Aesthetics of Violence [Entertainment]

The national tour went to eight regions in total, and each region was held for three consecutive days, from Friday to Sunday.It took five and a half months.

The plan Yao Jian gave was to draw a character "8" around the whole country, and the route was also designed: start from Pingjing, fly directly to Pengcheng, the southernmost city, and pass through Rongdu, Fenghao, Shanghai, Qindao, Haijin Town, Yangcheng, and finally back to Pingjing to open an encore field.

All in all, it is miserable, comparable to the coolies dispatched to the frontier, and it is not an exaggeration to say that AIX is drained.

"Will this arrangement be too strong?"

Thinking of the content of the plan, Ge Qiao frowned again.Five and a half months, which is equivalent to traveling to one place in two weeks, there is not even time for them to adjust their status, let alone adjust the choreography and formation according to the stage beauty of the venue.

He could have guessed the crazy reaction the fans would have when they heard of this inhuman arrangement.

"AIX has to make another comeback before November, otherwise it will definitely not be able to win the year-end awards just by coming back in February." Yao Yao explained, "Five and a half months, I think it's too much. , They are trending idols who have debuted for only a year and a half, and it is a good time to become fans, and it is a pity to think about it after disappearing from TV for five and a half months to hold a concert."

Ge Qiao was holding a paper cup in his hand. He had just come out of the meeting chattering nonsense and was so thirsty that he stood in front of the water dispenser by the corridor and poured himself five or six cups of cold water, only then did he stop his smoky throat Feeling hot and itchy, I forgot to throw it away in time when I was talking to Yao Jian just now, and now I have to play with it in my hand. At this moment, the paper cup was squeezed and deformed by him.

At the meeting with the sponsors and colleagues from various departments, as Yao Yao expected, there were quite a few people who strongly opposed it.

They are mainly worried that letting AIX give up the opportunity to appear in TV shows will not help them accumulate new fans.

This is indeed true, and Ge Qiao and Yao Chao are also very guilty.

But they are trying to change the perspective of pessimistic people. AIX already has 600 million fans, which is a pretty good achievement among idol groups. Therefore, attracting new fans is no longer the main task. The most urgent task is how to stabilize the morale of existing fans. , Enhance their loyalty, enhance their purchasing power, and make them willing consumers, not just a person who likes AIX.

They have also already thought about the strategies to deal with various questions: the choice of land is mostly because the country is so big, and it needs to be covered by rain and dew; the venue does not need to be large, nor does it need to be famous, but it must have convenient transportation nearby and the number of seats is in short supply. This is also a kind of hunger marketing; there is no time to design and produce the peripherals sold at the concert, so they cooperate with sponsors to produce limited joint-branded items for sale.

In fact, every word they uttered expresses the same meaning: although you question it, I am determined.

It's just that the proposal for a national tour was too sudden. Except for the two of them, no one at the scene was ready to accept it.

Everyone was more or less frightened. From time to time, there was a short silence in the conference hall, or there was a "hiss" sound of gasping from a certain direction. This movement appeared in the Hertz meeting, which often indicated that What people say next may not be very pleasant.

One of the sponsors "hissed" and asked in a strange tone: "Why do you want to start a national tour so suddenly? Are you in a hurry to make quick money?"

Yao Yao gently rolled up his cuffs, lowered his eyebrows, and slowly said: "As I said just now, the key to gaining fans is the key, and it is even more important to stabilize existing fans. The current AIX really pays too much attention to the number of Weibo fans and program ratings. They rate these traffic data, completely ignoring the purchasing power of fans. If fans get used to this kind of - we can use a crude word 'white whoring' - if fans get used to 'white whoring', then it will be even more difficult in the future Let them spend money."

During the time when Yao He was arguing with them, Ge Qiao had been quietly observing the people at the meeting. Most of the people who objected were colleagues in the company. They said they were opposed, rather they were trying to escape.National tour is no small matter, it's like this group of people watching Yao Jian destroy a smooth road and force them to go down the narrow lane, they are naturally unwilling.

But their reluctance is useless. Even if they disagree, they still have to work together in the end.

The trouble is the arrogant doubts from the sponsors.

The sponsor seemed to be addicted to singing the anti-tune, and "hissed" again, before he could speak, he was interrupted by Ge Qiao's voice.

Ge Qiao was sitting next to Yao Yao, hearing the strange movements of this richly dressed businessman, he felt goosebumps all over his body, looked around boredly, and suddenly pointed at the hand of the neighing man. He listened to Coca-Cola, and asked a nonsense that had nothing to do with this meeting: "Do you like drinking Coke?"

