It's not easy to be a supermodel [Comprehensive British American American Entertainment]

"Gucci hopes to complete the signing process with you as soon as possible. It's best to go to Italy tomorrow." Martin took out his PDA and quickly glanced at the schedule.

Letty raised his eyebrows meaningfully, "Didn't they say they would suspend the signing before? Why are you in such a hurry now?"

Gucci had contacted Martin before, and they hoped that Letty would be the endorser of next year's spring and summer glasses series, but after her cooperation with Maybelline was exposed, Gucci suddenly said that it would not sign for the time being.

Even if they don't say it, just think about it for a while and you will know that Gucci intends to wait and see. If the sales of the foundation plummet, they will naturally find a reasonable excuse to cancel the cooperation.But now, of course, they are trying to find a way to put the signing back on the agenda.

"After the small miracle in the sales of foundation, Versace is the next beneficiary after Maybelline. This week, the turnover of both online stores and physical stores is 20% to 30% higher than before. Everyone can see In their eyes, now you are like a hen that lays golden eggs in their eyes." The corner of the agent's mouth slightly curled up, "So Gucci offered to increase the remuneration from 40 to 50, but added a new item Additional conditions: Unless they decide not to renew the contract, otherwise the contract will be automatically renewed until the autumn and winter after the end of the spring and summer endorsement."

"This is the concept of 100 million a year?" Letty's eyes flickered, "I suddenly feel that the money is really easy to earn, what should I do?"

"This level makes you float?" Martin poured cold water on her head, "You can be complacent if you won the No. 50 of Models.com's Top 1 Models of the Year rankings, or you will never be called a supermodel in your life."

Letty's face became serious, that's right, it's hard to say whether she can win the MDC first sister this year, she has too many strong competitors - such as last year's first sister Dalia Woboi, and Doll Gemma Ward, the ancestor of the face female model, the record of these two people this year is not inferior to her.

The ranking of Top50 has nothing to do with fame. MDC has its own set of standards for measuring models. She is more popular than Dalia Walboy and Gemma Ward, which will not have any real help for her ranking. In the end, It still depends on the quality and quantity of shows, magazine covers and endorsements received in the past year.

In terms of endorsements, Versace's global endorsement will definitely add a lot of points to her, but she will suffer a lot in terms of catwalks. Don't forget that she sprained her ankle at the YSL show in this spring and summer fashion week, so she missed most of it. Paris Fashion Week.

Fortunately, she is going to Italy tomorrow to sign a contract with Gucci. Although what she endorses is not the main line but only one of the product lines, it is still a blue blood brand, and MDC values ​​blue blood endorsements very much.

"However, this cooperation with Maybelline is a very good experience." Martin's tone gradually changed from tough to soft, "It proves that you already have the ability."

"What ability?"

"The ability to develop a personal brand."

Letty was obviously stunned, personal brand?

Personal branding and joint cooperation are completely different concepts. For example, in this cooperation with Maybelline, product development, production and publicity are all handled by Maybelline, and Letty only needs to cooperate.

But developing a personal brand is not such a good thing. Without the support of a big company, everything has to be done by myself. Let alone that she has no relevant experience, the most important problem is that she has no money!

How much does it cost to develop a brand? 100? 500?Even though foundation makes Letty a lot of money, don't forget she spends just as much!

"You're joking." Letty looked at Martin with strange eyes, "Where do I get the funds to build a brand?"

Martin raised his eyebrows, and Letty guessed what he was going to say, and immediately interrupted him with his palm, "No, no way, I won't ask Tony for money!"

Martin couldn't help but roll his eyes at her, and said: "I was worried about your lack of appeal before, but this issue is no longer in my consideration—Letty, do you understand? You are the idol of young people, You are a money printing machine..."

"Hey, what's the connection between the two?" Letty interjected, "You want to say that the foundation thing proves that they're willing to pay for me? With this sales record."

But the agent shook his head, and said in a relieved tone: "No, from now on, you no longer need to rely on anyone's fame. You have to realize this—the outside world starts to treat you as a star." , from now on, other people will use your fame."

His words made Letty's heart tremble heavily, and then it beat faster and faster, because this is a significant progress, which means that she finally got rid of the stage of needing to increase exposure through hype!

After a long time, she asked: "Back to the issue of personal branding, even if I have money, what should I sell?"

"In your case, cosmetics and fashion are both good choices." Martin continued smoothly, obviously he had thought about this issue a long time ago, "But at this stage, I don't recommend cosmetics, as such products cost too much The manpower and material resources are too high, the production chain is too huge, without the support of big companies, it is difficult for us to do it by ourselves. And I think you don’t want to rely on other brands, so fashion is good, you are young. Trend indicators, every time there is a new street photo, there will be a large group of people analyzing what you are wearing that day, but one problem to consider is that the competition in fashion is too great.”

"Of course, I'm just making a suggestion to you. If you want to continue focusing on modeling, I have no objection." He looked at the brunette girl's expression, "But I know your ambition is not limited to this, If you want to have more say in the fashion industry, being a supermodel is not enough, you must have your own fashion empire."

After finishing speaking, Martin stopped talking, leaving her room to think.

Letty lowered her eyes, but there was a gleam of light in her eyes.

