New Times, New Hell

Luo Feng's first business development discussion meeting lasted for nearly three hours. New and old employees actively put forward suggestions one by one, and the meeting site was in full swing.

Although this is the first time everyone has done business with Yangjian since they became ghosts, they were all Yangjian people before, and they are familiar with various marketing methods of Yangjian, especially their new employees are selected from thousands of ghost candidates. Carefully selected, many of them were business elites from the former Yangjian, and they still have a decent business plan.

Of course, there are also many difficulties, mainly due to the gap between Yin and Yang and the problems of their products themselves. As a result, many of Yangjian’s promotion and sales methods that everyone is familiar with cannot be used. For example, the most common telemarketing in Yangjian, they just do it. No, they did telephone sales of this product, and were reported by consumers to suspend business for rectification within minutes.

There are also many restrictions on advertising. TV advertisements are strictly censored, and their products must not be launched. The only thing that can be tried is online advertising, but how to do it is also a problem.

"Actually, it's best to find a celebrity as an endorsement." The speaker was a new employee named Qu Guangzhao. He was the ghost who made the most suggestions at this meeting. Even Yu Zhengdu, who was in a different department from him, had some impressions of him.

It’s not for anything else, but you have never seen a person who loves work so much in life, and it is the first time to see a ghost who loves work so much after death. It is said that he is challenging the longest continuous working time in his life, because he thinks Ghosts can't die, and theoretically they should be able to create a longer continuous work record than living people.

As a result, everyone once suspected that he died of overwork, but after checking the death records, it can only be said that a person who can work so hard is still very strong in physical fitness. He did not die at work in the end, but died on vacation—during the vacation Surfing in the sea, unfortunately drowning, it is really embarrassing.

Qu Guangzhao analyzed: "Our product is quite special. The key to sales is to gain the trust of consumers. One of the fastest ways to build trust is celebrity endorsement. Therefore, if we want to expand the market, the most effective way is to Invite an influential star to endorse."

"Yeah." Shang Que nodded, "It's a way."

Yu Zhengdu asked at the right time: "Celebrity endorsement... What's the budget?"

Qu Guangzhao took out a printed A4 paper and handed it to Shang Que: "This is the current celebrity endorsement price I have investigated."

Shang Que took a look at it, then calmly turned the A4 paper over and covered it, resting his chin in one hand, and said calmly, "Okay, the next plan."

Qu Guangzhao: "..."

Yu Zhengdu understood instantly, glanced at Qu Guangzhao, and helped the boss make a note: "Is there any other plan that is more suitable for our company's situation?"

Qu Guangzhao didn't know, so he asked, "What exactly?"

Yu Zhengdu smiled: "It's cheap."

Qu Guangzhao: "..."

Qu Guangzhao is indeed the ghost who loves work the most in the underworld. Although he was choked, he quickly reacted and said, "There are, but if you want to spend less money, you have to spend time and energy..."

The new solution he provided is for Luo Feng to operate the brand himself. In the Internet age, it is difficult or difficult for a brand to do it, and it is simple and simple. For example, many companies will choose to open their own self-media accounts, such as Weibo accounts, Wechat official account, etc., gain fans through account operation, and after building trust with fans, it is much easier to sell products.

However, it is not easy to start a self-media account. Unless you are lucky enough to encounter an explosive opportunity, behind every account becoming popular is the result of the careful operation of an entire team.

It's just that for a company like Luo Feng with insufficient budget and extremely special circumstances, there is really no better way at present.

Shang Que thought about it for a while, and agreed to incorporate this plan into the overall plan. Even if Qu Guangzhao was in charge, he opened an official self-media account, because now the profitable business has basically moved to the subsidiary, so the account is also used by the subsidiary. The name, now the registered name of the subsidiary has been finalized, and it is called "Jinglu Future".

Of course, this is only a step in building brand trust, and other business plans also need to be implemented together.

After the meeting ended, Yu Zhengdu and Shang Que walked out of the conference room together.

Shang Que's face was rare and dignified, and he said to Yu Zhengdu: "No matter what, I will definitely give priority to protecting your salary and development expenses."

Seeing his seriousness, Yu Zhengdu smiled unconsciously, and said, "I believe in you."

Shang Que's face softened a little, and he promised again: "Until our company's Weibo account has [-] live fans, I won't play games with money."

