After the semester was completely over, Jiang Peifeng took Sweetheart home for a two-day stay, but was disgusted by Jiang's mother: "If you dare to keep a cat at home, I will kick you out."

Jiang Peifeng belatedly remembered that Jiang Ma was allergic to cat fur.

The helpless Jiang Peifeng took Sweetheart and stayed at home for a whole night, and brought Sweetheart back to his rental house the next day.

Returning to a familiar place, Sweetheart was very happy. She jumped up and down that day and broke Jiang Peifeng's cup.

With a cat, Jiang Peifeng is not allowed to keep it at home, so it is impossible for Jiang Peifeng to travel by himself. After thinking about it, he decided to take Sweetheart with him and take it around the city before the sun came out.

See if it has any adverse reactions. I heard that some cats are not adapted to the outside environment.

Jiang Peifeng first took it to the grassland in the suburbs.

The grassland is a national-level scenic spot. Because of midsummer and early morning, there are not many people.Jiang Peifeng released Tianxin and found that Tianxin was not as scared as he imagined.

It may be because there is no one around.

Sweetheart rolled in the haystack, wet grass staining her yellow fur.Sweetheart tilted her head and ate a piece of grass.

Click.

The camera sounded.

Jiang Peifeng snapped six or seven photos in a row, feeling that it was not enough, so he lay down on the ground, pointed the camera at Sweetheart, and then raised Sweetheart's snacks with the other hand: "Look here, Sweetheart."

Sweetheart really looked up at the camera, and then walked over...

In the evening, Jiang Peifeng returned to the room, picked out a few of the most satisfactory ones and hung them on the Internet.

The first picture shows Sweetheart striding forward from the grass in a majestic manner.Its eyes are firm and bold, and its momentum is unstoppable.

The second picture shows Sweetheart standing on a raised rock by the river, with her eyes slightly closed, letting the breeze float the thick hair on her neck.

The third picture is sweetheart jumping from a tall tree, and the photo is frozen in mid-air.Birds are flying in the trees.

Jiang Peifeng left a message on these photos: This is my country.

Since then, Jiang Peifeng has uploaded photos almost every day, with completely different styles.The only constant is sweetheart.

Sweetheart, the cat in Jiang Peifeng's lens is almost attackable and cute, sometimes it is a cold lone ranger, sometimes it is a loving angel, and sometimes it is an elegant ballet dancer.

While these photos brought Jiang Peifeng an exponential increase in the number of fans, they finally brought him his first chance to make money.

It was a cat food manufacturer, hoping that Tianxin would endorse their cat food, and let Tianxin and his cat food enter the public eye at the same time through a live broadcast.

Of course, the price is very rich. At the same time, the manufacturer sent Jiang Peifeng a sample of cat food for Sweetheart to try.

Jiang Peifeng let Tianxin try it with the mentality of trying, and Tianxin liked it very much.

But he still had concerns and didn't rush to agree.

There was no one to talk about this for a while, so Jiang Peifeng thought about it and called Yuan Zheng.

In fact, it was really too long since I had spoken to Yuan Zheng, and Jiang Peifeng missed him very much.

Of course, it's okay if the call is rejected, he is ready.

Surprisingly, Yuan Zheng answered the phone very quickly.

Almost there, Jiang Peifeng was stunned for a moment, and when Yuan Zheng asked what was the matter on the phone, Jiang Peifeng came back to his senses, and said in a daze, "I thought you wouldn't answer my phone."

"I won't not answer your call," Yuan Zheng said on the phone, "Is there something wrong?"

Jiang Peifeng paused, talked about the advertiser's affairs, and added: "Actually, my initial idea was to take a photo of the interested pet's pet and get paid. It's going to be broadcast live. How about you watch it?"

"Do you want to show your face?"

"Do not want to."

"Then don't broadcast live."

"It's okay to not show your face during the live broadcast, and it's fine to wear a mask, but can I accept this advertisement?"

"Advertisement for cat food, right?" Yuan Zheng helped him analyze on the other end of the phone, "Do you know this manufacturer?"