The man was taken aback, and the rhythm was forcibly interrupted. He suddenly forgot what he wanted to ask, and answered Ge Qiao's question: "Yes..."

"Since when did you like it?"

"When I was young, when I was in junior high school..."

"It's been a long time," Ge Qiao nodded, and asked again, "Why do you like drinking Coca-Cola? Like its taste? Because the price is cheap?"

The man couldn't figure out Ge Qiao's routine, nor could he understand his intentions. He hesitated, but he answered honestly, "I like carbonated drinks."

"But there are so many other brands of carbonated drinks, why did you choose this one?"

"Of course I've tried everything else, but I've been drinking Coke for so many years, so I'm used to it. Every time I go to the supermarket, I'm used to taking it from the beverage shelf..." He was startled as soon as he finished speaking, as if he had thought of something, His eyebrows raised, and he quickly returned to normal.

But the change of expression at this second was captured by Ge Qiao, he smiled, "Look, you are used to drinking Coca-Cola, even if there is a drink that is cheaper than it, it is difficult for you to try it, now you can Do you understand the fans of AIX? If they develop the habit of chasing stars for nothing, it will be difficult to accept those new ways of chasing stars.”

The sponsor rolled his eyes and was about to speak, but Ge Qiao ignored it. He continued to ask, "By the way, have you ever drank Pepsi?"

"Drink it." He found out that Ge Qiao was just a trap with one sentence, just waiting for him to jump into it. His vigilance gradually rose, he gave Ge Qiao a look, and began to be cautious about words. .

"How many times have you drank?"

"do not know."

"Then do you like it?"

"Do not."

"why not?"

"A matter of habit."

He has already fallen into the pit once, and now he has become smarter. Except for negation, he just repeats the same answer as before, and will never let the interrogator catch new clues.

But Ge Qiao didn't care, and he just turned the quiet meeting into a happy tea party, and continued to chat with his partners: "I've also drank both, and the taste of Pepsi and Coca-Cola is not very different. What's the habit? question?"

The man gradually became a little impatient, he has never seen such a person who can delay the time and talk nonsense, "I just don't bother to change the brand when I'm used to it," he said, still not relieved, "I like red, and I like the color of Coca-Cola bottles , is it okay?"

Ge Qiao turned a deaf ear to his bad attitude, and changed to a new topic, "Then when you usually watch TV, do you just watch the same channel like choosing a drink?"

Hearing this, Yao Yao straightened her back slightly and moved her neck, she knew that she was going to get to the point.

Take all precautions and still fail to escape Gejob's new trap in the end. The sponsor is not stupid. Knowing that the answer to this question has already been given, the voice became obviously dull: "No, it won't."

"why?"

The sponsor stopped talking. He had a lot of thoughts in his mind, but he couldn't find an answer that could bypass this trap, so he gave up answering.

Ge Qiao didn't care, he had already received enough responses, and the other party's silence at this moment allowed him to play freely.

"Because you only need to move a few fingers to change the channel when watching TV. It is so simple and convenient. There is no cost and no effort. The action of changing the channel does not even take three seconds. I You can follow two dramas or two variety shows at the same time, and you can also follow two groups of idol groups at the same time, right?" He continued without pausing, "But buying a drink is different, you need to go to the supermarket, go to the shelf, in the dazzling Choose the one you want from the drink, and then go to the cashier to pay and check out. This is a process with a high degree of participation, and people can get greater satisfaction and realize value in this process. Just like a national tour, To put it bluntly, it is actually a ceremony to crown 'fans'."

Unlike Yao Li, who restrained his sharpness and understood the truth, Ge Qiao spoke faster and more forcefully. He didn't care whether the people on the scene could keep up with his logic.He was just suppressing the crowd with his aura, forcing them to surrender with a powerful coercion.

He winked and raised his eyebrows at the sponsor.

"How to cultivate the loyalty of fans, and whether there is a need for a national tour, I believe everyone has a clear idea now."

The meeting on the eighth floor was in full swing, but the corridor on the seventh floor was still extremely deserted.

The door of the recording studio was closed tightly, separated by several layers of soundproof walls, it seemed that it was quiet inside, and there was no sound.

However, it is not.

recording room.

"Master, master!" Zhou Hang yelled through his throat, "What should I do if the echo is delayed? I forgot again..."

Zhong Mingcan was sitting half a meter away, and was taken aback by the movement. He still couldn't get used to Zhou Hang's yelling, so he smiled helplessly, and came over to show him again 10 minutes ago operation just demonstrated.

I don't know from which day, Zhou Yihang stopped calling him "Leader" dryly, but replaced him with a more energetic, turbulent, and smarter "Master".

