[Comprehensive Entertainment] Reincarnation reality show

After a brief discussion with the judges and individual interviews, the designers were called on the flyover again.

To the surprise of the designers, no one is in the mid-range group this time, and no one can directly advance.

"The result of our discussion this time is very chaotic, so we don't divide the high group and the low group." Heidi and the other judges looked at each other and said to the designers, "But one of you will still be the champion, and one of you will be the champion. One will be eliminated."

The basic rules remain the same.

"Kelly, tell us about your design." Heidi usually picked a contestant to speak.

"Okay, Heidi." Kelly's heart tightened, and she nodded to Heidi.She knew that she had taken a risk with this design, so the final result would either be thoroughly praised by the judges, or unanimously disgusted.However, how can it be possible not to take risks in the design competition? If you don’t take risks, you can’t break through yourself.

"My design this time is trendy." Kaili calmed down and introduced her design style as systematically as possible, "I like chaotic and a little adventurous styles, so I made three items this time , inside is a vest, a pair of high-waisted trousers, and outside is a sleeveless ostrich coat..."

Heidi nodded frequently, and patiently listened to Kelly's words before smiling, "I like the overall effect of this suit, and the splicing and printing on the fabric are also good, I can imagine that many young girls with a hippie style will buy it. "

Kelly breathed a sigh of relief, "Thanks, Heidi."

Heidi smiled at her, and then looked at Ciara, the guest judge, who was a best-selling R&B singer and was once a famous figure in the American music scene. When R&B music began to decline, she also declined; but In the past two years, r&b music seems to have shown signs of recovery, and Ciara is also working hard to return to the front line, so she appeared in this runway show to increase her exposure.Of course, after two years of hard work, she has actually achieved something. At least after reappearing in people's eyes with her new album, people have seen the soft and sexy side of this black female singer besides her self-confidence and strength.

In addition, Ciara also has a close friend Ricardo Tisci, who is also the creative director of Givenchy, so Ciara's fashion taste is very recognized by the fashion industry - think of so many who are despised by the fashion circle It's a big Hollywood star—so it's only natural to invite her to Tianqiao as a guest judge.

"Ciara, what do you think of this dress?" Heidi asked her sideways.

Of course, this is not how much Heidi values ​​Ciara’s evaluation. The opinions of guests often play little role in the final decision; Heidi just wants to take care of this guest, so that she has the opportunity to speak and show her face in front of the audience.This is also the reason why Tianqiao's guests are willing to be guests in this reality show competition.

"I didn't really understand it at first glance when I saw her." Ciara said with a smile, and then spread her hands, "But now that I look closely, I think you did a good job."

Heidi created a chance for Ciara to speak, and of course Ciara reciprocated, following Heidi's words to evaluate the contestant's work-although she didn't like the other's work at the beginning, that's why she got her first In a word.

"Thank you." After receiving the praise from the two judges, the expression on Kaili's face became more and more relaxed, but——

"I don't want to object to them." Nina shook her head at Kelly, with a general smile on her face, "I don't like this outfit at all, I hate this look." Nina said bluntly.

She's always been the show's tongue-in-cheek, and before Zack takes over from Mike Coles (one of the original Runway judges), there's Mike and Nina.But after Mike left, Nina became the most vicious of the judges, bar none.Of course, her status in the fashion industry also allows her to feel comfortable making her own voice, rather than being tactful and hesitant like a guest guest.Fashion editors have the most say in the fashion industry.

"I understand you want to look cool and stylish, but she looks like a clown," Nina said mercilessly to Kelly.

"..." The slight smile on Kaili's face because of Heidi and Ciara's words disappeared again, but she couldn't shake her face with Nina, so she could only nod to Nina sullenly.

"And it looks a lot like Cookie Monster (the main character in America's most Emmy-award-winning children's show "Sesame Street," a cute fat monster with blue fur and a taste for cookies of all flavors)." Zha Ke also added a knife, "If you want to design streetwear, you must add some novelty to it."

"I actually quite like this splicing floral pattern." Ms. Mao from justfab is very optimistic about Kelly's choice of fabric, but it's just fabric. "Your design is a bit naive to our members, but this It’s a good attempt.” Everyone present knew that the last sentence was a polite one.

"Thank you." Kelly nodded to the judges with a forced smile on her face.

Heidi smiled at Kelly, then turned the gun and turned the topic to Candice.

It's very similar to Kelly's situation, but a little different.

