[US Entertainment] If the heroine deceived you

Louisa received an invitation from Dior.

The influence of this brand in the industry is naturally needless to mention, even among Chanel, Louis Vuitton and Prada, it can be ranked No.2.

Although she is the endorsement of a makeup brand, as a top luxury brand, Elisa's first shot on the road of endorsement is really beautiful.

Endorsements are different from acting. If you talk about acting, you take on a few more small roles, which can be said to be honed step by step, but advertising endorsements and the like are completely opposite.

The more you accept endorsements from small brands, the more things that top brands will worry about when they consider using you.

Taking advantage of the wind of 007, the partnership between Dior and Elisa was quickly confirmed.

With Louisa's full efforts, Elisa became the spokesperson of Dior makeup in Europe and North America.

And from the official publicity issued by Dior, they are still very satisfied with this 007 Bond girl.

"We are very honored to announce that Elisa Serena will be the new season's Dior makeup spokesperson."

There is no doubt that the fashion circle has exploded again.

Endorsement of dior makeup? !

wtf? !

No matter what others think, it is stipulated in the signed contract that, as the spokesperson, Elisa Serena will produce a series of blockbuster films and customized print advertisements for the brand, that is to say, as long as there is a Dior counter place, you can see the face of Elisa Serena.

This is really a good publicity opportunity.

Of course, Dior also has corresponding regulations for the temperament displayed by Elisa-a confident and charming female image.

They think that this is nothing to the charming Serena.

Being a spokesperson for a brand is not the same thing as shooting an advertisement for the brand.

Compared with advertising, as a spokesperson, the biggest characteristic he has is "exclusivity".

For example, if you endorse something, in order to prove your sincerity, in all public occasions, as long as you want to use a certain product that is owned by the brand you endorse, you must use that one.

Therefore, the title of Bond girl has not been removed, and Elisa is about to transform into Miss Dior again.

It’s another awards season, and Elisa didn’t have a lot of work in 007, except that [-] was dubbed “Cars”, and “Atonement” is still in the later stage of work, so compared to last year’s big show Well, she's been a lot quieter this year.

But being quiet in terms of movies does not mean that she has quieted down in other areas.

First of all, Dior’s endorsement caused a great uproar in the fashion and makeup circles in Europe and North America. As a popular celebrity, as soon as the news of Elisa’s endorsement for Dior came out, many people were willing to express their love on Twitter. .

Apart from the Dior matter, the most important thing for the fashion circle is that the four major fashion magazines have designated the cover characters for the opening year of [-].

Elisa Serena is impressively listed.

Before the photo was taken, Anna Wintour told Elisa that Mario Testino was the one who took the portrait for her this time.

"People love being photographed by him, he has a natural sensitivity to fashion," she said.

Who is Mario Testino?Maybe some people who only pay attention to celebrities or entertainment magazines are usually not interested in such behind-the-scenes personnel, but as a person who often hangs around in the fashion circle, the name Mario Testino is too recognizable.

"Testino is the hottest photographer in the fashion circle. He also took portraits of the late Princess Diana. It is said that his fashion photography works are highly artistic and quite popular with some people. "

"He not only shoots fashion blockbusters for a large number of first-class fashion magazines such as "Vogue", "Vanity Fair", "" and so on, but also shoots annual commercials for luxury brands such as Gucci, CK, Burberry, Valentino and so on." Luisa said lightly from her mouth about The photographer's profile.

"Wintour asked him to shoot the cover for you. It can be said that he valued you very much. Most importantly, he has a very good relationship with luxury brands, which can be seen from the advertisements he shot." She Said: "However, this great photographer is more interested in finding some young girls full of potential than the high remuneration of major fashion companies."

Elisa, who had just tasted the sweetness of endorsement, quickly understood what she meant—this photographer likes to dig out people, and whether he can discover your potential depends on your performance.

--------------------------

Since the September issue of "Vogue" was published, the media can find that Elisa Serena has become a front-row spectator in many shows. It seems that the status of this popular Hollywood movie star in the fashion circle is quite affirmed.

