Whoever wins the crouching dragon wins the world

The closure of the liquor store was imminent, and Kong Ming was unwilling to offer advice. I could only rely on my own efforts, and I thought about it for a long time after returning home.

As the name suggests, drawing salary from the bottom of the pot means to remove the firewood from the bottom of the pot. There is a saying in "36 Strategies": "If you lose your strength, eliminate its momentum, and change the image of the bottom to do the top." Compared with pouring ice water into the pot to directly confront the cold and heat, drawing salary from the bottom of the pot has the ability to avoid the enemy's edge and quickly The miraculous effect of stopping boiling.

——I understand the truth, but the difficulty is how to apply what I have learned.

What is the cauldron and what is the salary?

I carefully sorted out the context of the matter, leaving aside morality and shame, the reason why Fulai can catch up from behind is mainly due to its price advantage.It is precisely because of the strong financial support of the Lin family that it can unscrupulously cut prices and dump them, even if the selling price is lower than the cost, it can rest easy.

The Lin family is Fulai's salary, but I can't simply and rudely use it.The Lin family has been operating for generations and has strong strength. To shake this towering tree rashly for the sake of the business of a liquor store is not only overreaching, but also making a fuss out of a molehill.Even if it succeeds by luck, the tactics of injuring the enemy one thousand and self-defeating eight hundred are inferior, and it does not conform to Kong Ming's aesthetics of fighting the enemy of "digging the wide ant nest with fingers and destroying the embankment of others for thousands of miles".

If Lin Yuejie and I have a good personal relationship, I can still be moved with affection and beg her to do me a favor.But she has only met me a few times, and she hates Kong Ming to the bone, so she must be humiliating herself if she comes to visit me.

Sure, there are other ways.

I thought for two full days before I thought of a similar marketing case in later generations.

When I was young, a newly opened electrical appliance supermarket near my home also had a loss-making promotion. It stated that a certain model of refrigerator would be discounted in half on the opening day.It's a pity that this supermarket underestimated the enthusiasm of the citizens. Originally, it only planned to sell [-] refrigerators at a discount, but the inventory was ransacked within two hours of opening.Afterwards, the manager of the electrical appliance department wanted to continue to transfer goods from other cities, but was strictly stopped by the supermarket manager—the price difference of [-] half-price refrigerators was already the limit that the supermarket could bear. The land lost all blood.After much deliberation, the supermarket finally unilaterally suspended the day's sales promotion, which drew boos.

What if Fulai's wine is sold cheaper than the cost price, and it also attracts far more customers than it can afford?I can spread the news of his wine promotion to neighboring towns. I believe that under the temptation of low prices, many wine shops and shops will give up their hard work and buy from Fulai instead.Once there are a lot of businessmen, it is not realistic to spend all of Lin's family wealth, but it is possible to force Fulai to change jobs.After all, it is a little-known shop, even if it dominates the streets, it will only make a limited profit. As long as Lin Yuejie still has an IQ, she shouldn't lose too much property for Fulai.I just need to make sure that Fulai is losing more money now than it can make in the future.

This goal does not seem difficult to achieve, I suddenly have confidence.After discussing it in the shop, everyone agreed that it was feasible.The shopkeeper was crying and laughing excitedly, and his face, which had been ashamed for a long time, finally showed a bright color: "As expected of Mr. Wolong. If this plan succeeds, I will definitely prepare good wine and come to the door to thank you!"

I came up with it, the only function of Kong Ming is to pretend to be advanced!I secretly slandered, but I didn't have the nerve to take the initiative to take credit, so I could only smile and say nothing.

He Dacheng took the initiative to invite Ying, and voluntarily went to Linzhen to spread the news: "I travel fast and can travel dozens of miles a day." The shopkeeper must stay in the shop and sit in town. He is the only male among the remaining people, so he is very picky. self-awareness.

The shopkeeper was not at ease, the matter was so important that no mistakes could be made, he was afraid that He Dacheng, who was full of flesh and insensitive to words, would mess up his errand and miss the last straw.After thinking about it, he could only look at He Dacheng guiltily, and suggested: "My wife is clever, let me go! Well, Ah Xiang and Nan Shuang are also going together, so there is someone to take care of me on the way." He gave He Dacheng sent another letter delivery job, and ordered him to quickly invite a few familiar colleagues, and then come to Nanyang to join in the fun.