Candice, like Kelly, received half-good and half-bad reviews, but the difference is that Kelly's evaluation comes from the polarization of the judges, half of the judges like her design, and most judges hate her design; Facing Candice’s design, the judges’ attitudes were surprisingly unanimous—they all admired some of Candice’s designs, especially the multi-layer skirt on her lower body, which looked beautiful and individual, but the top , especially the large lapels, are criticized endlessly.

Listening to the judges' evaluation of Kelly and Candice, other designers somewhat understood why Heidi said that the judges' discussions this time were very confusing.At least, judging from the evaluations received by Kelly and Candice, the judges really couldn't reach a consensus, so they kept everyone.

Of course, the judges are not completely unable to agree.For example, when faced with Merlin's design, every judge shook his head and commented - Merlin's design concept may be good, but her finished product this time is terrible.

"Your understanding of this image is not very good." Ms. Mao said to Merlin, "It is impossible for us to produce this kind of skirt." Her words almost drove Merlin out of this high-level group.In this competition, Ms. Mao's decision-making power is definitely greater than these judges.After all, justfab is not only the sponsor of this competition, but also the sponsor of this show.

"We've seen too many thin-waisted skirts with asymmetric skirts." Nina's expression couldn't be described as warm, "You didn't do a good enough job in terms of design or tailoring. The part of the white cloth that you dragged down from the waist of the skirt , looks like an untied apron. This kind of skirt is absolutely impossible to sell online."

"From the perspective of fashion, I appreciate your pursuit." As a guest, Ciara is the most gentle one, "If the effect of your design can meet expectations, I will try to wear it." However, in reality There is none.This is what Ciara did not say, but everyone present understood it tacitly.

In stark contrast to Merlin was Ashley. The two of them also received comments with obvious attitudes, but Merlin received negative reviews, while Ashley received positive reviews.Of course, it's only part of it.

"I do the girl next door," Ashley told the judges, gesturing to the model's crop top, puffy miniskirt, and shiny gold leather jacket. "This girl likes the basics." clothes, so I had to modify the basics myself to make it stylish and fun.”

"Ashley." Heidi looked at the purple-haired girl with a smile, "You're at the top again this week."

"Really?!" Ashley was very pleasantly surprised, she almost looked at Heidi with joy - she was more eager than anyone else to get a high score to strengthen her already fragile confidence.Of course, it would be great if you can win in one fell swoop.

"It's like this in my eyes." Heidi nodded and affirmed, "The two clothes inside, whether you like it or not (after all, some people just don't like sweet styles), but they are really cute. As for the clothes outside A gold leather jacket, all I can say is that it looks like it just came out of the shop, and it looks really good."

"I'm a little disappointed." Zach shook his head at Ashley, "I think you should be more innovative."

"Wait, do you think young girls won't buy this dress?" Heidi rarely interrupted Zach and "questioned".

"Of course they'll buy it," Zach admits candidly, "but I don't see the originality."

Zach stood by his opinion.

Just as Ellie thought of it but didn't say it before, Zach also thinks that Ashley's design has been used many times, not only by herself, but by many former designers.

Moreover, there is no difference in Ashley's design. It is a small vest with a navel and a fluffy skirt, which has no unique sense of design-not even a small bright spot.

The only thing that can barely be said to be outstanding is the inverted V-shaped cut on the back, and Ashley used this cut in the first round of the competition, but this time she used a piece of dark green gauze to make some splicing to show the difference. .So Zack doesn't approve of Ashley from a design perspective.

"But the return rate of this dress will definitely be high." Heidi is still arguing with Zach, "If this girl walks on the street, you will definitely say to the people next to you: 'Wow, look at that girl! '"

"No, I would say, this intern should cover up his stomach." Zach is not a person who compromises easily. In the field of fashion, he also has his own insistence.In his opinion, the little vest was too short.Maybe Ashley wants to create a lively and pretty style, but it looks a bit too sexy.

"If your belly is so beautiful, why don't you show it?" Heidi raised her eyebrows and asked back.

Listening to the dispute between the two judges, Ashley also found it very interesting, especially after realizing that Heidi was defending her design, Ashley was in a better mood, and she couldn't help laughing happily, causing Heidi's same smile responded.

After realizing that Heidi would not compromise, Zach also shrugged, not wanting to argue with Heidi anymore.Anyway, with his attitude here, he would not approve of Ashley's design this time.Regardless of the final result, even if Ashley really wins, at least everyone knows that this is not what he meant.

In the final analysis, the difference between the attitudes of Heidi and Zach lies in their different fashion views.Zac is a professional designer, and the brand he founded has been committed to taking the high-end route.He has designed red carpets for many Hollywood stars, and his brand is also on the stars' shopping lists.It can be said that Zac's fashion style is relatively high.

