It's not easy to be a supermodel [Comprehensive British American American Entertainment]

2007 is a sad year for the fashion industry, because after several years, people agree that this year is the end of the age of the gods.

Gisele, KK, Angela and Heidi have long ceased to be active on the show floor. Gisele is now mainly accepting endorsements and shooting magazines. KK’s workload has been reduced because there are no big names. Angela has given birth to a child After that, the focus was on family, with Heidi concentrating on hosting "Project Runway" and other shows... leaving Leticia and Natasha alone.

However, many people are optimistic about Tanya D, who is only 16 years old. Continued development in the fashion industry may become the next "god"?

This swimsuit blockbuster starring the gods and this year's Victoria's Secret show is the last hymn to the age of the gods.

If Paris's underwear advertisement spread like a prairie fire, then this swimsuit blockbuster is a tsunami, setting off a high wave across the United States, which is out of control.

Letty’s tweet received more than 80 likes and more than 20 retweets in just one hour. A large number of netizens flooded into the comment area. Everyone came back after watching the advertisement on YouTube. Expressing their thoughts, you can feel their surging emotions from between the lines, full of words like [ooooooooooohmyyyyyyyyygooooooooooood! ! !What kind of fairy lineup is this? ? ? ], [Why only a minute or so?Too little, I can watch another ten years! ! ],【I'm going to cry, I didn't expect to see all my favorite models together in my lifetime, thank you Leticia Lopez for bringing us such a great commercial! ], [Thanks to Leticia +1, this is the most beautiful and sexiest ad I've ever seen, and it's not enough to watch it once. ] and [Every frame is so beautiful that it can be used as a desktop background! ] and other comments.

This wave is not only spreading wildly in the United States, but has also been "infected" in Europe and South America. Foreign media have paid great attention to these two American female celebrities, and they have come to get involved——

"The battle between high-end sexy and vulgar sexy, who is your favourite?"

"Supermodel Legion VS. Celebrity movie star, Leticia Lopez, Paris Hilton released the brand on the same day!"

"Leticia Lopez took the lead in Gisele Bundchen and Heidi Klum getting a lot of supermodels showing off their bodies" and

"Who's Sexier? Swimsuit VS. Lingerie"

"Nine supermodels in bikinis in blockbuster swimsuits, all because of Leticia Lopez?"

Even though most of the focus is on the supermodels, the purpose of this ad is always to sell swimsuits, and after admiring (licking) the perfect looks and bodies of people, people start to pay attention to the swimsuits they are wearing.

The fans who had just read the ad were excited - mainly Letty's fans, but also fans of Gisele, Heidi, Lima and others.

Isn't it just money?Give you, give you, give you everything! !

I TM bought it! ! !

However, even if they want to buy now, they have no way to start, because the current open sales channel is only online shopping, and the website states that all sales points will start selling from tomorrow. Except for the 120 sales points in the United States, in Italy and Spain China, France, the United Kingdom, Brazil, Canada and other places have sales outlets, but the number is much smaller than that of the United States. For example, the total number of sales in Spain is less than [-]. It is obvious that the United States is the main battlefield of LetitiaL.

Apparently, many people couldn’t wait any longer. After seeing the ad, they went to the official website to shop immediately. Some fans planned to check out the styles first, and then went to the nearest sales point to buy them tomorrow. Fans who lived in cities didn’t place orders without hesitation. , They also want to buy spot, but unfortunately the sales point does not cover their area.

The model lineup of the product catalog is the same as the advertisement, with nine supermodels appearing on the screen. The name of this swimsuit series is called "The Supermodels'Collection"-the supermodel series, as it is called.

The price of the cheapest model is [-] dollars, the price is neither high nor low, but compared with Versus, Letitia L. is as cheap as no money, quite attractive.

This is the convenience of living in New York. There are all kinds of big brands, large shopping malls, department stores and so on. There are five LetitiaL. sales points in New York City alone, the most in the country. Annie just met Sandra I went to buy it tomorrow, and then I received a call from a classmate I didn't know very well.

"Annie?" Her voice sounded unnatural and seemed a little shy, "Are you and Sandra planning to buy Leticia's new swimsuit?"

"Yes, did she tell you?"

"Isn't it? It's just my own guess. After all, you guys love Leticia so much." The girl summoned up her courage and said, "Can I go with you?"

Annie was a little surprised, because she knew that this classmate didn't care much about the modeling circle, so why did she suddenly want to buy Leticia's swimsuit this time?So she asked, "Of course, but can I ask why you are interested?"

"Actually, I just wanted to buy it after seeing the ad..."

She was not the only one who became interested, because this ad was so popular that it made the Letitia L. brand famous. Many people were not even fans of Letitia, or fans of any supermodel. Before watching this ad They couldn’t even pronounce their names, but after watching it, they became very interested—the mentality of the girls is actually very simple. They hope that they can look as good-looking as these models, and they saw a lot of beauties in the advertisement. The way they look, sends a hint to their subconscious mind - wearing these swimsuits, you can become like them.

Leticia and Paris released the brand and advertisement on the same day, and it was Paris who broke the news of Leticia's brand before, so it is hard for the outside world not to compare them together.

Mr. Kuroi, an American fashion critic who once listed Britney Spears and Paris Hilton at the top of the "2006 List of the Most Badly Dressed Celebrities", naturally would not miss this opportunity to criticize Paris.

