It's not easy to be a supermodel [Comprehensive British American American Entertainment]

Not to mention, I thought it was a big sale in the supermarket. Does this flow of people seem to be lining up for a luxury store? !

The reporter of "USA Today" took a look and found that nearly [-]% of the queues were young women. He carried a camera and a recording pen and randomly interviewed two women.

"Hi, I'm a reporter from USA Today." He showed his press card, "Are you going in for shopping?"

A girl who appeared to be less than 20 years old said, "Yes, we didn't expect there to be so many people."

"So you guys have the habit of buying luxury goods?"

Facing the camera, she replied shyly: "No, I came here for the Versus that went on sale today. My home is nearby so I gave up online shopping."

"Why? Don't you say you don't have the habit of buying luxury goods?"

"Actually, I can't afford it, but I heard that the price of Versus is relatively close to the people, and Leticia Lopez participated in the design of this series. I am her fan."

Because of the personal effect of a model, fans who came here filled the store. This is the first time the reporter has seen such a thing after entering the industry for so long, but it seems that it is not surprising that it happened to Leticia Lopez. of.

She made the profession of modeling "star-like", and people can follow supermodels in addition to chasing movie stars and singers.

Because the manager hopes to ensure that every customer can enjoy a satisfactory shopping experience, even physical stores have implemented crowd control, and only a small number of customers are allowed to enter at a time. A group of people went in, and the girl who was interviewed finally waited for more than an hour before she could step into the door of Versace.

On the same day, the American version of "VOGUE" updated an article on its official website, which attracted nearly [-] hits within an hour.

[Versace’s secondary line, Versus’s spring/summer collection was officially launched at [-]:[-] p.m. Italian time. There were queues of people at Versace’s flagship stores in Manhattan and Queens, New York. As for citizens who cannot go to the physical store in person, they can choose to go to Versace’s official website Carried out online shopping, but the website failed again and collapsed, causing dissatisfaction among many consumers.

As the designer of the "Letitia's Collection" in the series, Latina supermodel Leticia Lopez said that "clothes that will make the wearer feel very comfortable" is the design concept of this series. She also said modestly: "It's very frank. These clothes were not made by me alone, Donatella taught and helped me a lot during the design process, without her this batch of clothes would not have been born.”]

Letty's design can't be said to be very good (evaluated from the perspective of HF), but it is enough to surprise everyone, because it is indeed at a professional level, and her humble attitude makes people who questioned her before Attacking her again, overall Letty gets more positive comments than negative ones.

The fashion magazine "ELLE" specially interviewed a group of famous designers and asked them about their views on Letty's designs. Most of the answers they got were "I was surprised, because I didn't know she could design at all", A few designers said "she has great potential", and the rest were "not bad but not enough to impress me".

In contrast, the reaction of the fans and the designers were two extremes. They praised Letty so much that there is nothing in the world. To be honest, if Letty can play the piano or draw pictures, the fans think it is very good. What's more, fashion design sounds like a very high-level skill, so Letty was once again pushed by the public on Yahoo's hot search.

As for whether clothes are good-looking in the eyes of ordinary people, it is a matter of opinion. Everyone has different aesthetics for fashion. Even Chanel's clothes cannot be liked by the public.

The point of this series is that it refreshes everyone's perception of Letty. In addition to being a model, she can also become a designer, which puts another layer of aura on her to enhance her image.

"Sure enough, smart people only associate with smart people." Some fans half-jokingly said, "Forget about Tony Stark, a pervert who graduated from MIT at the age of 15. I didn't expect that even Leticia is a genius!"

In a mansion in Manhattan.

Martin, brandishing a piece of paper, found Letty in the mansion's gym.

"The first day's sales are out!"

……

"600 million? She is indeed a bit capable."

When the manager reported this number, Paris Hilton responded flatly, neither surprised nor surprised.

This figure is two to three times higher than the 260 million sales of Maybelline foundation on the first day. However, due to the high price, the price of the most popular single product is about [-] euros, so the sales volume is actually not that much. About [-] pieces, it seems that the price has deterred many people.

However, the sales volume of the foundation on the first day was more than 30 bottles, but Maybelline, whose single product price is [-] dollars, needs to sell N bottles of foundation to be worth a piece of Versus clothing.

