My artist is reborn at full level [Entertainment]

After the China Beijing TV station Ye Cang's character feature film was broadcast, many fans were attracted to watch it.

The editing of this feature film is very careful, and it also allows fans to see another side of Ye Cang. In the last part of the film, there is a segment of Ye Cang discussing with others, but no sound is played, but even so, it can be seen clearly. It was obvious that Ye Cang and Pei Ran were focused and serious.

The director said in the voice-over: "At the end of the interview, we followed Ye Cang to the Yixing studio, and he wanted to share with his friends the few soundtracks he had just produced. This too young musician, with his The same young director friends also have the same persistent pursuit of art, so that everyone who sees this will be moved, and they make people believe that the future of Huaguo art will be better and better."

With the consent of Ye Cang and Pei Ran, a short piece of movie soundtrack was inserted at the end of the film, which is just right, but still leaves people wanting more.

What is also unsatisfactory is Pei Ran's face that flashed by in the film.Although there have been discussions about Pei Ran on Weibo and forums before, but at that time, it was just a blurry photo taken by paparazzi, not comparable to the high-definition video broadcast by TV stations today.

Suddenly, Pei Ran and his new movie became a hot topic of discussion.

Shen Huai also took advantage of the opportunity to release the promotion of the new movie "A Sheng" at this time. The trailer and the continuously released movie materials also sparked discussions among netizens.

[I thought my little brother was an actor, but he turned out to be a director! ! [Hold a fist][Hold a fist][Hold a fist]]

[The music of the movie is so good!Even for Ye Cang's music, I want to watch it! 】

[The trailer feels good, it looks like the Xiangjiang style in the early years, which is a bit interesting]

[What's the use of a good trailer? The director is so young, does he know how to make a movie?Anyway, I'm not too optimistic. 】

[That is, what's the use of being handsome, that is, to attract some ignorant girls, I won't be fooled by this kind of rubbish]

[Important point, little brother Pei Ran belongs to Boss Shen! !Produced by Brother Shen, face-slap guarantee! 】

[Correct LS, although, only Cang Cang belongs to Boss Shen!Official seal, no rebuttal]

……

Discussions on the Internet have their own advantages and disadvantages, but the high degree of discussion has aroused many people's interest in the movie. Shen Huai looked at the feedback information with satisfaction. At present, it seems that this wave of publicity has met their expectations , As for the movie quality that netizens are worried about, Shen Huai believes that they will be pleasantly surprised when the time comes.

As time approached the [-] Golden Week, the competing films were also showing their talents. Here, half of the entertainment industry was called on to help promote it. On the other side, they played the emotional card wildly. Netizens were inexplicably in debt for a movie. ticket.

The entire film market seemed very lively, but this excitement was within everyone's expectations.On the surface, the competition may seem fierce, but in fact, each company is relatively calm.

But who would have thought that in mid-September, there would be a sudden news that "Death at Dusk" starring Fu Cheng would also join the competition for this year's Golden Week.

Fu Cheng refused to act in "Red Actress" before, and instead fell into the embrace of "Death at Dusk", and was ridiculed by many people in the industry for his lack of vision.

But for ordinary audiences, it actually remembers "Death at Dusk".Since his debut, Fu Cheng has been known for his good eyesight and ability to pick movies. Although the output is not high, each of them is a classic. Therefore, Fu Cheng can give up a movie like "Red Actress" and choose another movie that is not well-known. It has been passed down the film, one can imagine how good this film will be.

And with the higher the box office of "Red Actress" and the higher the praise, ordinary audiences have higher expectations for "Death at Dusk".

Almost as soon as the news came out, it went straight to the trending searches, and many viewers expressed their desire to watch it.

The film crew of "Killer in the Dusk" also lost no time in releasing a promotional draft, comparing it to "Red Actress", it was immediately discussed and overwhelmed other films.

As soon as the news came out, many distributors panicked, and the theaters also complained. Everyone was caught off guard. Many people in the industry complained in private that Guan Rui was ugly.

The originally peaceful October Golden Week schedule suddenly became unpredictable.

When Shen Huai returned to the company, the propagandists of Yixing Studio were weeping: "Mr. Shen, Guanrui's menacing attack, we have no way to fight against it. I'm afraid the investment in the early stage will be in vain..."

Shen Huai pursed his lips and did not speak. All they can do now is to increase investment in publicity and rely on funds to fight against Guan Rui.However, Shen Huai's previous layout has made a huge investment in film production, and he has developed easy-to-use old movies with Tomato. saved.