This big boy who studied vocal music is actually only two or three years younger than Zhong Mingcan, but he is getting more energetic every day when he calls "Master". "Admiration" has nothing to do with age. He is very relaxed in everything he does, not in a hurry, not in a hurry or impatient, exactly what he has dreamed of in his life but can't achieve.

And Zhong Mingcan just didn't have time to correct Zhou Zhouhang when he called "Master" for the first time, so he made mistakes again and again.Now, he has also tacitly accepted that he has an additional apprentice of a similar age.

Whenever he is free, he will take on the responsibility of a master, starting from the most basic arrangement knowledge, and let Zhou Hang gradually familiarize himself with the entire arrangement process.

Although he doesn't feel that his level has reached the level of being a master, every time he teaches Zhou Hang a new operation, it can make him feel a little relieved.

Zhong Mingcan found that this kind of peace of mind was gradually offsetting the sense of oppression that lingered in his heart since the first day he joined Hertz.

"Master, why do you come to work at Hertz?" Zhou Yihang asked him suddenly as he had just finished reciting the location of a shortcut key.

Before Zhong Mingcan could react, he was taken aback for a moment and asked, "What's wrong? Is there anything wrong with this company?"

Zhou Zhouhang shook his head like a rattle, and his voice followed suit: "No, no, this company is very good. I'm just curious. Master, you are a person with such good looks, talent, and character. It will definitely be popular, why do you have to join the company as an employee and write songs for others?"

He combined flattery and questioning so cleverly that Zhong Mingcan was distracted for a moment and let down his vigilance. He chuckled and said, "Because that's how the contract was signed..." Before he could finish speaking, he suddenly closed his mouth tightly. Mouth, frowned slightly, and stopped answering.

He didn't give Zhou Hang any time to ponder, and suddenly raised his hand and patted the back of his head, and said sternly, "The obsolete tracks should be hidden, how many times have I said that!"

"Ahhh, I'm sorry, I'm sorry..." Zhou Hang shuddered suddenly, sat up straight, quickly held the mouse, and concentrated all over the screen to find the button to hide the audio track.

"Call me when you're done, I'll go do other things first."

The arrangement request for AIX's national tour has been put forward, and Zhong Mingcan is also busy here. He needs to arrange all the songs released by AIX into lyrical, rock and acoustic versions within one month, and produce the opening and The intro and outro used for the closing stage.

While Zhou Hang was busy learning the arrangement, he was busy with these new jobs.

Zhao Xu is very satisfied with this, since having Zhong Mingcan, it has indeed saved a lot of time and money for the A&R department to hire foreign aid.And these most difficult music production tasks were taken over by Zhong Mingcan, and they could also focus more on improving the quality of the albums of their artists. In this way, the division of labor became more clear.

With more time to spare, Hertz's music career ambitions began to expand day by day. It was no longer satisfied with being the leader in the idol industry, but carefully planned to occupy the entire music market.At the beginning of this year, Boss Ma has silently annexed three small music companies and turned them into his own music label. This is not only to expand the strength of the music production department led by Zhong Mingcan, but also to create a "music laboratory" for the new year's ambition. Project preparation.

When Boss Ma and Zhao Xu met everyone, they said that when a dead tree comes in spring, and the dry seedlings get rain, Zhong Mingcan is Hertz's lucky baby.

And that "Fuwa" has always been insensitive to these external changes and flattery, he is not surprised, but silently prepared to work overtime every weekend from today and sleep only two hours a night.

But he doesn't feel bitter or tired, not because he has won the trust of his boss and the approval of his colleagues-these are not as healing as the love from his little boyfriend.

Ge Qiao would bring him a cup of hot coffee almost every morning.

According to Ge Qiao, he checked the Internet and found that ground coffee powder is much healthier than instant coffee, and his allergies made him extremely distrustful of coffee in coffee shops, so he specifically asked Shen Yan to buy three bags from overseas Blue Mountain coffee powder, and went to purchase filter paper and dripper.

Originally, he didn't know anything about coffee, but after a few days of training, his brewing technique turned out to be the same.

So everyone in the apartment knew that Ge Qiao, who had never touched coffee in his life, would get up half an hour earlier every day, go into the kitchen in a daze, and fiddle with these weird appliances. He made the morning in the apartment full of the charming aroma of coffee. .

Zhu Zan sighed that "love makes people perverted", but he was also very happy to see Ge Qiao's changes, and from time to time he would steal some expensive coffee powder and brew it for himself.

"You're so busy every day, can your body still handle it?" Ge Qiao unscrewed the lid of the thermos cup for Zhong Mingcan, and handed it to his mouth.