And Heidi, as we all know, is a former supermodel, and a model from Victoria's Secret (Victoria's Secret ria', referred to as vs) who is obviously biased towards business, and has basically never walked through any high-definition shows.Heidi became a supermodel (del) in the Victoria's Secret show, and at the supermodel level, she is no longer on the same level as ordinary models. Whether she walks in a commercial show or a high-end show does not matter much to their status in the modeling industry Influence.

Compared with this kind of VS commercial models with strong gold-absorbing ability, high-definition hf (high-end fashion) models are not enough in earning ability, but they can gain more recognition from the industry and endorse higher-end fashion brands—but fashion A high-end brand does not mean a generous remuneration. In fact, the endorsement fees of some fast-moving consumer brands are the most generous.

This is like the acting school and the idol school in the entertainment industry. Although some young male and female stars can get higher popularity and remuneration, their status and respect in the circle may not be as good as some old actors.

Of course, the most powerful model is still the top model who can walk in the high-definition show and the Victoria's Secret show. The most typical example is Gisele Bundchen. "beautiful legs" women are definitely immortal legends in the modeling world.She is not only a frequent visitor to the high-end show, but also won the Victoria's Secret contract coveted by many models. She is a veritable No.1 in the industry.She is an unparalleled "god" among models.

Achievement and influence in the fashion industry, whether it is the former supermodel Heidi Klum who hosted "Project Runway (PR)" or the host of "America'del (ANTM)" Former supermodel Tyra Banks, in front of her would have to back off a shot.

Having said that, perhaps it is precisely because Heidi was born in the commercial modeling circle that her status in the fashion industry has been questioned by some people—even though she is a powerful woman in the fashion and entertainment circles.

For example, Karl Lagerfeld, the current ruler of Chanel, the emperor of the fashion industry, nicknamed "Lafayette", said something like this: 'I haven't heard of her. Is there such a model in Germany? '.

Although Lagerfeld's maverick and harsh tongue have been questioned a lot, and he was even fined by the court for discriminating against obesity (he himself is a crazy weight-loss fanatic and has published weight-loss books for this), but he is in fashion. The status of the world is unshakable.From him, we can see the attitude of some—by no means all—top designers towards commercial models like Heidi.

This may also have affected some of Heidi's aesthetics.

The brand she owns with the same name does not take the high-end route, and of course it is not an ordinary low-priced product, but an affordable product suitable for the general public.She has thoroughly implemented her line, doing business all the way to the end, instead of going in the direction of high-spirited and mediocre.

After all, there is precedent for H&M.This fast-moving consumer brand, which is really not high-end, has killed all the top big names in the world in one year's profit, and has become the No. 1 gold-absorbing fashion industry.Maybe its style is not high, but it does make a lot of money.

Because of this, Heidi has no dissatisfaction with the designs of the designers in this round of competition.Instead of giving Zach a strict judgment from a fashion perspective, she gave her evaluation from a business perspective, and she thinks some of the designs will sell well.

After all, Zac has the identity of a designer, and he is a designer of a high-end brand. It is impossible to approve these works with insufficient design sense like others, otherwise others may also question his design.But the other judges don’t have such concerns, so, apart from Zach, the follow-up Nina, Ciara, and Ms. Mao from justfab all gave good comments on the price of the golden leather designed by Ashley (but they don’t like it. The tank top and miniskirt judges were equally unimpressed.).

Ms. Mao couldn't help but rave about the jacket and thought it would definitely be a bestseller.

In fact, this golden leather jacket, which will sell well, has no sense of design. You can find a large number of such designs in very common leather jackets, whether it is Levi's or the more popular only brand stores.But I have to say that this design can sell well, and consumers are willing to pay for it.

This is also the consideration of this Ms. Mao - the sense of design or something, the icing on the cake is good, if not, as long as it can sell well, she is also willing to accept such a design.

After praising Ashley's design, Heidi turned to look at Yili who got the same theme as Ashley.

"Let's talk about your design, Lisa." Heidi said to Yili with a smile.This is the order chosen for the convenience of comparison by the judges, just like Heidi asked Kelly and Candice, who got the theme of fashionable people, to make statements back and forth.

"Okay, Heidi." Yili took the words naturally, and said to the judges with a smile, "My design theme is the girl next door. In my vision, my customer object should be an urban girl. She Confident, but she’s not cocky, she’s easygoing and cute. She’s got a bit of a sense of style on top of her crisp, casual side.”

