[US Entertainment] Hollywood reverses life

On a certain day in the summer vacation, the official website of United Artists released a 3-minute trailer for "The Weakness".

During the process of watching this trailer, many people's mood fluctuated along with this trailer.

Sometimes indignant, sometimes looking forward, sometimes moved, sometimes excited, sometimes passionate, sometimes warm, until the last moment, everyone's mood burst!

The dark-skinned, sad-faced Will Smith in the beginning, wearing only a thin, tattered T-shirt on a cold rainy night, people are saddened by what he has experienced.

But, he wasn't sorry for himself, he knew what he needed.

"Weakness" does not need to be hidden, or it is a symbol of a person's truth.Instead of being coyly ridiculed by others and attacking skin color, it is better to face it calmly and give up those unnecessary pretense.

There is no need to live for other people's values, think about what kind of life is most meaningful to yourself, and then give yourself a belief, let your will control your life, and use your own advantages for this.

Work hard, fight hard, and live for what you want.

Since he is full of weaknesses, he can't stop him, chasing dreams with a pure heart.

In the end, he became the MVP who shocked the audience and conquered the arena!

As the audience stood up and applauded for him, the hearts of those who watched this trailer couldn't restrain their hearts surging!

Whether it is tears, touch, or excitement, the audience deeply remembered Will Smith's superb acting skills and this passionate trailer.

That's right, this trailer is the trailer for The Weakness.

People did not expect that a trailer of only 3 minutes could cause such a shocking uproar in people's hearts!

And then, the publicity about "The Weakness" was launched vigorously. This movie has already aroused great repercussions and interest in the hearts of movie fans.

The reason is simple, this is played by Will Smith. As the only black superstar in Hollywood, his box office appeal is already very strong.

Coupled with the fact that the director is Joey Grant, a miracle director in Hollywood, people are curious about what kind of chemical effect such a combination will trigger.

Then after the long-awaited "Weakness" trailer came out, the fans' first reaction was: Joey and Will Smith really didn't let us down!

This trailer is full of stamina, and the director's profound skills and Will Smith's awesome acting skills can be seen in all aspects.

Tom allocated 1200 million publicity expenses this time, which is considered a very generous publicity fee. You must know that the investment of this movie is only more than 2000 million yuan, which is the lowest level among commercial movies, but the promotional expenses are not soft. Although the 1200 million publicity expenses are not large-scale.

However, wherever movie fans can see and think, all the promotional posters of "The Weakness" have been published, and the major media industries have also published news about the "Weakness" movie.

"Variety Show" published the promotional introduction of "Weakness", which is introduced like this-【God has given us many talents, protect him, not knock him down】

"I think the original intention of Joy Grant to make this movie is that she and the hero, the prototype of the story, this year's Major League Baseball MVP Robinson Canno, their experiences are very similar."

"They are all geniuses created for us by God, but due to various reasons, which may include people's discrimination and stereotypes on race, gender and other reasons, their starting point is the lowest point of life, but they managed to get out of the predicament , became a genius."

"Maybe Joey wants to tell us through this movie: No matter how mediocre and low-level people are, we should protect him instead of knocking him down."

The "Hollywood Reporter" said: "This may be a film review of Joy and Will, two ethnic minorities, who cry out for minority groups."

But many people in the industry believe that the box office of "The Weakness" may be quite satisfactory, but it is not as good as ideal, although its trailer and the production team behind the scenes look very attractive, and Joey and Smith are almost box office guarantees, But it chose to be released in the summer file, and you can see how fierce the fighting in the summer file is this year.

And summer movies are generally aimed at student audiences, and the audience of "The Weakness" is obviously not aimed at students.

Look at the movies that will be released in the summer, such as Disney's "Princess and the Frog", which tried to revive 2D animation in N years, as well as the large-scale series of movies "Harry Potter and the Order of the Phoenix" and "High School Musical 2".

Which of the latter two is not the sequel to the most famous box office masterpiece in box office history?

All of these major annual dramas have chosen to be released in the summer file, which can be said to be enough to make a lot of money in the summer file.So "Weakness", a low-budget sports movie, and sports movies have always been a niche category, actually decided to squeeze into this brutal summer vacation?

Although Joey and Will Smith's partner is exciting, they may not be too confident. After all, among the movies they fought against in the summer, which one is worse than them?Which movie fans have lower expectations than them?

Both Tom and MGM once said whether Joey needs to think again, "The Weakness" may play better in other schedules, and there is no need to squeeze into the summer schedule.After all, although the summer season has a large audience, it is easy to create a counterattack dark horse, but it is more likely to cause disappointing box office losses, after all, the competition is too fierce.Are you really planning to put "The Weakness" in the summer file?

To some extent, this decision is too risky, and the consequences of taking risks are likely to be stupid!

