Reborn in 2000 as a scholar

After the successful launch of the second generation of SmartPad in the North American market, it is time for Horizon Electronics' SmartPhone to land in the North American market. - It's not that Lin Jinqi discriminates against the domestic market, it's that SmartPhone needs 3G network support, otherwise many functions cannot be used when you buy it home.At present, the most mature markets of 3G in the world are the United States, Canada and Mexico, so Apple is also launching an upgraded version of iPhone3GS after successfully selling iPhone3G.

Lin Jinqi's SmartPhone was prepared to attack the iPhone 3GS, so Lin Jinqi planned for a long time.Although Apple's iPhone series really amazed global users with iPhone4, it is undeniable that iPhone3GS is already a good enough product, but the upgraded version behind it is iPhone4.It's like a top student who thinks he is already very good, only to find out that another student god has been transferred to his class.Lin Jinqi's SmartPhone was designed and produced with reference to the iPhone 4, so when the first engineering phone was made, the entire Horizon Electronics was about to go crazy.

Designers participating in the project felt that the design of this mobile phone could go to Germany to compete for the "Red Dot" award, which is the highest award in industrial design.In previous years, the Red Dot Awards basically consisted of seven major industrial countries taking turns to sit on the farm, and Huaxia didn't even have the qualifications to join in the fun.After Lin Jinqi heard this statement, he also approved of this method.After all, the iPhone 4 defined the standard of "smart machine" back then, so one can imagine how much effort Jobs put into it.

For his interception, Lin Jinqi didn't feel ashamed.Anyway, in the entire electronic product industry, the issue of "plagiarism" or "reference" has no idea how to discuss it.Even Apple, which is known as "the most design sense", has done a lot of "plagiarism", so anyway, as long as the lawyer's letter is not sent, everyone will laugh and listen to it as a small joke in the industry.

"The promotion of SmartPhone in the North American market this time will not be as isolated as SmartPad!" Lin Jinqi said excitedly at the mobilization meeting.

Although SmartPad is an excellent product across the ages, there are still forces in the United States that are hostile to Asians.Because of their interference, the early promotion of SmartPad in the North American market was not so smooth.Fortunately, after the SmartPad became popular in the European and Far East markets, the American media took a good look at the SmartPad, and they were so surprised that they recommended it wildly.

This also made Lin Jinqi re-examine whether his original route of taking the Apple direct store was correct. After all, Apple itself is a local snake in North America, and it is still the kind of local snake that has a lot of hardcore fans.Therefore, Apple's direct-sale store strategy does not have to worry about failure at all. As long as her iron fans still exist, its direct-sale stores will not fall down.But the horizon is not good, the horizon is a dragon crossing the river.No matter how strong the horizon is, an away game means a lot of trouble.

So Lin Jinqi took out the so-called "contract phone plan" for selling smartphones in the future, and then talked with major telecommunications companies in the United States, Canada, and Mexico.

"This time, Verizon Wireless and AT&T Mobile from the United States are standing in our SmartPhone camp; Bell Mobile, Rogers Wireless from Canada and Telcel from Mexico. These five mobile communication companies account for up to [-]% of the entire North American and Caribbean region. In the above markets, they have signed contracts with us and will fully promote our SmartPhone through our 'contract phone plan'. Our primary goal now is to ensure the supply and the quality of after-sales service!"

Lin Jinqi knows that the iPhone of later generations has not been so quick to cooperate with mobile communication companies to make "contract phones", and even Apple's "contract phones" are still begged by major mobile communication companies.Now that there is a SmartPhone whose quality and design are not inferior to iPhone3GS, the enthusiasm of major mobile communication companies for pursuing Apple iPhone3GS has dropped a lot.And Apple has not noticed the abnormality of the mobile communication company. In their view, it is better not to have a "contract phone", so the direct sales store sales will be even better!

Apple is proud, especially that they have Jobs, the unprecedented "first product manager", which pushes Apple's pride to the apex.In fact, Lin Jinqi has carefully studied Apple's marketing strategy in the Jobs era. After all, Apple's success is coveted by all related industries.However, many researchers said that although it can be imitated, no one can guarantee the extent to which it will be successful.Because after so many years of "god-making movement", Jobs has become the god of the information industry.Do you dare to say that the product of God is not good?If you can use it, it is God’s grace to you.Especially the annual "Apple Developers Conference", which is the annual meeting of worshiping God!Only after the death of Jobs can Cook's series of business strategies return to normal.

