rebirth i may not love you

In his previous life, after seeing the frequent emergence of real estate "land kings", Chen De also wanted to get a share in this field.His group originally had a real estate business.So he went around looking for people to get land, and bought government land at sky-high prices, and speculated on the real estate of the "land king".He not only bought the land with money, but also collected a large amount of second-hand houses in the surrounding area before the auction of the king of land. He was going to sell the queen of the land, and raised the price of the land he bought and the prices of the surrounding commercial houses in one fell swoop, and then waited for someone who just needed to buy a house People came to pick up the offer, cashed out and left.

It is reasonable to say that the prices in such second-tier urban areas are not as stable as those in first-tier cities, but based on Chen De's network background, the opponents he faces in first-tier cities are various central enterprises.His budget simply can't compete with others, and he can't get the land, so he can only settle for the next best thing.

Chen De chose the central area of ​​a second-tier town.The starting capital is only more than one billion yuan, but the bank needs to find more than 100 billion yuan in financing.

The population flow in second-tier cities and the concentration of elite population are far inferior to those in first-tier cities.This also means that once the current market price is exceeded, not many people can afford it.

At that time, the real estate market was booming, and various large state-owned enterprises were scrambling to find bank loans, so why did they lend to Chen De's small and medium-sized real estate companies?

Even if Hong Tian, ​​as the son-in-law of the Ye family, came forward to lobby the Ye family to finance Chen De's company on behalf of Chen De, the head of the family, Ye Zhentian, still declined.

However, later Chen De changed his strategy and provided the profit reports of other properties owned by him, and promised that if the Ye family guaranteed him, he would give a considerable amount of interest.

It's different from cutting your own flesh and paying for it yourself. Just by signing a contract, the profits that can only be obtained after working hard for a long time will be recorded in the account. No one will not be tempted!

Coupled with the reassurance of his own son-in-law Hong Tian, ​​who is already firmly seated on the throne of Century Diamond, the most profitable performing arts company under Chen De, and has great commercial value, the Ye family reviewed the information provided by Chen De and inspected the information provided by Chen De. After notifying the relevant profit place, they still agreed to the transaction.

That's because the Ye family, which has a big family and business, provided Chen De with a financial guarantee, and even Ye Zhentian personally met with the president of the bank to get this huge loan despite all the arguments.

Originally, Chen De had borrowed money at an extremely low interest rate, sold all the land, took over the project, obtained tens of billions of loans from the bank, invested a lot in the early stage, and waited for the cash to be collected in the future.

But at this moment something went wrong - Hong Tian actually went to report Chen De's group for falsifying its financial statements!

Hong Tian contacted Chen De's business rivals at the time, and handed over the evidence he secretly collected to them, allowing them to use this to communicate with the relevant regulatory authorities.

It is no trivial matter for a listed company to cheat. Chen De's nemesis bribed the media to spread the hype, and the stock price of Chen De's group plummeted for a while.The people who eat melons have finally seen clearly that Chen De's business empire is just a bunch of bubbles that need to be seen. The bank demanded repayment of the loan, and the major shareholders and other creditors were afraid that they would lose everything, so they rushed to ask for the realizable assets. .Chen De's company suddenly entered a situation where the capital chain was broken.The land king and a large number of second-hand houses in Chen De's hands had not had time to speculate at high prices, but they fell to the bottom along with the shattering of his company's reputation.

It stands to reason that the construction of the real estate project has only started recently, although the tens of billions should not be used too much, it is not particularly difficult to make up for this loophole.However, Chen De has been constantly expanding new businesses over the years, and his funds are stretched.The reason why it can be maintained until now is entirely by advocating the profitability of its own group, relying on the money obtained from financing, and tearing down the east wall to make up for the west wall, in order to maintain it.

After getting tens of billions, he immediately mobilized the money to fill the funding loopholes in other businesses of his group.The amount of tens of billions was burned out in a short period of time.

Chen De's company not only has to repay debts for real estate projects, but also has many other debts.The company was quickly seized, and all kinds of assets were sold and divided up, and it was still difficult to pay off its debts.

The bank that lent tens of billions of dollars naturally found the Ye Group that guaranteed Chen De, which caused the Ye family a lot of trouble.

The Ye family had to transfer all the equity and real estate to the bank, and lost all their glory and wealth overnight.

However, someone took the opportunity to report to his father, saying that he knew that Chen De's company had problems, but he and Chen De fraudulently obtained bank loans, causing irreparable losses to the people's savings.

The tree fell and the monkeys scattered, and because of the money and interests, the capable people and strangers around the Ye family were afraid of being involved in this mess and left. In exchange for the rumors that can be broken easily, now the Ye family has no power to fight back.

His father was soon arrested and imprisoned after Chen De.

The matter of real estate speculation left an indelible psychological shadow on Ye Junhao.So even if the Ye family's company's financial connections are not in the same order as Chen De's, he would not rashly persuade his father to bid for land with many central enterprises in first-tier cities and create a land king.

On the other hand, Ye Junhao's blood of a businessman does not allow him to let go of this opportunity of a sharp rise in housing prices.You must know that after the method of making money from houses became transparent in the investment circle, many small and medium-sized entrepreneurs saw that buying a house was not as good as buying a house for a year, and began to scramble for land. Make a lot of money.As the son of a wealthy family, Ye Junhao really has no reason to let go of this piece of fat delivered to his mouth.

So he thought of a compromise method, a method that made his conscience passable, and the risk was relatively low-buy, don't flip the house, let me buy the house as the head office!

But Ye Junhao didn't just buy randomly. He mainly considered investment locations in the super-large cities Beijing, Shanghai, and Guangzhou.

The purpose of holding houses for investment rather than self-reliance is mainly for two points, one is to buy at low prices and sell at high prices, and the other is to fight against inflation.

People who mainly consider the second point will not sell the house immediately after holding the house. They usually pay a down payment for the house, then rent it out, and repay the loan with rent.But no matter whether it is renting or selling, someone must take over the offer.

Therefore, this area must be close to the city center or the city center, or the transportation is convenient, and the surrounding schools, hospitals, banks, and supermarkets are fully equipped, and residents like it.Either there are many large enterprises and many office workers, and for the convenience of going to work, there is a large demand for renting.

In any case, high housing prices and rents are more difficult for ordinary wage earners to afford.

Then the goal of selling houses is mainly concentrated on the top management of major enterprises, and the goal of renting houses is to focus on the employees of enterprises with high benefits and high benefits.This requires finding the most economically developed city.

So Ye Junhao's goal is mainly set within the [-]rd and [-]th ring roads, those upcoming "Land King" real estates - the nearby neighborhoods.