[Gone With the Wind] Daughter Difficult

How much did Bonnie spend on marketing before the wedding?

First of all, she let her newspapers and magazines continuously release all kinds of details and lace about the wedding. Of course, this is not all of her plan. It should be said that this is just an introduction.

The second step is to hire someone to talk about these things on various occasions to stir up the whole topic. It is "the wedding of the music heir" with its own topicality, so this is not difficult, but to really stir up the heat, it is natural to need The most important thing is the participation of the whole people, so the topicality and eye-catching are essential-peep into the life of the richest man in the United States?Have you seen it?I have not seen?See you for the first time!See you soon!

After arousing everyone's curiosity, people will naturally start to pay attention to these lives that ordinary people may not be able to imagine at all.

No matter what era you are in, the actions of the two extremes of the rich and the poor are always more noticeable. What's more, people are more willing to pay attention to people who are richer and more powerful than you, because human beings are born with a spirit of striving upward , no one wants to roll at the bottom of society all the time, who doesn't want a better life?

And there are only two kinds of people who can really help the bottom of the society, one is the bottom people themselves, and the rich people who have money and talent and need fame.

Hype itself is also an art, half concealed, half true, but not all.

When the media finds out that this topic can attract the attention of the public, the media will automatically and spontaneously dig out all relevant themes, journalists’ textual research, or paparazzi’s fabrications (of course there are no paparazzi at this time, but there are reporters who fabricate stories), These are the skills that journalists come to hand at their fingertips.And when more and more media began to fight for this topic, the whole country began to pay attention to this century wedding that people talked about.

However, apart from the fact that Bonnie consciously let people release all kinds of gossip for people to discuss at the beginning, when it came to the heated discussion among the whole people, she only slightly controlled the direction of public opinion, and tried not to let people who hated the rich be wanton about her wedding. attack.

From preparation to marriage, all public opinion orientations are under Bonnie's control and have not been derailed. This is also the best part of Bonnie's marketing.

It is actually not difficult to do this.

There are many methods, such as high-pressure blocking, such as using money to clear, such as buying the media publishing house, such as finding the weakness of the publisher, but this time, Bonnie did nothing.

She just blocked all the mouths with practical actions.

When everyone began to notice the extravagance of her wedding, she began to unite the sisters of the American Blue Alliance to integrate the wedding part into charity.

The American Blue League was formed when Bonnie was less than ten years old. At that time, it seemed to all adults that it was a small fight, but when the girls grew up and had their own ideas, this small group became At the beginning, there was an influence that cannot be underestimated. They were united, confident, and exuded an irresistible light, which made many girls desperately want to squeeze into this future where Bonnie and Ella hope women's group.

Naturally, the sisters did their best to prepare for the wedding of the founder of the American Blue Alliance.

And this is also the first time that the girls' school built by Bonnie has truly appeared in the public's sight. The blessings and supplies from Xiaobo were distributed to these orphans.

People began to pay attention to this girls' school, and to face up to the abilities and aspirations of women.

Cooperating with the media reports, this of course made the topic of the wedding to a higher level.

Immediately afterwards, in order to cooperate with their charity plan, Bonnie and Xiaobo publicly stated that they would invite the auction house to estimate the overall value of the gifts they received at their wedding, and the two would donate coins of the same value. Part of the money will set up a charitable fund to support children who are unable to pay school fees due to poverty. They will also host a charity dinner before the wedding. The total proceeds of the charity dinner that night will be donated to medical charities.

Bonnie Butler is so generous, and as her father, the richest man in the South, she naturally does not give up. When Bonnie was preparing to set up a charitable fund, Rhett himself donated 100 million US dollars to this charitable fund.

In the past, because the wedding was too extravagant, some people who hated the rich rebounded, but now because of this huge handwriting, they were instantly silent.

What was the concept of 100 million U.S. dollars at the time, it was almost equivalent to the current nine-figure figure, and considering the price level at that time, this large amount of money could almost be equal to the annual GDP of a city.

What is the concept of being so rich as an enemy is not a concept that everyone can imagine anyway.

Now, this wedding can only be described as "rich and willful".

But the end result of high investment is high return.This was something no one could have imagined at the time.

The business and the wedding were integrated to the extreme, and she received the greatest support and understanding from her husband. After decades of comprehensive research on all the data, they discovered Her Majesty Queen's true intentions. This is the real marketing Art.

However, people at that time paid more attention to the wedding itself and its lace, rather than the added value and gross production value of subsequent industries.

For example, on the day of the wedding, Butler Enterprises gave all the employees of Butler Enterprises a holiday-there are countless companies under Butler Enterprises, and it is the limit to give everyone a day off. The output value and production capacity that disappeared on this day almost caused Atlanta to collapse. Fortunately, Rhett Butler was prepared before he was willful, and in the end it did not cause losses to the city.

In order to celebrate the wedding of his favorite daughter, Rhett also generously gave bonuses to other employees.

And this move instantly exploded in public opinion. At this moment, everyone wanted to be an employee of Butler Enterprise, and people began to really understand Butler Enterprise, and then they discovered that Butler Enterprise also hired female employees as their employees. And really do some management work like a man. Although these minutiae didn't cause much sensation at first, after Bonnie took power, they once again made the public fry.

This wedding caused Butler's related stock prices to skyrocket along with Bonnie's wedding, and some people became rich overnight because of it, and the Butler family's worth jumped up a ladder every day.

Because she has received countless attention, Bonnie Butler has also successfully become a trend leader, the clothes she wears, the things she likes to eat, the styles of shoes she likes to wear, the sports she likes, her words and deeds, Everything has become the object of people's pursuit of imitation, even the imitations of clothes are sold out of stock, and are popular among thousands of girls.

Because it was a happy event, even if I felt that something was wrong, these discordant voices were covered up in the wave after wave of frenzy.

The status of women also began to undergo a brand-new change invisibly. This change also gave later generations a more positive evaluation of the impact of this wedding.