It's not easy to be a supermodel [Comprehensive British American American Entertainment]

Martin once asked Letty what she planned to do after she retired from fashion.

Once a model is over 30 years old, job opportunities will be greatly reduced, because most people are married and have children at the age of 30. Childbirth is a hurdle that is difficult for female models to overcome. The first child is fine, and the second A child's body will go downhill irresistibly from the beginning, and it will never be able to return to its previous peak state.

Moreover, maintaining the body shape of a model for more than ten years is a very torturous thing, so that many models start to "fat" after they stop catwalks-in fact, they are not "fat", but they are not so thinner than before , compared with the average person, it is still more than enough, because when they have tasted a life of indulgence, it is difficult to turn back.

Letty replied at the time: "I don't know what I will do after I stop being a model, but I hope that after I decide not to be a model, I can continue to influence the fashion industry in my way, so that the fashion industry will deeply hurt Letty. The imprint of Cia Lopez."

When she said these words, her eyes were so bright that they could burn people, and there was a vigorous smile on the corner of her mouth, she was so arrogant.

When you stand higher and see more scenery, not only will you not be satisfied, but you will want more and more.

When she was still Lin Haiyi, she thought it would be good to be on the stage of the four major fashion weeks; now she is not only a regular visitor of the four major fashion weeks, but also the opening and closing shows of many first-tier and second-tier brands.

In the past, if she knew that she would endorse a luxury brand, she would be crazy happy, but after walking through the fashion week, she felt that it was a matter of course.

She has fame and money, and realized her original dream, but now, her appetite is getting bigger and bigger, and she starts to pursue status and power.

At the dining table, two pairs of eyes were fixed on Martin, but he didn't speak, just looked at Letty.

Letty expressed his purpose in a calm tone: "I hope to invest in Versace."

Donatella was really shocked now, she exchanged a look with the equally surprised assistant, and even raised her voice a few degrees: "Do you know what you're talking about?!"

Donatella's daughter owns 50% of Versace, Donatella herself 20%, and the rest belongs to her other brother.The Versace family has the most complete ownership and control over the brand, so how could it fall into the hands of an outsider so easily?So when she heard her words, Donatella almost wanted to refuse.

"Of course not now, even if you let me buy shares, I have no money." Letty smiled naturally, and continued in a flat but deceptive voice, "Our condition is that if during the effective period of my endorsement contract, If Versace successfully turns losses into profits, I will have the right to buy shares of Versace, and I can buy up to 5% of the shares at the current stock price."

In other words, if Versace can really reverse the current situation and generate profits within two years, Letty will have the right to acquire 5% of Versace's shares.

5% seems to be very little, but the meaning behind it is very important-if Letty really succeeds in buying a stake in Versace, then she will be Versace's first non-family member minority shareholder.

This also means that this will be an off-the-table deal.

Letty's asking price is 5%, but it will definitely not be 5% in the end. When she said this condition, she already expected that there would be a lot of room for bargaining. It depends on Donatella's reaction. In the end, there will be a 3% she should be snickering.

Martin added: "She can only be a small shareholder with 5% of the shares, and the remaining 95% is in the hands of the Versace family. You don't have to worry about the right to speak, and she has no intention of interfering in Versace's affairs."

After listening to their prerequisites, Donatella calmed down instead.

The chances of turning Versace into a profit in two years are almost nil, don't forget that they are now in debt of 9000 million euros - 9000 million!According to the current situation, it will take Versace three to four to five years to barely reach a balance of payments, and it is still delusional to make a profit?

In 1997, Versace was the fashion brand with the highest market capitalization, with sales of nearly 2005 million euros; however, in 800, their net loss reached [-] million euros, which is the main reason why they couldn’t spend too much money to hire a spokesperson—— Do you think they don't want big-name spokespersons?No, it's just that they can't afford Hollywood's first-line stars, and their endorsement fees alone can empty out the entire Versace.

Therefore, Letty is their best choice right now - she is Donatella's muse, her popularity and exposure have always been high, her image is positive, her fan base is huge, she is the darling of the fashion and entertainment circles, the point is , she is not expensive.On the other hand, Versace hopes to open up the young people's market, and Letty is a crucial step.

Versace's sales of VersaceJeans, a subsidiary line specially opened for young people, have not been good—it's better to say that the sales of Versace's entire line of products are average.

Leticia Lopez is very young, and she has a huge influence among young people. Nowadays, Twitter and Facebook are her favorite places for teenagers to play. The importance of soft publicity has become more and more important since the rise of these social media. Being paid more and more attention, Donatella hopes that her arrival will bring a new force to Versace and open up a new market, making Versace Jeans, a sub-line that has never received attention, become popular.

