Otherworldly Architect

The next day.

Special conference room for IPP marketing department.

"...The above is the entire content of my report."

Mingyan ended his report and turned off the game screen for demonstration.

Several people sitting under the stage nodded one after another.

Xia Cheng was fiddling with a pen, and the moment his eyes met Ming Yan's, the two of them smiled knowingly.

Mingyan walked out of the conference room and left the venue for others.

Several people from the IPP marketing department started a discussion.

This is the first time the category of MOBA games has appeared in front of everyone, and they have no past experience to refer to.

So the answers given are all conservative.

"Let's promote it as a general A-work, and recommend it to test the water first..."

"I've never seen a routine that's completely free! If the game doesn't become popular, players won't be able to pay for the two appearances——by selling good-looking appearances to make money, why should he?"

"After all, he is the architect of "Minecraft". That game is very good! It has been more than two years, and occasionally it will be on the list because of the popularity of the live broadcast."

"Games and games are two different things. Temporary success can't explain the problem. Maybe the architect just happened to be there."

"In the final analysis, it is a type I have never seen before, and I also agree with conservative recommendations."

Xia Cheng was in the middle to discuss with them, but after all, his qualifications are still young, and he can't change everyone's thinking.

Among the people present, only he was unconditionally optimistic about "League of Legends".

"Only I have personally played this game." Xia Cheng said, "I think this game will become the originator of the mountain and lead a new category trend."

When he voted, he gave a custom-made contract with a commission of 12% and a revenue estimate of more than [-] million.

And the most pessimistic managers are far from him.

In the end, because the discussion was too intense, they had to take a break in the middle.

If it weren't for the fact that Blue Star Studio's current reputation is already very important, and Xia Cheng's status also gave him the right to speak, it would be impossible for IPP to spend so much time on a studio's new game.

After 15 minutes, the discussion started again.

This time, Mingyan took the initiative to propose a new contract.

"Let's sign the ladder." Ming Yan said, "According to your company's classification, divide the results of the six months online into six grades, the highest is the S grade with a turnover of more than one billion. If the "League of Legends" can reach it, you can draw 10%; the lowest is the E file with a turnover of less than one million, and the commission is 25%."

Ladder contracts are relatively rare, but not unheard of.

The current situation where no one accepts anyone is very suitable for signing this kind of contract.

To put it bluntly, if the turnover is less than one million, IPP will take 25%; and for the part of more than one million to ten million, IPP will take 20%...and so on.

It's a bit like Blue Star's personal income tax calculation method at that time, but it's just reversed.

Everyone gathered their spirits, and finally conducted a round of voting.

Witnessed by everyone, a step-by-step contract on "League of Legends" was signed.

Because the meeting time was longer than expected, it was noon in one fell swoop.

Mingyan was left behind and had lunch in the cafeteria of the IPP branch.

Xia Cheng sat opposite him, and said, "You're depressed, do you feel like you're undervalued?"

Mingyan let out a breath and said, "I feel like my beloved work is underestimated. But thank you—"

"Don't, you are hurting me by thanking me." Xia Cheng said, "I didn't help you, I was just striving for the best interests of the company. My vision tells me that Blue Star Studio will be the best for the company." one of the partners."

"Then thank you for your good words." Ming Yan said.

After finishing eating, he said clearly that he remembered something, and said, "I will return the marketing to you after "League of Legends" goes online for a month."

Xia Cheng said: "You can have a holiday in a month, right? Publicity is not cheap these days, do you still have enough funds?"

Clearly stated: "..."

Xia Cheng is too seasoned in this regard.

He guessed right, the follow-up income brought by "Minecraft" to Blue Star Studio has exceeded one billion so far, but in Mingyan's hands, it is still only a mere 2000 million.

The publicity and distribution cost of "League of Legends" is estimated to be around tens of millions. Even if there are no offline physical advertisements, major game information sites, self-media, player social circles, etc., still need to advertise accordingly.

These fees are very expensive and clearly unaffordable.

But he is not helpless.

"Recently, when I was testing and couldn't update the version, I made a small game." Mingyan said, "It should make some money back."

Xia Cheng was taken aback, and said, "How can you even spare so little time to play games? You guy, don't you have 25 hours a day?"

Ming Yan smiled and said: "No, it's really a small game. And it's purely numerical, and all the copywriting uses names randomly generated by the program."

"Do you want to release it?" Xia Cheng said, "I'll give you a cheaper price."

What you said was like selling fruit on the street.

Mingyan said: "Yes, but I have registered a new studio called 'Tulong Baodao'."

Xia Cheng was really confused this time, and said, "Isn't Blue Star enough for you?"

"No, no, it's not what you think, that studio..." Mingyan thought for a while, "It's just for fun."

Xia Cheng stared at him for a while, and finally sighed helplessly: "Sometimes I really feel that you are like a mystery... well, like a suspenseful reasoning book."

Mingyan smiled and said, "I paid you to read, why?"

Xia Cheng raised his eyebrows, showed his signature smile, and said, "Master is not short of money, first give me 1000 million words."

Mingyan: "... If you can't be provoked, you won."

……

Mingyan's new game is called "Anti-Heaven Judgment".

Well, you can tell from the style of the name that this is a cancer-level game that consumes numerical value.