[Showing your body = indecent and vulgar?No, Paris Hilton has brought us a wrong demonstration. For the correct demonstration, please see LetitiaL.'s swimsuit blockbuster. 】He wrote in his blog,【Paris Hilton is totally showing off her sexiness, my wife thought I was watching an adult movie, ha.Although Leticia Lopez's advertisement is a commercial advertisement, I have to say that it is a work of art in terms of lineup, shooting techniques, and use of mirrors, and the most beautiful side of a woman is included in the video. 】

How could the "gossip king" Perez Hilton not participate in such a lively event?He often uses "venomous tongue" words to expose violent news, and has been rated as "Hollywood's most hated website". It is a must-go place in the entertainment industry, but unexpectedly, he is very rude to stars but rarely writes negative comments about Paris.

Could it be because he is also a member of the Hilton family?No, Perez Hilton has nothing to do with Paris Hilton. This is just a pseudonym he adopted. His real name is Mario Ravandra. As for why he took this name, it is likely to make netizens guess .

He wrote: [Isn't Leticia Lopez showing off her sex appeal?Are they less exposed than Paris and others?You are all too double-standard. What you say Paris is vulgar is just that vegetables and radishes have their own preferences. 】

However, Persis was bombarded by other bloggers. For example, Mr. Kuroi responded: [Someone seems to regard himself as a member of the Hilton family, but I am afraid that no matter how good things are for Paris Hilton, he None of the Hilton family's money will be shared. 】

Even TMZ, which has always liked to report news about Paris, has completely turned its back on Letty, describing her swimsuits as a "feast of perspectives", but criticizing Paris's underwear ads as "vulgar and low-level." ".

In terms of word-of-mouth and the reaction of the outside world, Leticia beat Paris, but the latter didn't even open his eyes when he heard the news.

The assistant glanced at the blonde who was enjoying the services of a makeup artist and a stylist over there, and said cautiously: "Why do you seem not worried at all? Public opinion now says..."

"Have you forgotten how my autobiography and perfume are so popular?" Paris opened her eyes, expressing dissatisfaction with the assistant's distrust, "Didn't the media at that time criticize my poor writing skills? But in the end? My book is a BestSeller in The New York Times, and it turns out I'm always the winner."

Why can Paris be so fearless?Is it because of the success of the products she launched in the past?

Paris has never been afraid of being criticized by netizens. In her eyes, those keyboard fighters are losers sitting at home, and nothing the loser says will affect her.

Is Paris in business to make money?Born in the Hilton family, she has never been short of money since she was a child, and her material life is at the top level. She doesn't care much about the sales of goods at all. All she does is to prove that she has business acumen and can earn money by herself without relying on her family big money.

What she really cares about is not sales, but about being compared with Leticia, so she shot such a controversial advertisement to steal her limelight.

There can only be one Social Queen!

……

Letty did not intend to open a brick-and-mortar store at first, but after consulting with Marc Jacobs, she changed her mind.

Mark said that online shopping will reduce consumers’ desire to buy to a certain extent, because some consumers do not have credit cards, and it is difficult to enter online shopping; and delivery takes time. If it is sent from the warehouse, some remote areas in the United States may have to wait for more than a week before receiving it. When it comes to goods, it goes without saying abroad.

"I understand your concerns about opening a physical store. Now that the brand has just started, there are not many choices in terms of products. The physical store seems to be a bit of a fuss." Mark gave her advice in earnest, "Then why don't you consider opening a store in various places?" What about opening a special counter in a large department store? The rent is quite cheap, and the location is convenient, which is very convenient for the citizens and does not require too many people.”

Counter point of sale?Mark's words woke Letty up.

She didn't think about it at the beginning. Neither Martin nor she thought of this method. As expected, Mark is at the helm of the two brands and is quite familiar with operations.

Letitia was extremely glad that she had recruited Mark to join the company. With him, a person who is familiar with brand operation, LetitiaL. could avoid a lot of mistakes.

Since we want to open a point of sale, we have to set up a marketing department and a sales department to be in charge. Lucy Stella is the person in charge of the two departments hired by Martin. She has more than ten years of experience in fashion brands. To be honest, she Both Martin and Leti were quite surprised to be willing to join LetitiaL., because Lucy is well-known in the industry and is an outstanding girl, while LetitiaL. is just a small company that has just started.

When Lucy signed the contract, she also made it clear that she decided to join because of Letty. She is optimistic about the potential of this brand, which has been proved by Maybelline and Versus.

The first project that Lucy joined LetitiaL. was to organize a brand launch event, which will be held on the same day as the national sales point. In addition to boosting the brand, she plans to announce her foundation at that time and pay attention to international workers' rights news of cooperation.

Now the outside world must be full of curiosity about LetitiaL. This press conference is giving them an opportunity to increase their awareness of the brand. Therefore, not only the media are invited, but also many famous fashion bloggers, fashion public relations and magazine editors or deputy editors. editor, hoping to expand the reputation of the brand through their influence.

The location of the brand launch event was in the conference hall of the Roosevelt Hotel in Manhattan. The invited media came to the scene half an hour earlier. They saw many uninvited media guarding the main entrance of the hotel, hoping to take a picture or two of Leticia · Lopez's frontal photo, I am very glad that I was invited.

After successfully entering the venue, the reporters who saw many celebrities in the fashion industry were surprised to find that the press conference had not yet started, but the scene was very lively. Why?

It didn't take long for reporters to discover the truth.

——Isn’t the brown-haired man sitting in the first row Tony Stark? !

The reporters immediately became excited. Although everyone knew that Tony Stark and Leticia Lopez were living together, they rarely appeared together in public. The focus on the relationship remains unbroken.