It's not easy to be a supermodel [Comprehensive British American American Entertainment]

The Teen Choice Award (Teen Choice Award) is completely a test of the popularity of a star, because the winner is open to teenagers aged 19 to [-] to vote for, and whoever has the most fans and popularity wins the prize, so it is very popular among young people. Stars tend to win the most awards, such as the hit movies in recent years, "Harry Potter", "Pirates of the Caribbean" and "Transformers", movie stars include Johnny Depp, Tom Cruise, Orlando Bloom, etc., singers include Rihanna, Justin Timberlake, Britney Spears and so on.

There were countless awards awarded at the gala, mainly divided into four categories: music, film and television, sports and fashion. Letty, who is not an actor or a singer, received nominations in the fashion category, and this was the first time that HF ​​models were nominated at the same time Getting three nominations shows that she is very popular and loved by teenagers.

Every year, the Teen Choice Awards will invite some singers to perform live. Last year, there was Rihanna, who was very popular. Unfortunately, Letty did not receive any nominations last year and missed her performance. But this year there are also Avril Lavigne and Kelly G. Layson, are two female singers she likes very much.

Originally, after knowing that Letty had won three nominations, Martin planned to arrange for her to attend, because Letty is likely to win at least one of the three awards, and the award ceremony will be broadcast live on Fox TV, and the ratings are very high. There was no way he would let Letty miss this great opportunity to gain exposure.

Now because of Paris' relationship, she can't be absent even more.

They were shortlisted for the "Internet Star Choice Award", and in terms of the number of fans on Twitter, Paris, who has a full 1000 million followers, has a greater chance of winning than her.But no matter who this award ends up in, Letty can't lose in terms of momentum and platoon!

"Versace, LV, Chanel, Gucci, Givenchy, Prada, and McQueen have all expressed their willingness to sponsor your dress." Susan, Letty's image consultant, threw out a bunch of brand names, "Letty, you are very popular Woolen cloth."

Choosing which brand to sponsor is undoubtedly a blissful mind-generally lesser-known celebrities need PR to actively solicit sponsorship. It is good for ordinary models to have one or two luxury brand sponsors, and seven luxury brands Competing to sponsor her at the same time is a very, very rare treat.

There is no other reason, because as soon as Letty appears in public, all the cameras will be eager to stick to her body to capture pictures, and the major newspapers will not hesitate to reserve a prominent place to put her photo, making her pass through Clothes, used bags will get a high degree of attention.

After all, she was shortlisted for the "Red Carpet Show Vote Award".

Martin pondered for a moment, then said, "Chanel."

"But I'm the global spokesperson for Versace and the full-line spokesperson for LV?" Letty raised her eyebrows and said, "Will this be too disrespectful?"

"Chanel has offered you an olive branch. This is a very rare opportunity, and we may have more in-depth cooperation in the future." Martin explained, "Besides, you have worn Versace and LV many times. Take this opportunity Leave it to other brands, neither Mark nor Donatella will say anything."

Susan nodded in agreement: "Honey, you must look stunning in a Chanel dress."

The Teen Choice Awards is not a high-end awards ceremony like the Oscars, Grammys or British Fashion Awards. Every star has to dress up to attend, because the audience of the Teen Choice Awards is mainly young people, and the overall is a relaxed and casual style. Atmosphere, if you wear a high-end dress, it will look too grand, and the clothes need to be as simple and youthful as possible.

More importantly, to be able to show their individuality, teenagers are very fond of "individuality".

"Great, you are still here!" Lucy, who opened the door and came in, waved a stack of documents in her hand, "The latest business report is out."

"Then I'll give Chanel an answer, see you later." Susan made an excuse and left, the business report is the company's secret, and she is not a member of the company - she only serves Letty, so It is inconvenient for her to keep this kind of occasion involving the company.

Lucy smiled at Susan who passed by, and began to report: "As of eleven o'clock this morning, LetitiaL.'s total performance is more than 500 million, and the net profit after deducting costs and various expenses is about 900 million. 5% is going to be donated. The performance of the United States is the brightest..."

Nearly half of the sales are contributed by Americans, so last week they added more than a dozen new points of sale.

Swimwear is a seasonal and regional item, you don't expect people to buy swimsuits in bulk during winter, or to be popular with Norwegians, so the life cycle of swimwear in this series is only summer.

Martin thought for a while after listening, and said: "This drop is a bit steep. The first day was 360 million, but after two weeks, it was only more than 500 million."

The sales on the first day were a miracle, thanks to Paris’s indirect publicity and the fame of the swimsuit blockbuster. It is impossible to keep in the range of 300 million every day in the future. Half of it is very good, but now even one-third I can't keep it.