Yu Zhengdu thought about it for a while, and said seriously: "According to our current business situation, we can still afford it if you spend 5000 yuan."

The two were talking, when Lu Lingxi answered the phone and called back to Shang Que, "Boss, Big Eye Live has called again, and they said they can add more money..."

Shang Que frowned slightly, and was about to refuse when Yu Zhengdu asked, "What's the situation?"

Lu Lingxi glanced at Shang Que and saw that he had no objection, so she told about the big eye live broadcast inviting Shang Que to participate in the program, and finally added: "But they just called and said that apart from the boss, they also want to join you please."

Yu Zhengdu was inexplicable: "What should I do?"

Lu Lingxi's face was delicate: "I heard that someone posted a cp post from your school to a gossip forum this morning, and now the cp between you and your boss is hot..."

Yu Zhengdu: "...Are people so idle nowadays?"

Lu Lingxi was also speechless: "It seems so."

She said: "Then I reject them..."

Yu Zhengdu thought for a while, interrupted her and asked: "Can you discuss with the other party, the appearance fee is not important, but we need to introduce the name of our company..."

As soon as he said, Shang Que also reacted. Although the live broadcast platform is not yet a mainstream media, the number of viewers for popular events is quite considerable. Luo Feng's products are now in need of publicity. If he can show his face on popular programs, it will be more or less Can bring some flow.

Lu Lingxi nodded: "I'll go and discuss it."

The management of the live broadcast website is relatively loose. Big Eye Live gave a quick reply. They are not allowed to advertise the company directly, but they can bring their identities and titles when the guests are introduced, so that the company can show its face indirectly.

After discussing with Shang Que, Yu Zhengdu agreed.

But after the promise was over, Yu Zhengdu remembered to ask Lu Lingxi what kind of event it was.

Lu Lingxi said: "It seems to be an outdoor challenge, such as a high-altitude springboard or a water walking ball."

Yu Zhengdu: "...Damn." Isn't this embarrassing the otaku!

Is it too late to regret it now?

Shang Que's eyes lit up slightly: "Is it the kind that stands in a transparent ball and runs on water?"

Yu Zhengdu: "..." Why does the boss look a little bit expectant?

Lu Lingxi: Sigh, starting a business is not easy, the king of ghosts is a showman.

***

Big Eye Live is a rising star of the domestic live broadcast platform. It started relatively late, but it has strong operational capabilities. The company has a dedicated team of scouts who have discovered and trained many popular amateur anchors. Therefore, although the company was established later, it is still strong Does not lose to other platforms at all.

The anniversary event of the platform was also very impressive. Not only did it span a long time, but it was also divided into multiple themes. The theme that Yu Zhengdu and Shang Que were invited to participate in was called "Pounding Youth". The content was outdoor sports challenges, and the main participants The host is a popular anchor and Internet topic figure on the platform. There are four programs in total, and two idol stars, one male and one female, will be invited to help each other.

Coincidentally, Yu Zhengdu and their supporting stars in this issue happened to be two familiar stars, the male named Qin Yuejian, and the female named Zeng Rong. The crew of the costume idol drama "Old Dreams of Bianliang".

Qin Yue saw that he had just graduated from university and was a popular idol who debuted in an audition with many fans. Therefore, not long after the audition was over, he was selected to play the second male lead in Bianliang Old Dream, and Zeng Rong played the third female lead in the play. The vicious female supporting role, Ms. Bai Mudan, who is very concerned about her fate.

When Yu Zhengdu saw this star lineup, and then thought of Shang Que's words about Bianliang's old dreams on the Internet, his whole mood was quite complicated. He couldn't help but interview the boss privately in a low voice: "Excuse me, did you see Ms. Bai Mudan herself? How are you feeling?"

"Who?" There was a trace of bewilderment on Shang Que's face.

Yu Zhengdu secretly pointed at Zeng Rong, and Shang Que suddenly realized: "She recently played the role of Xiao Lingli, the first love who lives forever, and I like it very much."

Yu Zhengdu: "..." How many idol dramas did the boss watch?

No, he plays so many games every day, where does he have the time to watch so many idol dramas?

The "Pounding Youth" event was broadcast live simultaneously on the Big Eye Live APP. Because Qin Yuejian and Zeng Rong helped out, many fans squatted around before the show started, and the barrage was full of confessions to the two stars.