Yili made a very detailed understanding and positioning for her customers to show her importance to this competition, implying that she came prepared, instead of casually making designs that can be seen everywhere.

She continued, "So I designed her top and bottom, which was a panel top, and I used semi-sheer organza above the bust and shoulders, and normal fabric from the bust and down, and I thought the light green was very flattering." Her skin tone is very fresh; I made a pair of suspender pencil pants that I can actually wear. I think the suspenders will make her very playful, and this kind of length above the ankle is the most beautiful. In addition, I also opened on the outside of the trousers on both sides. A slit made her look a little cute and sexy."

"I totally agree with you." Heidi smiled and nodded, "She looks young and lively, confident and beautiful, she is indeed the girl next door in the city. I like the semi-see-through organza on the shoulders, which has a youthful look. Sexy; I like the exposed ankle and the little skin in the slit on the bottom of the trousers, which is cute and attractive; my favorite is the two straps, which are rarely used in the show. This is our issue It’s the first time I’ve seen such a design since the show, isn’t it interesting?”

Heidi looked at the other judges on the side, and after getting an affirmative answer, she said to Yili with a satisfied smile, "If I were younger, I would definitely buy this dress ! Now! Immediately!"

"Thank you, Heidi." Got a good review, which isn't a bad start.Yili showed a happy smile and said to Heidi, "Thank you for liking the organza see-through, the length of the trousers, and the opening at the bottom of the trousers. Of course, there are also these two straps. Actually, these two straps are detachable. That way, when you take it off, it’s a more casual pair of pencil pants.”

"Is it another little surprise?" Heidi's eyes lit up. She always likes this kind of little surprise—the suspenders on the overalls have detachable and non-detachable ones. Yili made it detachable. , making Heidi think she is smart.

"In this way, there are two ways to wear it." Heidi nodded affirmatively to Yili.

"Actually, my opinion this time is a little different from Heidi's." Zac shook his head, shrugged at Yili, and said, "I've seen this kind of top a hundred times, if not a thousand times. Of course , your cut is still good. These pencil pants show that very well. However, the only bright spot of these pants is the opening at the bottom of the pants, which I have not seen on other pants. In my opinion , this is fairly new. I have nothing to say about the rest.”

"I don't agree with you, Zach." Nina stood up and spoke for Yili, "I think her design is very interesting. The splicing of the top has indeed been used by many people, but I dare say that next year's Fashion Week In the world, many designers will use this method. This is a very classic style, and Lisa is not without innovation. She cut the top a little bit, revealing a little belly, which is just right for young and cute, Not the sexy designs we've seen before."

Nina raised her chin in Ashley's direction, and said to Zach, "Ashley's design, I completely agree with your point of view, I think Ashley can do more, the current ones are all we have seen That crop top and the miniskirt are a little too sweet, I hate them. But the one thing, that gold leather jacket is going to sell. And Lisa's design..."

Nina turned her head around, looked at Yili and said, "Indeed, almost all of Lisa's designs are elements that exist in the fashion industry today, but the combination of these fashion elements is a unique innovation in itself. A few more Can designers create a brand new design? Quint invented the miniskirt 50 years ago, and it was the first time to innovate the length of the skirt to the length of the fingertips. This is a brand new innovation. But this innovation is possible It’s something you can’t find. Lisa’s combination of this little cropped navel and the organza panel top, I think it’s very innovative.”

"Of course, these pants are my favorite." Nina looked at the pencil pants that covered the model's long legs, and said to Yili with admiration, "The nine-point length is very suitable, and the opening of the trousers is also very suitable-in the past, we The openings of the trousers he saw were all one inch, but this time you boldly opened them to seven inches. This is a very risky but successful attempt. It’s almost like the person who made the neckline thought of making a deep v for the first time. It's kind of pioneering. Well done, Lisa."

Nina smiled and nodded to Yili, then looked at the lady Mao from justfab, and made a half-serious joke, "I think if you don't put these pants into production immediately, next week's After the show is broadcast, we will be able to see this unique opening design on many fast-moving consumer brands."

Unlike the reserved top brands, FMCG products are meant to make quick money, and plagiarism is not a big deal.Moreover, plagiarism in the fashion industry is inherently difficult to judge. It is nothing at all for the third line to copy the second line, and the second line to copy the first line. It is not uncommon for big names to copy each other.

For example, a few years ago, Louboutin sued YSL for plagiarizing his idea of ​​red-soled shoes. The fashion industry knew that he invented red-soled shoes, but the court finally rejected his appeal based on the fact that the color of the soles could not be used as a basis for plagiarism.