"It's a manufacturer that has just opened, and it doesn't have much reputation in China, so I want to advertise in the city now. When the reputation in the city rises, I will go out."

Yuan Zheng was silent for a while and said: "Eating something in his stomach is no different than other things, especially cat's. He won't say that eating this is uncomfortable. How can you guarantee that the advertisement you made is safe? Refund [-] yuan Even if the cat food made by the manufacturer is safe and nutritious, how can you guarantee that the next batch will be of the same quality and quantity as the current one.”

"But the reward is very rich," Jiang Peifeng said lying on the bed, "I think this little money can support you for a while."

If you can't get this person, you can always play tricks.Jiang Peifeng thought greedily.

Sure enough, Yuan Zheng was not angry, but was taken aback for a moment.He asked, "How much?"

Jiang Peifeng said a number.

Yuan Zheng sneered: "You still want to support me with this little money, you can earn some more. You have a good start on Weibo now, and your personality is also very good. There is no need to take reputation risks for such a small amount of money."

"Sure," Jiang Peifeng said, "Then I'll discuss it with the manufacturer."

The person in charge of the cat food factory is surnamed He, a middle-aged man, slightly fat, with a friendly smile.

The two made an appointment in a coffee shop, and as soon as they came in, the man smiled and said, "I heard that you students like to meet in a coffee shop when you have nothing to do. For rough people like us, it's really uncomfortable to stay in this kind of place." .”

The man's heartiness drew the distance between the two of them. Jiang Peifeng took out a bound printing paper and said, "Boss He, it's like this. In the past two days, I have studied the cost of live broadcasting. People like me are not popular. For live broadcasting, if you want to buy recommended seats on the live broadcasting platform, the live broadcasting platform will get a commission based on a fixed amount. Let me figure it out, if you want to keep a 15.00% profit margin here, the number of clicks on the day of my live broadcasting must reach this number.”

As he spoke, he turned the printing paper to the last page and showed it to Boss He.

Boss He smiled and said: "You still forget about this. Our big bosses never count this. After calculation and calculation, we think that this will not work and that will not work. How to do business."

That being said, Boss He started to look at Jiang Peifeng's calculations seriously.

Jiang Peifeng drank his coffee slowly, and when Boss He saw the last page, he said: "The number of clicks on live broadcast platforms in the market generally does not exceed 20.00% of the number of fans. Based on my current number of fans, the number of clicks may reach [-]%. It’s less than a fraction of what the live broadcast requires.”

Boss He said slowly: "I didn't think about only doing this one business. If this advertisement can break the news, there will be many opportunities for us to cooperate in the future. As for cost recovery, we can talk about it later."

Jiang Peifeng disagreed and said: "You spent money to buy a room on the live broadcast platform, but you can't guarantee the number of fans in the live broadcast room. Next time it's not me in the room, then my fans will probably not go to the room. "

Fans follow the people in the live broadcast room. As for the platform and content, they are all secondary.

Boss He asked: "If the cooperation is happy this time, don't you consider letting your cat be the endorsement of our factory?"

Jiang Peifeng smiled: "Actually, I accepted your advertisement only for a momentary interest. I have something I want to do in the future. So I thought about it, why don't we change the way."

"What method?" Boss He admired Jiang Peifeng a little bit, and said in his heart that he really came out of a famous university and did things in a different way.

Jiang Peifeng took out his mobile phone, clicked on a video, clear and soothing music sounded, and a bright room came into view.

The dazzling sun rays come in from the balcony, the glass door is opened, and a lazy cat nests in the cat nest hanging in the air.

In the gray arched cat nest, Sweetheart stretched her waist, and rubbed the cat nest affectionately like a human being. When she felt the sun glaring, she couldn't help squinting her eyes, and even buried her head in the pillow.

It turned over, and its tail fell from the cat's nest, shaking slightly with the cat's nest.

The picture gradually blurred, as if the cat had fallen asleep, and the sound of the music faded.

Boss He was stunned and watched the video again, and asked in astonishment, "You did this?"

"Yes. If it's an ad for cat litters, what do you think?"

