly, and even your most eye-catching big banner on the first screen may not be able to attract attention. Readers see.

So advertisers thought of CPC advertising, which is CostPerClick, you have to click on my ad before I pay you.And when websites are flying all over the sky and advertisers have more choices, CPC is not uncommon. They came up with CPA (CostPerAction) and CPS (CostPerSale).Strictly speaking, CPS is a kind of CPA, because Sale (purchase) is actually an Action (action).To put it simply, advertisers will not pay the website because users click on the advertisement, they will ask the user to register or purchase after clicking the advertisement before paying to the website.

For website users, passer-by users will not click on advertisements, because they just look at the website and leave, and these users will only bring CPM income to the website; while primary users of the website will click on the link of the website, so they may Bring CPC income; and only core users will believe the recommendation of this website because they like this website, and then bring CPA income to the website.Lin Jinqi is very clear that future advertisers will evolve towards CPA.

Before Lin Jinqi’s rebirth, CPM advertising almost existed in name only, and CPC advertising has always had various cheating problems. On the contrary, CPA advertising has been welcomed by advertisers and high-quality websites.Lin Jinqi had also done a personal blog before, and had placed all three kinds of advertisements.

CPM did not earn $100 for a whole year, so I couldn't withdraw money from Google AdSense.Later, due to a certain earthquake in China, Google just opened a donation channel, and Lin Jinqi donated the advertising revenue through Google. Although the revenue from CPC advertising was decent, he was suspected of cheating every now and then, and was deducted money from time to time. Therefore, Lin Jinqi, who had quarreled with the advertiser several times, gave up the advertisement.On the contrary, it is the CPA advertisement that makes Lin Jinqi very comfortable. This kind of advertisement does not need to be full of advertisements on the blog page. As long as Lin Jinqi finds the right content, puts the advertisement link on the keyword, or adds the advertisement code, then interested users click After entering, once the transaction is concluded, there will be income.

If you want to get CPA or CPC advertising, then your content is attractive enough, otherwise users will not click on it stupidly.That's why Lin Jinqi proposed to be an ace channel, using good enough content to attract readers and make them loyal users of Penguin.com.

"Then which channel do you suggest we put it on?" Pony pressed with interest.

"Car channel and women's channel." Lin Jinqi blurted out, "With the increase of national income, the real estate industry must be followed by the auto industry. There are all men who don't love cars, and there are many women who love cars. But everyone's question The question is, which car is the most suitable for me? So I suggest that the car channel must be a garage, so that users can compare the cars they like, and then choose the car they like.”

In fact, the later Penguin.com did a good job in the car channel. Lin Jinqi just reminded him that he hopes to seize this vertical field as soon as possible.

"As for the women's channel, we can also subdivide it into sub-channels such as fashion, beauty makeup, jewelry, mother and baby, and parent-child channels. These sub-channels are well combined with advertising. At the same time, we must remember one sentence, women and children The money is the best to earn. Once the women's channel is done well, it will not only help attract the attention of female users, but also benefit the favor of advertisers. Advertisers must know better than us how terrible the spending power of women is."

"It seems that I really want to set up a content business department." Pony was moved by Lin Jinqi's words.

"Since you are planning to create content, why don't you help me recruit a few editors by the way, and put the office together with you."

"You are big-hearted, aren't you afraid that I will poach all your editors?" Pony asked back.

"A truly excellent website has its own content genes and will not fall due to the loss of a few editors. Look at the New York Times. How many years has she been the most authoritative newspaper in the United States? She has declined because of the departure of editors Have you ever done it?" Lin Jinqi asked back, "But this game website of mine welcomes your investment, but I can only give you [-]% of the shares at most, because the future will involve further financing and equity incentives for the management and outstanding employees. How about, let's build a website together?"

Under Lin Jinqi's flickering, Pony really took out 500 million yuan to subscribe for 123% of the shares of the Game[-].com website, and at the same time helped solve the office location of the website editor and the editor itself.At the same time, Lin Jinqi was talking with software engineers about the writing needs of the content editing background.

The core of Game123 is to draw on the characteristics of IGN, that is the game library.Each online game will have a special unique number in the game library, and when it is open for testing, Game123 will allow players to rate; and editors will also rate after the public test.In order to balance the authority of the player's rating, Lin Jinqi performed a series of complex calculations on the weight of the player's rating, which is related to his registration time, community activity, and the type of game he likes.

On top of the game library, Lin Jinqi launched Game123's two flagship channels, the news station and the dedicated station.The news station releases all kinds of game information, while the special zone station publishes reviews, strategies, etc. of the corresponding game; at the same time, there is also a communication page belonging to the game under the special zone station, where players can speak freely.

Of course, Lin Jinqi also reserved the interface program for the video station in the future.Just as the summer vacation of 2000 was approaching, Game123.com went online quietly.Under the recommendation of Penguin and Hi123, Game123 quickly became the trump card of the game website.At this time, Lin Jinqi was facing the final assessment.