Great Song

Entrusted by others, it is a matter of loyalty.Since taking over the job of editor-in-chief, Li Gefei has been conscientious in writing and reviewing manuscripts.After several adjustments, the tabloid was finally set to eight pages. It was folded with two sheets of paper without sewing, so it didn't matter if you wanted to take it apart and read it.

The article on the front page was naturally written by Li Gefei himself.When Tang Xuanzong was selected, the theme of recovering Hehuang.Han officials informed in advance that this newspaper is to be circulated in the market, and it must be like a white poem, so that an old woman can understand it.Li Gefei's poems are naturally not as good as Bai Juyi's, but he is familiar with his articles, and he wrote a useful one in a short time.

The next two editions used the words of a well-known storyteller, which was a fold of Su Dingfang's night attack on Yinshan Mountain in Tang Dynasty.Two hundred cavalry first entered the battle and captured Jieli Khan alive. This is a soul-stirring story.The storyteller came slowly, and he carefully proofread the text, which is even more refreshing.However, there are only two editions, only the first chapter can be published, and it is just like a normal talk, it is broken at the most exciting place, which is enough to make people scratch their heads.Fortunately, the tabloid comes out every three days, so it shouldn't make people wait too long.

The next two editions are essays.One is a travel note to the Northwest, which is vivid and simple, with a few words, and the scenery of the frontier is vivid.The other one is like "Behind the Elbow", which talks about some pharmacological knowledge, which can be described as a must-have at home.These are not surprising, but the essay signed by "Meng Xisheng" shocked Li Gefei into a heavenly man.

This article is about the sentence "rotten grass turns fireflies" from "Book of Rites".It is said that everyone in the world thinks that fireflies are transformed by rotten weeds, but it is not.What Cui Bao wrote in "Jin Gu Zhu" is the correct answer.Rotten grass is like rotten bone, and over time it can produce phosphorus fire.This material has a very low ignition point. In the hot summer, the phosphorus fire will spontaneously ignite and turn into a firefly.But fireflies are oviparous, the eggs are buried in the soil, turn into pupae, and become winged adults.How could it be transformed by rotten weeds?

A short treatise, with no more than three hundred words, is concise and clear, and extremely transparent.However, even Li Gefei, who has read all kinds of books, never thought of doing this explanation, and he has never heard of the "phosphorous fire".I don't know what kind of character this Meng Xisheng is?This style of writing is similar to Zhang Hua's "Natural History" in the Western Jin Dynasty.

There are also two editions, full of market anecdotes and hilarious anecdotes.There are also these residence newspapers, but the writing will never be so vivid and fresh, and it should be able to attract some readers.

The last version is a promotional poster for the Han Family Shop.There are pictures and texts, introducing the new products that Hanjia Perfume Shop will launch recently, and there is also a promotion, which is selling soap.It seems that the Korean officials run a tabloid, and they don't forget to promote it for themselves.

There are manuscripts, and there are two subordinates who are proficient in writing and format to help.It didn't take a few days for the tabloid to be lined up.Li Gefei copied it immediately and handed it over to Han officials.The other party seemed to be quite satisfied, but they didn't officially print it. Instead, they made a few sketches and called relatives and friends to taste it together.

Li Gefei was not afraid of being watched, but when the guests arrived, he also learned that two of them were the writers.He was completely dumbfounded.

Those two travel notes and pharmacology were actually written by Su Song, the supervisor of the Military Weapons Supervisor.And that weird little theory was written by Shen Kuo, the supervisor of the Sitian Supervisor.Two high officials from the imperial court came in one breath, isn't this really a configuration unique to Di Bao?

Li Gefei suddenly became nervous, afraid that he would make a mistake and be caught.Unexpectedly, it was not the two high-ranking officials who first raised their opinions, but a very young man with an inexplicable cloth cover on his hand.

