President of Custom

I had a great time with Jin Lanshu, but I still have to go to work tomorrow.

Going to work is also a solution.

Their planning team locked themselves in the conference room, brainstormed frantically, and thought of an advertisement that they didn't know where to start.

"Since we can't think of it out of thin air," Jaclyn suggested, "let's look for inspiration from the classics. See if we can steal from other good cases. Make some changes that fit the title, but don't look like the 'inspiration source' It's too similar."

Ellie rolled her eyes and suggested, "Doesn't Coach have a saying of 'endless victories'? We also talk about 'youngness is endless', how about it? 'Youth' is very relevant, and 'endless' also has a sense of change. "

"Hey," Ace said disapprovingly, "That's too much vernacular, why not learn from Chanel's 'time is fleeting, but classics last forever'. Let's say 'youth is fleeting, but Baofanliu lasts forever' .”

"It doesn't sound young." Allie rolled her eyes, "You thing, you say 'permanent', it feels like an antique."

Ace and Alice are not used to each other. Of course, Ace couldn't stand Alice's eyes, so he also acted out on the spot, saying: "You don't read much, do you? Spencer Johnson once said, 'The biggest constant It's change itself! Emphasizing change can also express the feeling of change. What's more, from the perspective of our brand's new program, 'young' is the most important thing!"

"Enough, what about the quarrel?" Jia Kelin stopped the verbal fight between the two, and looked at Song Feng who had been silent all along, "What's your plan?"

Song Fengshi was like an elementary school student who couldn't solve the problems in math class but was called out by the teacher, his whole body was goosebumped.

Song Fengshi coughed twice and said, "I..."

In fact, Song Fengshi didn't think of a suitable word at all.

But he still bit the bullet and contributed one: "If you want to learn other good advertising words, I think Audemars Piguet's 'Control Convention, Create Innovation' can trigger inspiration...Speaking of it, we are going to focus on the new series Shoes, right? Then I think 'walking youth, transforming step by step' can also express 'young' and 'change'."

"It's okay," Jaclyn said with a smile.

She thought, anyway, the first plan would be rejected.

Therefore, their practice is to modify the first set of proposals and other classic cases, write a decent-looking small paper to explain the design ideas, hand it in so that the boss can criticize it, and then send it down for redoing.

It's all like this.

From Jaclyn's point of view, these three ideas are all half-assed, and they will definitely be approved.But she really didn't like the work style of Ace and Allie scolding each other in the meeting.Therefore, she used Song Fengshi's ideas and asked Song Fengshi to write the design ideas.

At the same time, the marketing team on the other side quickly came up with the first plan.So, the leaders of the two groups went directly to Jin Lanshu's office to report.They reported directly to the president, so when they reported, they were the only two in the office besides Owen and President Jin.

Unlike Jaclyn, who has been immersed in the brand department for a long time, the leader of the marketing team on the other side came from a technology company. He has bold ideas and does not look like a fashion circle. Big, known as "Cao Datou".

Jin Lanshu chose Cao Datou, who seemed out of touch with fashion, on purpose.He promoted a conservative and expert Jaclyn, and recruited a bold "outsider" to see what sparks could be sparked.

Cao Datou's idea was indeed very bold, and he pulled out his advertising slogan: "From a butterfly to a chrysalis."

Cao Datou explained: "This is our idea! Originally, I thought of 'changing from a butterfly to a caterpillar'. But my team members said that this is more vernacular, and the image of 'caterpillar' is consistent with our brand. The image didn’t match, so I changed it to this. It has a sense of imagery and also embodies the theme of ‘becoming younger’.”

While flipping through the proposal, Jin Lanshu said, "However, pupae are no better than caterpillars. Caterpillars are at least from fairy tale books, and pupae are usually from horror movies."

Cao Datou had heard Jin Lanshu's ruthless speech for a long time, so he was somewhat prepared, so he was quite calm.

"Yes." Cao Datou was approved by his boss, so he still replied with "yes, but" sentences, "but this copywriting does reflect the concept of 'transformed but younger', and it is also very graphic."

"It's so graphic." Jin Lanshu sneered, "I finally turned into a butterfly, but it's okay to be ugly again."

Cao Datou was also choked to death by Jin Lanshu's words.

"Okay." Jin Lanshu threw away the plan like a waste paper, and looked at Jaclyn with a stern expression, "Where's yours?"

While offering the plan with both hands, Jaclyn introduced: "The slogan we gave is 'walking youth, transforming step by step', which fits the theme of the new shoe series, and at the same time expresses 'youth' and 'transformation'."

"Such advertisements are suitable for posting in hypermarkets." Jin Lanshu casually flipped through the documents, "It's almost at the level of elementary school students, not as interesting as the caterpillars just now. The so-called 'excellent group' wrote something like this Tomorrow..." When Jin Lanshu looked at the proposal, his eyes glanced at the explanation of the design ideas, and he recognized Song Fengshi's style of writing.

"He wrote it..." Jin Lanshu frowned.

"What tomorrow?" Cao Datou didn't think it was a big deal when he watched the excitement, thinking that someone must accompany him to be scolded, so he asked, "The president said, what is 'tomorrow'?"

Jin Lanshu paused, raised her head for a while, and said in a half-embarrassed way: "Tomorrow... will be better."