After all, Versus is an affordable luxury brand with few brick-and-mortar stores, and most consumers have to shop online; Maybelline is a mass brand with a large number of sales points, and the price is cheap. The two cannot directly compare sales.

But is 600 million less?If this is less, most luxury brands will commit suicide.

In the absence of pre-orders, selling 6000 pieces of clothing on the first day of sale is almost the peak of a first-tier brand. As long as future follow-up sales do not drop too much, earning [-] to [-] million within half a year There is no problem.

As a secondary line, the half-year sales of 5000 million is actually terrible, because even Versace's main line (only ready-to-wear) can't reach this figure.

As a brand known for its luxurious and classic artistic temperament, Versace has indeed attracted the favor of many celebrities, but the declining sales performance has forced Donatella to consider moving closer to a more wearable design concept.

Versace's clothes are good-looking, but in fact, it is difficult for ordinary people to wear them, and they can't control the exaggerated designs. Unless they are celebrities, middle-class people prefer the simple and elegant designs of Chanel, Dior and Valentino.

And Versus is just making up for the shortcomings of Versace. All clothes are designed on the basis of "wearability", and there is no problem at all as daily clothes. This is the success of Versus.

First Maybelline, then Versace Jeans and CK, and now there is a Versus. Letty's ability to bring goods is beyond doubt. Such a supermodel will get the treatment second only to HF designers no matter where he is.

Paris's manager immediately flattered her and said, "If it were you, the numbers would definitely go up a lot."

Paris smiled as a matter of course, and her tone was beyond doubt: "Of course, the sales volume of my perfume in 2004 was almost the same, but now I am far more famous than I was then. This time is the same, I The product of Leticia Lopez will not lose to that of Leticia Lopez."

"Of course, how can she compare to you? When you became famous, she hadn't made her debut yet!" The manager flattered without any effort, "Even if Lopez really invited her supermodel friends So what about shooting commercials? The people you invited are all more famous than most of them."

……

Versus's first physical store opened in Milan, and Letty, as the spokesperson and guest designer, is naturally not to be missed.

Versace held a simple sharing meeting, and invited Letty as a guest to share her design experience, process and difficulties. In fact, it was a chat meeting, the purpose of which was to let Letty show her face and help promote the physical store.

A few days ago, the event was drawn online, open to fans who intend to attend, and finally 150 places were allocated.

These 150 lucky fans were invited to attend the opening ceremony and sharing session. Most of them are local Italians in Milan, and some of them flew over from other places to see her.

Because Leti had prepared the answers to all the questions in advance, she had a smooth answer to the host, and the fans listened attentively. The atmosphere was very good until the host asked the next question.

An unknown light flashed in the host's eyes, "Leticia, there have been a lot of questions about your 'ghostwriting' remarks recently, I believe your fans are quite angry, so in order to eliminate such doubts, you can do it on the spot. A fan designing a fashion?"

The hand holding Mike Feng tightened, and Letty narrowed her eyes—there was no such problem in the script.

She looked at the hostess opposite, and her smile was the same, as if this was a pre-designed question rather than a temporary one.

——What's the matter with this host?Why not follow the script and ask such an "embarrassing" question?

In fact, Letitia and Martin noticed a few days ago that since the release of Versus, there have been many "conspiracy theories" pointing out that the "Letitia's Collection" of Versus was not actually designed by her at all, she was just a name, all of this is a scam.

Since Letty hadn't taken any formal fashion design courses, it was a little hard to imagine that this collection was made by her, and if their guesses were true, she would definitely make a fool of herself here today.

If she agrees, she has to draw a fashion on the spot; if she refuses, it's hard not to wonder if this is an expression of evasion.

The black-haired beauty stared at hundreds of pairs of eyes, pursing her lips in silence.

Even the fans are nervous, will Leticia say no?If she refused, did she indirectly admit her "ghostwriting" testimony?

Under the eyes of everyone, the black-haired beauty suddenly showed a bright smile, her gray eyes gleamed with a faint light, and she reached out to the staff next to her, "Give me the pen."

——When has she ever been afraid?