The main reason is that the foundation of LetitiaL. is not stable, so that it returns to calm again after the big heat. This wave of heat comes and goes quickly, and cannot stand the test of time, because the confidence and loyalty of consumers do not happen overnight. It can be built, even if it is a Letty fan.

This is the weak point of the brand. What fans consume is the fame of Letitia and the supermodels, not because of the confidence or attraction of the brand itself-after leaving the factor of Letitia, LetitiaL. Attractive, this is the main reason for the weak follow-up sales of swimsuits.

Lucy showed a helpless expression: "It is indeed 12% more than we expected, but the United States has begun to enter summer, and it is estimated that sales will pick up in a short time. The customer service department has also received a lot of feedback. Complaints, three adults are dissatisfied with the difficult operation of the interface of the website, five adults are dissatisfied with the slow delivery speed, and some general complaints are expressed disappointment with the upper body effect of the swimsuit and..."

The figure of ordinary people and supermodels is naturally incomparable. The same swimsuit looks extremely sexy on Leticia, but the effect must be discounted when worn on ordinary people. Some people look forward to wearing the same swimsuit after wearing it. Consumers who become as sexy as them will be greatly disappointed.

There is always a certain distance between reality and fantasy, which is unavoidable. Every model in the swimsuit blockbuster is so beautiful, because they are professional models!

Letty, who had remained silent all this time, said, "Sure enough, my own influence is not enough. It seems that the joint venture with LV will be a crucial step...if Mark is willing."

The sales boom this time is all thanks to the advertisement, but she can't just find a bunch of supermodels to shoot every time, can she?Her goal is not to make LetitiaL. become the next Victoria's Secret. Making money is one of the goals. However, no matter how much money Victoria's Secret makes, it is not in the eyes of HF. She hopes that her brand is not just a commercial brand. It is also a brand that can stand alone in the fashion industry. Even if she handed over LetitiaL. to others in the future, it can continue to "survive".

What LetitiaL. needs most now is not fame, but the confidence of consumers, so what can be more confident than collaborating with a luxury brand?The problem is that LV has little intention of cooperation, and she must show enough sincerity.

……

Sandra came to Anne's house and turned on the TV on time.

The Teen Choice Awards Ceremony was held in Los Angeles on July [-]th. Stars from all walks of life gathered, and more than [-] media attended the scene. The scene was very lively and full of youthful vitality.

"Avril Lavigne actually wears sneakers, she really has a personality!"

"Zac Efron is so handsome..."

"Megan Fox and Jessica Alba's eyes are so sexy!"

Avril Lavigne, the Jonas Brothers, Zac Efron, Miley Cyrus, Selena Gomez... all the youth idols who are familiar to teenagers appeared on the red carpet—oh no, it should be said to be grass On the night, because the organizer replaced the red carpet with fake grass, the atmosphere was not so grand, which caused waves of exclamation from Annie and Sandra.

The attendees are all young stars. Long-established superstars like Johnny Depp and Tom Cruise will not appear in this kind of occasion. First of all, their age is not suitable. Status no longer needs to rely on an awards show that mainly focuses on young audiences to increase exposure.

At this time, a black car drove into the lower right corner of the screen, and Annie noticed it sharply, huh?Why does that figure coming out of the car seem familiar?

As if hearing the question in her heart, the camera moved from Zac Efron to that person, and Annie finally saw his face clearly.

"It's Bruce Wayne!" Sandra screamed to the handsome face on the screen.

They gasped, they didn't expect him to be there? !

People who don't know the truth may wonder - why is Bruce Wayne here?He is not from the showbiz or the music industry, at most he can be considered a "celebrity" rather than a "star". Does he also have a nomination?

Yes, he did, and he's a Sexy Choice Award nominee!

There are two Sexy Choice Awards, which are divided into "MaleHottie" and "FemaleHottie", which are awarded to men and women respectively. As a rich man, Bruce defeated many male stars and squeezed into the nomination list for the Sexy Choice Award. Been talked about for days because he was the first man ever to be nominated for a Teen Choice Award in a non-star capacity (including in sports)!

The outside world thought that Bruce, who was described as "the president of the entire Wayne Group with his face", would not attend because his age is a bit old for the Teen Choice Awards (in fact, he is not even 30 years old). , and then he is not a youth idol, and it is not good for him to attend such "showing his face" occasions.

Neither Annie nor Sandra recovered from the shock, and the camera zoomed in on the face of another person who got out of the car—a stunning black-haired beauty, causing Annie to take a sip of Coke on the screen.

"puff--"

ah? ? ? ? ? ? ? ?

Are they here together?Leticia is Bruce's girlfriend? !