Now that he knows that the "religious marketing" of Apple in the Jobs era cannot be imitated, it is rare for Lin Jinqi to learn it. He simply returns to the most essential way of the market.I don't have Jobs, but I can "cheap and good quality"!My product is cooler and more useful than your Apple, but the price is cheaper. As long as it is not the kind of "brainwashed fan" who has been thoroughly brainwashed, most consumers will still choose themselves rationally.So Lin Jinqi simply took out the SmartPhone imitating the iPhone 4 to attack Apple's iPhone 3GS. In terms of price, in addition to China's lower labor costs, there are subsidies from major operators.Operators are not really dependent on Apple, they are actually consumers, and when they see a more "cheap and high-quality" SmartPhone, they naturally know how to choose.At the same time, the operator also knew that Lin Jinqi had hidden a knife behind his back, which was Lin Jinqi's mid-to-low-end smartphones.

After copying a handful of Apples, Lin Jinqi did not let go of the later generations of Samsung, and even registered Samsung's two trademarks, Gaxy and GalaxyNote, which became the low-end and mid-range lines of Horizon smartphones respectively.Operators are not fools. Although SmartPhone has various advantages, its high price means that its user base is limited.Therefore, there must be corresponding low-end products to cooperate.

It is a pity that after Apple took many detours, it was not until after Jobs passed away that Cook took out the C series of iPhone to compete for the low-end market.It’s just that the mid-to-low-end smartphones at that time were basically monopolized by the Android Group. The launch of the iPhone’s C series not only failed to attract other low-to-mid-income customers, but made the core users who bought Apple machines feel that the iPhone had lost their worth. After playing the C series for a while, Ke stopped playing. Instead, he used the so-called "price subsidy" to turn the old iPhone into a low-end smartphone in disguise to compete with Android phones.

After reaching a "contract phone plan" with the operator, Lin Jinqi took out the "contract phone promotion plan" with a smile. "The smell of wine is also afraid of deep alleys." Lin Jinqi does not want the products he has worked so hard to die because of poor promotion.In addition to the advertisements launched by Horizon itself, Lin Jinqi also asked the operators participating in the contract phone plan to come up with corresponding advertisements and advertising promotion plans.

On the whole, Horizon’s own advertisements are mainly “brand advertisements” and “image advertisements” to maintain the “competitive style” of SmartPhone; while the advertisements of operators are to tell consumers that we are promoting!We are on sale!We are on sale!A two-pronged approach will naturally make consumers feel that they have taken advantage of it.As long as consumers feel that they are smarter than businessmen, it is definitely not a problem for this product to become a hit, and even time cannot prevent this from happening.

"Dr. Lin, in fact, Verizon Group is more concerned about whether your Smart company accepts shares?" Just after the joint meeting with the operator, the person in charge of Verizon Wireless found Lin Jinqi.

American wireless communication companies often have their own parent company, and the parent company usually operates local fixed-line, long-distance telephone, Internet access and cable TV services in addition to wireless communication.And Verizon Group happens to be one of the leading communication groups in the United States. Not only is their sales ahead of many communication companies in the United States, but their complaint rate is also the lowest among the group.In addition to the communications industry, Verizon will also invest in some commercial fields.And Smart Company is the overseas vest company of Horizon Electronics. On the surface, Smart Company is the owner of SmartPad and SmartPhone, but in fact it is just a marketing company.But even so, Verizon Communications Group is still very optimistic about the future of Smart Company, which is why today's incident happened.

"Smart Company has been registered in the United States for three years, and we are seeking to go public." Lin Jinqi is now eager for someone to invest in Smart Company.

Only when there are enough shareholders of Smart, the U.S. government dare not have any unreasonable thoughts on Smart, let alone seize the sales of SmartPad and SmartPhone in North America.Obviously, Verizon Group is a very worthy partner.Lin Jinqi not only agreed to Verizon Group's proposal, but also planned to spread the news through their mouths.Verizon Group has never thought of buying or controlling Smart Company wholly, and with the size of Smart Company, Verizon Group only intends to follow suit and invest in some bonuses from the original stock.Since Lin Jinqi is so up-to-date, Weixun is also willing to give it a push.

After three months of preparation, the SmartPhone was finally launched one month after the release of the iPhone3GS.Because of the bombardment of SmartPhone advertisements, the iPhone 3GS is obviously not as sensational as in the previous life.And when the SmartPhone actually went on the market, the sales storm immediately ignited.The sales of contract phones from major operators are astonishing, which directly makes the operators happy.Although they subsidized some of the price of the SmartPhone, the customers who converted were worth more than the subsidy.And Smart's directly-operated stores have long queues, which once became local hot news in major cities such as New York and Los Angeles.

Just when the sales volume of SmartPhone was rising, a piece of news made Lin Jinqi feel unbelievable.Since SmartPhone is shipped to the United States for sale after being assembled in China, Smart's containers have recently appeared on the east and west coasts of the United States with high frequency.But this time, a Smart company container was stolen, which means that a container of SmartPad and SmartPhone were taken away.What makes Lin Jinqi most paradoxical is that the SmartPhone in this container is the so-called "limited edition", that is, the three color versions of passion red, romantic pink and champagne gold in addition to the two versions of silver gray and starry sky black.Why did this container happen to be stolen?