Judging from the frequency of quarrels between Ji Zizheng and Ji Yuanhong, if it weren't for the presence of Ollie, Ji Zizheng wouldn't be able to stay at Ji Yuanhong's house for a day.

In the morning, Ollie was practicing the piano. After listening to it for a while, Ji Yuanhong asked Ollie to practice calligraphy. When Ji Zizheng said, "Hey, your brush calligraphy is really good. It's like a businessman, and it's so neat." He didn't hit Ji Zizheng's face with the metronome.

Ji Zizheng closed the door, and said to Oli: "Don't pay attention to your grandfather, he's ashamed to teach you handwriting. Your uncle and I can write better than him when I was five years old."

"You're so stupid," Ollie scratched his nose to shame him, "my mother said you didn't learn to write with a brush until you were ten years old."

Ji Zizheng gently pulled his ears: "You little white-eyed wolf, your third uncle is helping you talk."

Oli said: "We must insist on seeking truth from facts, which is a basic thread that runs through all our practices and all theories..."

"Shut up, shut up," Ji Zizheng said, "Don't imitate your grandfather, it'll give me a headache."

Ollie happily sat back on the piano bench and continued to play the sonata dang dang. He had short legs and twisted and twisted the pedals.

Ji Zizheng grabbed his collar: "Snake, don't step on it if you can't reach it."

Ollie let out an "oh", stopped stepping on the pedal, and finally focused on the piano.

Ji Zizheng was very pleased with this.

Apart from being with Ollie, Ji Zizheng is completely in a state of eating and waiting to die in Ji's house. If he doesn't have to be picked on by Ji Yuanhong every day, life is actually very comfortable.

Ollie's life is indeed very tiring. Ji Yuanhong specially hired a famous tutor at a high price, and he has to teach Ollie a lot of lessons every day. With Ji Zizheng here, Ji Yuanhong had no choice but to let Ollie be released.

Ji Zizheng really scoffed at Ji Yuanhong's educational philosophy, sometimes he really wanted to bring Ollie to his home.

Ollie has a wide range of hobbies and is very active, but only three things are practicing piano, dismantling models, and assembling models. He can hold his breath, especially when dismantling model airplanes. sky.A very important core business of Jiangling Industrial is the production of aircraft accessories, and it often cooperates with military/industrial enterprises, so Ollie can get a lot of highly simulated aircraft and car models of various sizes and different scales every year.Ji Zizheng also often likes to bring back various models for him.The result is that these models are all disassembled by Ollie without exception. Sometimes Ollie can put them all back together, but sometimes he can’t put them back because there are too many parts for no reason. At this time Ollie can finally feel the need Ji Yuanhong's grandfather is quite good.

It was the 1:32 J/[-] model machine that was killed by Ollie today.Oli successfully disassembled it into a bunch of parts, and then reassembled it with Ji Zizheng.

However, Ji Zizheng couldn't put it together two or three times, and soon he was disgusted by Ollie because he didn't put the fan, compressor, and turbine on one main shaft, so he had to nestle back on the sofa again in a daze.The projector was on, and the TV content was still playing on the screen, so Ji Zizheng picked out a random talk show to watch.

It is also amazing that Nie Bohui is interviewed in this talk show.

The host said: "I remember you quoted Amazon founder Jeff Bezos in the opening remarks of this year's annual meeting of entrepreneurs - in the old world, you use 30.00% of the time to create a great service, use 70.00% of the time is marketing, in the new world this ratio should be reversed."

"Yes, I very much agree with his point of view," Nie Bohui said, "A truly top-notch company can attract customers naturally without advertising. Good products and word-of-mouth are the key to increasing sales. Of course, film and television works are also commodities. This principle also applies.”

The host asked: "Then what do you think about the general decline in the ratings of several film and television works produced by Chang'an recently?"

"I came from a background in history, so I'm using an exaggerated metaphor here that may not be appropriate," Nie Bohui smiled slightly, "We often say that history in the period of transformation will experience pain, and Chang'an Pictures wants to create a real Brands, too."

The host said: "So what you mean is that Chang'an Films is now facing an important transformation issue, and it is also in a period of pain."

"Yes," said Nie Bohui, "we are changing the mode of film and television production, from a small workshop production mode to a real industrialized production. This is what we have learned from Western countries with mature cultural industries over the years. of."

"I heard that under your leadership, Chang'an has successfully completed three rounds of financing and is about to go public," the host said, "Then after the listing, what new changes will Chang'an's business content have?"

Nie Bohui said: "Changan will comprehensively adjust the strategy of investment projects. We must also keep pace with the times, grasp the opportunity of the Internet, and create a brand new platform."

Ji Zizheng frowned.

The host hesitated: "What do you mean?"