Unexpectedly, Zhong Mingcan smiled happily: "Does this count as a taste of your life?" He followed Ge Qiao's movements and took a sip of hot coffee.

It's not bitter at all.

Ge Qiao quickly realized what he meant, and smiled wryly, "I've never been so tired like you."

"Really—" Zhong Mingcan dragged out his voice, obviously not believing it. It's not like he's never seen it before. Ge Qiao's work is so much that he can forget the time, and his life may even be in danger.He took the thermos cup from Ge Qiao's hand, the heat in the cup dyed his eyelashes with a layer of mist, he lowered his eyes and stared at the rim of the cup.

"Really, you know, I have to sleep seven hours a day, and if I don't get enough sleep, I tend to go crazy, so for everyone's sake, I never stay up late to work." Unless there is an accident, of course, such a situation Indeed a lot.Ge Qiao only dared to slander the latter words, but did not dare to say them out loud.

Apparently Zhong Mingcan cared more about these trivial things in his opinion than he did, and speaking out would only add to his depression.

Ge Qiao went around behind Zhong Mingcan, hugged him with the back of the chair, rested his chin on the top of his head, and pressed it lightly, as a comfort.

"Master——" Zhou Hang's voice was so loud that it was earth-shattering.

Immediately after a "beep" and a "click", the moment he rushed into the room, Ge Qiao stood up straight, took two steps back, and stood on the spot to load the wood.

In his haste, he accidentally touched Zhong Mingcan's arm, which caused his hand to tremble. A few drops of coffee spilled on the back of his hand, which was still a little hot, which made Zhong Mingcan shiver.

With this trembling, more coffee was spilled, which instantly wet the cuffs of his clothes, and a brown spot appeared on the goose yellow.

But Zhong Mingcan did not say a word from the beginning to the end.

Zhou Yihang's eyes were sharp, and he saw the sudden brown spot as soon as he came in. He scratched his head and was very embarrassed: "I'm sorry, Master, I scared you. I came to the company half an hour early today. I wanted to give you a surprise……"

"It's quite a surprise," Ge Qiao smiled at him, moved to sit on the sofa, completely distanced himself from Zhong Mingcan, and leaned on the back of the sofa leisurely, leaning on his forehead and asked, "Are you also from the music production department?" ? You have been very busy recently, thank you for your hard work."

Only then did Zhou Zhouhang realize that the new guest was his "nightmare" Ge Qiao, and he couldn't help but sneezed, which was so deafening that he felt a little dizzy from the shock, and couldn't speak easily: "No, no! , not hard work, we are not capable enough, and recently we have been teachers...the leader is busy, so we just beat him..."

Zhong Mingcan didn't respond, Ge Qiao just smiled at him, although the smile was really gentle and friendly, but Zhou Hang still felt panic.

He felt that it was not suitable to stay here for a long time, so he slipped back and bowed, "Then you can talk slowly, I will go to the next door to continue practicing, and you can call me if you need something." Then he disappeared at the door, and thoughtfully took the closed the door.

"This kid is quite interesting." Ge Qiao's smile hadn't stopped yet, he turned his head and asked Zhong Mingcan, "You still call you 'Master', have you started to accept apprentices?"

Zhong Mingcan still didn't reply, he rubbed the brown spot lightly, the material of the clothes had hardened slightly after cooling.

Ge Qiao just saw it, was startled, and hurried up to have a look: "Did I make it? This place is a bit conspicuous, do you have any spare clothes here? Either I'll find mine, and you can wear it alive... ..."

Zhong Mingcan turned his head to look at him, as if he didn't hear what he said, he asked, "Are you afraid that others will know our relationship?"

Just now, Ge Qiao's evasive action in a hurry was too obvious, I'm afraid I can't ignore it even if I want to ignore it.

This question will come eventually, Ge Qiao gently stroked the coffee stains on the back of Zhong Mingcan's hand with his fingers, slightly closed his eyelids, knowing that he couldn't avoid it, so he answered honestly: "I'm afraid."

Zhong Mingcan nodded, and then asked: "Are you afraid, or are you afraid for me?"

Ge Qiao remained silent.He had already thought about how to coax Zhong Mingcan if he was angry at this time, and how to respond if he came to tell him the truth that "worldly vision is not important", but he did not expect Zhong Mingcan to ask this second question.

"Afraid for me, right?" Although it was a rhetorical question, Zhong Mingcan already had the answer in his heart.

Ge Qiao knew that denying it was useless, so he continued to remain silent.

"You always don't understand..." Zhong Mingcan sighed softly, and at the end suddenly smiled again, but he didn't continue the sigh-like unfinished sentence, he just said, "Next time you come again, remember to lock the door, they They all have key cards, so they can come in."