You know, it’s not that you are popular in Hollywood or you have good acting skills, you can be unimpeded in the circle of the fashion industry. All walks of life rely on your ability to make a living, and people in the fashion circle don’t look at your acting skills.

And this time, she even appeared on the cover of the first issue of "Vogue" in [-], which is enough to show how much Anna Wintour values ​​her.

"Every year, the first annual issues of the four major magazines attract much attention. They use their extremely keen sense of entertainment to discover superstars who have made great breakthroughs in the past year and are about to shine in the new year, because they are the most Impactful entertainment-oriented navigation."

The variety show was reported in this way at the end of [-]. The hostess read the first-hand information unearthed by her own TV broadcaster.

"Okay, let's see that the cover character of "elle" is Emmanuelle Bella. I heard that she plans to participate in the filming of witnesses this year~." She said, "then let's take a look, oh fashion" The cover character is the supermodel Sasha Pivopolova, this newcomer has walked for Prada and Miumiu since his debut, and has monopolized several commercials by himself, it seems that the future of this newcomer is limitless."

"——Elisa Serena, the cover of Vogue, a fashion bible magazine, is not so easy to be. This Hollywood star not only conquered the audience with her acting skills, but also with her good taste "Anna Wintour", the devil who conquered the fashion world, as a Bond girl, her performance in "Casino Royale" must be fresh in the memory of many movie fans."

And as fans of Elisa, they can find that the frequency of seeing their favorite Serena in fashion magazines has greatly increased. Sure enough, seeing the beautiful Serena makes the whole day feel better. less.

After this report, the first annual issues of the four major fashion magazines have attracted much attention.

In January [-], the magazine was sold out as soon as it was released, and "vogue", whose cover was photographed by Elisa Serena, was undoubtedly the biggest winner among them.

This cover shot for Elisa by Mario Testino, the recent photographer of "vogue", was well received by the crowd and in the industry.

There is a unique charm in the perfect and ingenious blend of photos with modern elegance.

"Mario's portrait photography is never faultless, always sexy, beautiful and noble, and the charm of Eliza Serena, a wild and beautiful Bond girl, full of life - full of life photos, seems To push its essence to you. Under his hands, the visual impact brought by Elisa Serena has reached a peak again."

Relying on the satisfactory performance of the big photographer during the shooting, Elisa and Mario Testino also changed their phone numbers after the shooting.

In the list of her social network, another big person has quietly added.

In "007: Casino Royale" in the good performance, she was nominated for the British Academy of Film again.

But compared to the ups and downs of winning an award last time, this time she was purely for soy sauce.

After all, no matter how good "007" was shot, the commercial traces are too heavy. Compared with this kind of box office film in the commercial circle, the Bafta Awards are more inclined to "Brokeback Mountain".

So when the host reported that this year's Best Supporting Actress award was Jennifer Hudson's "Dreamgirls", she was not surprised at all.

But when the British Academy of Film Awards awarded her the Best New Star Award, Elisa was still a little bit overwhelmed.

"It seems that Serena, you don't think you have any hope of winning the award." Sitting beside her, Daniel Craig said with a smile.

At the beginning, she came to this awards ceremony with the mentality of focusing on participation. Elisa didn't seem to expect that she would win the award, so she was stunned when she heard her name.

But it's better to have an award than no award.

She reacted quickly, pulled some of her dresses with too long skirts, the expression on her face changed into a smile in a second, and slowly walked towards the stage.

Although she only won one Best Rising Star Award, Elisa was still at the banquet held after the Academy Film Awards, and she was at ease.

As a popular actress, her status is obviously very different from before. If she was required to get to know people one by one before, now more people are willing to get to know her.

After getting acquainted with a few celebrities, she met the biggest winner of this year's Academy of Film Awards, Helen Miller who played "The Queen".

In front of this old man, Elisa's achievements are not enough.

Fortunately, Helen Miller's attitude towards these young people was very kind, and as a leader among the rookies, Elisa naturally got some different treatment from her.

"I heard Ann mention you."

The Ann mentioned by Helen Miller is naturally Ang Lee.