After admiring the title ten times, Mi Fu confirmed that the engraving craftsman hadn't damaged his wonderful pen, then pointed at the tabloid and said, "Brother Li, the layout of your tabloid is rather ugly. How can it be dense? If the text is squeezed together? Two paintings should be added! For example, in the article "Rotten Grass Turns into Firefly", adding a picture of the river at night in summer is not much better than the dry text? There is also the later Su Dingfang storybook, Who drew this illustration? It's simply unsightly!"

Li Gefei: "..."

This is just a tabloid, do you think it is some exquisite picture book?Do you want another color scheme?

After spraying the page, Mi Fu was still not satisfied, and turned his head to Han Miao and said: "Brother Han, you use the name 'Risin' for this newspaper, and it doesn't come out every day? It's too slow to publish every three days. That’s right. I have such a good title, it’s better for people to see it every day.”

Li Gefei: "..."

It is impossible for the imperial palace newspaper to be published every day.Even if I can organize manuscripts, I can't print them with engraving!

Fortunately, Daguan Han is a sensible person. Hearing what Mi Fu said, he smiled and explained: "Even if there is a manuscript, it still needs to be engraved. It is not too late to publish it every three days."

Li Gefei couldn't help but heaved a sigh of relief, and just wanted to praise Han Guan for his wisdom.Shen Kuo stroked his beard and said, "Speaking of which, during the Qingli period, there was a commoner Bi Sheng who once made clay movable type. Each character was made into a clay mold individually. After it was hardened, it was classified according to its rhyme and stored in a wooden grid. When making the plate, as long as the characters are taken, fixed on the board with glue in order and flattened, the magazine can be printed. After use, heat the movable type to fall off, and it can be used again next time. If such a set is made Clay model, isn't it possible to publish tabloids every day?"

Li Gefei: "..."

There is such a thing?real or fake?If it is true that the magazine is published every day, he is afraid that he will die of exhaustion...

Hearing Shen Kuo's words, Zhen Qiong, who was bored just now, immediately regained her spirits: "Use mud to make molds, and if you bump them, they won't work. I think you can use lead to make fonts, and if they are broken, you can melt them again." , wouldn't it be more convenient?"

"Ling Xiaozi is right!" Shen Kuo clapped his palms immediately, "Lead is soft, so it shouldn't be bad for making movable type. I'm currently researching oil, and this product has a lot of smoke. It should be able to produce ink when it's used to make ink." High-quality ink. It can also be used to print newspapers..."

Hearing this, Zhen Qiong suddenly became unhappy: "Oil is such a good thing, is it too wasteful to use it to make ink? It's better to use the coal tar left over from the coke making process. It's also pitch black, and it's cheap." Woolen cloth."

"The smell of coal tar is really unpleasant." Shen Kuo frowned, "And you said oil is useful, what is it for? Could it be used as fuel..."

The topic of these two people ran out of bounds in a flash, Han Miao shook his head with a smile, and said to Li Gefei: "Everyone is just talking about it, Brother Wen Shuxian, don't take it to heart. This tabloid is well-made, and you also put your heart into it." gone."

Su Song also smiled and said, "The first article in this issue is well written. I'm not as good as that."

In fact, among the few people, Su Song has the most profound knowledge and the best writing style.However, even he felt that he might not be able to write such a good article.In just five hundred characters, Du Mu's poem elicits Tang Xianzong's dissatisfaction with Hehuang, and Tang Xuanzong's determination to regain the lost land.The style is transparent and the meaning is far-reaching. It just feels soul-stirring when you read it, and you can't find half a superfluous word.This first-hand article can enter the room.

Hearing Su Song's praise, Li Gefei couldn't help but blush a little: "Su Supervisor Su has been praised too much, I'm ashamed to be that kid. That piece of scenery is refined and vivid, almost like a painting."

After exchanging blows, Li Gefei felt much better.He also heard that Ling Xiaozi and Shen Jiantian both talked about what kind of glue should be used with movable type, and he hurriedly said to Han Miao: "Mr. Han, the paper for this tabloid is not bad, and the writing is also novel. It should be marketable. It's just the cost." It’s expensive. If you use movable lead type again, it may be difficult to make a profit..."

