my high math teacher

In order to show her sincerity, Bai Wei got up early in the morning to pick her up at the airport.The sun has not yet risen, and the temperature in Milan is slightly lower. Bai Wei is wearing a woolen coat and waiting outside the passage.

"Hi~ You're finally here~" Liu Yifeng wore sunglasses, his pale face clearly revealed.

"You actually came to pick up the plane yourself." Unexpectedly, Liu Yifeng had a smile on his face.

"If it wasn't so early, I would definitely bring everyone to pick you up." Bai Wei let go of her hug after a long time, "Go back to your residence and settle down first, you are tired after sitting on the plane for so long."

"Although I'm tired, I don't feel sleepy yet. Let's go to the studio first, so that I can integrate into you as soon as possible."

"You, are you serious?" Originally, she felt sorry for Liu Yifeng and wanted her to have a good rest, but Liu Yifeng's attitude was far beyond Bai Wei's expectations.

"I don't have much time, let's make good use of it."

"Oh, good." Nodding belatedly, Bai Wei looked a little ashamed.She had already heard from Mei Li about the three-year agreement between Liu Yifeng and Shang Yiluan, and she felt that she owed Liu Yifeng about it.

Driving to the other end of the city, Bai Wei's new studio is located in the northeast of downtown Milan, about an hour's drive away.

Arriving at the destination, Liu Yifeng got out of the car and looked at the three-story single building in surprise. It was obvious that Bai Wei's studio was much larger than she imagined.

"This is our studio. When I was doing BAIWE, the studio occupied only 1/3 of the current area. I didn't have much experience in starting a business, but as time went on, I felt that the previous studio was not big enough. Many links There is no way to do it in the studio. So when we founded WEY, we moved here. In terms of the current scale, everything from clothing design to ready-to-wear to filming and behind-the-scenes production will be completed here.”

"Ready-to-wear? In other words, the handmade shoes, bags, and coats I saw on TV can all be done here?"

"Yeah, it's not just handmade. Our studio has three floors and all kinds of clothing equipment, so only mass production needs to be outsourced."

"I know that you invited me here because you hope that I can be responsible for the brand theme and publicity, but I must emphasize again that I have never studied fashion design, and I don't even know how to turn a piece of cloth into a close-fitting garment, so... "

"Don't worry, our team has assembled several excellent designers, and there are more tailors in production, so you don't need to worry about this at all."

"That's not what I mean. I want to say that if possible, I also want to learn fashion design, and I want to design and make it myself."

"Oh, of course you can. These are very simple and easy things to learn. If you want to learn, I will teach you step by step. It's OK."

"Well, good." Turning around the single building, Bai Wei introduced Liu Yifeng and led her into the door.

"Then I'll take you through the process."

"it is good."

"Come on, let me introduce you to my friends~"

"Hello, I'm Liu Yifeng." Under Bai Wei's introduction, Liu Yifeng greeted everyone with a smile and shook hands.

"The people I just brought you to know are veterans and ministers, and we have worked together for many years."

"Did it start with BAIWE?"

"Well, we have been cooperating since I entered the Politecnico di Milano and started to study design. Later, I founded BAIWE with a sum of money from my family. It's a pity, as I just said, everything is petty. If we can’t keep up, and the publicity can’t keep up, our finished product will naturally be ignored.”

"Well, since this is the case, the question I want to know most now is, will the funds keep up with this WEY?"

"This time I asked my family to entrust me with many relationships, so there must be no problem with the capital chain this time."

"That's good. Funding is the first priority. Once the flow of funds is cut off, everything will be impossible."

"Well, I have also fully learned from my experience and lessons before regaining my strength. This time, I will definitely not give up so easily."

From the studio on the first floor to the office on the third floor, Bai Wei took Liu Yifeng around the entire studio.

"How is it? After a round, what do you think?"

"I think there is no clear theme like now, each department does its own thing, and the finished products are not the same. In this way, how to do the overall brand promotion?"

"Even if you want to promote, you have to have some good works, right? You have to have a few ready-to-wear pieces to be photographed first, right?"

"But if this is the case, won't the same mistakes be repeated?"

"what do you mean?"

"Since we are determined to make national culture, the first thing we need to determine should be the theme, but I just looked around and everyone's ideas are scattered, even if we have produced a few sets of amazing works. , I am afraid that the overall brand will not be able to take advantage of the momentum to become popular."

"Could it be that you want WEY to become popular overnight?"

"As long as the idea is right, it may not be impossible. How about Hu Sheguang? Back then, he was really popular with his big flower jacket, but now? Besides that big flower jacket, who else has paid attention to his other works? Besides, to be honest , using a thick and weird style to grab people's attention, I really can't appreciate it. Every time I watch Hu Sheguang's show, I have no other opinions except horror. How can a brand go so far? And the most important thing is , I only have three years, I don’t have time to watch WEY become popular, so we must be a hit.”