At first, when Martin proposed it, Letty felt that this idea was too far-fetched and impossible to realize, but after accepting the idea, she found that she actually had an urge to try it.

Your own fashion empire? Damn, this sounds so intriguing!

……

Even if Leti is tempted, she still doesn't have the ability to develop a brand on her own, and it will take some time to wait for Maybelline's first phase to be dismantled. Before that, she is still very poor.

The next day, Letty and Martin hurried to Florence, Italy, and quickly signed a one-season eyewear series single endorsement contract with Gucci, and Gucci couldn't wait to announce the two parties on the official accounts of Facebook and Twitter that night. cooperation, this action also won the attention of the fashion industry for them.

Everyone was surprised, Leticia really didn't plan to stop recently!

Following the global endorsement of Versace, she has an additional endorsement of a single product line of Gucci, and her value has undoubtedly increased a lot, but people in the circle are not surprised at all, because Letty has been too popular recently , Too many brands wanted to cooperate with her, but she just chose the one with the highest grade.

As for the focus of the outside world is still on the gossip between her and Tony, so there are not many people who have a big reaction to this news except fans. At most, there are gossip websites reporting it, and newspapers write about Letty by the way. Mentioned.

Of course, Gucci is not the only brand that offered an olive branch to Letty, but the more endorsements, the better, and quality is more important than quantity. Martin believes that it is best for Letty to maintain two to three endorsements.

After getting in touch with CK, CK also expressed a certain interest, and he is trying to get Letty an endorsement for an underwear series.

Why CK?First of all, CK is a local brand in the United States. Although it is not a big problem even if Letty is all endorsed by European brands, it is ideal to have a local endorsement.

Secondly, CK is one of the six blue bloods and the only American brand among the blue bloods. Therefore, CK’s style is also different from the other five brands. It adopts a simple urban style, which is quite popular among Americans.

Even though Gucci and CK are not the mainline or full-line endorsements, Martin values ​​this cooperation very much—if it can be negotiated with CK.

Even for Versace, Donatella didn’t give her the global endorsement right away, but gave her the mainline endorsement, and then promoted her to the global endorsement. The same is true for Gucci and CK. The endorsement of a single product line is important for both parties. A good running-in period allowed Letty to adapt to the style of this brand, and on the other hand, it also gave them the opportunity to investigate whether she is suitable for this brand.

If they think it is suitable, they will naturally give her a higher level of endorsement.

The astonishing sales of foundation have made many brands more or less attracted to Letty, and one of the brands that still has no response is Dior.

Someone once interviewed John Galliano, the artistic director of Dior, and asked him what he thought of Letty. At that time, the pirate replied domineeringly: "Lopez? I don't deny that she is a very good model, but I don't think so. Her style doesn't interest her, that's all."

Facts reflect that there are still some people in the fashion industry who don't buy Letty's account. HF designers have their own aesthetics. If you don't like her, you just don't like her. Not all designers like her.

Letty was not unhappy about this. In fact, she still admired John Galliano, a talented designer, although the other party didn't think much of her...

In addition, countless media contacted Martin, expressing their hope to do an exclusive interview with Letty. After consideration, Martin accepted the cover interview of "People", which will be held in New York in a few days.

Now that there is no need to hide anymore, under Tony's "instigation", Letty, who had just returned to New York, agreed to move to his place to live together, and the house that had already signed a one-year lease would be paid by him. Naturally, Tony did not have any objections to accepting the full responsibility. This amount of money was not enough to buy small parts for the battle suit.

On the day of moving out, Letty rang the neighbor's doorbell after much hesitation, wanting to say goodbye to him, even though she wasn't sure if he was at home.

Surprisingly, Hannibal was at home. He opened the door and saw Letty standing outside. He glanced at her indistinctly and asked her, "Is there anything I can help?"

"Actually, I'm moving." Letty smiled. "I'm here to say goodbye to you. Although we've only been neighbors for three weeks, it's nice to meet you."

Hearing the news, something seemed to flash in the man's eyes, and his voice was as steady as usual: "My honor."

He asked again: "Do you need help with moving?"

Letty waved his hand and said, "I don't need to bother you about this, Tony will take care of it."

To be honest, moving out here made Letty feel relieved. Hannibal always put pressure on her invisible, and she couldn't explain the reason.

Letty was responsible for moving house by Tony (in fact, he just paid for it to be done by others), and she moved into Tony's house empty-handed.

Just when she was preparing to live here for a long time, Tony said to her: "We will move to a bigger place in a few days."

The corner of Letty's mouth twitched: "...Didn't you just buy it?"

Tony shrugged nonchalantly, "I bought it here for you, but if we live together, why not buy a bigger and better one? Do you want to have a few paparazzi guarding the door every day when you go out?"

Privacy is indeed an important issue, and they are doomed to not enjoy the peace and quiet of Malibu if they live in an urban area.

"Okay." Letty compromised, anyway, it wasn't her money...

Inadvertently, she caught a glimpse of the date on Tony's computer and found that it was only two weeks before Christmas. She remembered last Christmas, she spent with Isabella in Miami, and suddenly asked, "Would you like to see me?" Isabella—my mother?"