Besides, even if the investment is increased, the winning rate is not high.After all, Guanrui is a well-known big company in the industry, and all the movies it produced before are of guaranteed quality. In addition, "Red Actress" just exploded not long ago, which is the time when the audience expects the most from them. At this time, no matter Whoever confronts Guan Rui is like an egg hitting a rock.

The atmosphere in the entire conference room became anxious. Shen Huai pondered for a moment, and was about to say something, when Pei Ran, who had kept his head down and silent, raised his head and said slowly, "Let's expand the screening scale."

Shen Huai didn't speak.

Pei Ran chuckled: "Didn't you mention this method after the previous media viewing meeting?"

After the media screenings were over, everyone responded very well. Shen Huai was indeed moved, but almost no film had done this before. Most of the films were still based on traditional promotion methods, and only a few films would try to However, most of the responses were mediocre, so even if Shen Huai had confidence in the quality of "A Sheng", he did not dare to make such an attempt lightly.

After Pei Ran finished speaking, he stopped talking. After all, although he is the director, the producer is Shen Huai. He is the one who makes the decision. He is also under the greatest pressure. After all, every choice he makes is related to the future of cinema.

So no one spoke, and the entire meeting room was silent, waiting for Shen Huai's decision.

After a long time, Shen Huai let out a long breath and said, "Okay, expand the screening scale, Xiao Zhao, contact the managers of the major theaters, and arrange at least three rounds of screenings before the screening."

Xiao Zhao nodded quickly.

"As for the next publicity model, we also need to change it. We give up the market in first-tier cities and focus on third- and fourth-tier cities. "A Sheng" is more like the style of Xiangjiang movies in the early years, but it has more market in third- and fourth-tier cities. Our previous publicity feedback also reflected this point, and compared to the gradually saturated market in first- and second-tier cities, counties and cities in third- and fourth-tier cities are the blue ocean of the future film market..."

He arranged it in an orderly manner, and the propagandists who were still a little flustered immediately settled down and took over their tasks.

Originally, there was still a dignified atmosphere, because Shen Huai's words turned into fighting spirit again.

Shen Huai heaved a sigh of relief when everyone received the task and left the meeting room. He sat on the chair, his neatly groomed hair was a little messed up, and even the neckline was torn a little by him.

Seeing this, Pei Ran went to the side to get him a glass of water.

Shen Huai took it and said thank you.

Although Shen Huai has always been very calm in front of people, he is also uncertain in his heart.

It is not uncommon for the media to watch the film and get a good response, but word-of-mouth plummets after the film is released. Such examples are not uncommon. The taste of the public is unpredictable, and it is far more unpredictable than stocks.

He chose to expand the scale of screenings, and then shifted the focus of promotion to third- and fourth-tier cities. If the final result is not satisfactory, "A Sheng" will be even worse because of his wrong decision-making.

In this way, he was not only sorry for Pei Ran, but also for all the staff who worked so hard for this movie.

Pei Ran saw his worry and didn't try to persuade him, but just smiled and said, "Do you still remember what Ah Sheng and Qian Ru said?"

Shen Huai was taken aback.

What Pei Ran was talking about was the plot in the movie. The protagonist Ah Sheng encountered Xiangjiang's financial crisis and was fired by Wuxing. To be humble, but he puffed up his chest even more.

Later, Qianru, the girl he likes, asked him, do you think this kind of life is good?

Ah Sheng replied: "It's good to have a clear conscience, anyway, tomorrow will always be better than today."

Shen Huai immediately understood Pei Ran's intentions, his tense nerves relaxed a little, and he smiled, and said to Pei Ran, "Thank you."

Pei Ran patted him on the shoulder lightly, saying nothing.

-

As this schedule battle gradually draws to a close, the National Day Golden Week is approaching quietly.

In the past half month, all the film crews have tried their best, and I will appear on the stage after you sing, especially in Zhongjing, Dongjiang and other first-tier cities that are called big ticket warehouses. typed out.

However, "Asheng" is quite Buddhist. Amidst the fierce competition, the first round of large-scale screenings started tepidly.

Xiao Lin is Ye Cang's die-hard fan. Although his male god often doesn't come out for business, Xiao Lin still pays attention to every bit of him.

The fact that Ye Cang made the film soundtrack for "A Sheng" had already caused a commotion in their small circle. Later, Ye Cang also sent a Weibo recommendation for the movie, and Xiao Lin immediately decided to go to the cinema to support the male god.

Therefore, after knowing the news of the screening of "A Sheng", Xiaolin immediately invited his girlfriends who like to watch movies to go to the cinema together.

The screening time was not very good, and my girlfriend was a little helpless: "You are really obsessed. You didn't watch the movie when I asked you out before, but now you come to watch the movie at this hour because of a man."

Xiao Lin held her hand with a smile: "Maybe I will fall in love with watching movies because of it?"