However, what Boss He really cares about is not this idea, but, "How do you teach your cat to make these expressions?"

"Special effects, many of the micro-expressions in it are my effects." Jiang Peifeng explained: "Actually, this video is difficult. In addition to the post-production effects, it is more about capturing the cat's micro-expressions."

Wonderful, Boss He thought, this is much more attractive than live broadcasting.In fact, at Boss He's age, he really doesn't understand those things about live broadcasting, and there's nothing to watch if he talks about it alone.

But this video is different. After watching this video, people can't help but lie down next to the cat's nest, resting with their eyes closed.

There is nothing more pleasant than an afternoon like this.

Boss He couldn't believe it, so he read it again, and asked in disbelief, "Some of this is not true?"

"No." Jiang Peifeng smiled, and he continued: "At first I also planned to take pictures of cat food, but I found that there are not many cat food to shoot, and I saw your online store. I also make a series of things such as toys and cat litters. No matter what kind of things, they are more attractive than cat food."

Boss He understood Jiang Peifeng's meaning: "So you want to take over our commercials by making videos, right? What about the price?"

"In addition to sweetheart's endorsement fee, I charge a video production fee, which is only 20.00% of your advertising fee on the live broadcast platform. What do you think?"

Boss He calculated in his mind that this price is acceptable, and he couldn't help asking: "But our factory mainly makes cat food, so can you think of a way for cat food?"

"My cat is less than four months old, so I can only endorse cat food for this age group. Moreover," Jiang Peifeng smiled embarrassedly, "Sweetheart has a special mouth. She is used to eating imported cat food. That brand of cat food."

After the exam, Yuan Zheng followed his seniors and professors to other places, a fund company that was preparing to go public.

Since the company was preparing to go public, there were a lot of data and materials, Yuan Zheng was so busy every day that he didn't touch the ground, and he basically fell asleep when he returned to the hotel.

Fortunately, the professor of human nature ordered a midnight snack for them, otherwise the students would have to go to bed hungry.

Yuan Zheng was wolfing down supper in his room when his cell phone rang.Yuan Zheng is now basically isolated from the outside world, but he ignores all news reminders.

But since Jiang Peifeng called him last time, he still turns down his phone from time to time.

As soon as he opened it, he saw that Jiang Peifeng had sent him a message.

Yuan Zheng opened the message, it was a video.

In an empty room, Sweetheart walked over from a distance with a cat teaser in its mouth. It carefully pulled down the owner's leg, put the cat teaser at the owner's feet, and looked at the owner beggingly with its head raised.

The owner only showed one leg, facing the desk.The master stretched out his hand and patted Sweetheart on the head, and said comfortingly: "Hey, play by yourself, Dad still has some things to do."

Sweetheart didn't give up, she kept rubbing her head against her master's leg, and said in a childish voice, "You play with me, just for a while, okay?"

The master sighed: "I really can't do anything about you."

Sweetheart quickly picked up the cat teasing stick and handed it to the owner.

The owner takes the cat teaser, presses a button, and a small mouse toy pops out from the front end of the cat teaser, which will make a creaking sound.

In the back is Sweetheart who concentrates on playing with toys, sometimes naive, sometimes playful and lively.But Yuan Zheng didn't have any feelings for small animals, he only noticed that Jiang Peifeng's hands and legs were pretty.

Jiang Peifeng sent a message: "Is it too common to be an advertisement for cat toys?"

Yuan Zheng doesn't think it's ordinary. Toys, cats can play happily, and Tianxin's appearance when playing with toys is quite cute, and there is a source of teasing cats at the end, so it's not ordinary.

but……

Yuan Zheng: "Why do you want to have a loli voice?"

"Because Sweetheart was still a child."

"No, how do you know that Sweetheart is a mother?"

"When I went to the hospital for an examination, the doctor said."

"you sure?"

Jiang Peifeng: "..."

Jiang Peifeng grabbed Sweetheart who was still refusing to sleep and was jumping around, and lifted its tail to look. There were two holes under the tail, obviously it was a female cat.

He replied: "Sure."

Yuan Zheng: "If you say it's the mother's, it's the mother's."

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