This is equivalent to the plagiarism of novels in the literary world, because the proportion of plagiarized words in the full text is less than the legally stipulated plagiarized words, so plagiarism is not established.As a result, the plagiarists continued to write his ridiculous scripts and make his ridiculous TV series.

Of course, the current top big names have learned a lot from a fall, and have begun to pay special attention to this aspect.Once a brand-new design is invested, it will immediately apply for patent protection to maintain its own originality.

But God is sorry, louboutin has not yet completed his patent application for red-soled shoes-he applied for it too late, the fashion industry has "borrowed" the idea of ​​​​red-soled shoes, and this design has been everywhere , it is difficult to monopolize the patent.Therefore, after YSL, Zara, who also sat in the dock of Louboutin, was not convicted of infringement by the court.

Just like miniskirts 50 years ago, if Quint (if she was still alive) went out and patented miniskirts now, it would be just as difficult - so much time has passed and miniskirts are everywhere, what proof do you have Can you prove that this was your original design?Not to mention, this kind of overflowing design has already become an indispensable part of the fashion of various brands, and brands will never be willing to give up this piece of cake.They will absolutely abandon their past and use their chain of interests to prevent patent applications for miniskirts.

"I will think about it carefully." Ms. Mao smiled at Nina, then looked at Yili, "I also like your design very much, these two items will definitely sell well. The top is very fresh, and the pants Very lively, especially this suspenders made my eyes shine. Of course, those chic little details, the less exaggerated navel exposure, and the slightly cute exposed legs are all very suitable elements for daily wear.”

Ms. Mao looked at Ashley's design, then at Yili's design, and shook her head to Ashley in her heart——Ashley's design is very good, especially the golden leather jacket, which she likes very much , but the other two items made by Ashley, the camisole and miniskirt, the fashion director also thinks there is no creativity.

That outfit looked too cute, but nowadays girls rarely act cute and playful.And that little vest was too short, barely covering the chest.In life, ordinary girls don't wear it like this-except for the cheerleaders in the school, or those girls who take the unrestrained route.Not the girl next door anyway.

"Besides, I think your design concept is very good." After comparing the designs of the two people in her heart, Ms. Mao nodded to Yili, and continued with a smile, "In terms of the definition of the girl next door, do you really care about it?" Thinking about our interpretation of it – it’s the casual, casual girl and incorporating your own concept of fashion into it. You think it’s the girl next door in the city, so she’s casual and chic. You It’s a perfect blend of the two.”

As for Ashley, she may pay too much attention to her dreamy and sweet design style, so that she ignores justfab's definition of the girl next door (Ms. Mao said earlier that the girl next door is a casual and easy-going style)-this is After all, the clothes are designed for justfab. Of course, we should start from the brand's customer positioning, rather than redefining it at will.

In other words, Ashley is off topic again this time.

Compared with the last team competition, the female designer group used too many other fabrics and did not use the specified fabrics, which led to deviations. This time, Ashley misunderstood the customer's fashion concept, which led to the failure of the two pieces. fail.Of course, Ashley also has design skills, so the golden leather jacket outside is still good.

However, a wrong understanding of the fashion concept has caused Ashley to leave the No.1 throne.

At this moment, listening to Ms. Mao's affirmation, Yili unconsciously raised the corners of her mouth—compared to the praise and criticism of other people, Ms. Mao's evaluation of her was extremely praiseworthy.Not to praise her design level, but to praise her business level, and the latter is the real standard of this competition.

Even though she felt that she had fully understood the requirements of this competition, Yili was still very happy at the moment of being affirmed.After all, no matter how much she analyzed, it was her personal understanding.If there was such a one in ten thousand chance that she misunderstood the requirements of this competition, then she would be in great trouble.

From the corner of Yili's perspective, she caught Candice. This calculating female designer turned her head slightly like everyone else, looking at her comments.As if noticing Yili's gaze, Candice raised her eyes unconsciously, and then they hit Yili's eyes.

At this moment, this confident and strong mature woman showed a stiff expression for the first time.However, she quickly calmed down again, and nodded slightly to Yili, with the usual "friendly" smile on her face.

There was no sign of any grudge on Yili's face at all, and she just evoked a half-smile.

Candice's heart felt inexplicably cold.Her and Yili's aesthetics are not the same. Yili's design this time is too bland in her opinion-it's just a top and pencil pants that are usually visible. Why did she get the design of the creative director of justfab? Blue eyes, she didn't understand at all.But one thing everyone could see was that Yili definitely didn't miss this time.