The girlfriend rolled her eyes, and the two girls walked into the cinema noisily with popcorn and Coke.

At first, Xiaolin and his best friend ate a few popcorns and laughed while watching the movie, but in the end, both of them stopped what they were doing and focused on the screen.

When the movie was over, the two came back to their senses. There was still half a bucket of popcorn, and the Coke hadn't even touched a bit.

The two of them could no longer care about this kind of thing, because they were still immersed in the movie at the moment.

Xiao Lin sniffed: "It was really funny before, but then it was really uncomfortable. I don't know why. When I saw Ah Sheng, I thought of myself. Although I don't know why, I still have to live desperately. ..."

My best friend also wiped away her tears. Her feelings were actually deeper than that of Xiaolin. Her enlightenment film was a Xiangjiang movie. After that, she fell in love with watching movies. Over the years, Xiangjiang movies have gradually declined, and she also felt very sorry. , when she saw "A Sheng" now, she was pleasantly surprised.

Xiao Lin asked with a strong nasal voice: "The next time it is officially released, let's come and watch it again."

The girlfriend nodded vigorously, and then suddenly remembered something: "By the way, I want to recommend this movie to our movie appreciation group..."

After she finished speaking, she turned on her phone and began to edit the information.

Xiao Lin also slapped his head: "Yeah, I also post a circle of friends!"

Under the same sky, there are not a few people who have the same behavior as the two. The number of Douban ratings for "A Sheng" is also rising, and most of them have given five-star reviews.

As the word-of-mouth of "A Sheng" continued to ferment, the time quietly came to the end of September.

Almost all the film crews were paying attention to the film arrangement, and when the results came out, Guanrui had 33% of the film arrangements, beating all competitors and proudly reaching the top.

The living space of other films is compressed to the extreme. "A Sheng" has less than 10% of the films in several big theaters, which is quite shabby, but no one has noticed that the film screening rate of "A Sheng" in the third and fourth tiers is much higher than that in cities such as Beijing, reaching 30. %.

At the same time, the word-of-mouth of "A Sheng" has finally reached its peak on social networks such as Moments.

On the first day, the screening rate of "Death at Dusk" was 33%, and the attendance rate was 41.2%; the screening rate of "A Sheng" was 9.8%, and the attendance rate was 55%.

On the second day, the screening rate of "Death at Dusk" was 34.1%, and the attendance rate was 29%; the screening rate of "A Sheng" was 12%, and the attendance rate was 63%.

The evaluations of the two parties are even more different.

So before Guan Rui had time to be happy for a few days, he was almost stunned by a wave of bad reviews.

[Garbage movie!It's not good-looking at all to talk about it so godly!Waste of my money! 】

[What the hell is "Murder at Dusk", this is killing people!I can’t stand watching halfway through, it’s boring and naive, I don’t know what the director wants to express at all]

[Is Fu Cheng an idiot? !You actually gave up "Red Actress" to accept such a stupid film? ! 】

[I've been a fan of Fu Cheng for several years, but after watching "Death at Dusk", I think I might have to stop being a fan]

[Really, how many years have I not seen this kind of bad movie full of slots and so bad! ! 】

[Stand shoulder to shoulder with "Red Actress"? !How dare the film crew say it out loud! 】

[Actually, "Death at Dusk" is not without its merits, after all, I slept soundly, and it cured my years of insomnia...]

In addition to the audience's scolding, this movie has supported most of the major movie public accounts and most of the movie UP owners at station B. It can be said that there are all kinds of spoof videos and evaluation movies released every day. The number of views is probably more than the movie to be tall.

The attendance rate of "Death at Dusk" has dropped from 41% on the first day to 17%. This is beyond everyone's expectations during the Golden Week schedule. ", improve the filming of other films, especially the scary "A Sheng" which was not good in the filming a few days ago, but had outstanding results.

"A Sheng", which has gone through three rounds of screenings, ushered in a lot of tap water to promote the film. They spared no effort to promote "A Sheng" on Moments, Weibo and various forums.

This kind of "marketing" is far better than the film's hard work. So a few days ago, although the filming of "A Sheng" was cruel, the attendance rate was scary. Some places were even full, and they couldn't buy it at all. ticket.

The audience complained endlessly, but many movie fans in third- and fourth-tier cities proudly showed off that "A Sheng" has a high ranking here, and many people have second or even third-brush.

That's why many people have noticed that in just a few days, the box office of "A Sheng" has accumulated to 5 million, far exceeding the following movies.

Only then did the theaters begin to urgently adjust their schedules, and "A Sheng" was like a behemoth that had been dormant for a long time, showing its true strength.