"Chang'an Films will set up a new cultural industry fund to invest in online dramas and movies, and establish long-term cooperation with short video online platforms," ​​Nie Bohui explained, "This will be the core focus of Chang'an Films , to establish a brand new content line, simply put, it is a model of works plus fans plus users.”

The host was very surprised.

Nie Bohui smiled: "Great changes have taken place in the current audience and the film and television environment, especially in the film market, which urgently needs new and cutting-edge creative forces. The director's gap is very large, so Chang'an Films decided to seize this opportunity and develop new talents in many ways. Discover new directors, let TV directors, commercial directors, and some outstanding well-known actors direct movies. Only in this way can we continuously produce entertainment content that young people love, and through strong publicity channels and content Operational experience, gather fans together, and help the content to be commercialized.”

"Chang'an Film Industry has always been regarded as the future of the film industry, and some media even commented that it is the highest production standard in the entire industry," the host said, "But listen to what you mean, you want to change the branding of Chang'an Film Industry. operational strategy?"

Nie Bohui said: "Our brand operation strategy has been adjusted all the time. Everyone has to keep pace with the times according to the economic situation. It is impossible to stick to the old things all the time. Chang'an Films has positioned itself as a simple brand for so many years. This is actually a very rigid film and television creation company, which has caused us to lose a lot of business opportunities. Therefore, we have been adjusting our strategy, like our company’s previous investment in online variety shows, which is a bold attempt.”

The host asked: "You mean the first and second seasons of "Substitute Dad", right?"

"Yes, this is the project," Nie Bohui said. "This attempt was very successful, which also strengthened Chang'an Film's confidence in leveraging the lever of 'film + Internet + capital'."

The host was silent for a while, and then asked Nie Bohui: "Then what new plans does Chang'an Films have for traditional theatrical films?"

Nie Bohui said: "Our new strategy is two. The first one, as I have said before, is to discover and train new directors in all aspects. This is also applicable to theater movies. We can also use the production of publicity and distribution An integrated model. Second, we will insist on commercial films, and we will no longer make films purely for winning awards, not for conveying values ​​and educating everyone. We must make content that young people love, and we must also make films that young people love new type of company..."

Ji Zizheng couldn't bear it anymore and turned off the projector.

Oli yelled "Third Uncle" strangely, but saw Ji Zizheng throwing the whole set of tea sets to pieces with his hand.

Aunt Zhao, who was cleaning the kitchen, heard the noise and ran over in a hurry, frowned, but didn't say anything, she just told Oli and Ji Zizheng not to move around, and be careful not to cut their hands and feet by the glass, so she hurried over to clean up clean.

After Ji Zizheng saw the broken pieces of porcelain, he felt a little calmer, and when he came back to his senses, he hugged the frightened Ollie into his arms, and patted his back along the way: "I'm sorry, Did it scare you just now?"

Oli said, "Third Uncle, don't be angry."

"Well," Ji Zizheng smiled, "It's not good for me to lose my temper like this, so don't imitate me."

Ollie sticks out his tongue.

Ji Zizheng took Ollie back to the room, and while he was on the balcony, he made a phone call to Su Ting: "Su Ting, did you fucking talk to Lao Nie a long time ago?"

Su Ting seemed to have just woken up, a little confused: "What?"

Ji Zizheng said, "Look at Lao Nie's interview for yourself."

"Wait," Su Ting opened his notebook and was silent for a while, "That's something the board of directors has decided on, and you know I can't veto it. I thought Lao Nie would tell you in advance."

Ji Zizheng sneered: "What the fuck, he knows that I definitely know that I won't agree. Lao Nie has even started playing with me like killing first and playing later."

Chang'an Films started out with TV dramas, and it took a few years to make movies. At that time, Nie Bohui found a group of directors in the mainland and signed five directors, including Ji Zizheng, to set up a special director. At the studio, Chang'an's films are slowly being made.At that time, in order to keep Ji Zizheng, Nie Bohui directly let Ji Zizheng become a shareholder.However, Chang'an Films has always followed the partnership system to separate equity and control rights. Although Nie Bohui has reduced his shareholding, he actually still maintains a majority of voting rights.

This kind of equity transfer is more formal. It is a signal of sincere cooperation released by Chang'an Film Industry. Ji Zizheng himself also uses Chang'an's platform to make movies, and it is impossible for Ji Zizheng to plot anything in Chang'an.He promised Nie Bohui to enter Chang'an, more often because of Nie Bohui's relationship. After all, when his old mother was a junior by Xu Shuyun, Nie Bohui helped their mother and son, and even Ji Zizheng went to elementary school because of Nie Bohui's relationship.

For love, Nie Bohui is an elder Ji Zizheng respects; for reason, Nie Bohui shares the same artistic pursuit with Ji Zizheng, and is a senior who appreciates and supports Ji Zizheng.

Ji Zizheng didn't expect that the two of them would disagree so quickly, and even quietly, they were so intense that they wanted to part ways.

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