But Joey has always been so overconfident, and the senior management of United Artists are used to it.On the one hand, they wondered if she was too confident and risky, and on the other hand, they expected her to create another miracle.

Joey insisted, so in the end United Artists compromised and put "The Weakness" in the summer file.Because she believes that the huge flow of people in the summer file can bring more box office revenue to "The Weakness".

****

In the summer vacation of 2007, the students finally had their long-lost vacation. They went to the cinema one after another, wanting to relax and watch a movie.

For the summer file, the most traffic must be the students, and for the students, the most attractive is of course "Harry Potter and the Order of the Phoenix", "The Princess and the Frog", "High School Musical 2" and other teenagers Movies I like to watch.

In fact, this is true. In any movie theater, the most crowded screening hall is the screening hall showing "Harry Potter and the Order of the Phoenix", "High School Musical 2", and "The Princess and the Frog".As for the screening halls of other movies, the flow of people was obviously reduced by half.

The film "Weakness" is quite different from other summer movies, and it has attracted the attention of many people. After all, in people's subconscious, the summer movies are basically large-scale commercial movies, and the degree of popcorn is very high. Gao, and this movie, which focuses on warmth, passion, and inspiration, is more suitable for family gatherings like Christmas.

Many people stayed in front of the poster of "The Weakness" for a while. After all, Will Smith's appeal cannot be underestimated, so the purchasing power of "The Weakness" is not bad.

Right now, in the editorial office of The Hollywood Reporter, editors are scrambling to figure out what to choose for next week's issue.

Several editors were discussing the topic with the editorial team leader, "Group leader, the competition for this week's movies is too fierce, we can't even predict who will be at the top of the list next week, and it's not easy to choose a topic..."

"Yeah, looking at the momentum of "Harry Potter", I thought it might be able to dominate the movie box office list this week, and it's about to reach the top. "High School Musical 2" is back again, and Disney N years "The Princess and the Frog," the highlight of the show, is expected to do well at the box office."

"Besides, "The Weakness" was released yesterday, and it seems to be in a good form. Now everything is unknown... You said these blockbuster movies are like convulsions, and this year's summer vacation is full of coaxing!"

"That's right, how do we choose the topic in advance for the next issue? The situation is too psychedelic. If the writing is not good, we may have to overthrow and rewrite everything before it is released!"

The team leader squinted his eyes and thought for a long time, looking at the box office data in his hand for the past few days, it shows that "Harry Potter and the Order of the Phoenix" and "High School Musical 2" are the absolute kings in the current movie market, both in terms of popularity and box office They are all the kind that can be topped the annual list.

So he finally made a decision, "Mainly write "Harry Potter and the Order of the Phoenix", "High School Musical 2", and "The Princess and the Frog". It will exceed the popularity of the first three, so we are enthusiastically writing "Harry Potter and the Order of the Phoenix" and "The Princess and the Frog". After all, these two are the highlights of the summer file, and we will bring "High School Musical 2"."

Then he wiped off his sweat, "Fortunately, "Pirates of the Caribbean 3" didn't come to join in the fun, otherwise I would really be exhausted because this is the summer vacation."

In his opinion, the king of the summer film must be the one that has always been popular with students. Compared with these themes, such as magic films, fantasy films, and youth films, "The Weakness" is still too far away from the students' taste.

A niche sports film like "The Weakness", even if the starring Will Smith is difficult to break out of the encirclement in the summer file.

So he made a list, on which he sorted the movies released in the summer from major to minor.

Harry Potter and the Order of the Phoenix

The Princess and the Frog

"High School Musical 2"

"weakness"

"The Time Traveler's Wife"

"Skate Duo"

And the editors of "Variety Show" also began to edit the topics of the next issue of "Variety Show" according to the primary and secondary ranking of the editorial team leader.

The content of "Weakness" is not very much. The most published content and the most hotly discussed content are "Harry Potter and the Order of the Phoenix", followed by "The Princess and the Frog", and "High School Musical 2".

The editors seem to be swearing by their decision. They believe that the general trend of the box office will be the same as they predicted, so they have already divided the distribution of movies in each schedule in next week's "Variety Show" magazine.

Until the weekend, this week's movie box office list was released.

Then, everyone was dumbfounded.

The hottest movies of the week are not what they expected.

Because this means—most of the content of this issue of "Variety Show" will have to work overtime and stay up all night to overthrow it and start over!

On July 2007, 7, Disney tried its best to revitalize 10D animation "The Princess and the Frog", which was released on a large scale. It must have only 2 million box office on Friday to disappoint Disney, but the second place is not the big hit "Haha". Liport and the Order of the Phoenix" is not the long-awaited "High School Musical 700" for teenage fans, but "The BlindSide" (weakness) which earned 2 million dollars and has accumulated a box office of $4000 in 2 weeks of its release.

Is this rhythm going to make other Hollywood blockbusters feel ashamed?

The author has something to say: thanks

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