Gianni Versace made supermodels, and supermodels made Versace. Versace is the first luxury brand to gain attention with "celebrity effect". No one has ever used the influence of celebrities to drive brand awareness and sales. can be better than them.

—It was a gamble, Donatella was gambling, and Letty and Martin were gambling too.

Is it really worthwhile to voluntarily cut salary and exchange 200 million for a small opportunity?Think about it, the current market price of Versace is about 5 million euros, and 500% of the shares are 200 million euros, which is a very huge number. How cost-effective is it to exchange 500 million for [-] million.

A very important point in the condition is "purchase up to 5% of the shares at the current stock price". 5 million, 3000 million, who knows?But no matter how much it appreciates, she can buy the 4000% of the shares for 500 million.

The 500 million, now you can't collect all Letty's belongings, but who will dare to say that she doesn't have it two years later?

However, this is only the most positive situation. What if Versace keeps losing money?Their 200 million was in vain, and their sacrifice was meaningless. They lost their wife and lost their soldiers. Letty is not a rich woman, and she herself is very distressed.

In recent months, Versace has indeed improved a bit, but whether it is long or short, no one can guarantee whether it will suddenly go downhill again in two years.

She is betting that Versace, which has been silent for a long time, can be brought back to life, and during her time as Versace's global spokesperson, she will spare no effort to help it regain its glory!

9000 million in debt?Net loss of 800 million?It is very difficult to make such a Versace reach the glory and glory of the past, but-ha, it is really exciting to think about it!

Donatella pondered for a moment, weighing the gains and losses in her mind, and asked, "Share the shares in the name of an individual, or in the name of the company?"

There is a big difference between personal name and company name. Although Leti doesn't have her own company now, she will need one sooner or later.

Establishing a company is a common tax avoidance method for artists, and the operation is too complicated, so Letty's income has always been obtained in his own name.However, as her income is getting higher and higher, the taxes she bears are getting heavier and heavier, so the consideration of setting up a tax shelter has to be put on the agenda.

"I can't answer you now." Letty looked directly into the female designer's eyes, and her tone softened, "If you agree to this condition, this will be the best birthday present I've had in so many years."

——She really did this trick, Donatella's eyelids twitched, today is Letty's birthday, and it's not good for her to save face on someone else's birthday.

Seeing that she seemed to be shaken, the assistant gave Donatella a wink of disapproval, for fear that she would sell the shares of Versace on a whim.

Of course, Donatella will not agree now, even if the Versace family itself is the major shareholder, she does not need to explain to other shareholders, but for such a big matter as the transfer of shares, she must talk to her brother Santo, another shareholder It was discussed.

"Of course I don't want to disturb your interest on your birthday, girl, but this is a very important matter, and I can't decide it alone." Donatella didn't reject it outright, which proved that it was indeed very interesting to her. The reason for the heartbeat.

It's very simple. It is an impossible task to make Versace profitable in two years. Moreover, the 5% that Letty said can definitely be suppressed—maybe 4%, maybe 3%, or even 1% %, that's 500 million, as long as she can suppress the share price percentage not far from the 200 million she saved, the deal will be beneficial to her no matter what.

And when the time comes, she doesn't think that Letty can really get 500 million. The income of the model industry is destined to be lower than that of actors and singers. The only one who can get such a large amount of money in one go is Gisele. Bundchen alone.

Therefore, even if Donatella really agrees to the deal, there will be an additional condition - Letty's shares cannot be transferred to others. When she wants to sell her shares, Versace has the right to buy her shares. absolute priority.

As a result, Letty cannot seek help from foreign capital. Since the shares cannot be transferred, no one will help her if there is no profit. The 500 million can only be paid by herself.

So in the end, the likely result is that Donatella can save another 200 million yuan without selling the shares, or that Versace has really made a profit in two years, and Letty does not have enough funds to invest in the shares.

There is only one situation where the sale of the shares to Letty would cause a big loss to Versace-in the past two years, Versace's performance has soared, its market value has increased greatly, and the value of the shares far exceeds the current value of Letty's purchase. Versace will lose money if the purchase price is low, but this possibility is even smaller than aliens invading the earth.

200 million euros is not much, but for Versace, which is heavily indebted, it is equivalent to a quarter of last year's loss, and it is best to save as much as possible.

Letty nodded in understanding, smiled and said: "I understand, I hope you will bring me good news."

The meal lasted two hours, but it was obvious that everyone didn't care about the food and spent more time talking than eating.