When the live broadcast officially starts, the host routinely introduces today's guest lineup. Except for the two celebrities, the other guests are all big-eyed live broadcast anchors and Internet celebrities. Every time someone is introduced, there are people playing jokes on the bullet screen at the same time, but After all, there are a lot of spectators, and the number of real fans is still incomparable with celebrities.

When Yu Zhengdu and Shang Que were introduced, the number of bullet screens suddenly increased:

[I'll go, so handsome! ! ! !Is it a new star? 】

[Prosperous beauty crit*2... Big eyes are awesome, where did you find such a beautiful combination? 】

[Ky, I think they are more beautiful than celebrities, they are fresh and natural]

There are also netizens who squatted on the gossip forum and immediately recognized it:

[Hey, isn't this Senior Yu and the CEO? 】

Because Yu Zhengdu is called "Senior" in the posts of Fucheng University, so now when he is mentioned on the Internet, he will be called "Senior Yu" in an ambiguous tone. In the same way, the story of a suspected domineering president who steals people with roses It is widely circulated that although Shang Que looks young, he was also awarded the code name "CEO".

[Aww, it's really them, they look so right! ! ! 】

The program group of Big Eye Live has a special person to monitor the barrage and give timely feedback to the host. The host will also adjust the direction of the host according to the reaction of the audience. No, the host who received the feedback very spiritually passed the topic to Yu Zheng Du: "Senior Yu, the cp of you and the CEO has become very popular on the forum recently. I heard that you yourself said that you want to choose the CEO. Is this what you really think?"

Yu Zhengdu didn't change his expression when faced with this obvious problem, he calmly raised his right hand and said with a smile, "Look at what this is?"

Inexplicably, the host got a little closer in cooperation, looked around his arm, and asked puzzledly, "This is... what?"

Yu Zhengdu Shi Shiran said: "This is a living pig's trotter."

As soon as his words came out, the host's face turned into a pig's liver, and the bullet screen was full of laughter:

[Hahahahahaha, Senior Yu is so cruel]

[Senior Yu... the scum is so clear...]

[Director quickly give the camera to the CEO]

The host was stunned for a while, then wiped his face, and said, "I didn't expect you to be such a senior."

Unwilling to continue making trouble, he turned to Shang Que and asked, "CEO, senior Yu just admitted that he is a pig's trotter, what do you think about it?"

Shang Que took the microphone: "Pig trotters? I also eat trotters..."

As soon as he answered, the barrage went crazy again:

[? ? ? ? ? ?Does he know what he's talking about? 】

[? ?I suspect that the CEO was distracted just now. Did he get dizzy from hunger and only heard the word pig's trotter? 】

[CEO, wake up, trotters are not worth it! 】

The two of them are already good-looking, but this intentional or unintentional answer just happened to step on the nerves of CP fans, and the barrage was extremely lively for a while, even when Qin Yue and Zeng Rong were introduced, they were not completely bombarded by their fans Covered off, until the event officially started, it barely stopped.

The official event was divided into two teams. Except for Qin Yuejian and Zeng Rong who were the captains of the two teams, the other members were assigned by lottery. It was said that it was a lottery, but the program team secretly made some tricks in order to make the game more dramatic. For example, Shang Que and Yu Zhengdu, who were invited because of the cp post, were assigned to different teams, Shang Que was in Zeng Rong's team, and Yu Zhengdu was in the same team as Qin Yue.

After the lottery was over, the host expressed emotion: "I didn't expect that senior Yu just made a pig's hoof speech, and now he is forced to separate from the CEO. Could this be God's will?"

After dividing the teams, the captains of the two teams assembled the team members to mobilize.

Zeng Rong's Bai Mudan is particularly vicious, but she is quite lively and has a sense of variety. She raised her hand and said vigorously: "Comrades, we must go all out today, and we must not lose to the big pig's trotters!"

As soon as she said this, the director immediately cut to Shang Que knowingly.

Shang Que raised his head and said seriously, "I want to step on that water ball."

Everyone:"……"

You are taking the bait!

The author has something to say: starting a business is not easy, the boss is a performer... At this moment, Mr. Lei, who personally sang "areyouok" for starting a business, appeared in my mind...