As the editor-in-chief, Li Gefei knew the cost of the newspaper.Not to mention the fine engraving and paper, the cost of retouching is not a small sum.He, Shen Kuo, and Su Song's articles have to be paid twice for each article, and the price for each chapter of the story book is also the same.Coupled with the accompanying pictures, and the monthly salary of him and two assistants, it is a considerable expense.If lead is used to make the movable type and the printing process is improved, I still don't know how much money will be added.Han Guanren also said that the first few issues of this tabloid will be sent to major restaurants and wash houses free of charge for people to read, and no money will be charged.How is this different from burning money?

After such a toss, I am afraid that the publication will be discontinued after a few issues, right?Anyway, it was my own painstaking effort, even Li Gefei was reluctant to give up, so he naturally wanted to persuade him.

Hearing this, Han Miao raised his eyebrows with interest: "Uncle Wen is worrying too much. Mr. Han is not talented and has never done a loss-making business. Doesn't this tabloid still have a page? That's what makes money magic weapon."

"Huh?" Li Gefei was a little dazed.Isn't that version of Hanjiapu's propaganda?

On the contrary, Su Song heard the words, and shook the page with great interest, which was beautifully pictured but full of stinky eyes: "Jing Sheng wants to use this to attract some customers for the Han's shop?"

"It's not just my shop. Maybe there will be other shops in the future who value this edition." Han Miao still had a smile on his face, and said to Li Gefei, "How many copies does Uncle Wen think this tabloid can publish?"

"One thousand should be there..." Li Gefei boldly said.

Han Miao said, "How many restaurants and washrooms are there in Tokyo? Not to mention literate scholars and officials. If you print [-] yuan, you won't have to worry about selling it. If you print more, the cost will naturally come down. And With a tabloid of this size in front of you, there must be smart merchants, like me, who want to use this page to promote their stores."

Nowadays, many large stores will print single-page promotional posters and distribute them everywhere.Washer also posted the artist's name and program content in front of the door, touting it in order to attract guests.He got this tabloid, and he didn't expect to get his money back.After becoming famous, its own sales volume is the magic weapon for winning.There are countless smart merchants in Tokyo.With such a large print volume, there are naturally countless potential customers.At that time, whether it is to publish a paragraph in the newspaper, or like him, to use a whole page for publicity, it will cost money.And this expense is the magic weapon to maintain the publication of the tabloid, and even make a profit from it.

Compared with selling newspapers, it is obviously better to make money from merchants.

Hearing these words, Li Gefei was speechless.Is there still such a business?Can it really be done?

On the side, Zhen Qiong said happily: "Brother Miao, lead type is very interesting, and there are two kinds of ink, you can also try it!"

Han Miao smiled slightly: "Qiong'er likes it, just try it."

Li Gefei: "..."

Seeing Han Miao's unconcealable pampering expression, Li Gefei sighed.Forget it, he doesn't have to worry about other things, he'd better run the newspaper obediently.

The author has something to say: Bi Sheng was from the Renzong Dynasty, and he passed away long ago.It is Shen Kuo's "Mengxi Bi Tan" that records Bi Sheng and movable type printing.

I also saw someone talking about Wang Anshi.The money-enhancing attribute of the new law is, in the final analysis, to prepare for the war.Leaving aside the problems that arose during the implementation of the new law, Wang Anshi's character is irreproachable, which even his political opponents cannot refute.He is also one of the few people in feudal society who can cross class.When Wen Yanbo said that "governing the world with literati and bureaucrats is not about governing the world with the common people", and regarded himself as the master who governs the world, he considered "the interests of the common people" and regarded the common people as adults.The reason why the old party attacked him crazily was because he broke away from his own class and sided with Li Shu.

And the beneficiaries of the new law are also numerous, especially the water conservancy law and the general military law, which have benefited more than one generation.It's just that the dose of medicine was too strong, and the battle of Xixia was defeated too badly, which caused the bad consequences later.