This is the first long distance job after I joined the company.Due to the shop's financial constraints, travel allowances are unnecessary, but the shopkeeper's wife cooks non-perishable naan, supplemented with dried fish, dried meat, etc., for board and lodging during the journey.I have lived in Nanyang for several years, and I have never tried bartering, but I have heard many drinkers mention that in many remote villages and towns, it is very convenient to exchange dried fish and dried meat when there is a shortage of food and housing.It's just that the exchange ratio between them depends on their ability.I practiced my bargaining skills all the way, and when I reached the third village, I was able to talk about the extremely low cost of accommodation.

However, the lobbying work is not going well.

"Fulai from Nanyang?" A shopkeeper retreated when he heard the location: "Little lady, don't lie. There is a banditry in Nanyang, don't wait for me to buy the wine so hard that it didn't arrive halfway Let the thieves be robbed, and the gains outweigh the losses."

"No." I tried my best to persuade, "The bandits in Nanyang are all in the north of the city. You are in the south, so you can't get in touch at all. Entering the city from the south of the city is very safe. The key is that the price of wine is cheap. If you resell it, you can make money without losing money." .”

The shopkeeper was moved, but his son was a conservative, standing behind the counter and humming: "Father, forget it, there is no good thing in this world. I saw this person lobbying the second uncle just now, and he was kicked out." You didn't give up when you came out, but you came to Sheng Heng again..."

I suddenly realized that it turned out that the owner of Changheng Hotel who was so stubborn and insisted that I was a liar just now was the second uncle of this family.These two uncles and nephews both have the same beard, narrow and long eyes, broad face shape, and both have the habit of treating kindness as a donkey's liver and lungs.

I said angrily, "I've told you clearly that I have selfish intentions, but it's for fair competition with Fulai, and it doesn't hinder you."

"That's just your one-sided opinion, who knows if you have other bad ideas." The bearded beard is stubborn and has a lot of imagination, "Maybe you and Fulai teamed up to set up a trick to trick us foreigners into going to buy wine , the ill-gotten gains will be shared equally between the two families!"

I felt breathless in my chest: "The price of Fulai's wine is clearly marked, and you can test the quality of the wine on the spot. Is it reasonable for us to join forces with Fulai just to lose money?"

"What's the test? Your words are weird and you can't believe it." The bearded man is a persecuted delusional patient, and he spread his hands, saying that he has seen through my plot, "Even if you are not doing it for money, you must be doing it to defraud him Things. The weasel has no good intentions in wishing the chicken a new year."

There is no excuse for wanting to add a crime!I didn't want to waste any more words, so I endured my anger and walked out of Sheng Heng. A bearded beard with a lot of thoughts came from behind and showed off triumphantly: "Father, I have seen this kind of liar a lot. They look innocent and harmless on the outside, but they actually harbor evil intentions... "

I can't complain anymore.

Fortunately, there are only a small number of such stores. Although the shopkeepers of most wine shops are defensive, they will not beat people to death indiscriminately. At most, they will check carefully when receiving the goods to avoid the wrong goods.

It is said that after a skeptical wine dealer returned from Fulai with a dreamy smile on his face for several days, Sanguan suffered a serious blow: "The world is full of wonders, and I almost missed the opportunity to get rich... "

The lady in charge touched her hairpin, covered her mouth with a handkerchief and smiled happily.

Seeing that Fulai's business is almost on fire, the shopkeeper is happy and worried: "I don't know if Fulai will prohibit merchants from buying wine. If it is only for—well, as Nanshuang said—'retail', we have to Instigated the acquainted shopkeeper to make a fuss."

"If you make a fuss, let's make a fuss, and the louder the noise, the better." The shopkeeper's lady didn't care, "We're well prepared anyway, once the - um - sales are restricted, people will block the door of Fulai and buy them one gourd after another. , until they are all sold out, so that the drinkers behind in the queue cannot buy wine."

"What if there is only one pot per person?"

"How many people can be recognized by Fulai's buddies, so how can we tell whether this person has bought wine or not?" Sanguo doesn't have an ID card, so even if he knows that someone has repeatedly bought wine, Fulai can't produce evidence and can only admit it.

"If you are limited to selling hundreds of pots of low-priced wine every day..."

"That's more troublesome. Except for the few hundred pots in the front, we can compete fairly with them in the back." Now the proprietress only asks that the wine shop can continue to operate as usual.

The shopkeeper finally showed a satisfied smile: "The end of the year is approaching, and it is the time for all wine shops to stock up their goods. I hope Fulai can repent as soon as possible, otherwise, when the merchants gather, sooner or later, they will lose everything." He sighed , Although it is a regretful tone, it is hard to hide gloating.