"Of course I also hope so, but how can it be so simple? I have learned a lot from experience and lessons." Bai Wei did not hold out hope for WEY to become a hit.

"Everyone in your team is majoring in fashion design, only I have a professional background that seems to have nothing to do with clothing, but it is precisely because of this that I have the advantages that none of you have, that is, I can appreciate and judge from the perspective of a bystander. Coupled with my marketing theory, I think I can rationally decide the theme of each press conference."

"So, what do you think now?"

"I have a history of 5000 years of civilization in China. Is it so difficult to find a theme?"

"Huh? Got an idea?" Bai Wei's eyes lit up with excitement after hearing Liu Yifeng's confident words.

"Because of the existence of the Chinese market, all major brands have also played Chinese style, but with all due respect, how can a foreigner who has never read Chinese history really understand Chinese style? Don't tell me, those rustic ones You really appreciate the scumbag big hits."

"Of course I also know these things. Their understanding is very shallow. In the eyes of the Chinese people, it may be a bit rustic, but don't forget that no matter how big the Chinese market is, it is not as big as looking at the world."

"That's right, so our culture must not only be understood by Chinese people, but must also be understood and enlightened by every foreigner."

"Use a suit for lectures?"

"No, it's not just a set of clothes. What we want to do is a big show that will take decades or even hundreds of years. Culture and history are our signatures."

"Didn't you say you only have three years? Decades to hundreds of years?"

"I told you once that if you want to be famous, you can't just work on clothes."

"Yes, you said that our show should also incorporate singing and performance."

"Just like Victoria's Secret, there is a big show every year. Do people really just go to the press conference? I'm afraid it's more to prove their status, and then go to see the long white legs~"

"You mean, our show is comparable to the scale of Victoria's Secret?"

"No, bigger than Victoria's Secret!"

"But in this way, the investment in each show will be very large, and we are in the fashion industry, so we can't just hold one show a year like Victoria's Secret? What's more, in the past two years, the ratings of Victoria's Secret have already dropped. Declining."

"For the current WEY, marketing is the first priority. During the publicity period, no matter how much you invest, it is worthwhile. If you can't make ends meet, you can consider reducing the corresponding expenditure in the later stage, but it is definitely not now. Moreover, Victoria's Secret's ratings have declined. It has a lot to do with the sharp drop in sales of his underwear in the past two years. What's more, the two shows in 17 and 18 were really not very good. I even skipped and watched them. But don't worry , I will not let this happen again on WEY, I will try my best to make the show well."

"Let's go back to your first question. For fashion, one show a year is definitely not enough. In spring and autumn, if we have time, we need to hold at least two shows a year, and the time is limited. will be our worst enemy."

"Having said so much, I don't deny your idea, but what about the theme? Where does the theme of each show come from?"

"Xia, Shang, Western Zhou, Spring and Autumn and Warring States...China has gone through so many dynasties, and the clothing and characters are all different. Therefore, we might as well use the evolution of clothing in each dynasty as the theme, from far to near, at least, we can always do it. to the period of the Republic of China."

"Even the earliest Qing Dynasty is hundreds of years ago. No one in the team is from the Department of History. With the theme of court change, how do we start?"

"First of all, we should not define WEY as a personal brand, but as a brand of the entire Chinese nation and all Chinese people. If you don't understand, just ask and learn. Invite old professors from the school who specialize in history, and then combine Historical records and pictures of costumes and props in film and television dramas, I think it should not be a problem to make 20 sets of costumes with different styles for one theme."

"20 sets? But after a show, how can 20 sets be possible?"

"Nature is not enough, so we might as well start with the original ancient costumes, and then we will update the modern costumes based on this."

"That's 40 sets. If we want to achieve the scale of Victoria's Secret, I'm afraid it's still too few."

"China has more than just 5000 years of history~"

"Ok?"

"In addition to the historical part, I also thought of another big theme-ethnicity. There are 56 ethnic groups in China. Except for the Han nationality, which has no characteristics, the other 55 ethnic groups are all good at singing and dancing. Such as Mongolian, Tibetan, Uyghur Ethnic groups and so on also have their own characters. 55 kinds of ethnic costumes, 40 kinds of characters, it is not too easy to create ideas with elements of various ethnic groups, right?"

"First it's thousands of years of history, and then it jumps to the national culture, won't the connection be too abrupt?"

"This...it's true...you let me think again, think again..." Liu Yifeng touched his chin and fell into deep thought. She had indeed conceived a lot of themes before, but she hadn't had time to think about the specific matters. How to solve.