In the end they came to a tentative deal, either for two years and $150 million (yes, Donatella undercut it) with Letty conditionally getting the right to buy 5% of Versace (possibly less), or Directly sign the contract with 380 million for two years (yes, Donatella has lowered the price again, there is no way, they want Versace's shares too much).

Letty is of course more inclined to the former plan, but the specifics have to wait for Versace to make an internal decision, and the figure is likely to be adjusted again. Anyway, it will definitely not be 5%. Donatella is not a fool. Selling shares is such a big deal. You must make all the conditions favorable to yourself before you agree.

In any case, the primary goal of Letty and Martin today was to get the endorsement contract, and their goal was achieved.

Versace's global endorsement played a key role in Letty's ranking in MDC. The global endorsement of the Red Blood brand is more important than the mainline endorsement of the Blue Blood brand. Her performance in the catwalk is as good as last year, although the catwalk The number of times is less, but the number of opening and closing times is more.

The performance on the cover is slightly inferior, but anyway, there is also an American version of "VOGUE", as well as different versions of the covers of "ELLE", "MarieClaire" and "Harper's Bazaar". The next city will be even better.

She dare not say the first sister, but at least the top five should be stable.

Models are different from actors. Actors need awards to prove themselves. Those who have not won the Oscar for Best Actor/Actress are not eligible to be called actor or actress. However, the fashion industry does not value awards as much as Hollywood, and has never won the best actor of the year. Just because she's a model doesn't mean she's not a supermodel.

MDC's list is naturally an affirmation, but in fact, brands generally don't look at their rankings when selecting models, whether they have won the first sister, HF brands look at the temperament and image of the models, and commercial brands look at the popularity of the models Compared with the ability to carry goods, the ranking of MDC seems not so important.

But for Letty, getting MDC first sister is the first step for her to become a supermodel.

Yes, whether she has won the first sister does not affect her endorsement and filming, and the job will still come to her, but she just cares about her name very much.

"I have to say, you are a very adventurous girl, Letty." Donatella raised her glass to the brunette girl with admiration in her tone, "I really didn't expect that you actually bought shares of Versace The idea really surprised me."

Donatella is an adventurous person, and she also admires those who are brave enough to take risks. Leticia, a girl with her own ideas, is bold and independent, and is a rare genius. She is arrogant, but so impressive. Fascinated, so dazzling that people can't take their eyes off.

It is this Leticia Lopez who brings her endless inspiration in design and injects strong female power into Versace.

So when she knew that she was eyeing the shares of Versace, Donatella was not angry except for being surprised. Instead, she admired the courage of this 20-year-old girl, and she became more determined to make her the brand's global spokesperson. .

Letty's age is more than enough for her daughter. At Letty's age, she was still living under the wing of her brother, with a whole family as the backing. Even this fashion empire was left to her by Gianni, and this What about Latino girls?From having nothing, she has now become the darling of the fashion industry, constantly planning for her own way out, and because of this, she is even more moved by her perseverance.

"That's because I have great confidence in this brand, and I have developed feelings for it. Just like you, my biggest wish is to see it regain its glory in the early 90s." The brunette girl just smiled, sipping Taking a sip of the juice, the scorching light still shone in the gray eyes.

After you have lived twice, you have different views on many things. If it was her before, she would definitely not take such a risk, but since you have died once, what else can you not take?

Her failures in her previous life were all because she was too stubborn. On the one hand, she wanted to pursue her dreams, but on the other hand, she was afraid that she would lose everything by being too involved.

In the ten years of hard work in the domestic fashion industry and in the European and American fashion industry, she has learned a truth, the harvest is always accompanied by risks, the more you are willing to pay, the richer the harvest.

Her debut was full of obstacles, and it was hard for her to climb to the present stage. She has gone through too many slant fronts—provocatively provoking supermodels when she was unknown, and exposing her drug use, and she is sitting here, with The head of Versace talks about endorsement.

In the same way, there are also people who are too devoted and never stand up, but those who succeed have become those famous names that we can often hear today.

And she's going to be one of them!

Letty put down the glass and said to everyone: "Sorry, excuse me."

When Leti left to go to the bathroom, Donatella's eyes were glued to the tall and straight back, and her walking posture was as arrogant as herself. The female designer couldn't help asking Martin: "You are right for Versace. So confident?"

Even the head of Versace himself dare not say that she can turn Versace into a profit within two years, but they are willing to bet 200 million to win a tiny chance?

"To be honest, I don't have confidence in Versace." Martin gave her a meaningful look, "I have confidence in her."