Both Jia Kelin and Cao Datou were stunned.In fact, even Jin Lanshu didn't know how to continue with this sentence.Owen, who was taking notes on the side, seemed to have seen the way, and said, "I want to come up with a better copy tomorrow. You all!"

Jia Kelin and Cao Datou nodded again and again.

Song Fengshi's troubled look appeared in Jin Lanshu's mind again.

This elm head...

——Jin Lanshu sighed, pointed to "walking youth, transforming step by step", and patiently explained: "There are indeed deduction questions, but they care too much about deduction questions and meeting the requirements, but forget the most basic The use scene problem. Although Baofanliu is going to transform into a younger one, it is still an old-fashioned luxury brand, and the tone of elegance and nobility will not change. This advertisement seems too much like a sports brand for young people, which is different from the basic line No. Go back and think about it."

It was the first time for Jaclyn to hear Jin Lanshu explaining patiently and carefully, and she was quite surprised.

Cao Datou saw that Jin Lanshu seemed to be in a good mood, so he hurriedly asked for advice: "Then our group's problem is mainly...?"

Jin Lanshu glanced at Cao Datou and said coldly: "I can't do aesthetics."

Cao Datou, a straight man who jumped from a technology company, was speechless for a while.

Jaclyn brought Jin Ranshu's criticism back to the group.Song Fengshi thought that he wrote the advertisements and ideas by himself, and felt guilty when he was rejected: "I didn't do a good job. You were criticized."

"That's okay." Jia Kelin felt that Cao Datou was more embarrassing, and she was okay, "Anyway, the first plan is just normal. And the good thing is that we can understand the president's needs more accurately through the rejected opinions this time. .It’s actually a good thing.” As she spoke, Jaclyn smiled lightly: “Tomorrow will be even better! The president encouraged us so much!”

Jaclyn encouraged everyone, but everyone was still in a heartbreak stage where they had an idea and it was rejected.

Jin Lanshu has been working overtime recently, not just for Bao Fanliu's affairs.

The Lu family he was in charge of is now handed over to the Crown Prince Kuilong, but unexpectedly the Crown Prince collapsed again.The old man made an overseas call to ask Jin Lanshu for a favor.

"If you really love your son, don't give him so many things to do." Jin Lanshu taught him back, "It makes everyone unhappy."

Boss Kuilong was almost pissed off by Jin Lanshu, but he still agreed to give Jin Lanshu more money.

Jin Lanshu hung up the phone with a cold expression on his face.In fact, Jin Lanshu was not happy either.He was responsible for Lu's life, but he gave it away to someone else, and asked him to wipe his ass if he didn't do it well.Now Bao Fanliu is still suffering from a headache!

None of these bosses is good!

Jin Lanshu gritted his teeth, Owen also saw it.

Owen only said: "Oh, Boss Jin has been wronged too much. Why don't you tell the boss that Bao Fanliu can't take care of us anymore..."

"Why are you 'not caring about'?" Jin Lan raised her eyebrows—a man must never say "no"!

Owen knew that Jin Lanshu was very proud, so he had no choice but to comfort him and said, "I'm just fighting for Mr. Jin."

"Then when I order you to do things other than work, and when I make you wronged, will you also fight for yourself?" Jin Lanshu asked suddenly.

Owen smiled stiffly: "How could it be..."

"Don't come here, they are all part-time workers, who doesn't know." Jin Lanshu said, "The salary given by the boss is half of the labor remuneration, and half of the mental damage fee." If you come out to work, you will inevitably lose your spirit!Now that you have received money, you still have to act honestly!The same is true for part-time work and business. In addition to money and goods, word-of-mouth must be required to go far in the future.

Jin Lanshu is busier now, and has nothing to worry about, and has no time to make an appointment with Song Fengshi.

Although Song Fengshi felt pressure from work, his workload was not heavy, and he still had some spare time. Being idle while worrying was also a kind of torture.During this process, his sweetheart still didn't contact him, which made him feel like he was sitting on pins and needles.

People in love can’t help guessing why the other party suddenly “lost contact”, and among the thousands or hundreds of “reasons for losing contact”, the most “good faith” guess is “he must be busy”, but This kind of "goodwill" usually doesn't last long.

No matter how busy you are, there is always time to post a message, right?

—People who are in love cannot avoid asking such questions.

Song Fengshi was unable to directly raise such a question to the other party.

Because, he felt as if only he was "in love".

other side……

The other party should not think so.

On the surface, Song Fengshi grasped the propriety appropriately, but psychologically he was at a loss.

"He won't have someone else?" Song Fengshi even guessed like this, and this guess made him hurt.

impossible.

Song Fengshi picked up the phone and felt that his fingers were itchy, so he decided to type a text message to Jin Lanshu.But what is the content?Totally unexpected.

He really suggested that a love scientist should publish "100 Decent Excuses for Contacting Others", which will definitely sell better than any "Rules of Dating"!

There is no excuse at all, what a fart meeting!

What if he had someone else?

Song Fengshi had such a weird thought in his mind again.

"Hmm..." Song Fengshi's eyes fell on the room card in the corner.

You can freely open the key card of the Jinlanshu Hotel room.

If you go to his room secretly, you can always find something... If there is someone else, there may be some clues in the hotel room...

But that's also impolite.

How can a well-educated person like me, Song Fengshi, do such a thing?

This is absolutely impossible.

Half an hour later, Song Fengshi opened the door of Jin Lanshu's room with his room card.