This game was doomed to have a good reputation from the very beginning, and it was clearly stated that a new studio was registered for this purpose, and it was really called "Tulong Baodao Studio".

It was quiet, no one shot, no publicity was made.

No one knew that Mingyan was also in the Tulong Baodao studio, except for the sole interface person of the A family.

It was stated that the game was handed over to the Atlas family for signing, and the contract was also very weird.

20% share, but A's full channel promotion is required for a week.

If Company A fails to attract traffic to this free downloadable game within the specified time, so that the download volume reaches the specified amount, Mingyan will have to pay compensation; if the amount is reached, Mingyan will pay a certain amount of advertising fees every time a certain percentage is reached.

This game is only 180G in total, which is not as big as "Minecraft".

Because it can be said that there is basically no choice at all.

Within one hour after the player entered the game, every mission, every monster he fought, and every piece of equipment he got was designed by Mingyan himself.

Very utilitarian! !

Whether the player will experience a big ups or downs every minute, and what is in his mind, it is clearly predicted.

In the 8th minute, players will definitely receive a big gift package, and then feel good.After a certain period of time, they will have gift packages, so a large number of players will be retained.

In the 17th minute, players will definitely buy mounts with bound ingots, and then start running the map quickly.But in fact, this is only a 10% reduction in running time.

At the 39th minute, the player will definitely kill monsters and explode a good purple outfit, which can be sold to get a lot of currency in the game.

The next boss monster is set to be non-skippable. Players must spend a lot of currency to upgrade their skills, so that they can consume a lot of currency in circulation and don't worry about inflation.

Around the 50th minute, guide players into the PVP battlefield.

The values ​​have been carefully adjusted. If a newcomer at level 20 is guided in, he will definitely be slaughtered by a boss at level 39.

At this time, you can get the first charge gift package!

To sum up, this kind of game doesn't need word-of-mouth from players, and it can't afford it at all.

Players who can't even afford the first recharge gift package are players that Tulong Baodao Studio basically doesn't consider. They are part of the game experience of the local tyrants, and they are specifically for the local tyrants to mow the grass.

Retaining these "poor people" is very simple, as long as you sign in every day and send a bunch of shiny but useless things, it is enough.

A small number of players will choose krypton gold for 1 yuan, buy a rich first charge gift package, and enjoy it for an hour.

Next, set up a flying mount!

A small part of them will spend money to buy mounts, and enjoy themselves for a while.

Next, make a glittering god-level weapon!

So a small number of players will charge money to enhance, punch holes, synthesize, and enjoy the PVP battlefield several times.

……

The above infinite loop makes price discrimination to the extreme.

If you are willing to spend 1 yuan, you can spend 1 yuan. If you give him a share of 1 yuan, you will be benevolent, and he can play it or not!

If you are willing to pay 1 yuan, you can use different methods to squeeze him dry from various places, so that he can enjoy himself in all aspects for a while... But you have to pay 1 yuan next month, otherwise the service will end!

Those who are willing to pay 1 million, there are not so many places for him to enjoy the game at present, but allowing him to enter and exit the PVP battlefield at will, wearing beautiful clothes, standing on the street with a golden ID on his head, and enjoying the feeling of being worshiped by thousands of people-this is The most valuable thing is the ultimate experience that other balance games cannot provide!

Every place only needs a little consumption impulse.

After the impulse is over, give the corresponding pleasure.

Just ask the players if they want to continue having fun, right?

"Nei Tian Jue" has just been launched for a few days, and its reputation is still above average.

Because the poor players who accounted for the majority of the population were still receiving check-in income, I felt that Tulong Baodao Studio was very conscientious, sending them a lot of money just for signing in every day.

The player retention rate in the first three days of this game is quite good, and a large number of players stayed and played until the third day.

But a few days later, word of mouth began to decline rapidly.

Because the poor players have been abused for a few days in the PVP battlefield.

Naive and innocent Chaoyang League players, I have never seen a game with such unbalanced values.

Even a krypton gold player who only spent 1 yuan can easily defeat poor players who have not recharged at all. The winning rate is about 99%. No matter how good the operation skills are, they cannot make up for the difference in numerical values.

Then the problem is coming.

The rookie who was hit by you before, after charging 1 yuan, not only the ID is brighter than you, the character is more beautiful than you, but also can be hit by you in reverse, staged a "bad firewood counterattack" ".

Now I give you a chance to recharge 1 yuan. With only 1 yuan, you can beat him up again. Why don't you?

This is vicious bidding.

What's even more exaggerated is that you have been allowed to teleport to hand in tasks for free before.

You only need 1 minute to complete a ten-ring running and doing odd jobs, and you will get a lot of money.

Then you happen to see super good items spawned in the store, such as sssr fragments.

You are really only 10 currency points away! !But the next ten rings won't let you teleport.

If you run it by yourself, it will take three to ten minutes, and by then this superb item will be refreshed and gone.

——May I ask you to deposit money directly, exchange 1 yuan for 1000 points of currency, and buy sssr fragments?

——Or simply once and for all, charge 6 yuan to buy a teleportation item, and teleport around the circle for 30 days?

Mingyan put both options in the quest help and smiled kindly at you.